NEW VISUAL LANGUAGE

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FORM FOLLOWS FUNCTION - AN EXPLORATION OF MODERNISM AND POST MODERNISM ISSUE ONE MAY 2014



03 - MODERNISM RESEARCH AND ARTISTS

05 - POST MODERNISM A BRIEF DESCRIPTION

07 - MANIFESTO CLAES OLDENBURG STYLE

09 - TYPEFACE EL LISSITZKY INFLUENCED

11 - STREET GRAPHIC RESPONSE TO FIRST STUDIO BRIEF

13 - CABINET OF CURIOSITY PERSONAL CABINET

15 - EARTH ARTEFACT GOLDEN RECORD PROJECT


MODERNISM GOOGLE DEFINITION MODERNISM IS A PHILOSOPHICAL MOVEMENT THAT, ALONG WITH CULTURAL TRENDS AND CHANGES, AROSE FROM WIDE-SCALE AND FAR-REACHING TRANSFORMATIONS IN WESTERN SOCIETY IN THE LATE 19TH AND EARLY 20TH CENTURIES. AMONG THE FACTORS THAT SHAPED MODERNISM WAS THE DEVELOPMENT OF MODERN INDUSTRIAL SOCIETIES AND THE RAPID GROWTH OF CITIES, FOLLOWED THEN BY THE HORROR OF WORLD WAR ONE. MODERNISM ALSO REJECTED THE CERTAINTY OF ENLIGHTENMENT THINKING, AND MANY MODERNISTS REJECTED RELIGIOUS BELIEF.


JOHN HOYLAND - A LONDON BASED BRITISH ARTIST, ONE OF THE COUNTRY’S LEADING ABSTRACT PAINTERS. HIS WORK CONTAINS A LOT OF SIMPLE SHAPES AND COLOURS. HOYLAND DISLIKED BEING CALLED AN ‘ABSTRACT ARTIST’, HE REFFERRED TO HIMSELF AS A PAINTER. IT WASN’T UNTIL THE 60’S THAT HE REALLY FOUND HIS STYLE. JASPER JOHNS - AN AMERICAN CONTEMPORY ARTIST, OFTEN LINKED TO POP ART. THIS PIECE OF WORK, ‘0 THROUGH 9’, IS MY FAVOURITE PIECE OF HIS BECAUSE OUT OF THEM ALL IT CONTAINS THE MOST DYNAMIC MOVEMENT, AND THE COLOURS ALTHOUGH MUTED ON THEIR OWN COME TOGETHER TO CREATE A VIBRANT PIECE. PAUL KLEE -PAINTER WITH A HIGHLY INDIVIDUAL STYLE INFLUENCED BY EXPRESSIONISM, CUBISM, AND SURREALISM. HE STUDIED ORIENTALISM. MANY PEOPLE SEE HIS WORK HAVING A CHILDLIKE PERSPECTIVE. IT WASN’T UNTIL HE WAS FORTY TILL HE BEGAN APPLYING FOR JOBS WITHIN THE ART WORLD.


POST MODERNISM GOOGLE DEFINITION POSTMODERNISM IS A LATE-20TH-CENTURY MOVEMENT IN THE ARTS, ARCHITECTURE AND CRITICISM THAT WAS A DEPARTURE FROM MODERNISM. POSTMODERNISM INCLUDES SKEPTICAL INTERPRETATIONS OF CULTURE, LITERATURE, ART, PHILOSOPHY, HISTORY, ECONOMICS, ARCHITECTURE, FICTION, AND LITERARY CRITICISM. IT IS OFTEN ASSOCIATED WITH DECONSTRUCTION AND POST-STRUCURALISM BECAUSE ITS USAGE AS A TERM GAINED SIGNIFICANT POPULARITY AT THE SAME TIME AS TWENTIETHCENTURY POST-STRUCTURAL THOUGHT.


CHUCK CLOSE - CHARLES THOMAS ‘CHUCK’ CLOSE IS AN AMERICAN PAINTER AND PHOTOGRAPHER WHO IS MOSTLY FAMOUS FOR HIS MASSIVE-SCALE PORTRAITS BASED ON PHOTOGRAPHS, KNOWN AS PHOTOREALISM.THE BABY PORTAIT IS MY FAVOURITE, BECAUSE FROM FAR AWAY IT LOOKS SO DETAILED, YET CLOSELY IT IS ALL SEPARATE SQUARES. RODNEY GREENBLATGRAPHIC ARTIST KNOWN BEST FOR THE VISUAL STYLES OF THE COMPUTER GAMES PARAPPA THE RAPPER AND UMJAMMER LAMMY. HE IS FAMOUS FOR HIS COMIC THUNDER BUDDY. RODNEY HAS ALSO BEEN LINKED TO ANIME, HE IS CHARACTER DESIGNER FOR PARAPPA RAPPA IN JAPAN. BILL JONES - A PHOTOGRAPHER, INSTALLATION ARTIST, PERFORMER AND WRITER. JONES IS CURRENTLY LIVING IN BROOKLYN. I LIKE THIS PIECE OF WORK OF HIS AS IT REMINDS ME OF AN ABORIGINAL PAINTING. IT IS EXTREMELY ABSTRACT AND QUIRKY, YET IT ONLY CONSISTS OF TWO COLOURS.


I AM FOR THE DESIGN THAT INSPIRES I AM FOR THE DESIGN THAT INSPIRES CREATIVITY I AM FOR THE DESIGN THAT INSPIRES NEW BEGINNINGS I AM FOR THE DESIGN THAT INSPIRES PEOPLE TO CREATE I AM FOR THE DESIGN THAT SURPRISES I AM FOR THE DESIGN THAT SURPRISES VIEWERS I AM FOR THE DESIGN THAT SURPRISES MOST PEOPLE I AM FOR THE DESIGN TAHT SURPRISES THE CREATOR THEMSELVES I AM FOR THE DESIGN THAT INCORPORATES I AM FOR THE DESIGN THAT INCORPORATES ART I AM FOR THE DESIGN THAT INCORPORATES COLOUR WHEELS I AM FOR THE DESIGN THAT INCORPORATES HOURS OF WORK I AM FOR THE DESIGN THAT CHANGES I AM FOR THE DESIGN THAT CHANGES PERCEPTION I AM FOR THE DESIGN THAT CHANGES YOUR UNDERPANTS I AM FOR THE DESIGN THAT CHANGES FOR EVERY AUDIENCE I AM FOR THE DESIGN THAT ASKS I AM FOR THE DESIGN THAT ASKS QUESTIONS I AM FOR THE DESIGN THAT ASKS FOR OPINIONS I AM FOR THE DESIGN THAT ASKS QUESTIONS OF ITSELF I AM FOR THE DESIGN THAT INFLUENCES I AM FOR THE DESIGN THAT INFLUENCES LOGOS I AM FOR THE DESIGN THAT INFLUENCES ALL AGES I AM FOR THE DESIGN THAT INFLUENCES YOUR OUTFIT TODAY I AM FOR THE DESIGN THAT SPEAKS I AM FOR THE DESIGN THAT SPEAKS VOLUMES I AM FOR THE DESIGN THAT SPEAKS TO YOU I AM FOR THE DESIGN THAT SPEAKS MORE THAN US I AM FOR THE DESIGN THAT CREATES I AM FOR THE DESIGN THAT CREATES BOOKS I AM FOR THE DESIGN THAT CREATES POWERFUL ADVERTS I AM FOR THE DESIGN THAT CREATES LOTS OF ATTENTION I AM FOR THE DESIGN THAT EXPRESSES I AM FOR THE DESIGN THAT EXPRESSES ITSELF I AM FOR THE DESIGN THAT EXPRESSES NEW WAYS I AM FOR THE DESIGN THAT EXPRESSES HOW I FEEL I AM FOR THE DESIGN THAT HIGHLIGHTS I AM FOR THE DESIGN THAT HIGHLIGHTS LETTERS I AM FOR THE DESIGN THAT HIGHLIGHTS EACH COMPONENT I AM FOR THE DESIGN THAT HIGHLIGHTS WHAT IS IMPORTANT I AM FOR THE DESIGN THAT CHANGES THE WORLD.


CLAES OLDENBURG - IS AN AMERICAN SCULPTOR BEST KNOWN FOR PUBLIC ART INSTALLATIONS OF VERY LARGE REPLICAS OF EVERYDAY OBJECTS. A LOT OF HIS PIECES OF WORK WERE COMPLETED WITH THE HELP OF HIS WIFE, COOSJE VAN BRUGGEN. OLDENBURG LIVES AND WORKS IN NEW YORK. BORN IN SWEDEN IN 1929, CURRENTLY EIGHTY FIVE YEARS OLD. MY FAVOURITE PIECE OF HIS IS THE GIANT LIPSTICK ON CATERPILLAR TRACKS AS IT IS VERY PECULIAR.

I AM FOR AN ART THAT IS POLITICAL-EROTICAL-MYSTICAL, THAT DOES SOMETHING OTHER THAN SIT ON ITS ASS IN A MUSEUM. I AM FOR AN ART THAT GROWS UP NOT KNOWING IT IS ART AT ALL, AN ART GIVEN THE CHANCE OF HAVING A STARTING POINT OF ZERO. I AM FOR AN ART THAT EMBROILS ITSELF WITH THE EVERYDAY CRAP & STILL COMES OUT ON TOP. I AM FOR AN ART THAT IMITATES THE HUMAN, THAT IS COMIC, IF NECESSARY, OR VIOLENT, OR WHATEVER IS NECESSARY. I AM FOR ALL ART THAT TAKES ITS FORM FROM THE LINES OF LIFE ITSELF, THAT TWISTS AND EXTENDS AND ACCUMULATES AND SPITS AND DRIPS, AND IS HEAVY AND COARSE AND BLUNT AND SWEET AND STUPID AS LIFE ITSELF. I AM FOR AN ARTIST WHO VANISHES, TURNING UP IN A WHITE CAP PAINTING SIGNS OR HALLWAYS. I AM FOR ART THAT COMES OUT OF A CHIMNEY LIKE BLACK HAIR AND SCATTERS IN THE SKY. I AM FOR ART THAT SPILLS OUT OF AN OLD MANS PURSE WHEN HE IS BOUNCED OFF A PASSING FENDER. I AM FOR THE ART OUT OF A DOGGYS MOUTH, FALLING FIVE STORIES FROM THE ROOF.


EL LISSITZKY WAS A RUSSIAN ARTIST, DESIGNER, PHOTOGRAPHER, TYPOGRAPHER, POLEMICIST AND ARCHITECT. HE WAS AN IMPORTNAT FIGURE OF THE RUSSIAN AVANT GARDE, WHICH HELPED DEVELOP SUPREMATISM. HE ALSO PRODUCED MANY PROPAGANDA WORKS

EVALUATION - WHEN MY DAD ASKED FOR MY VIEW ON EL LISSITZKY’S ARTWORK, I TOLD HIM THAT I LIKED HOW IT HAS LOTS OF SIMPLE COMPONENTS, YET WHEN ASSEMBLED TOGETHER CREATES A DYANMIC PIECE. HE THEN TOLD ME THAT ‘IT CAN BE ARGUED THAT THIS IS JUST SOPHISTICATED POTATO PRINTING. SUPREMATISM IS JUST A POSH WAY OF SAYING PLAYING WITH SHAPES. HELLO INFANTS CLASS.’ THIS MADE ME LAUGH, YET IT ALSO MADE ME THINK THAT MAYBE HE WAS RIGHT, AND REEVALUATE MY OWN OPINION.

FOR THE SOVIET UNION. LISSITZKY’S WORK GREATLY INFLUENCED THE BAUHAUSAND CONSTRUCTIVIST MOVEMENTS AND MUCH OF HIS EXPERIMENTAL STYLE WENT ON TO DOMINATE 20THCENTURY GRAPHIC DESIGN. IN JOHN’S MONDAY WORKSHOP, WE WERE ASKED TO CREATE A FONT BASED ON A CERTAIN PIECE OF WORK, I CHOSE LISSITZKY’S BECAUSE I REALLY LIKED THE MIX OF STRAIGHT LINES, CIRCLES AND COLOURS. THIS INSPIRED ME TO INCORPORATE A BRIGHTLY COLOURED CIRCLE, BLOCK COLOUR BACKGROUND WITH SIMPLE STRAIGHT EDGED LETTERING.



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GRAPHICS

STATIONSI CHOSE TO USE THE LOCAL TRAIN STATION WITHIN MY DESIGN, BECAUSE I THINK IT IS THE MOST IMPRESSIVE BUILDING ON THE STREETS OF HUDDERSFIELD.

ARCHITECTUREI THINK THE STATION IS A WONDERFUL EYE CATCHING BUILDING, BECAUSE OF ITS CORINTHIAN COLUMNS. IT IS GRADE ONE LISTED AND USEFULLY IT HAS 2 PUBS WITHIN ITS FRONTAGE.

RAIL AND ROAD LINKAGETHE MOST INTERESTING PART OF MY PROJECT IS THE WAY THAT RAIL AND ROADS ALWAYS CROSS, THEY NEVER PART, AND OFTEN RUN IN PARALLEL LINES.


CABINET OF


F CURIOSITY

FAMILYAS THE PROJECT WAS PERSONAL, I CHOSE TO ENCORPORATE MY FAMILY BECAUSE THEY HELP ME WITH ANYTHING AND EVERYTHING AND I WOULDN’T CHANGE THEM FOR THE WORLD!

BOOKSI CHOSE TO HAVE BOOKS AS THE MAIN COMPONENT OF THIS PROJECT AS I’VE ALWAYS DESPISED THEM! I ALSO LOVE THE LOOK AND EFFECT OF SCRAPBOOKING.

DYSLEXIAI HAVE JUST BEEN DIAGNOSED WITH DYSLEXIA, SO I WANTED TO SHOW WHAT I EXPERIENCE. THIS IS WHY I PRINTED THE WORD ‘BOOK’ IN DIFFERENT LANGUAGES TO SHOW CONFUSION.


EARTH AR A


ARTEFACT RTEFACT

TECHNOLOGY - I FEEL THAT THE WORLDNOWADAYS REVOLVES AROUND TECHNOLOGY, SO AS SOON AS WE GOT THE EARTH ARTEFACT BRIEF, TECHNOLOGY WAS ALL THAT I WANTED TO FOCUS ON.

EVOLUTION - THE EVOLUTION OF MAN FROM APE TO HUMAN IS WHAT INSPIRED ME THE MOST FOR MY FINAL OUTCOME IN THIS PROJECT, I LIKE THE SIMPLICITY OF THE BLACK AGAINST THE WHITE.

MODERN DAY MY GENERATION ARE THE TYPE OF PEOPLE THAT CAN’T BEAR TO STEP AWAY FROM THEIR PHONES FOR FIVE MINUTES, I KNOW THIS AS I’M A TYPICAL TEENAGER WHO WON’T STOP SNAPCHATTING!



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