HEET SS15 CONFECTION COLLECTION

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SPRING | SUMMER 2015 LOOKBOOK

HEET SPRING | SUMMER ‘15

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BUYER CONTACTS MERI@SHOPHEET.COM ALYSSA@SHOPHEET.COM

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PRESS | MEDIA | PLACEMENT INQUIRIES PAIGE@SHOPHEET.COM

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HEET HEADQUARTERS 3780 Burns Road, Suite 2 Palm Beach Gardens FL 33410

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TELEPHONE: 561-839-HEET FAX: 561-828-3751

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ABOUT HEET HEET is contemporary-luxe, statement making jewelry and accessories. Mixing glamour with Bohemian fashion, earthy leathers with striking Swarovski crystals, HEET’s versatile collections are the perfect juxtaposition of bold and classic aesthetics. Designed to be stylishly stacked or worn alone to add a simple touch of sparkle—there is no season, occasion, or trend that can’t be finished with HEET.

THE MAKE All pieces in our collection are handmade by trained artisans with special care using only the finest materials including genuine Swarovski crystal elements, the standard of excellence in the industry.

We work with only premium natural leathers, suede and other textiles. Nothing is mass-produced and therefore individual variations in color and markings should be appreciated as part of the unique quality of the product. The metal we use is a 100% Nickel-free, Lead-Free and Cadmiumfree solid die-cast blend. Our specially selected vintage components including a mix of plastics, glass and wood along with other materials create a collector aspect to our limited editions. HEET is proudly designed and created in the USA in our HOT South Florida studio and sold in the finest boutiques and shops worldwide.

USA- MADE HEET is a proud member of the Accessories Council and the USAMade™ initiative, which promotes the production of accessories, specifically fashion jewelry, within the United States. With the goal of reviving the fashion jewelry manufacturing industry within US borders, the USAMade™ initiative aims to create new jobs, bolster American produced brands, and make the US the capital of fashion jewelry once again.

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THE CONFECTION COLLECTION

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INSPIRED BY SWEET CONFECTIONS, SOFT PASTELS, AND THE WARMTH OF THE SPRING AND SUMMER SEASONS, THE 2015 CONFECTION COLLECTION IS HEET’S MOST INDULGENT OFFERING TO-DATE.

HEET SS15 LOOKBOOK

LUSCIOUS

LAYERS !

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Rock AG Crystal Exotic in Ganache $145

Rock AG Opal Exotic in Pina Colada $145

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Rockstar AG Crystal Mix in Vanilla $250

Rock Molten Crystal Exotic in Pear $145

Rock Molten Crystal Exotic in Marshmallow $145

Rockstar AG Crystal Mix in Batter $250

the Buttercream Collection On trend for spring and summer , luxurious shades of gold, ivory, and platinum leathers mixed with hints of blush and pearl Swarovski crystals ,Riot and gold Rockstar AG Crystal Mix in Honey AG inantique Ore $250 $215 out the rich metals round Buttercream line.

Just as buttercream is the perfect accessory to any cake — so is the Buttercream Collection

to those with a penchant for the indulgent. And just like the versatile confection, the Buttercream Collection can be mixed, matched, and stacked for any occasion‌without being too heavy.

Photo: GenLux Magazine

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Rock AG Crystal Exotic in Ganache $145

Rock AG Opal Exotic in Pina Colada $145

Rockstar AG Crystal Mix in Vanilla $250

Riot AG in Ore $215

Rock Molten Crystal Exotic in Pear $145

Rock Molten Crystal Exotic in Marshmallow $145

Rockstar AG Crystal Mix in Batter $250

Rockstar AG Crystal Mix in Honey $250

Just as buttercream is the perfect accessory to any cake — so is the Buttercream Collection to those with a penchant for the indulgent. And just like the versatile confection, the Buttercream Collection can be mixed, matched, and stacked for any occasion‌without being too heavy.

LIGHTHEARTED LUXURY…

Icing On The

Sweet & !

Rock AG Crystal Opal Exotic in Zest $145

CAKE

SPICY

A variety of nutty browns and spice-tones are a slightly more subtle way to make a spring or summer look pop even in the hot desert sun.

The earthy leathers combined with antique gold clasps and Swarovski crystals are an ideal accessory for the slightly rustic, yet ultramodern consumer.

Rock AG Crystal Exotic in Scotch $145

Twin AG Crystal Mix in Topaz $195

Rockstar AG Crystal Mix in Ganache $250

Inspired by the whimsy ofAGspring, the Tough Cuff Crystal Mix Cotton Candy Collection where luxury in Smoked is Topaz $375 meets lighthearted.

A chic combination of saturated pastels and sultry blush tones against bold leathers and antique Riot AG in Scotch metals— this collection is as sexy as it is $215 sweet.

EXOTIC

Just like it’s namesake, the Cotton Candy Collection should be indulged.

Layer different pieces from the Rock AG Crystal Exotic in Praline collection, choosing from graduating $145 shades of Swarovski Crystal stones, Rockstar AG Crystal Opal Mix in Ganache contrasting leathers andand striking antique Inspired by exotic flavors $250 metals for a complete, the gold warmth of summer, the statement-

FLAVORS

Riot AG in Dessert $215

Buttercream line is as adventurous as it is sexy.

The warm leathers and bright crystals of the Buttercream Collection create the perfect pallet for the bold, contemporary-chic fashionista looking to make a statement during the hot spring and summer months.

Photo: Everything Hauler

Rock Molten Crystal Exotic in Lemon $145

Rock Molten Crystal Exotic in Citrus $145 Vice AG Crystal Mix in Peach $250

Rock AG Crystal Exotic in Scotch $145

Icing On The

Sweet & !

Rock AG Crystal Opal Exotic in Zest $145

CAKE

SPICY  

A variety of nutty browns and spice-tones are a slightly more subtle way to make a spring or summer look pop even in the hot desert sun.

The earthy leathers combined with antique gold clasps and Swarovski crystals are an ideal accessory for the slightly rustic, yet ultramodern consumer.

Rock AG Crystal Exotic in Scotch $145

Tough Cuff AG Crystal Mix in Smoked Topaz $375

Twin AG Crystal Mix in Topaz $195

THE BUTTERCREAM COLLECTION Rockstar AG Crystal Mix in Ganache $250

Riot AG in Scotch $215

EXOTIC

FLAVORS AG Crystal Inspired by exoticRockstar flavors and Opal Mix in Ganache $250 the warmth of summer, the Buttercream line is as adventurous as it is sexy.

The warm leathers and bright crystals of the Buttercream Collection create the perfect pallet for the bold, contemporary-chic fashionista looking to make a statement during the hot spring and summer months.

Photo: Everything Hauler

Rock AG Crystal Exotic in Praline $145

Rock Molten Crystal Exotic in Lemon $145

Riot AG in Dessert $215

Rock Molten Crystal Exotic in Citrus $145 Vice AG Crystal Mix in Peach $250

Rock AG Crystal Exotic in Scotch $145

LUSCIOUS LUXURY…

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HEET UP NYC The Sashika Twins show off stylish singles by HEET on the red carpet in NYC.

Just as buttercream is the perfect accessory to any cake— so is the Buttercream Collection to those with a penchant for the indulgent. And just like the versatile confection, the Buttercream Collection can be mixed, matched, and stacked for any occasion… without being too heavy.

EXOTIC FLAVORS Inspired by exotic flavors and the warmth of summer, the Buttercream line is as adventurous as it is sexy.

For the bold, contemporary-chic fashionista looking to make a statement during the hot spring and summer months.

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The Sashika Twins show off antique gold singles by HEET ! ! carpet onON theTREND red FORin SUMMER NYC. WARM SHADES OF GOLD, BEIGE,

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PLATINUM, AND BROWN ROUND OUT THE RICH BUTTERCREAM LINE.

Riot AG in Batter $215

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BUTTERY GOLDS & NUDES THE RIOT

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HEET’s answer to the wrap bracelet, the RIOT is a show-stopping piece. Featuring layers of premium leathers in graduating colors and textures with a subtle touch of Swarovski crystals.

Rockstar Molten Crystal Mix in Pear $250

HEETING up the Board Room

Rockstar AG Crystal Mix in Truffle $250

THE RIOT

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HEETING UP NYC

HEET’s answer to the wrap bracelet, the RIOT is a showstopping piece. Featuring layers of premium leathers in graduating Rock Moltenand Crystaltextures with a subtle colors Exotic in Batter touch of Swarovski crystals. $145

Photo: Contact Music

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HEET’s answer to the wrap bracelet, the RIOT is a show-stopping piece. Featuring layers of premium leathers in graduating colors and textures with a subtle touch of Swarovski crystals.

Photo - Everything Hauler

LUXURY SWEET & SPICY‌ MEETS

A variety of nutty browns and spice-tones are a slightly more subtle way to make a spring or summer look pop - even in the hot desert sun. The earthy leathers combined with antique gold clasps and Swarovski crystals are an ideal accessory for the slightly rustic, yet ultramodern consumer.

Whimsy

the MERINGUE COLLECTION Vibrant blues, teals, and greens are a bold statement for the warm weather seasons.

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Meringue Collection Singles & Narrow Cuffs

Rock AG Crystal Exotic in Passion $145

Rockstar AG Crystal Mix in Seabreeze $250

Rock AG Crystal Exotic in Apple $145

Rockstar AG Crystal Mix in Peppermint $250

Rockstar AG Crystal Exotic in Tropical $250

Like the airy confection that inspired it, the Meringue Collection always rises to the occasion. Best when stacked - just like a meringue - this collection combines a delicious variety of blue, teal, and turquoise Swarovski stones with contrasting metals that are ideal for spring and summer.

CONFECTION COLLECTION

OUR PICKS

FRESH FOR !

SPRING A TOUCH OF GREEN !

Just like when the seasons change, pops of green are also making appearances on the 2015 runways.

Whether it’s a military inspiration or resort fashion, a pop of bold Spearmint or subtle Pacific Opal will add a seasonal pop of color to your wardrobe.

UNISEX Unisex styles combine single or double rows of nickel-free metal Vice AG Crystal Mix in Pacific Opal alloys with or without Swarovski $215 crystal or metal accents. All finished with the signature HEET buckle clasp.

Rock AG Crystal Exotic in Clover $145

Rockstar AG Crystal Mix in Spearmint $250

Rock Molten Crystal Exotic in Lime $145

SWEET Inspiration !

Inspirationthe for the Meringue gamma Collection started with the bright colors of the South Florida coast The Gamma’s mixed metals andand expanded into the dreamy pastels of leathers with an option for the spring and summer seasons. The Swarovski crystal has a rocker-chic grouping is as light as it is vibrant, aesthetic for both and and just as whimsical asmen the delicate women. A dessert favoritefor forwhich someitof our is named.

rockstar clientele.

HEET SS15 LOOKBOOK

SINGLES Vice Molten Crystal Mix in Jet $215

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Rock AG Crystal Exotic in Mint $145

Riot Molten in Peppermint $215

THE ! TOUGH CUFF

Layers of Swarovski crystals in graduating shades set against nickelfree metal alloy create a bold THE VICE piece. statement

Rock AG Crystal Exotic in Curacao $145

The Meringue Collection features a wide variety of bold blues, subtle pastels, and tropical greens that have the versatility to dress up a casual beach look, accessorize edgy street-wear, or a red carpet gown.

MIAMI HEET

FASHION WEEK

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As seen on ABC’s The Bachelorette, the VICE is a romantic narrow cuff bracelet featuring off-setting Swarovski crystals against nickel-free metal alloys.

Tough Cuff Crystal Mix in JET $375

Tough Cuff Crystal Mix in Jet AB $375

Fashion Indie Blogger Beca Alexander Miami SWIM Fashion Week Accessories: HEET Tough Cuff

BOHO-CHIC

A MODERN TWIST ON A CLASSIC STYLE

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Choose from more muted leather tones like Nougat or Leche from the Meringue Collection to finish a chic bohemian look.

CELEBRITIES IN HEET EARTHY

Photo: GenLux Magazine

Neutrals Rock Molten Crystal Exotic in Nougat $215

Riot Molten in Nougat $215

WHITE & BLUE 2015 COLOR TREND

!The combination of blue and white is one of 2015’s most popular fashion trends. Mixing subtle pastels with bold blue hues is a fashion-forward way to accessorize your 2015 spring & summer looks.

Riot AG in Mojito $215

HEET SS15 LOOKBOOK

HEETING UP THE KITCHEN

ROCKSTAR ON SET

LIGHT &

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Celebrity chef and talk show host Rachael Ray regularly opts for HEET’s statementmaking ROCKSTARS on the set of The Rachael Ray Show, adding layers of Swarovski and premium leathers to Ray’s layers of flavor.

LAYERED !

Rockstar AG Opal Exotic in Grasshopper $250

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Rock AG Crystal Exotic in Clover $145

BOHO WESTERN - CHIC combining boho-chic with a western flair !

HEET’s seasonal twist on the Boho-Chic look, the earthy tones within the Meringue grouping add a subtle edge to the classic Western aesthetic. A versatile color palette, this end of the Meringue spectrum can be translated across many fashions — From desertchic to effortless coastal style, and Men’s Delta in Black everything in between.

DESSERT IN THE DESERT Rockstar AG Crystal Mix in Black Suede $250

GUY FIERI’S FAMOUS BLING

$195

Gravestone Antique Gold

Men’s Omega in Black

$170 Rockstar AG Crystal Mix in Seabreeze

$210

$250

GUY’S ROCK ’N’ ROLL HARDWARE

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After spotting HEET on a mutual friend during a cooking session at Tommy Lee’s Calabasas home, Guy Fieri personally requested some of the edgier pieces from HEET’s men’s collection to add to his own “bling”. Guy wears his rock ’n’ roll accessories both on and off the sets of his many television Rockstar AG Crystal Mix in Citron shows.

$250

Photo - Old Gringo

Lighthearted

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LUXURY

the COTTON CANDY COLLECTION Just like it’s namesake, the Cotton Candy Collection should be indulged. Layer different pieces from the collection, choosing from graduating shades of Swarovski Crystal stones, contrasting leathers and striking antique gold metals for a complete, statement-making look.

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Rock AG Crystal Exotic in Ganache $145 Rockstar Molten Crystal Mix in Pink Sugar $250

Riot Molten in Mimosa $215

Rock Molten Crystal Exotic in Raspberry $145

Rockstar AG Crystal Mix In Sangria $250

Rock Molten Crystal Exotic in Angelfood $145

Rockstar AG Crystal Mix in Grape $250

Rock Molten Crystal Exotic in Apricot $145

Rock Molten Crystal Exotic in Mousse $145

Inspired by the whimsy of spring, the Cotton Candy Collection is where luxury meets lighthearted. A chic combination of bold purples, subtle pastels, and sultry blush tones set against bold leathers and antique metals— this collection is as sexy as it is sweet.

Pretty in

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PINK Rockstar Molten Crystal Exotic in Raspberry $250

Rock AG Crystal Exotic in Sundae $145

Rock AG Crystal Exotic in Cinnamon $145

Rock AG Crystal Exotic in Pink Sugar $145

THE RIOT HEET’s answer to the wrap bracelet, the RIOT is a showstopping piece. Featuring layers of premium leathers in graduating colors and textures with a subtle touch of Swarovski crystals.

Riot AG in Mousse $215

Rockstar AG Crystal Exotic in Mimosa $250

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SWEET & SEXY

SWAROVSKI On-trend for 2015, the Cotton Candy Collection’s blush tones, soft pinks, and deep purples can be a romantic finish to spring layers, or a bold pop of color to a summer cocktail dress.

Mix and match pieces from this grouping for a bold, seasonal accessories statement.

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Rock AG Crystal Exotic in Velvet $145

Riot AG in Scotch $215 Rock AG Crystal Exotic in PLUM $145

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IN THE MOOD FOR

Something LIGHT

Inspired by exotic flavors and the warmth of summer, the Buttercream line is as adventurous as it is sexy.

The warm leathers and bright crystals of the Buttercream Collection create the perfect pallet for the bold, contemporary-chic fashionista looking to make a statement during the hot spring and summer months.

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A ROCKSTAR IN THE KITCHEN !

Celebrity chef and talk show host Rachael Ray regularly opts for HEET’s statementmaking ROCKSTARS on the set of The Rachael Ray Show, adding layers of Swarovski and premium leathers to Ray’s layers of flavor.

HEETING The

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GUY ON FIRE

HEET has caught the eye of celebrity chefs Guy Fieri and Rachael Ray, appearing multiple times this month on the Rachael Ray Show, Guy’s Grocery Games, and Diners Drive-Ins & Dives.

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UP

Kitchen

HEET first caught Guy Fieri’s eye after he spotted the “bling” on a celebrity friend during a sushi lesson in Los Angeles. Guy now regularly sports the edgier pieces from HEET’s men’s line everywhere from restaurant openings to red carpets, and major network appearances including the Tonight Show Starring Jimmy Fallon.

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Culinary powerhouse Rachael Ray was also drawn to HEET’s eye-catching accessories. After personal requests to her style team specifically for the brand, HEET has made multiple appearances on her popular television show this October—with more to come. Rachael has been adorning HEET’s ROCKSTAR line of bracelets made from multiple rows of genuine Swarovski Crystal, premium leather, and HEET’s signature nickel-free metal buckle clasp (no worries about the pieces falling off during cooking).

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Other celebrity chefs including New York City trendsetter Chris Santos have also personally requested HEET after seeing the brand worn by musicians and celebrities gracing their restaurants.

HEET GOES COUNTRY

NASHVILLE’S FASHION-FORWARD COUNTRY STARS

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Country-Pop Sensation and television star Jennette Mccurdy in a HEET Rockstar Red Exotic for Runway Magazine’s 2013 Winter Issue.

Men’s ETA in Brown $115

On Tour With Jason Aldean Jason Aldean drummer Rich Redmond requested HEET for the 2014 nationwide Jason Aldean tour, which included performances on The Tonight Show Starring Jimmy Fallon, the ACM Awards, and Ellen.

GAME ON, E! Country music and reality TV star Jessie James Decker sports a HEET Rebel Knot on E!’s Game On in both Denver Broncos and New York Jets colors to support her NFL husband Eric Decker.

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Rebel Rocks Crystal Medallion on Blue Suede $195

Rebel Knot on Red Suede $170

Men’s ETA in Black $115

Men’s Delta in Black $195

Men’s Kappa in Black $15

Men’s Delta in Navy $190

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ROCKSTARS IN HEET !

HEET has caught the attention of some of the biggest names in the music industry. Our contemporary, rockerchic jewelry has been worn by internationally recognized musicians at Los Angeles music awards shows and red carpets, film sets, television appearances, and the biggest stages across the globe. Our collections of rock ’n’ roll-inspired jewelry combine a hard rock aesthetic with high fashion taste. Uniquely combining skulls, studs, or spikes with premium leathers, nickelfree metals, and Swarovski crystalized elements—HEET is the ultimate accessory for music’s elite.

Photo: Papa Roach Jacoby Shaddix Men’s Grave Molten

ROCK N ROLL Collaboration Courtney Love bassist Shawn Dailey is one of HEET’s earliest Rockstar In HEET collaborators.

Shawn’s love for HEET has spread to fellow musicians and friends, including Guy Fieri. Shawn wears the Men’s ETA in black, the men’s Crew, and Grave Molten in antique gold.

Revolver Magazine’s Hottest Chicks in Hard Rock, Heidi Shepherd & Carla Harvey wear custom cuffs by HEET on tour, press stops, & awards.

Photo by Dana Distortion via Shawn Dailey

HEET SS15 LOOKBOOK

THE CONFECTION COLLECTION

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SHOPHEET.COM

Our Picks FOR HER

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Spot Extra Vintage Frosted

Royal Rivoli Glass

Royal Extra Glass

Royal Rope Smoke

Royal Rope Glass

VIP Crystal AG

Our Picks FOR HIM Style meets masculinity with the combination of striking leathers and heavy metals. Thick cuffs are a bold accessory for men with an edge, while the thin metal singles offer a more understated, yet fashion-forward option.!

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Men’s Molten Gamma in Brown Snakeskin $140

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Men’s Molten Duo in Black $70 Men’s Molten Guy in Black

HEETing up the dance floor Derek Hough spotted on several occasions in a HEET Men’s Zeta in Brown for Season 16 of Dancing With the Stars.

Men’s Molten Omega in Black $210

Men’s Molten Zeta in Brown $115

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Andi Dorfman chose a romantic Vice Antique Gold White Opal Shade cuff by HEET for Season 10 of ABC’s The Bachelorette.

HEET UP Love

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YOUR Life

A MATCH MADE IN HEAVEN HEET has become the perfect match for some of Hollywood’s biggest romantics. The Vice Antique made a stunning appearance on The Bachelorette’s Andi Dorfman, and Hollywood’s hottest matchmakers Destin Pfaff and Rachel Federoff both requested HEET for each other’s surprise birthday presents.!

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web site shopheet.com

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SOCIAL MEDIA

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FACEBOOK FACEBOOK.COM/SHOPHEET

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INSTAGRAM @SHOPHEET

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TWITTER @SHOPHEET

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PINTEREST SHOPHEET

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iSSUU ISSUU.COM/SHOPHEET

Adrian Patrick of Otherwise in Men’s Grave Molten.

Photo: Alison Toon via Otherwise

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