BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Accept difference. Not indifference. The Brief
Background
Create a direct mail campaign to raise awareness of The National Autistic Society.
The National Autistic Society is a British charity for people with autistic spectrum disorders (ASD), including autism and asperger’s syndrome. The purpose of the organisation is primary to improve the live of people with Autism in the United Kingdom.
Concept/Proposition Be pragmatic, generally speaking there 1 in 100 people in the UK have been diagnosed with some form of Autism. won’t be a lot of money for the campaign. Look at previous campaigns to give you some idea.
Considerations Mandatory Requirements What exactly does the charity do? Logo and Strapline. Why do people need to be aware of it? Contact details. All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks. Target Audience People who are unaware or don’t know much about autism. As it is direct mail; homeowners, parents.
Deliverables Design development work. Mock ups and 10 editions of the final resolution.
Tone of Voice
Possible timeframe
Optimistic, serious, informative.
2 / 3 weeks.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Criminal Damage Spring/Summer 2011 The Brief
Background
Design a series of graphic t-shirts and pattern prints for the London based clothing company Criminal Damage.
Straight from the hip streets of East London - Criminal Damage taps into every trend, then gives it its own unique touch to create something new and fresh. From dark to macarbe, to bright and bold - allover prints and loud graphics to plain, understated and classic.
Concept/Proposition Reflect upon current and upcoming trends.
Just as at home on the stage as on the streets, our love for music has seen Criminal Damage become the favoured stagewear for many bands worldwide. Spring/Summer 2011 themes to look at are: vintage hawaiian and surf graphicsl; twisted rock chick, 80’s disco with an ethnic twist and photo-surreal prints.
Considerations
Mandatory Requirements
What are the brands target audience wearing?
‘The quirky criminal damage twist.’
What are the bands they listen to wearing?
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
What are the competitors doing? You don’t want it to look the same as competitors work but sometimes you can be inspired by it. Target Audience
Deliverables
16 - 25, fans of the punk/emo/rockabilly Design development work and a minimum fashion, people in bands. of 5 complete designs. Tone of Voice
Possible timeframe
Contemporary, outgoing, macarbe/ bright.
Approx. 3 Weeks.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Load of codswallop The Brief Background Choose a range of idioms/phrases that An Idiom is an expression whose meaning are used in english language today. is not predictable from the usual meaning of Study their origins/meanings and its constituent elements.’ dictionary.com produce a book based on your findings. Many idioms don’t make literal sense, for example ‘head over heels’ which is commonly related to someone being completely in love, when actually, our head Concept/Proposition Reflect upon on the literal meaning of is always over our heels. the words and the meaning of the phrase. For example; ‘Kick the bucket’ relates to someone dying, when in reality, kicking a bucket has nothing to do with death.
‘Idioms usually do not translate well; in some cases, when an idiom is translated into another language, either its meaning is changed or it is meaningless.’ wikipedia.com
Considerations Just because its informative, doesn’t mean it has to be serious.
Mandatory Requirements All work should be supported by a broad range of research.
Think laterally about what a book could All images should be supported by a broad be. Make it be a piece of artwork, range of visual investigation in the form of something that people would want to design sheets and notebooks. have and keep. Target Audience Manchester book fair; artists and art collectors.
Deliverables An edition of (?) will need to be made, therefore they need to be relatively easy to re-produce.
Tone of Voice Light hearted, humorous
Possible timeframe 3 week
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Lyrics and Type. The Brief
Background
Create a set of prints to be displayed in “Music is independently important, it’s up a fictional gallery. there with food, water and sleep.” Morning Breath. Through the use of type and image, visually interpret how type and music Music is said to help people in many ways; can influence and inspire the way we from listening to music while working which feel, think or create; use famous, past reportedly can help with productivity to and present song lyrics. music therapy that aims to help individuals with special needs. Concept/Proposition Study the artists meaning behind the lyrics.
Type and music are two of lifes most common forms of communication.
Considerations The meaning of lyrics can either be explicit or implicit. Some lyrics are abstract, some are explicitly clear; some are sad, some are happy.
Mandatory Requirements Limited colour pallette; 2 colour, white stock. Song lyrics and name of artist. All images should be supported by a broad range of visual investigation.
Target Audience Deliverables Music lovers and people who would go Design development work. to the gallery. 5 printed resolutions. Tone of Voice Entertaning.
Possible timeframe 2 week
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - New Scientist book covers. The Brief Background Re-design the book covers for an New Scientist is a weekly international existing series of New Scientist books. science magazine and website covering In addition to the book covers, you will recent developments in science and need to design promotional material technology. and accompanying items, such as book marks. Over the years New Scientist has published several series of books derived for its content. Most recently is has compiled six books of selected questions and answers from the Last Word section of the Concept/Proposition While still appealing to the existing the magazine; the six book you will be audience, try to widen the appeal and designing for. make the series of book more popular.
Considerations Mandatory Requirements Using illustration, think literally and Book title. laterally, how you could use illustration New Scientist logo. to convey the concept of the books? All images should be supported by a broad The existing book cover for ‘Do polar range of visual investigation in the form of bears get lonely?’ is a polar bear, fishing design sheets and notebooks. on his own. How could you develop this, without being so literal. Target Audience Deliverables Existing audience is mainly Men aged 6 Book cover designs and the 35+ accompanying promotional material. Play on the humorous nature of the titles of the books, try to appeal to a younger audience of 14 - 21, as it is funny but also educational.
Tone of Voice Humorous, contemporary, fun.
Possible timeframe 3 weeks
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - New York, New York (So good they named it twice) The Brief
Background
Produce a travel guide of New York city for NYC & Company, New Yorks official marketing and tourism organisation.
New York is the populous city in the United States, and the center of the New York metropolitan area. As a leading global city, New York exerts a powerful influence over global commerce, finance, media, culture, art, fashion and entertainment.
Concept/Proposition New York doesn’t particularly need promoting - everyone knows of it and have a general idea of if they want to go there, but they need to know what they can do when they get there.
In 2009 there were approximately 45.6 million visitors to NYC, according the nycgo.com 1,096,000 of those were from the United Kingdom. A travel guide is the printed equivalent of a tour guide; people a more likely to remember them if they’re fun and engaging aswell as informative.
Considerations
Tone of Voice
What are the ‘must see’ things in NYC that most will want to see?
Contemporary, bright, outgoing, upbeat.
What are lesser known events and attractions that foreign visitors (i.e. British Mandatory Requirements people) may not know about. The NYC & Company logo. What are the competitors doing? Many variations of travel guides are produced, All images should be supported by a broad range of visual investigation in the what would make someone want to buy form of design sheets and notebooks. yours? People buy travel guides for the information, but if it is to take with them they won’t want to spend a long time reading.
Deliverables
Target Audience
Possible timeframe
Design development work. Final resolution - travel guide.
British travellers, shoppers, sight seekers. 4 / 5 week.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Positive posters - ‘Glass half full’. The Brief
Background
Design a set of typographically led positive, optimistic posters in response to the theme ‘Glass half full’. These posters are intended to be displayed just to provoke positive attitude, not promote a product.
‘Every little thing is gonna be alright’ - Bob Marley. The Oxford English Dictionary defines optimism as having “hopefulness and confidence about the future or successful outcome of something; a tendency to take favourable or hopefuly view.”
Concept/Proposition As a non-profit project, the costs need to be kept low in terms of printing process and stock. Considerations If the posters are to be displayed in busy areas where people rush a lot, the posters need to attention grabbing, readable and memorable. The posters are intended to provoke a positive attitude; take this into account when considering colour etc.
Mandatory Requirements Type as image. All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Target Audience Deliverables The posters will be displayed in public 10 A2 Prints. places; city centres, stations etc. but they aim to attract pessimistic, cynical, down people. Tone of Voice Optimistic, happy, hopeful.
Possible timeframe 3 Week
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Surface Design The Brief
Background
Design a series of patterns for range of Eastpak have been a leading brand in high eastpak bags that are aimed at children. quality backpacks since 1976. Most The prints will primarily be used for eastpak bags/products come with a 30 year bags but will then be used across guarentee - this reinforces how high quality promotional, limited edition pieces. Also and resistant the products are. design the promotional material for the range. The brand is already popular with college and university students as they probably only have to buy one bag for the duration of their course. Concept/Proposition Reflect on existing products designed for children; what appeals to them? Both boys and girls. Eastpak primarily focus on bags; what sort of designs work for them.
Eastpak are also known for their bold, detailed prints, some which have been designed by celebrities to raise money for charity.
Considerations
Deliverables
A lot of backpacks for school children are quite plain and they then chose to decorate/graffiti it themselves, with sketches and writing.
Design development, mock ups and a minimum of 5 complete designs.
Target Audience
Possible timeframe
Children of a primary school age, 4 - 11, boys and girls.
3 week
Tone of Voice
Problems;
Fun, bright, happy.
Not sure if I could use eastpak name.
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - Threadless The Brief Background Design a series of 5 graphic shirts Threadless is a community-centered online based on sayings such as ‘Blind as a apparel store run by skinnyCorp of bat’, ‘Fit as a fiddle’, to be uploaded Chicago, since 2000. Members of the onto threadless and put to a public vote.Threadless community submit t-shirt designs online; the designs are then put to a public vote. Concept/Proposition Reflect upon current and upcoming trends for colours and illustration style but also timeless items that are always popular such as character t-shirts and ‘cute/funny/girly’ ones. Considerations
Mandatory Requirements
Look at popular apparel labels with different themes; Iron fist, David and Goliath, Drop dead etc.
Use Threadless ‘tee submission kit.’
Look at dissertation research into subcultures/t-shirt graphics.
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Target Audience Voters on Threadless.
Deliverables 5 graphic shirt designs uploaded to Threadless.
Tone of Voice Engaging, funny, positive.
Possible timeframe 1/2 week
BA (Hons.) GRAPHIC DESIGN LEVEL
6
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code OUGD301
BRIEF TITLE - To you, from me. The Brief
Background
Design a range of paper based products to be sold in an outlets such as Paperchase, Clintons and independent boutiques, based on one of the following themes;
In the United Kingdom alone, it is estimated that one billion pounds are spent on greeting cards alone every year. Statistically, the average person sends around 55 cards per year.
- Christmas. - Valentines day. - Birthday. - Wedding/Anniversary.
Although design solutions should reflect a personal style, they should also be commercial and appeal to wide audience.
Considerations
‘The prime market for stationery and greeting card marketers are young adults aged 25-to-34 years of age. Consumers in this age group spend 41 percent more than buyers aged 35-to-44 years’ marketwire.com
Iconography related to specific celebrations i.e. Christmas - trees. Colours related to specific celebrations i.e. Valentines - red. etc. Words or phrases that are suitable for the theme. Think literally and laterally. Enviromentally friendly products and digital alternatives. Target Audience
Mandatory Requirements
A young at heart audience with a good sense of humour.
Standard commercial sizing.
Young adults, aged 25-34.
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Tone of Voice
Deliverables
Humorous, light hearted, contemporary.
Design development work. Mock ups and final resolutions. Possible timeframe 3 / 4 week depending on production methods.