Art Meets Fashion 2013

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(left to right)

TAYLOR STANDRIFF

JESSE STEBBINS

styling coordinator

press coordinator

TATIANA SUBBOTIN

DAVID HOLLAND

sponsor liaison

a /v coordinator

HEIDI M. GRESS

CAMELLIA ROWLAND

event producer

FOH coordinator

AMY TAGGART

RACHEL HAYES

fashion correspondent

event design

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MADISON SLAGOWSKI

JESSICA SMITH

runway/print producer

logistics coordinator

SHAUN CLARK

TIFFANY AGUIRRE

backstage coordinator

service coordinator

ANNALISA B. MILLO art director

S T A F F / C O N T R I B U T O R S 3


ABOUT AMF Local Fashion. Local Art. Local Causes.

Welcome to Art Meets Fashion 2013 celebrating the best of Utah fashion, fine art, culinary and performing arts during an exclusive two night event in downtown Salt lake City benefiting one local organization, The Center for Documentary Expression and Art. A multi-city event, AMF features runway shows in venues that support the local artistic community. AMF also showcases food selections from top area restaurants, live performances from local talent and is geared toward the socially conscious, fashion forward resident.

Our goal this year was to bring an artistic showcase only previously seen in larger cities to the Salt Lake City center. With over 250 volunteer participants including 102 models each evening, 10 salons, 9 fashion designers, 9 boutiques, 7 restaurants, 12 performance artists, 10 fine artists, 1 event design company and their entire team, lighting designers, staff and over 20 dedicated AMF core team members that work for months leading up to the event, AMF celebrates everything that makes a region unique. Founders of Art Meets Fashion and (a)perture marketing, Heidi M. Gress and Anne Cummings created the event as a premiere community outreach program. Heidi Gress acts as current executive producer of AMF, while Anne Cummings is on personal hiatus and is currently enrolled in the MSW program at the University of Utah and recently welcomed the addition of a beautiful baby girl, Cora. She will return to AMF in 2014.

Heidi M. Gress has over a decade of creative execution experience in commercials, print publications, and experiential marketing. She seeks out the best talent to create fully integrated, thought provoking campaigns. Artistically minded and client focused, she works hand in hand with clients promoting a collaborative environment. During her time in LA, she worked in commercial production on campaigns such as Target, Budweiser, Molson Canadian, and BMW films; as well as produced events for AIA, A+D museum, DesignGuide.com, JES Publishing, LA Fashion Week, live performance showcases, and private cocktail affairs. Before relocating to Salt Lake City she launched Sphere magazine, a lifestyle publication out of Los Angeles. By merging all aspects of the creative process she has found a comfortable home as partner and co-founder of (a)perture marketing in Salt Lake City. She brings the energy of a large city to this budding creative market. Recently, she completed photographic projects for Westfield Malls, Ballet West, Grand America, LuxaChrome and Farasha Boutique.

(a)perture marketing is a full service advertising, marketing and public relations agency, aspiring to create comprehensive and fully integrated marketing campaigns for both commercial and non-profit clients. (a)perture specializes in direct-to-consumer delivery of specific and targeted messages. Through incorporating strategic elements, designed to work in tandem, (a)perture delivers a systematic approach, working from initial concept to material execution, ensuring the maximum return on investment. For more information on Art Meets Fashion or (a)perture marketing contact heidi@aperturemktg.com or visit www.aperturemktg.com. 4


MADISON SLAGOWSKI Madison Slagowski is a photoshoot and fashion show producer based in Salt Lake City, Utah. Madison’s experience ranges from managing fashion shows featuring multitudes of global retailers, fashion designers, hundreds of models and dozens of styling teams to international advertising campaigns, and intimate still shoots for editorial publication. Madison has worked with the Art Meets Fashion team since its inception and quickly moved from model, to fashion show producer and now taking on both the runway production and all fashion photoshoot producing as well. Madison has a unique ability to understand the needs of both the client and the crew.

T AY L O R S T A N D R I F F Taylor Standriff star ted last year with A r t Meets Fashion as salon liaison and this year she joins us again as Styling Coordinator. Working with all local salons and styling the majority of the A r t Meets Fashion team shoots, Taylor brings a fresh perspective to the event. She has been in the beauty industr y for years moving from Landis to Lunatic Fringe salon. Taylor is a freelance stylist for various photographers and has had her work published in LA Magazine and Vogue Italia. 5


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OGDEN’S OWN DISTILLERY

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W H I T E W H I T E W H I T E 28


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DESIGNER JORDAN HALVERSEN MODEL: JACE HAIR: JANAE MECHLING JOHNSON MUA: AMBER PEARSON DESIGNER RACHEL DOMINGO MODEL: MINNA WANG HAIR: STEVEN ROBERTSON MUA:JILLYN NESLEN DESIGNER NEPHI GARCIA MODEL: JAWAHIR AHMED HAIR: AMBER PEARSON MUA: AMBER PEARSON DESIGNER KELLI LYNN BAKER MODEL: KIRA LAKE HAIR: JANAE MECHLING JOHNSON MUA: CAMI TALBOT DESIGNER MARY RINO MODEL: KATIE HAIR: STEVEN ROBERTSON MUA: JILLYN NESLEN DESIGNER MARY RINO MODEL: GINA HAIR: JANAE MECHLING JOHNSON MUA: CAMI TALBOT 29


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E t h e

L E C T R O f e m m e

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the

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FAW N


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“I WAN TE D TO D O SOME TH ING T H AT H AD AN EL EMENT OF COM FOR T , YET P ROVI D E D PI E CE S THAT WERE ST IL L IN T EREST IN G AND CH IC. ”

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“ T H E K I N D O F WO M A N I WA N T W E A R I N G M Y C LOT H I N G [ I S ] P O W E R F U L , I N S P I R I N G , A N D C O N F I D E N T. ”

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Heggy Gonzalez is what many would refer to as a renaissance woman. An expert in all things creative, Heggy not only designs fashion that leaves you breathless, but completes the vision with award winning hair and make-up. Her newest collection merges her love of Tron, David Bowie and metallics with clean lines, reflective trim, sleek silhouettes. As Creative and Education Director at the Aveda Institute in Provo, she is responsible for teaching the future professionals of the beauty industry. She is always pushing the envelope and we are looking forward to her next move.

Tell us about yourself. How did you got started, what

What is your inspiration?

is your background and training?

I am inspired by fashion, beauty but most of all my

...after bouncing around California including brief

Future Professionals (students) they challenge me, at

stint at glamour shots I waskinda lost. I had my best

times drive me crazy but most of all they inspire me to

friend moving to Colorado and I thought why not? I

be my best by helping them reach their goals from the

moved there and worked at a five star resort and then

first to last haircut they do while at the Aveda institute.

made my way to Denver where I worked with award winning hairdresser Charlie Price who helped me take

Where do you see your designs and the hair/make-up

my editorial styling to the next level. After that I began

industry in Utah going as a whole?

my journey with the Aveda Institute Denver, working

I live to create, whether the canvas is hair, face or fab-

for an amazing man namedDale Lemonds. He not only

ric and I constantly am working on the next project. I

inspired me to be great but challenged me to always

am constant working on expanding my skills soI don't

strive for the next level. I have been Educating now for

know what's next for me but what ever it is I'm ready.

over 7 years and I love it. Working for dale has taken

Most of all I love that I have found an amazing creative

me from Denver to Tucson back to my home state of

community in Utah!

Utah. During that time I have been published in international and national publications, traveled to Europe,

What do you feel sets you apart in your design style?

become a color educator for Aveda Corporation and

I don't think I have a set style, and I think that sets me

most recently crowned the RAWartist National Hair-

apart.

dresser of the year.

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[

hair & makeup by chaunsey hildebrandt

photographed by renĂŠe keith

[

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T R A E H N O I L

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We are dedicated to the success of your event! We meticulously plan and design experiences that accurately portray your theme, mood, atmosphere, and emotion.

Product Launches

VIP Events Award Galas

Incentive Parties Entertainment

www.intheevent.com 90

Fashion Shows

Dinner Parties

Corporate Meetings

801.886.1144

Themed Events

Employee Appreciations

info@intheevent.com

Concerts


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Follow us on Facebook facebook.com/FashionPlcMall and Instagram @fashionplacemall

fashionplace.com • 6191 South State Street, Murray

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{ jen palmer } photographed by

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CHALK GARDEN

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"fashion is less about what label or designer you're

actually wearing, and

how it makes you feel. " more about

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W W W. A R T M E E T S F A S H I O N . N E T


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