VOTER, SHE WROTE

6 | INITIAL SKETCHES

Book COVER: Voter, She Wrote

One of my first ideas was to use a book in the poster. For some reason, “Murder, She Wrote” popped into my head, as I felt it would be easy to replace the word “Murder” with “Voter” to create a pithy book title about voting. I ended up pursuing the book concept for the first comps and final design of the poster, but I dropped the “Voter, She Wrote” idea because I did not think it would be as effective in conveying the overall voting message.

AIGA’s civic engagement initiative, part of Design for Democracy.

Learn more: aiga.org/vote

Design by Heidi Peng, Bloomington, Indiana In partnership with Nonprofit Vote

nonprofitvote.org

INITIAL SKETCHES | 7

V is for "vote " as you please"

As I was doing research, I found an image of a women protesting with a sign that said, “Vote as you please, but please vote.” I instantly fell in love with the catchphrase, as it was both simple and powerful. I also thought it perfectly captured the urgency around voting in 2020. I wanted to use the traditional, American flag colors to form a 3D V shape. To create more depth, I also added an inner glow. I ended up using this slogan in my final poster design.