Brand guidelines

Brand Guidelines

ROCK CAFE

BAR - RESTAURANT - CLUB

Our Vision Rock Cafe is a hidden gem in the centre of Huddersfield providing a vast choice of home cooked food, a great range of cocktails and a delicious selection of local beers, whilst hiding a club upstairs!

Rock Cafe welcomes customers to enjoy food throughout the day till 9pm serving a wide selection of lunchtime specials, daily offers and of course our famous Sunday carvery!

Whether you fancy a cocktail or two with friends, a bite to eat after work, or a fantastic night out, then we’re the place for you!

We also provide offers and packages for every party you are planning, from hen parties, to bar mitzvahs, contact us for more information.

The Logo Primary Logo

ROCK CAFE

BAR - RESTAURANT - CLUB

Secondary Logos

ROCK CAFE

ROCK CAFE

CLUB

BAR

ROCK CAFE RESTAURANT

Typeface At Rock Cafe, we mainly use one typeface, then just use different weights. There is no limit on the size of our text, however we ask you to keep it above 20pt at least!

American Typewriter Condensed

American Typewriter Condensed (bold)

At Rock Cafe, we use this typeface for everything as we like to keep all of our components looking corporate and most importantly, easily recognisable to our loyal customers.

We use a bold version of this typeface for impact and to create a more eye catching, dynamic logo.

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Colours

Red inner Red outer

White inner Black outer

Red inner Black outer

RED: C: 0 M: 94 Y: 78 K: 0 WHITE: C: 0 M: 0 Y: 0 K: 0 BLACK: C: 90 M: 78 Y: 62 K: 96 These are the three colours that we use for our branding, these are also the only colour backgrounds that we allow designers to use.

Use of our logo Our logo should always remain recognisable, using only the three colours and one typeface specified. Here are examples of how to use the logo correctly:

ROCK CAFE

BAR - RESTAURANT - CLUB

ROCK CAFE

BAR - RESTAURANT - CLUB

ROCK CAFE

BAR - RESTAURANT - CLUB

Use of our logo Here are examples of ways that the logo CANNOT be modified to, you should never alter the colour, font or shape of our logo as it will not follow our corporate style.

Size of our logo Our logo should always be highly visible to our customers, so there are some rules to follow about the sizing on certain products.

Minimum logo size:

ROCK CAFE

BAR - RESTAURANT - CLUB

80mm x 40mm As seen on our business cards.

Maximum logo size on menus and a4 posters: 180mm x 80mm The restriction is to ensure that we don’t take away attention from our other designs on the poster/menu!

ROCK CAFE

BAR - RESTAURANT - CLUB

Project Evaluation This project allowed me to explore my love of branding. Overall, I feel that this project followed the brief very well. I really enjoyed this rebranding task because I like to take something that already exists, and put my own unique spin on it. For me, I feel the menu is the stand out piece because every component combined gives the restaurant a current feel instead of an outdated feel like the current design. I’ve had lots of feedback, all of which said they felt it would improve the overall view of Rock Cafe.