Project 03: Symbol, Logo, Brand Helen Stigge
Part 01: Symbol Development
Step 01 — Determine Strategy Step 02 — Creative Brief Step 03 — Word Association + Mind Mapping Step 04 — Research Step 05 — Ideate Step 06 — Refine + Digitize
Research
Sketches
Symbol
Meater
meater
Meater
Iterations
Part 02: Logo Type
Step 01 — Choose Possible Typefaces Step 02 — Combine Type with Symbol Step 03 — Develop Variations
Meater
MEATER
MEATER
MEATER
Part 03: ID System
Step 01 — Create Palette Step 02 — Develop Usage Rules Step 03 — Apply Logo to Business Card
7499 C
1235 C
1575 C
179 C
Black 6 C
Headline Aquawax Black
Body Aquawax Medium
Captions Aquawax Light Numbers Helvetica Neue LT Std 45 Light
Business Card
JIMM Y JONES Chief Financial Officer 254.987.3347 jjones@meater.com
meater.com 800.HOT.MEAT
Part 04: Brochure
Step 01 — Find Imagery Step 02 — Create Mood Board Step 03 — Create Product Brochure
Mood Board
Headline Aquawax Black
Body Aquawax Medium
Captions Aquawax Light
Numbers Helvetica Neue LT Std 45 Light
modern innovative smart
liberating social easy
MEATER
WHAT IS MEATER?
MEATER IS THE FIRST TRULY WIRELESS SMART MEAT THERMOMETER.
COOK THE WHAT DOES MEATER DO?
JUICIEST MEATS PERFECTLY EVERY TIME. RECEIVE A NOTIFICATION ON YOUR SMARTPHONE WHEN YOUR FOOD IS READY.
THE INNOVATIVE MEATER DUAL SENSOR SYSTEM
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estimates time your food will be ready
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accurately estimates the resting temperature of your food
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notifies you when to take meat off the grill or oven
THIS WAY, THE INTERNAL HEAT CAN RISE TO THE CORRECT TARGET TEMPERATURE AND DELIVER THE PERFECT MEAL.
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Charger Store and charge your Meater
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Probe Stainless steel construction Water resistant design
WHAT DOES MEATER COME WITH?
Wireless up to 33 feet Meater Dual Sensor System Internal temperature sensor range: 212°F (100°C) Ambient temperature sensor range: 527°F (275°C) Rechargeable Battery: Lasts 48 hours or more of continuous cooking between charges
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App Monitor the internal and ambient temperature of your food Select the meat type, cut type, and desired cooking result - the app will automatically set the target temperature Receive audible and visual notifications when your food is ready! Finish Time: Provides a countdown timer or actual time when the food is expected to reach the target temperature. Add custom notifications and timers Enable Meater Link and Meater Cloud Available for iOS and Android smart devices