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Snoop Dogg Launches Death Row Cannabis
By Jennin Masen
noop Dogg has added cannabis to his cultural portfolio, which already includes music, fashion, and entertainment, less than a year after purchasing Death Row Records from MNRK Music Group. The introduction of Death Row Cannabis was teased on Thursday with a teaser video on Instagram that featured an animation of the famous Death Row emblem created by graffiti artist Eric Haze along with a sneak peek at impending branded pre-roll tubes.
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Over the past three decades, Death Row Records has had a significant impact on both hip-hop and cannabis culture. Since its founding, it has sold more than 40 million CDs worldwide and grown into one of the most well-known record companies in hip-hop, particularly when it comes to supporting the cannabis plant. Along with its creators The D.O.C., Dr. Dre, Suge Knight, Michael “Harry-O” Harris, and Dick Griffey, Death Row has been home to numerous well-known cannabis users in pop culture since its inception, including Tupac Shakur, Tha Dogg Pund and others. Although he signed with the company in 1992, Snoop Dogg only officially purchased it in February 2022. The first release is scheduled to arrive in January 2023 and will include “special limited celebratory metallic bags, showcasing the iconic hooded prisoner figure seated in an electric chair logo,” according to the press release.
AK, a partner of Snoop Dogg and a wellknown West Coast marijuana grower, is the person behind the Death Row cannabis brand.
He was a former partner at WizardTrees, where he helped create strains like RS11, Studio 54, and Shirazi from exotic cannabis grower DEO, according to the press statement. Additionally, AK is the vice president of cultivation for TRP LLC and well recognized for his brand SMKRS. Death Row Records intends to reveal specifics regarding the date and locations of the cannabis drop, which will take place soon. Moreover, chose Cookies. The first locations will be California stores in Brentwood, San Bernardino, and San Diego.
By Hector Richardson
