Stylish Stores II

时尚专卖店 II

Stylish Stores II

ISBN: 978-7-5623-4176-5 Size: 245﹡300mm Pages: 240+200 Price: 598RMB

Stores have constantly strengthened the concept “brand” in the process of their emergence and development. Hence the design has become more and more unique. The book, as a continuation of the style in Stylish Store Design I, brings together the latest design of international fashion stores all over the world, reflecting the trend of modern international fashion store design, among which many well-known design companies are included. It is worthy of reading and reference.

专卖店在它的产生和发展的过程中不断地强化品牌的概念，其设计也就具有 了独特的一面。本书延续了《时尚专卖店Ⅰ》的风格，汇集了近年来世界国际时 尚专卖店的最新设计，反映了现代国际时尚专卖店的设计潮流趋势，众多知名设 计公司都参与其中，值得欣赏和借鉴。

Copyright © Artpower International Publishing Co., Ltd.

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The Pharmacy covers approximately 200 sqm, in part destined for medical outpatients, in a site adjacent to a shopping centre first occupied by a clothing store.

Dr. Perissinotti wanted the pharmacy to express her personality, and for it to be a comfortable and pleasant work area.

It was decided to work with neutral tones, the pearly white marble wrapping most of the surface, in contrast with a powder blue that emphasizes some elements and the intersection of the geometry, declined in different materials such as retro lacquered satiny crystal and cellular polycarbonate doors.

The entrance walls, dedicated to cosmetics, blend into the well-lighted ceiling. The strict geometry of the furnishings is softened by the casual distribution of the lights in the central plate of the ceiling, large luminous portholes that perforate the surface, released into the air like bubbles of vital oxygen.

The pharmacy is a place dedicated to the wellness of the person, ethical and therefore “aesthetic.�

Patient care, the preparations made in the Galenic laboratories inside the pharmacy, is reflected in the attention to detail of the space, becoming a guarantee of reliability for the users.

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Project Information Designer: Sven Fuchs, Gunhild Niggemeier, Julian Busch, Christoph Jantos, Alejandra Lillo Client: Hamburg Eyewear on GmbH Location: Hamburg, Germany Area: 140 m2 Photography: Christian Barz and Felsch Lighting Design GmbH

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the spaces together. Wood end-grain flooring is used throughout, with changes in color at each zone: natural finish at the north sales area, black at the retail gallery and white stained finish at the café. To reinforce a visual connection between the three zones, a louvered ceiling of natural wood runs the length of the space. Throughout all three zones, polished, stainless-steel shelving details add a consistent element to hand-troweled concrete walls and reclaimed, roughsawn wood. Black is used as a framing device in each space to reinforce the spare palette of light woods, troweled concrete, white carrera marble, and polished stainless steel.

Throughout the shop, careful attention was paid to curating merchandise within a mix of social spaces. In the retail area, concrete planks, which feel more industrial, are stacked across the sales floor to create an adjustable display space and impromptu seating areas. The cafe is the main social space of the store, where customers can recharge their bodies with a healthy menu of fresh juices and snacks. It is part apothecary, as well as a café, with a hygienic atmosphere.

The café area features a counter-height bar of white marble and gradient white glass above that gives an ethereal lightness to the space. The design is an investigation of the artificial versus the natural – wood surfaces punctuated by rubber tabletops, blackened-steel display boxes and concrete planking. It is not so much materials in opposition, but, rather, all materials having a level of industrial refinement to create a sense of ambiguity and mystery.

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The new brand profile of Designice 2010 employs the design concept of grid for the building’s exterior walls. The grid element has its application from this 7-story building’s top down to the bottom, making it as a unified whole in its exterior and at the same time veiled the windows, air-conditioners etc to have a better look.

Story 1-3 is the zone for retail, 4-6 for office and training functions, 7 is the DS clubhouse. When lighting up, the interior space, hazy but cozy and separated, brings a fresh experience for the customers as well as the proprietors.

brightens the whole space and creates a spatial and comfortable shopping environment. White tiles for the main parts and accompanied by the solid wood flooring which is paved along with the design generatrix, the floor can well lead the customers to walk the right path.

As a solution to the narrow internal space of the building, glass is applied in some important space to enlarge the air permeability and improve the comfort level, helping to retain the customers for a long stay.

Due to the complicated internal structure of this building, it is challenged for the designer to lay out the dispersive available space reasonably. Considering from the building itself, the designer chooses light color as the color base. White applied for the walls and ceiling,

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Without redoing everything from top to bottom, it was vital to remove any hint that there had once been two stores here. In bringing together two volumes lautrefabrique designed a huge, 30 m transparent showcase punctuated by a giant black square measuring 4.5 m by 4.5 m, the famous chocolat maker’s illuminated sign, flanked by two flag signs forming the entrance.

Located on the ground floor of the Dubai Mall, one of the largest shopping centers on the planet – 54 million visitors in 2012 – the Patchi store, designed in 2008 by lautrefabrique has been given a complete make-over to fit the image of it’s new brand identity, that of a leader in the market for upscale gift chocolates in the Middle East.

In 2010, a space became vacant next to the store. The extension was made possible.

Although the project was now viable there were still several difficulties. The task was to bring together two elements that were totally different both in size and in condition in order to create a single ”seamless” space that was

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twice as large (380 m2 in total) thus setting a new, luxurious and dramatic scene that would echo the brand’s new slogan “Patchi, chocolate gifts destination.”

presented as a jeweler would in a multitude of boxes, organized in distinct categories : chocolate cellar, new collection, wedding gifts, birth, tableware ...

All this was to be done remotely and in two phases, with the work being carried out at night so as not to interrupt sales (546 clients per day, opening 12 hours a day and up to 24 hours a day on public holidays). A considerable challenge with nine months of research and design and four months of construction.

While remaining faithful to the luxurious standards but new banner of the brand, the flagship shop must also relate to the shopping excursion spirit unique to the Dubai Mall where it is located opposite the doors leading on to the famous Burj Dubai Fountains.

lautrefabrique has designed Patchi stores for nearly a decade, showcasing their concept : chocolate jewels decorated, dressed and

This focal point is a trick to conceal various joints and pillars and to mask the concrete structure of the shopping center.

Project Information Location: Dubai

But the unity thus created must also extend to the interior of the store where the original style has been retained and which cleverly unfolds over the walls, ceilings and floor. Curves appear, in reassuring bulkheads that soften the shelves and in a cylindrical tower (the gourmandine tower) which develops into a clever display. Nearby, in perfect harmony, a spectacular ebony case lends its deep brown curves to the brand’s new boxes . Everywhere, bright RGB wells

run around the cylindrical elements, enlivening them with light. A clever system of cantilever shelving with both glass and solid shelves and walls of drawers alternate horizontally and vertically while perforated partitions modulate the enlarged volume, while maintaining the advantages of transparency. Close by, between immaculate shelves and rounded walls, a peaceful lounge area welcomes the undecided guest... As for the floor, a no less essential actor of this elegant work of unification, it was covered with ultra-thin tiles (3 mm thick) allowing a clean pattern.

Black or white, ebony brown, a new version of lime green, retro-painted glass ... Tens of thousands of Patchi references now enthroned in a beautiful box. As if by magic but all the while compromising with the inevitable pitfalls of working from a distance, the new shop is most definately a single entity. Everywhere one looks, the architecture, materials and colors sing the delicious notes of harmony and elegance.

Marie Mazeau Ferret

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