2 minute read
Modern Luxuria Vol 4 September 2020
Two friends turn their love of fashion into a business
WORDS BY KAREN MEURER PHOTOGRAPHY BY TATYANA SEMENOVA
It’s the classic story. Friends from high school reconnect and forge a deep friendship again, and in the case of Courtney Antoniuk and Erin Mack, a business.
On a vacation in California together, Antoniuk and Mack started talking about where they were in life and what they wanted to do next. The conversation turned to their love of fashion and Mack’s excellent online shopping skills and before the vacation was over they had a plan and a business name — PaperDoll Clothing.
Both were done with the days of spending $400 on a pair of jeans — they wanted to source clothing lines for women who wanted to look put together but not break the bank. Mack reached out to clothing lines in Los Angeles and they came on board. PaperDoll now carries lines from California, New York, London UK, and Australia.
Erin Mack and Courtney Antoniuk
PaperDoll Clothing provides quality clothes that you can’t find everywhere — different, unique. Antoniuk and Mack love to work with clients to pull together outfits that look good and work for them. They want people to leave with items they chose and like. They stand by the thought of “If you don’t love it, don’t buy it.”
Looking at fashion trends lately, they are seeing what is being called the “transition trend” because of the global pandemic. “People are not needing to dress up everyday but still want to look polished. Mix and match basics — something you can feel good in and wear anywhere — like a nice blazer, a pretty t-shirt, and jeans is the outfit of choice lately.” Skinny jeans and wide leg pants are both a staple to have this season and Mack is seeing a surge of plaid for the Fall. Both say tone on tone and incorporating leopard pieces into outfits always make for a classic and polished look. ▶
Laura dress by Olivaceous, Sue Dolman knit, Nicole bootie, and Ellie Vail crescent earring
Model Ruth Bancroft Hair and Makeup by Amber Prepchuk Photographed on Location at Numo Cannabis, Oliver Location, Infinity Forrest by Vignettes artist Leigh Wright.
Jana dress by Davi and Dani, Free People mixed print sandals
Neve dress, Bree slide sandal, Paperdoll knot headband, Ellie Vail pearl bracelet www.paperdoll.ca
