BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE
Criminal Damage
The Brief Background Design the Spring/Summer 2011 t-shirt/ Straight from the streets of East London, hoodie range for Criminal Damage, a Criminal Damage taps into every trend then London Based Apparel company. This gives it its own unique touch to create should include in store and press something new and fresh. From dark and promotion, swings tags, packaging i.e. macabre, to bright and bold – allover prints bags etc. and loud graphics to plain, understated and classic. Concept/Proposition Reflect upon current and upcoming trends.
Considerations What are brands target audience wearing?
Just as at home on the stage as on the streets, their love for music has seen Criminal Damage become the favoured stagewear for many bands worldwide.’ – Criminaldamage.com Spring/Summer 2011 themes to look at are: vintage hawaiin and surf graphics; twisted rock chick, 80’s disco with an ethnic twist and photo-surreal prints. Mandatory Requirements The quirky criminal damage twist.’
All images should be supported by a broad What the bands they listen to wearing? range of visual investigation in the form of design sheets and notebooks. What are the competitors doing? You don’t want it to look the same as competitors work but sometimes it is good to be inspired by it. Target Audience 16 – 25, fans of punk/emo/rockabilly fashion, band members.
Deliverables 7 T-shirts designs. All promotional and accompanying materials i.e. swing tags, packaging etc.
Tone of Voice Contemporary, outgoing, macabre/ bright.
Studio Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE
Lyrics and Type - Track 5
The Brief
Background
Create a set of prints to be displayed in ‘Music is independently important, it’s up a fictional gallery. there with food, water and sleep.’ – Morning Breath. Make a list of favourite artists and one of their albums; the lyrics that you use Music is said to help people in many ways: must be taken from the 5th song on this from listening to music while working; album. music therapy for people with special needs or the way people connect with the lyrics and what they perceive them to Concept/Proposition mean. Study the artists meaning/intention behind the lyrics.
Considerations
Type and music are two of life’s most common forms of communication.
Mandatory Requirements
Dimensions: H - 52cm x W - 31cm The meaning of lyrics can either be explicit or implicit. Some lyrics are 3 colour + Stock abstract, some are explicitly clear; some are sad, some are happy. Reflect this is Song title and name of artists. in the work. Target Audience
Deliverables
Music lovers and people who would potentially visit the gallery (if it were real.)
Design development work.
Tone of Voice
Studio Deadline
Entertaining.
10 digitally printed resolutions.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE
Manchester Book fair.
The Brief Using quotes from Preston and Chantelle’s most recent interviews in OK magazine, take the quotes out of context and produce a book consisting purely of type as image.
Background A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment or other various materials, usually fastened together to hinge at one side – but not always.’
Concept/Proposition Reflect upon the literal meaning of the words and what the interviewee intended them to mean.
‘Artist’s books are works of art realised in the form of a book. They are often publishing in small editions – (like the ones being produced for the book fair.) Artists books have employed a wide range of forms, including scrolls, fold-outs, concertinas or loose items in boxes.’ Wikipedia.
Also reflect upon the current trends/ styles in popular ‘type as image’. Considerations The style doesn’t have to directly link to the gossipy nature of OK magazine, the quotes are just a starting point.
Mandatory Requirements All work/images should be supported by a range of visual investigation in the form of design sheets and notebooks.
Think laterally about what a book could A business card to be given out at the book be. Make it a piece of artwork, fair. something that people would want to keep. Low cost - the buyer will know I am a student therefore won’t be prepared to pay An edition of 10 will need to be made a lot. therefore they need to be relatively easy to reproduce and the costs needs to be low for saleability. Target Audience
Deliverables
Manchester book fair; artists and art collectors.
An edition of 10-15 (and 1 extra for myself) books to be sold at Manchester book fair. Packaging for buyer i.e. carrier bag.
Tone of Voice
Studio Deadline
Light hearted.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE
The Guardian.
The Brief
Background
Produce one illustration every week to accompany the ‘Diary of a disappointing daughter’ article and the ‘This column will change your life’ article from The Guardian weekend on a Saturday for 10 weeks.
An image rarely exists out of context. What an image is in response to or the environment it is placed in (or a combination of the two) will define the context.
Considerations Think visually. Consider what is the visual essence of your subject matter (the article) and how to best communicate this. What are the obvious responses? How can you move beyond these? How subtle can you be? Do your ideas operate as a set, series or sequence?
This is clear within editorial illustration/ photography/print making etc...you are responding directly to a body of given text and it will set within a publication (its environment).
Practical Considerations
Mandatory Requirements
There are no media restrictions. You can work photographically, across three dimensions, collage, incoporate print making methods or combine all of these processes...however you will must be able to record these in a two dimensional (flat) form for the final outcomes.
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Target Audience
Deliverables
Readers of The Guardian and its supplements.
10 editiorial illustrations and mock ups showing them in context.
Tone of Voice
Studio Deadline
In keeping with each article.
The final images should be saved alongside the article.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301tut01
Name
Charlotte Riley
Date
Tutor
Fred Bates
Blog. c-riley0811.blogspot.com
Dissertation Title Dissertation Tutor Rationale
07 / 10 / 2010
To what extent does subcultural style explain identity? Garry Barker
In the third year I aim to focus much more on image, specifically illustration and type as image and try new styles in an attempt to discover my own and give my portfolio a clearer direction. I will work on improving my photoshop and illustrator skills so that my work is of a higher standard and can be used at different scales without losing quality. I don’t want to focus on working for a set product; I will focus more on the content with the hope that it can then be applied to a wide range of products. As I ultimately want to be freelance, it is going to be important for me to develop contacts who produce work that admire and have a client list that I aspire to have. "Driven by type as image, illustration and design for print with the intention to engage and entertain." Statement of Intent All of the briefs that wrote had an underlying theme that I was interested in, but the four that I have chosen to pursue for the first module will provide me with more portfolio pieces and enable me to focus on developing my software and design for print skills. Each brief focuses on illustration or type as image, the intention being that the outcomes I produce will all be portfolio worthy pieces and provide me with a professional, directed portfolio. Once I have work that I feel fulfils my rationale and umbrella statement, I will put together a digital portfolio and email more freelance artists for feedback and advice and contact other professionals with the hope of getting some live briefs. Brief 1 Criminal Damage Design the Spring/Summer 2011 t-shirt/hoodie range for Criminal Damage, a London Based Apparel company. This should include in store and press promotion, swings tags, packaging i.e. bags etc. - Design for print. - Illustration. - Type as image. - Promotional material. - Client I would like to produce live work for.
Brief 2 Lyrics & Type - Track 5 Create a set of prints to be displayed in a fictional gallery. Make a list of favourite artists and one of their albums; the lyrics that you use must be taken from the 5th song on this album. - Type as image. - Illustration. - Design for print. - Digital print. - Intended to entertain. Brief 3
Manchester book fair.
Using quotes from Preston and Chantelle’s most recent interviews in OK magazine, take the quotes out of context and produce a book consisting purely of type as image. - Type as image. - Design for print. - Hand crafting. - Live brief. - Intended to entertain. Brief 4
The Guardian
Produce one illustration every week to accompany the ‘Diary of a disappointing daughter’ article and the ‘This column will change your life’ article from The Guardian weekend on a Saturday for 10 weeks. - Illustration. - Broad audience. - Set scale. - Editorial context. General Comments
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