EMedia and paper

e-Media and Paper - co-existing in a sustainable society

We need both e-media and Paper ‌‌.. but we also need to get some balance into this dialogue 2

‘e-Media’ is used to describe a much broader world of ‘e’ communication!

– Includes PCs, Monitors, Telecoms, Data centres, web servers – Because it’s not just about the information but also about the equipment used to send and receive the information

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Key points for comparison ▪ Paper

▪ e-Media

– Renewable resource • “Trees are sacred”

– Non-renewable resources

– High recycling rates

– Low recycling rates

– Global warming – Global warming • Mainly during use • Mainly during production Global warming potential for paper and e-media applications are of similar magnitude 4

Both paper and e-media emit carbon dioxide Differ from each other but same order of magnitude Very dependent on the source of energy “In Europe 20% less CO2 is used by a person reading a daily printed newspaper vs a person reading a web-based news for 30 minutes a day�

Europe

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Ref: Moberg et al 2007

We need to take a full ‘life cycle’ view of e-media – not just the ‘in-use’ part ▪ Making electronic equipment requires: – mining and refining of minerals and metals – extensive use of plastics and hydrocarbon solvents – high amounts of energy

▪ Many components cannot be recycled ▪ Recycling rates are low (~20%*) – Only 18% of U.S electronic devices are recycled (compared to 60% for paper)*.

– 30-40 million PC’s have to be disposed of each year in the U.S.*

▪ Replacement is frequent 6

* Source: International paper, June 09

“The CO2 emissions of a typical internet search are 7g/search.

The impact of ~15 internet searches is equivalent to one newspaper�

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Source: Dr Alex Wissner-Gross, Harvard University, article at TimesOnline

“On average it takes 500 kilowatt-hours of electricity to produce 200kg of paper, the typical amount of paper each one of us consumes annually. That’s the equivalent of powering one computer continuously for 5 months” * Source: International paper, June 09

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“Computers left idle overnight in the US produce same amount of carbon (through energy usage), as 4 million cars on the road�

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* Source: International paper, June 09

Paper is still well suited for many people – – – –

Larger format gives better overview Extremely portable Easy to read High quality reproduction

and for many applications – Breaking news on screen, in-depth articles on paper – Local newspapers give you local news, local advertising – Magazines for special interests

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The forestry value chain is part of the climate change solution

▪ Renewable raw material ▪ Forests utilise and store CO2 ▪ Forest products are recyclable and store carbon

▪ At end of lifecycle wood fibres can produce bio-energy

▪ Biomass energy can replace fossil energy

▪ Sustainable forest

management will avoid deforestation in tropical areas

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Not only this:

t n e m n o r i v n e e h t r e d i s n o Please c . l i a m e s i h t g n i b e f or e p r i n t

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Not only this: t n e m n o r i v n e e h t r e d i s n o Please c . l i a m e s i h t g n i b e f or e p r i n t

ď ?

..but also this: ! l i a m e u o y nd a e y r g r o f e n e e b less s e s Think u r e t t newsle t and only en this m n g o n i r i r v a n h e s d the p l e H . d Printing an e l cyc e r e b n t o. a e c v r a e h p y a l l p a the u re o y f i l i a m is e forward th

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