Nordstrom x Alix. Private Label Development

FASM 400 - Private Label Development

X

Rachel Hickman, Heejung Kim

03

07

36

04

11

40

06

15

company overview

target market / customer profiles

private label concept

color, fabric, key items, mood boards

collection / deliveries

tech pack / costing

campaign strategies

references

company overview American fashion retailer Nordstrom was founded by John W. Nordstrom and Carl F. Wallin in Seattle, Washington, 1901.

They began selling shoes and expanded throughout the years to a multi-billion dollar retailer that currently provides impeccable customer service, quality product and an Omni-channel shopping experience.

Nordstrom mission is “to provide outstanding service every day, one customer at a time.�

supporting info.

Total Employees: approx. 67,000 Subsidiaries: HauteLook, Nordstrom Rack Revenue: 13.506 Billion (2014) growth of 7.8% Competitors: Neiman Marcus, Saks Fifth Avenue, Bloomingdales, Barneys New York

From one tiny shoe store, Nordstrom has grown into a fashion specialty chain with global reach. It offers an unparalleled selection of shoes, clothing, accessories, and an extensive range of services to make shopping fun and convenient.

Currently Nordstrom operates 121 full-line stores in the US and Canada - 323 stores in total which include Nordstrom Rack, two Jeffrey boutiques, and a clearance store.

The company serves customers online through Nordstrom.com, Nordstromrack. com, and a private sale site HauteLook.

Nordstrom continues to grow as they plan to open three new full-line stores in 2016, and relocate one full-line store. / 03

target market Nordstrom’s target customers are not all high-end shoppers. Because of Nordstrom Rack, they are able to target middle-class consumers and compete with Ross and TJX stores.

However their full-line stores’ fashion inventory offers a range of products from high-end brands with premium seasonal trends, to mid-range items such as basic apparel. Affluent millennials age ranging from 16 to 34 are the main target, as they are well informed about the products that they buy and are Internet-savvy; therefore, boosting online business.

Nordstrom currently caters to millennials by bringing famous UK brands like Topshop and working heavily on their digital media.

Thus said, Nordstrom will continue to attract Millennials.

Nordstrom customers are aware of the company’s wide range of products, and with the introduction to a new private label, it will intrigue contemporary millennials with a simple, yet high quality aesthetic, to shop the range of products available to them at a reasonable cost.

johnny chen (28) Raised in New York, Johnny is a third generation immigrant, where his family is from Taiwan. He graduated from Columbia with a degree in business and management, and currently runs his own entrepreneurship in a startup Men’s clothing brand.

Earns $70,000/year. Single.

Lives in a Chelsea studio apt.

Drives a vintage 1989 BMW 635CSi on the weekends which was inherited.

lana o’neil (23) Johnny always looks for the best in quality and form.

He is fashion conscious, but does not follow the trends he dresses according to his personal style that is simple and relaxed. Johnny loves to travel and well-cultured with both his Eastern and Western heritage. He is not afraid to take risks and try new things.

Johnny is self-confident, have strong goal orientations, and very organized.

Lana is a young stylist originally from Chicago, Illinois. She moved to New York five years ago to study at FIT and is just starting her styling career. Lana does freelance, and works for the New York Times Style Magazine. Earns an average of $55,000/year. Recently moved into a studio apt. With her boyfriend of three years.

Lana’s personal wardrobe is classic with a modern edge.

She likes to experiment in styling traditional menswear.

On the weekends, Lana relaxes with her boyfriend by going to the MOMA and the Whitney and taking inspiration from modern art into her styling. She is proud of her Chicago routes; however loves to challenge herself and is interested in moving to London someday.

/ 05

Why

?

Pushing forward with reaching more millennials, our team consolidated a collection of quality, contemporary pieces that would be suitable for both men and women. In this day and age of fashion, the line between genders has blurred - it is no longer rare to see men and women cross-dress in articles of clothing that can be suitable for both. Answering to this phenomenon occurring in the fashion world, we thought it would be a great opportunity to introduce a line dedicated to trendconscious unisex apparel.

Our team chose “Alix.” as the name for its gender fluidity and for its meaning.

“Alix” means “defender and noble.” We want our customers to be empowered by our designs and express their creativity through fashion. We also expect our customers 6to be “noble,” which defines as having fine personal qualities, high moral principles and ideals.

mood board Simple and elegant. Sophisticated in style and color. Structured in shape and silhouette.

Elements of design that both men and women can share and will love as essentials in their everyday wardrobe. We want our “Alix” customers to be the forefront of bringing our unisex minimalist vision to life.

Based on the color, fabric, and key item trends of the Fall Winter 16/17 season, we

developed a mood board that best visualizes our concept and who our target customers are. In our process of developing our line, we took “less is more” to heart. Basic , yet still fashionable, timeless, yet trendy. We seek to offer a quality selection of tops, bottoms, and outerwear that can be worn season after season, and still stay in style. / 07

color trends According to WGSN’s Fall Winter 16/17 Color Trend Briefing for Buyers, Warm cosmetic tones such as dusty peach, winter terracotta, and nudes offer a great color option for transitional deliveries - styled with core shades or shades of blue will create wearable looks. Light grey or clay is a seasonable core and fashion shade, workable for all garments as standalones or as pairs with other shades; 08 /

This color will give a modern appeal to outerwear looks. Intense dark blues such as navy and indigo will override black as the core dark color, giving sleek, classic vibes to pieces in this shade. Denim blues will also work great as transitional color options and can be the greater alternative to blacks. For softer yet modern looks, chalk or off white is great when applied to casual items, shirting, and knitwear.

fabric trends For fabrics, technical sheens offer a welcome break from the season’s tactile approaches to fabrics, with simple lowluster satin-like finishes bringing with them a metallic look. Simple fabrics such as cashmere, wool, wool cotton blends, and wool jersey , are always a go-to fabric for the season. Thicker materials are versatile in a sense that they can be shape-shifters,

able to be applied to any garment style. Wool can act as a structural aspect to a top or a pair of pants, but also be applied to softer garments such as sweaters . Tencel is also a new up and coming fabric that has a sheen finish, able to keep the body warm, and made of environmentally conscious materials.

This material can be used for soft pants or button up shirts in replace of cotton fabrics. / 09

key item trends Wide-leg trousers are slowly trending for both men and women this season. Styles vary from cropped, high-waisted, or tapered. Premium joggers that revert to classic retro styles are coming back, but as hybrids; some may be tailored with crease seams, wider-leg styles, but still withhold the relaxed look. Relaxed tapered pants are also popular as they are versatile and subtle in style and shape.

Roll neck tops have always been a basic fashion 10 /

item, evolving with the current trend of layering.

Roll necks also come in variations, from chunky fabrics to ultra-fine materials. Pajama shirts have become a popular look over the years thanks to its simple silhouette - customers can wear it for both casual and formal occasions.

For outerwear, military bombers have become a versatile piece for the season.

Utility jackets have also become a trend with neutral color ways to give it a modern look.

collection lineup / color selection

garment deliverables

style number #1101

style number #1102

style number #2101

colorways:

colorways:

colorways:

mens tailored track pants - jersey wool

12 /

mens tapered pants - cotton wool blend

womens bag pants cotton wool blend

style number #2102

womens highwaisted wide leg pants - wool colorways:

style number #3201

unisex long sleeve turtleneck - cashmere cotton blend colorways:

style number #3202

style number #3203

colorways:

colorways:

unisex short sleeve t-shirt - wool

unisex pajama button up shirt - tencel

style number #3204

unsiex long sleeve crewneck sweater wool colorways:

+

piping

+

/ 13

style number #3301

style number #3302

colorways:

colorways:

unisex bomber jacket - polyester sateen, nylon ribbing

14 /

unisex utility jacket - polyester elastene blend

technical specifications / costing

tailored track pants TECH PACK

Date: Deliver 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 1101

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION GROUP NAME: Alix Private Label

CLASSIFICATION: Pants

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Jersey Wool

DELIVERY 1 PANTONE #: 13,4200 TPX, 14-4107 TCX

DELIVERY 2 PANTONE #: 12-4301 TCX, 19-3911 TCX

DESCRIPTION: Wool track pants with side pockets and draw string

16 /

SPEC INFORMATION

M (TOLERANCE: 1/8")

WAIST RELAXED

SIZE RANGE: S-XXL (30-40) GRADING

S

M

L

XL

XXL

33 1/2

-2

0

2

6

10

WAIST BAND HEIGHT

1 1/2

0

0

0

0

0

UPPER HIP 3" BELOW BOTTOM WB AT SEAM)

33 1/2

-2

0

2

5 7/8

9 3/4

LOWER HIP (SEAT 3" UP FROM CROTCH)

41

-2

0

2

5 3/4

9 1/2

THIGH 1" BELOW CROTCH

28 3/4

-1

0

1

3

5

KNEE (1/2 INSEAM)

22

-1

0

1

2 3/4

4 1/2

LEG OPENING

18 1/2

1/2

0

1 1/2

1 1/2

2 1/2

INSEAM 29"

29

29

29

29

29

29

INSEAM 30'

30

30

30

30

30

30

INSEAM 31"

31

31

31

31

31

31

INSEAM 32"

32

32

32

32

32

32

INSEAM 34"

34

34

34

34

34

34

OUTSEAM 29"

39 1/2

1/4

0

1/4

7/8

1 1/2

OUTSEAM 30'

40 1/2

1/4

0

1/4

7/8

1 1/2

OUTSEAM 31"

41 3/4

1/4

0

1/4

7/8

1 1/2

OUTSEAM 32"

42 3/4

1/4

0

1/4

7/8

1 1/2

OUTSEAM 34"

45

1/4

0

1/4

7/8

1 1/2

FRONT RISE 29"

11 3/4

1/4

0

1/4

7/8

1 1/2

FRONT RISE 30"

11 3/4

1/4

0

1/4

7/8

1 1/2

FRONT RISE 31"

12

1/4

0

1/4

7/8

1 1/2

FRONT RISE 32"

12

1/4

0

1/4

7/8

1 1/2

FRONT RISE 34"

12 1/4

1/4

0

1/4

7/8

1 1/2

BACK RISE 29"

15 3/4

1/4

0

1/4

7/8

1 1/2

BACK RISE 30"

15 3/4

1/4

0

1/4

7/8

1 1/2

BACK RISE 31"

16

1/4

0

1/4

7/8

1 1/2

BACK RISE 32"

16

1/4

0

1/4

7/8

1 1/2

BACK RISE 34"

16 1/4

1/4

0

1/4

7/8

1 1/2

Cost of Materials: Mens Tailored Track Pants #1101

Per Item

Total

Jersey Wool ($8.99/yrd)

$22.48

$53,940.00

Elastic band ($0.87 per 1 ft)

$2.44

$5,846.40

Polyester drawstring ($4.99 per 10 yrd)

$0.61

$1,461.60

Total

$25.52

$61,248.00

Shipping

$0.45

$1,080.00

Tariffs

$4.06

$9,744.00

Manufacturing

$0.04

$96.00

Total

$30.07

$72,168.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

50%

$60.00

$29.93

$71,832.00

front

Manufacturer: Peninsula Knitters Ltd. Cheung Sha Wan, Kowloon, Hong Kong + 852 2375 0033

back

delivery 1

delivery 2

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tapered pants TECH PACK

Date: Deliver 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 1102

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION GROUP NAME: Alix Private Label

CLASSIFICATION: Pants

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Cotton Wool Blend

DELIVERY 1 PANTONE #: 19-3911 TCX

DELIVERY 2 PANTONE #: 18-4029 TCX

DESCRIPTION: Wool tapered pleat pants

18 /

SIZE RANGE: S-XXL (30-40)

SPEC INFORMATION

M (TOLERANCE: 1/8")

WAIST RELAXED

GRADING

S

M

L

XL

XXL

33 1/2

-2

0

2

6

10

WAIST BAND HEIGHT

1 1/2

0

0

0

0

0

UPPER HIP 3" BELOW BOTTOM WB AT SEAM)

33 1/2

-2

0

2

5 7/8

9 3/4

LOWER HIP (SEAT 3" UP FROM CROTCH)

41

-2

0

2

5 3/4

9 1/2

THIGH 1" BELOW CROTCH

28 3/4

-1

0

1

3

5

KNEE (1/2 INSEAM)

22

-1

0

1

2 3/4

4 1/2

LEG OPENING

18 1/2

-0.5

0

1/2

1 1/2

2 1/2

INSEAM 29"

29

29

29

29

29

29

INSEAM 30'

30

30

30

30

30

30

INSEAM 31"

31

31

31

31

31

31

INSEAM 32"

32

32

32

32

32

32

INSEAM 34"

34

34

34

34

34

34

OUTSEAM 29"

39 1/2

1/4

0

1/4

7/8

1 1/2

OUTSEAM 30'

40 1/2

1/4

0

1/4

7/8

1 1/2

OUTSEAM 31"

41 3/4

1/4

0

1/4

7/8

1 1/2

OUTSEAM 32"

42 3/4

1/4

0

1/4

7/8

1 1/2

OUTSEAM 34"

45

1/4

0

1/4

7/8

1 1/2

FRONT RISE 29"

11 3/4

1/4

0

1/4

7/8

1 1/2

FRONT RISE 30"

11 3/4

1/4

0

1/4

7/8

1 1/2

FRONT RISE 31"

12

1/4

0

1/4

7/8

1 1/2

FRONT RISE 32"

12

1/4

0

1/4

7/8

1 1/2

FRONT RISE 34"

12 1/4

1/4

0

1/4

7/8

1 1/2

Cost of Materials: Mens Tapered Pants #1102

Per Item

Total

Cotton Wool Blend ($10.99/yrd)

$27.48

$65,940.00

Button ($2.98 per 12 1 inch)

$0.25

$596.00

Zipper ($0.15 per)

$0.15

$360.00

Total

$27.87

$66,896.00

Shipping

$0.45

$1,080.00

Tariffs

$4.43

$10,632.00

Manufacturing

$0.04

$96.00

Total

$32.79

$78,704.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

53%

$70.00

$47.21

$89,304.00

front

Manufacturer: Peninsula Knitters Ltd. Cheung Sha Wan, Kowloon, Hong Kong + 852 2375 0033

back

delivery 1

delivery 2

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bag pants TECH PACK

Date: Deliver 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 2101

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION GROUP NAME: Alix Private Label

CLASSIFICATION: Pants

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Cotton Wool Blend

DELIVERY 1 PANTONE #: 15-1316 TPX

DELIVERY 2 PANTONE #: 14-1309 TPX

DESCRIPTION: Cotton Wool Blend Bag Pants with Waist Belt

20 /

SPEC INFORMATION

M (TOLERANCE: 1/8")

UPPER WAIST BEFORE GATHER

SIZE RANGE: S-XXL (30-40) GRADING

S

M

L

XL

XXL

40

-2

0

3

6

9

LOWER WAIST

34

-2

0

3

6

9

ELASTIC WAIST BAND

32

UPPER HIP 5" BLW TOP WB AT SEAT

39

-2

0

3

6

9

LOWER HIP 3" UP FROM CROTCH

41

-2

0

3

6

9

THIGH 1" BELOW CROTCH

25

-1 1/2

0

2

4

6

KNEE (1/2 INSEAM)

19

-1

0

1 1/2

3

4 1/2

LEG OPENING

20

-1

0

1 1/2

3

4 1/2

FRONT RISE

9

1/2

29

1

2

3

BACK RISE

14

3/4

30

1

2

3

INSEAM

32

0

31

0

0

0

WAISTBAND HEIGHT

1 1/2

0

32

1/4

1/4

1/4

ZIPPER FLY STITCH (TO TOP WB)

5 3/4

1/2

34

1/2

1

1 1/2

BELT

160

-2

0

3

6

9

SIDE POCKET LENGTH FLAP

5 1/2

0

0

0

0

0

SIDE POCKET WIDTH FLAP

1/2

1/4

0

1/2

1

1 1/2

POCKET PLACEMENT FROM SIDE SEAM

1 1/2

1/4

0

1/4

1/2

1

POCKET PLACEMENT FROM WB

3

0

0

0

0

0

BELT LOOP WIDTH

1/2

0

0

0

0

0

BELT LENGTH

1 1/2

0

0

0

0

0

BELT LOOP WIDTH APART

4

1/2

0

1/2

1

1 1/2

Cost of Materials: Womens Bag Pants #2101

Per Item

Total

Cotton Wool Blend ($10.99/yrd)

$27.48

$65,940.00

Elastic band ($0.87 per 1 ft)

$2.35

$5,637.60

Total

$29.82

$71,577.60

Shipping

$0.45

$1,080.00

Tariffs

$4.74

$11,376.00

Manufacturing

$0.04

$96.00

Total

$35.05

$84,129.60

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

50%

$70.00

$34.95

$83,880.00

front

Manufacturer: Peninsula Knitters Ltd. , Cheung Sha Wan, Kowloon, Hong Kong + 852 2375 0033

back

delivery 1

delivery 2

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high-waisted wide pants TECH PACK

Date: Deliver 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 2102

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION GROUP NAME: Alix Private Label

CLASSIFICATION: Pants

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Cotton Wool Blend

DELIVERY 1 PANTONE #: 18-4029 TCX

DELIVERY 2 PANTONE #: 19-3911 TCX

DESCRIPTION: light wool high wasted pants

22 /

SIZE RANGE: S-XXL (30-40)

SPEC INFORMATION

M (TOLERANCE: 1/8")

UPPER WAIST

GRADING

S

M

L

XL

XXL

32

-2

0

3

6

9

LOWER WAIST

34

-2

0

3

6

9

UPPER HIP 5" BLW TOP WB AT SEAM

39

-2

0

3

6

9

LOWER HIP 3" UP FROM CROTCH

41

-2

0

3

6

9

THIGH 1" BELOW CROTCH

25

-1 1/2

0

2

4

6

KNEE (1/2 INSEAM)

19

-1

0

1 1/2

3

4 1/2

LEG OPENING

22

-1

0

1 1/2

3

4 1/2

FRONT RISE

9

1/2

29

1

2

3

BACK RISE

14

3/4

30

1

2

3

INSEAM

35

0

31

0

0

0

WAISTBAND HEIGHT

1 1/2

0

32

1/4

1/4

1/4

ZIPPER FLY STITCH (TO TOP WB)

5 3/4

1/2

34

1/2

1

1 1/2

SIDE POCKET LENGTH FLAP

3 1/2

0

0

0

0

0

SIDE POCKET WIDTH FLAP

1/2

1/4

0

1/2

1

1 1/2

POCKET PLACEMENT FROM SIDE SEAM

1

1/4

0

1/4

1/2

1

POCKET PLACEMENT FROM WB

2

0

0

0

0

0

Cost of Materials: Womens High-waisted wide leg Pants #2102

Per Item

Total

Wool ($10.99/yrd)

$27.48

$65,940.00

Button ($2.98 per 12 1 inch)

$0.25

$596.00

Total

$27.72

$66,536.00

Shipping

$0.45

$1,080.00

Tariffs

$12.26

$29,424.00

Manufacturing

$0.04

$96.00

Total

$40.47

$97,136.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

38%

$65.00

$24.53

$58,872.00

front

Manufacturer: Peninsula Knitters Ltd. Cheung Sha Wan, Kowloon, Hong Kong + 852 2375 0033

back

delivery 1

delivery 2

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light turtleneck sweater

TECH PACK

Date: Deliver 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 3201

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION

24 /

GROUP NAME: Alix Private Label

CLASSIFICATION: Turtleneck sweater

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Cashmere Cotton blend

DELIVERY 1 PANTONE #: 14-1309 TPX

DELIVERY 2 PANTONE #: 19-3911 TCX

DESCRIPTION: Light turtleneck sweater

SIZE RANGE: XS-XL

GRADE: 1" TOLERENCE: 1/8"

SPEC INFORMATION

XS

S

M

L

XL

CF LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

CB LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

SHOULER

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

CHEST

19 1/2

20 1/2

21 1/2

22 1/2

23 1/2

SLEEVE LENGTH

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

SLEEVE OPENING

5 1/2

6 1/2

7 1/2

8 1/2

9 1/2

WAIST OPENING

17 1/2

18 1/2

19 1/2

20 1/2

21 1/2

NECK WIDTH

5

6

7

8

9

NECK CIRCUMFERENCE

18

19

20

21

22

NECK OPENING

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

TURTLENECK LENGTH

7 1/2

7 1/2

7 1/2

7 1/2

7 1/2

Cost of Materials: Turtleneck #3201

Per Item

Total

Cashmere Cotton Blend ($13.99/yrd)

$27.98

$67,152.00

Shipping

$0.45

$1,080.00

Tariffs

$4.57

$10,968.00

Manufacturing

$0.03

$72.00

Total

$33.03

$79,272.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

49%

$65.00

$31.97

$76,728.00

Manufacturer: South Asia Knitting Fty, Ltd. Hong Kong leoyeung@southasiagroup.com + 852 2345 0261 southasiagroup.com

delivery 1

back

front

delivery 2

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structured basic t-shirt

TECH PACK

Date: Delivery 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 3202

ADDRESS: 37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION

26 /

GROUP NAME: Alix Private Label

CLASSIFICATION: Shirt

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Wool

DELIVERY 1 PANTONE #: 14-1309 TPX, 13-4200 TPX, 12-4301 TCX

DELIVERY 2 PANTONE #: 11-4201 TPX, 19-3911 TCX

DESCRIPTION: Wool structured basic t-shirt

SIZE RANGE: XS-XL

GRADE: 1" TOLERENCE: 1/8"

SPEC INFORMATION

XS

S

M

L

XL

CF LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

CB LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

SHOULER

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

CHEST

19 1/2

20 1/2

21 1/2

22 1/2

23 1/2

SLEEVE LENGTH

7 1/2

8 1/2

9 1/2

10 1/2

11 1/2

SLEEVE OPENING

5 1/2

6 1/2

7 1/2

8 1/2

9 1/2

WAIST OPENING

17 1/2

18 1/2

19 1/2

20 1/2

21 1/2

NECK WIDTH

5

6

7

8

9

NECK CIRCUMFRENCE

18

19

20

21

22

NECK OPENING

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

Cost of Materials: T-Shirt #3202

Per Item

Total

Wool ($10.99/yrd)

$16.49

$39,564.00

Shipping

$0.45

$1,080.00

Tariffs

$2.94

$7,056.00

Manufacturing

$0.03

$72.00

Total

$19.91

$47,772.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

50%

$40.00

$20.09

$48,216.00

Manufacturer: Fook Wah Kun Kee Knitting Fty. Ltd. Hk Hong Kong info@fookwah.com.hk + 852 2416 5365

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pajama shirt with piping TECH PACK

Date: Devliery 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 3203

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION

28 /

GROUP NAME: Alix Private Label

CLASSIFICATION: Button up Shirt

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Tencel with piping

DELIVERY 1 PANTONE #: 18-4029 TCX, piping in 11-4201 TPX

DELIVERY 2 PANTONE #: 12-4301 TCX piping in 11-4201 TPX

DESCRIPTION: Traditional Pajama style shirt with piping

SIZE RANGE: XS-XL

GRADE: 1" TOLERENCE: 1/8"

SPEC INFORMATION

XS

S

M

L

XL

CF LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

CB LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

SHOULER

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

CHEST

19 1/2

20 1/2

21 1/2

22 1/2

23 1/2

SLEEVE LENGTH

23

24

25

26

27

SLEEVE OPENING

5 1/2

6 1/2

7 1/2

8 1/2

9 1/2

WAIST OPENING

17 1/2

18 1/2

19 1/2

20 1/2

21 1/2

NECK WIDTH

5

6

7

8

9

NECK CIRCUMFRENCE

18

19

20

21

22

NECK OPENING

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

COLLAR LENGTH

15 1/2

16 1/2

17 1/2

18 1/2

19 1/2

COLLAR HEIGHT

2

2

2

2

2

SLEEVE CUFF LENGTH

2

2

2

2

2

BUTTON DISTANCE FROM EDGE

1/2

1/2

1/2

1/2

1/2

BUTTON DISTANCE APART

3 1/2

4 1/2

5 1/2

6 1/2

7 1/2

Cost of Materials: Pajama Shirt #3203

Per Item

Total

Tencel (Silky) ($7.99/yrd)

$15.98

$38,352.00

Piping ($1.35 per 2.5 yrd)

$0.43

$1,032.00

Buttons (White 11.5 mm $2.80 per 100)

$0.14

$336.00

Total

$16.55

$39,720.00

Shipping

$0.45

$1,080.00

Tariffs

$0.84

$2,016.00

Manufacturing

$0.03

$72.00

Total

$17.87

$42,888.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

64%

$50.00

$71.01

$77,112.00

Manufacturer: Fook Wah Kun Kee Knitting Fty. Ltd. Hk Hong Kong info@fookwah.com.hk + 852 2416 5365

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thick knit sweater

TECH PACK

Date: Delivery 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 3204

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION

30 /

GROUP NAME: Alix Private Label

CLASSIFICATION: Sweater

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Wool Knit

DELIVERY 1 PANTONE #: 19-3911 TCX

DELIVERY 2 PANTONE #: 13-4200 TPX

DESCRIPTION: Thick knit sweater

SIZE RANGE: XS-XL

GRADE: 1” TOLERENCE: 1/8”

SPEC INFORMATION

XS

S

M

L

XL

CF LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

CB LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

SHOULER

3 1/2

4 1/2

5 1/2

6 1/2

7 1/2

CHEST

20 1/2

21 1/2

22 1/2

23 1/2

24 1/2

SLEEVE LENGTH

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

SLEEVE OPENING

6 1/2

7 1/2

8 1/2

9 1/2

10 1/2

WAIST OPENING

17 1/2

18 1/2

19 1/2

20 1/2

21 1/2

NECK WIDTH

5

6

7

8

9

NECK CIRCUMFERENCE

18

19

20

21

22

NECK OPENING

2 1/2

3 1/2

4 1/2

5 1/2

6 1/2

Cost of Materials: Sweater #3204

Per Item

Total

Wool Knit ($20.99/yrd)

$52.48

$125,940.00

Shipping

$0.45

$1,080.00

Tariffs

$2.94

$7,056.00

Manufacturing

$0.04

$96.00

Total

$55.91

$134,172.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

34%

$85.00

$71.01

$69,816.00

Manufacturer: South Asia Knitting Fty, Ltd. Hong Kong leoyeung@southasiagroup.com + 852 2345 0261 southasiagroup.com

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bomber jacket TECH PACK

Date: Devliery 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 3301

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION GROUP NAME: Alix Private Label

CLASSIFICATION: Bomber Jacket

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Polyester Sateen with Nylon lining and Polyester filling

DELIVERY 1 PANTONE #: 13-4200 TPX, 14-1309

DELIVERY 2 PANTONE #: 14-4107, 18-4029 TCX

DESCRIPTION: Reflective bomber jacket

SIZE RANGE: XS-XL

GRADE: 1" TOLERENCE: 1/8"

SPEC INFORMATION

XS

S

M

L

XL

CF LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

CB LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

SHOULER

3 1/2

4 1/2

5 1/2

6 1/2

7 1/2

CHEST

20 1/2

21 1/2

22 1/2

23 1/2

24 1/2

SLEEVE LENGTH

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

SLEEVE OPENING

6 1/2

7 1/2

8 1/2

9 1/2

10 1/2

NECK WIDTH

5

6

7

8

9

NECK CIRCUMFERENCE

18

19

20

21

22

RIBBED TRIM WIDTH

3

3

3

3

3

RIBBED NECK TRIM LENGTH

18

19

20

21

22

RIBBED WAIST TRIM LENGTH

35

36

37

38

39

RIBBED WRIST CUFF LENGTH

6 1/2

7 1/2

8 1/2

9 1/2

10 1/2

BUTTON PLACEMENT FROM EDGE

2

2

2

2

2

BUTTON PLACEMENT DISTANCE APART

4

5

6

7

8

LINING IS EXACT COPY FOR EACH SIZE

32 /

Cost of Materials: Bomber Jacket #3301

Per Item

Total based on 2,400 units

Polyester Sateen ($2.29/yrd)

$5.73

$13,740.00

Nylon Lining (58")

$8.99

$21,576.00

Polyester Filling (32oz)

$7.99

$19,176.00

Buttons ($.05 per set) min 5000 set order

$0.30

$720.00

Heavyweight Nylon Ribbing ($0.55 per in)

$10.73

$25,752.00

Total

$33.74

$80,964.00

Shipping

$0.45

$1,080.00

Tariffs

$9.46

$22,704.00

Manufacturing Cost

$0.51

$1,224.00

Total

$44.16

$105,972.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

60%

$110

$65.84

$158,016.00

Manufacturer: A Fashion Co., Ltd. San Po Kong, Hong Kong + 852 2323 2502 afashion.com.hk

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utility jacket TECH PACK

Date: Devliery 1, 6-25 Delivery 2, 8-25

COMPANY NAME: Nordstrom

Style #: 3302

ADDRESS:37599 Filbert St, Newark, CA 94560

PHONE: (510) 794-5440

GARMENT INFORMATION GROUP NAME: Alix Private Label

CLASSIFICATION: Jacket

SEASON: Fall/Winter 2016-17

FABRIC CONTENT: Polyester, Elastane blend with lining

DELIVERY 1 PANTONE #: 12-4301 TCX

DELIVERY 2 PANTONE #: 15-1316 TPX

DESCRIPTION: Soft utility jacket, perfect for layering

SIZE RANGE: XS-XL

GRADE: 1" TOLERENCE: 1/8"

SPEC INFORMATION

XS

S

M

L

XL

CF LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

CB LENGTH

26 1/2

27 1/2

28 1/2

29 1/2

30 1/2

SHOULER

3 1/2

4 1/2

5 1/2

6 1/2

7 1/2

CHEST

20 1/2

21 1/2

22 1/2

23 1/2

24 1/2

SLEEVE LENGTH

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

SLEEVE OPENING

6 1/2

7 1/2

8 1/2

9 1/2

10 1/2

NECK WIDTH

5

6

7

8

9

NECK CIRCUMFERENCE

18

19

20

21

22

NECK CUFF HEIGHT

2 1/2

2 1/2

2 1/2

2 1/2

2 1/2

NECK CUFF LENGTH

18

19

20

21

22

BUTTON PLACEMENT FROM EDGE

1

1

1

1

1

BUTTON PLACEMENT DISTANCE APART

4 1/2

5 1/2

6 1/2

7 1/2

8 1/2

LINING IS EXACT COPY FOR EACH SIZE

34 /

Cost of Materials: Utility Jacket #3302

Per Item

Total based on 2,400 units

Polyester, Elastane blend with lining ($6.99/yrd)

$20.97

$50,328.00

Buttons ($2.98 per 12 buttons) 1 inch

$1.74

$4,176.00

Total

$22.71

$54,504.00

Shipping

$0.45

$1,080.00

Tariffs

$0.00

$0.00

Manufacturing Cost

$0.51

$1,224.00

Total

$23.67

$56,808.00

IMU

Retail Price

Gross Profit per Piece

Total Gross Profit

75%

$94.68

$71.01

$170,424.00

Manufacturer: A Fashion Co., Ltd. San Po Kong, Hong Kong + 852 2323 2502 afashion.com.hk

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X

campaign strategies

“Alix” will be available to customers through online and select stores. On Nordstrom.com, customers will be able to see the introductory section on the landing page which will lead customers to a separate “Unisex” page introducing “Alix” and the apparel.

Nordstrom will utilize its social media outlets such as Instagram to introduce customers to the new private label and create traffic to the website. We encourage customers to use “#Alix” or “#AlixApparel” to share their outfit photos and possibly get featured on the Nordstrom main Instagram page.

In select stores, Alix will be featured in window displays during its time of the first launch.

Each store will have different window displays from featuring items from the collection, to campaign photos for the release.

website / instagram mockup

omnichannel work station

38 /

window display mockup

references & inspiration

1. ‘Unisex Knits’ http://www.wgsn.com/content/board_viewer/#/63943/page/1 2. ‘Gender-Neutral Retail, Does it Have a Future?’ http://www.wgsn.com/content/board_viewer/#/56938/page/1 3. Gender Neutral: youth attitudes http://www.wgsn.com/content/board_viewer/#/130087/page/1 4. Zara introduces gender-neutral collection http://www.wgsn.com/blogs/zara-introduces-gender-neutral-collection/ 5. Masculine Minimalism http://www.wgsn.com/content/board_viewer/#/63759/page/1 Tariff calculations were based off of dutycalculator.com, most items imported from Hong Kong. Three different manufacturers were used (manufacturers that Nordstrom currently uses) for their different specialties in apparel production.

Freight calculations were based off of worldwidefreights.com.

Manufacturing costs were calculated based on minimum wage of $46 per day in Hong Kong multiplied by 12 hour day shifts, which is translated into 720 min, then taken to account that items were made at 50% efficiency, and one item roughly would take 30~40 minutes to make (T-shirts and turtlenecks would take less time.)

Winter 2016 - Savannah College of Art and Design Professor Donald Levy