Dr Yousery_Elsayed

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Yousery Nabil Mohammed Kamel Elsayed Flat 7, 3 Kornish Elnile St., Elkanater Elkhairia, Elkalioubia, Egypt. Tel : 0020124540733- 0020242180110 E-mail:yousrynabil@yahoo.com

Research and Academic Achievements Please see the appendix Education and Qualifications 11/2004 – Feb 2009 Ph.D. Cardiff School of Management, University of Wales, UK Supervisors: Prof. Eleri Jones (Director of Research and Enterprise) Prof. Nigel Morgan (Professor, Cardiff School of Management) Thesis title: ‘‘Developing an EDC Performance Evaluation Toolkit for Affiliated and Nonaffiliated Hoteliers’’ Synopsis of Research: Please see the appendix 06/2002- 09/ 2004 M.Sc. Tourism Management, Education and Training, Euro Arab Management School, Granada, Spain. Supervisor: Prof. Rebert Lanquar (Expert, World Tourism Organisation) Dissertation title: ‘‘El-Kanater El-Khairia Tourism Development Plan for Attracting New Tourist Segments” Synopsis of the dissertation: Please see the appendix. Note: The school name is changed to be Euro Arab Institute Foundation for Training and Education 10/2001- 07/2003 M.Sc. Hotel Management, Faculty of Tourism and Hotel Management, Helwan University, Egypt. Supervisors: Prof. Ahmad Nor Eldin Elias (Head of Hotel Management Department) Assoc. Prof. Azza Abd Elrazek (Vice Dean for Student Affairs) Thesis title: ‘‘Development of Hospitality Services Needed For Safari Trips in Egypt’’ Synopsis of the thesis: Please see the appendix 09/1996 – 06/2000 B.Sc. Hotel Management. Excellent Honour. Helwan University, Egypt. Work Experience Academic and Other Experiences 28/02/09- Present Lecturer, Faculty of Tourism and Hotel Management, Helwan University, Egypt. - The module leader of: "Front office Management", "Statistics", "Marketing"; and "Hospitality Facilities Design and Equipment" modules for undergraduate and post graduate students. -Supervising hospitality training programs (e.g. The cross training program for the lecturers of Almataria Institute of Hospitality and Tourism studies, Egypt). - Working to initiate new projects e.g. cooperation with Cardiff School of Management to launch a new master degree program. - Assigning students’ assessment criteria and marking their assignments, group work and exam papers. 24/10/2009 – Head of Tourism and Hospitality Department, College of Administrative 25/8/2011 Sciences and Tourism (CAST), Kingdom of Saudi Arabia . - Lead the adoption of active learning techniques in the department. This included training department academic staff and support them with advice - Re-design the Hospitality and Tourism Management B.Sc. program to be work based


2 learning, to increase program practicality, and to fit the new accreditation requirements of Umm Al Qura university. - Select the academic staff to be recruited -Design training courses for Saudi Hotels and companies. -Initiate new agreements between CAST and other international partners. - Work on research projects to enhance the pilgrimages services in Mekkah; -Train managers and employees from various Saudi business sectors; - Determine the required spaces and equipments for the teaching laboratories (e.g. Demo travel agency; kitchen; restaurant; rooms; suites); - Assign the required reading materials for tourism and hospitality students; - Help to prepare the department's budget. - Join the Active Learning leading team in the university.

- Module leader of "Events Management " and "Business Administration" modules. - Lecturing in the "Active Learning" module for the University Prep. year students

24-9/2011- Present

14/3/09- 24/10/2009 10/03/09- 24/10/2009 01/5/2009 24/10/2010 31/12/2005 01/09/2008

05/2005-12/2008 09/2006-10/2006 08/2003-11/2004.

02/2003-11/2004

04/2003 and 05/2004 12/2000-07/2003

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Part Time Lecturer, Faculty of Tourism and Hotel Management, Pharos University in Alexandria, Egypt The module leader of: "e- Marketing"; "Strategic Management"; "Business Administration"; "Principles of Economics"; "Tourism Demand and Forecasting"; "Feasibility Study"; "Revenue Management"; "Franchising for Hospitality and Tourism Enterprises" modules for undergraduate students. Member of the Higher Committee for Developing Hospitality Vocational Education, Ministry of Education, Egypt. Assistant General Manager, Helwan University Hostel, Egypt Part Time Lecturer, Ministry of Foreign Affairs, Egypt. Lecturer, Cardiff School of Management, University of Wales Institute, Cardiff (UWIC), UK. - Module leader of "e-Commerce" and "e-Distribution" Modules. - Lecturing and marking students’ work. - Assign the appropriate teaching methods and tools (e.g. Role playing) -Determine the assessment criteria for students and mark their assignments - Participated in lecturing "International Tourism Operation and Development" module. Part Time Invigilator, Cardiff University, UK. Part Time International Students Helper, UWIC University, UK Assistant Lecturer, Faculty of Tourism and Hotel Management, Helwan University, Egypt, - Module leader of "Practical Food Service" (1). - Involved in lecturing "Hosptiality Management", "Hotels and Resorts Equipment, Design, Planning and Facilities"", "Hosptiality Marketing", "Front office", "Hospitality Project", and "Theoritical food Service modules". - Supervised students to accomplish their final year projects. - Participated in organizing conferences and events hosted by the university and the faculty (e.g. 11th International Conference on Information Technology and Travel & Tourism, 2004) - Assessed students’ acquired practical skills after their summer training programs. Part Time Lecturer, Graduates Training Program, Ministry of Tourism, Egypt. - Lecturing "Hotel Management"; "Hospitality Marketing"; " Practical Reception skills"; "Practical Food Service" modules. -Coordinating and designing different training programs (i.e. Front Office; Food and Beverage service; Housekeeping; Kitchen skills). External Examiner, Higher Institute of Modern Studies, Egypt. Teaching Assisstant, Faculty of Tourism & Hotel Management, Helwan University, Egypt. - Assisting professors and lectrures in managing their modules (e.g. teaching, distributing different tasks on students during the module, dealing with students’


3 enquiries, check students absence).

Trainer Experiences 16/10/2010 3/2010 – 5/2010

9-20/8/2009.

15-21/5/2009 15/3/2009 15/3/2009 3/2002 – 8/2004

Dealing with Pilgrims Training Session; College of Administrative Sciences and Tourism, Umm Al Qura University, Mekkah, KSA. Trainees: Supervisors and managers who deal with Pilgrims, KSA. Communication skills and how to deal with customers, "Executive Secretaries" Training workshop, College of Administrative Sciences and Tourism, Umm Al Qura University, Mekkah, KSA. Trainees: Executive Secretaries, Ministry of Interior Affairs, Mekkah, KSA 'Advanced Technologies in Hospitality' Training Sessions. Faculty of Tourism and hotel Management, Helwan University, Egypt. The Vocational Cross Training Program. Trainees: Lecturers at Almataria Institute of Hospitality and Tourism studies, Egypt. "Tourism and Hospitality Marketing Training sessions". Ministry of foreign affairs, Egypt, Trainees: Managers of Tourism and Hospitality enterprises in Azerbaijan. "Hospitality Marketing" Training session. Police Academy Training Centre. Trainees: Managers of Police hostels and social clubs. "Hospitality Equipments and maintenance" Training session. Police Academy Training Centre. Trainees: Managers of Police hostels and social clubs. "Practical Front Office Skills" training course; "Practical Food Service" Training course; "Hospitality Management" Training Course; and "Hospitality Marketing" Training course, Vocational Cross Training for Egyptian Graduates Program. Ministry of Tourism and Helwan University, Egypt. Trainees: Egyptian Graduates.

Professional Qualifications and Membership 24/10/2009Member of the Quality Assurance and Development board, College of 25/8/2011 Administrative Sciences and Tourism, Umm al Qura University, KSA. 15/3/09 – 24/10/2009 Member of the Higher Committee for Developing Hospitality vocational Education, Ministry of Education, Egypt 2007 – 2008 Member of IFITT (international Federation of Information Technologies in Tourism) 29/9 – 5/10/2011 Opera version 5 Software TOT (Train of the Trainer) Training workshop. TEVET (A programme co-funded by the European Union and the Egyptian Government). Cairo. Egypt. 2-3/1/2011 University Management Training Workshop, Helwan University, Egypt. 15-16/12/2010 Code of Ethics Training Workshop, Helwan University, Egypt. 12/ 2009 – 01/ 2010 Active Learning Training Workshop. College of Administrative Sciences and Tourism; Umm Al-Qura University, Kingdom of Saudi Arabia. 19/06/2008 EndNote Training Workshop. Cardiff School of Management. UWIC. UK. 18/03/2008 NVIVO (Qualitative analysis software) training workshop. Skills Week 2008 Programme. University of Wales Institute, Cardiff (UWIC). UK. 11/3/2008 Blackboard Formative Assessment Training Workshop, University of Wales Institute, Cardiff (UWIC). UK. 04/03/2008 Online Images: A User Guide, University of Wales Institute, Cardiff (UWIC). UK. 25-26/02/2008 Research Supervisor Workshop, University of Wales Institute, Cardiff (UWIC). UK. 2-4/05/2007 UK GRAD Course (included: networking; Research and business innovation; Team Working), University of West England, UK. 2-5/4/2007

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Skills Week 2007 Programme. University of Wales Institute, Cardiff (UWIC). UK (Included: writing workshops; viva preparations).


4 27/02/2007 14/02/2007 31/01/2007 13/09/2006. 09-12/04/2006 03/2005 - 06/2005 10/ 2004 08/2004

Course Genie Training Workshop. University of Wales Institute, Cardiff (UWIC). How to present yourself irresistibly workshop. University of Wales Institute, Cardiff (UWIC). UK. Report writing workshop. University of Wales Institute, Cardiff (UWIC). UK. Seminar of Internet for Business and Tourism, University of West England, Bristol, UK. Skills week 2006 programme. University of Wales Institute, Cardiff and University of Wales Newport. UK (Included: Assertiveness; Time Management; Presentation Skills). Certificate of Research Methods (CRM). University of Wales Institute, Cardiff. Academic Lecturer Training Course, Helwan University, Egypt. ICDL certificate, Cairo University, Egypt.

Voluntary Jobs and Training 09/2007- 02/2009 Research Student representative at Cardiff School of Management, UWIC, UK. 10/2007-10/2008 President of Egyptian Student Union in Cardiff, UK. 12/2000-06/2002 Rooms Division Manager and acting as the resident Manager, Faculty Tourism Hotel, Egypt. 03/2002-03/2003 Training Manager, Helwan University Hostel. 06/1999-09/1999 Front Office Trainee, Safir Hotel Cairo, Egypt. 06/1998-08/1998 Food and Beverage Service Trainee, Cairo Sheraton Hotel, Egypt. 07/1997-08/1997 Kitchen Trainee, El-Gezeirah Sheraton Hotel, Egypt. Languages Arabic------------------------- Mother language English----------------------- Fluent

Referees Prof. Eleri Jones Director of Research. Cardiff School of Management. University of Wales Institute, Cardiff (UWIC). UK. Cardiff School of Management, Colchester Avenue, Cardiff, CF23 9XR. Tel: Fax: +44 (0)2920416937 +44 (0)2920416930 E-mail:ejones@uwic.ac.uk

French ------------------- Fair Italian --------------------Poor

Mr. Mike Snelgrove Senior Lecturer. Cardiff School of Management. University of Wales Institute, Cardiff (UWIC). UK. Cardiff School of Management, Colchester Avenue, Cardiff, CF23 9XR. Tel: Fax: +44 (0)292041741 +44 (0)2920416930 E-mail: msnelgrove@uwic.ac.uk

Referees Prof. Ahmad Nour Eldin Elias Former Dean of Faculty of Tourism and Hotel Management, Helwan University, Egypt

Assoc. Prof. Mohammed Al-Omiri Dean of College of Administrative Sciences and Tourism, Umm Al Qura University, KSA

1 Abdelaziz Al Saud St., Elmanial, Faculty of Tourism and Hotel Management, Helwan University, Egypt. Tel: 0020127112999 Fax: E-mail:

College of Administrative sciences and Tourism, Umm Al Qura University, Alabidia, Mekkah Almukarammah,, KSA Tel: +966 555567996 Fax: E-mail: mfomiri@uqu.edu.sa; omiri@uqu.edu.sa

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5 Research and Academic Achievements Appendix Publications Elsayed, Y., Mahfouz, s. and Abdelaziz (2009). Exploring Human Resources Development in the Egyptian Small and Medium Hospitality Enterprises. 3rd IRT international scientific conference in Cairo, Egypt (in progress). Elsayed, Y., Jones, E. and Morgan, N. (2007). Complexity and Quality of Information: Key Interrelated EDC Challenges for Hoteliers. Peer Reviewed Paper. Work in Progress Proceedings of the 14th International ENTER Conference in Ljubljana, Slovenia. Axon Imprint. PP: 149-162. Elsayed, Y. (2007). A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent, Franchised and Chain Hotels. PhD Proposal. www.phdworkshop.org/papers/Elsayed-Yousery.pdf . Accessed in 1st May 2007. Elsayed, Y. (2006). Comparing Electronic Distribution Channel Management in Independent, Franchise and Chain hotels. Peer Reviewed paper. CD proceedings of CHME Research Conference 10-12 May 2006, Nottingham, UK. Elsayed, Y. (2006). A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent and Chain Hotels. PhD proposal. www.ifitt.org/enter. Accessed in 3rd February 2006. Elsayed, Y. (2006). A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent and Chain Hotels. Poster. www.ifitt.org/enter. Accessed in 5th February 2006. Books Yousery Nabil M. K. Elsayed and Samia M. Shafik (Authors), Rawia A. Ewis (Editor). (2010). Art of service. Ministry of Education, Egypt. Yousery Nabil, M. K. Elsayed and Samia M. Shafik (Authors), Rawia A. Ewis (Editor) (2010). Hospitality equipments and Maintenance. Ministry of Education, Egypt. Atef A. M. HUSSEIN, Saieed M. H. Saleh (Authors), Yousery Nabil M. K. Elsayed (Editor) (2010). Marketing. Ministry of Education, Egypt. Ahmad I. Hamadah and Rawia A. Ewis (Authors). Yousery Nabil M. K. Elsayed (Editor) (2010). Organizational Behaviour. Ministry of Education, Egypt. Academic Achievements -Launching a new department of Hospitality and Tourism Management in Saudi Arabia was a challenge. I succeeded in building the department study programs and recruiting its academic staff. I used my previous education background and experiences in designing a work based B.Sc. programs . I trained academic staff on active learning techniques. I faced a resistance to change from the staff but I succeeded to convince them by various examples and educational experiments. The departments' students were admired by the Mekka hotel managers and owners during their industry internship and meetings. Saudi Managers and owners offered to my department sophomore and junior students permanent posts, which was an indicator for the success of the study program and my philosophy in managing the department. - Adopting Active learning in Umm Al Qura University, KSA was a useful new experience to deal with other specialities students. I have been selected to be one of the leading group (only 18 selected academic staff members out of 400) who will lead the adoption of active learning techniques in Umm Al Qura University, KSA. I participated in training other staff, teaching active learning modules for Prep. year students to change their mind sets into active learning mode.

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Conferences, Forums and Events UK National Commission for UNESCO's Second Annual Conference. 14 July 2007. Holland House Hotel, Cardiff, UK. Cardiff School of Management Poster Event. 3rd April 2007. Cardiff School of Management, UWIC. UK. Presented Poster title: ‘‘A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent, Franchised and Chain Hotels’’. 14th International Conference on Information Technology and Travel & Tourism. 24th- 26th January 2007, Ljubljana, Slovenia. Presented work in progress paper title: ‘‘Complexity and Quality of Information: Key Interrelated EDC Challenges for Hoteliers.’’ PhD workshop Pre-14th International Conference on Information Technology and Travel & Tourism. 23rd January 2007. Faculty of Economics, University of Ljubljana, Slovenia. Title of PhD proposal and poster: ‘‘A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent, Franchised and Chain Hotels’’. CHME Research Conference 10th -12th May 2006. Nottingham, UK. Presented work in progress paper title: ‘‘Comparing Electronic Distribution Channel Management in Independent, Franchise and Chain hotels’’ 5th E-Tourism Futures Forum. 27th -28th March 2006. School of Management, University of Surrey, UK. 13th International Conference on Information Technology and Travel & Tourism. 17th-20th January 2006, Lausanne, Switzerland. Pre- 13th International Conference on Information Technology and Travel & Tourism PhD workshop. 16th January 2006, Lausanne, Switzerland. Presented PhD proposal and poster title: ‘‘A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent and Chain Hotels’’ 4th DeHaan Tourism Management Conference. 13th December 2005. Business School. Nottingham University, UK. Wales Tourism Forum. 5th October 2005. Welsh School of Hospitality, Tourism and Leisure Management, UWIC. Title of presentation: ‘‘A Comparison of the Integration of Electronic Distribution into the Wider Business Strategies of Independent and Chain Hotels’’. Synopses of PhD, M.Sc. and M.Sc. Synopsis of the PhD research: Electronic Distribution Channels (EDCs) were first used by hotels in the 1980s. Since that date their usage has been ongoing with new channels being continuously developed. Nowadays EDCs are of critical importance in hotel marketing. There is a rich EDC literature, including a number of case studies, for affiliated hotels but little about non-affiliated hotels. This research developed a comparative case study of EDC exploitation in affiliated and non-affiliated hotels. For increasing the research validity and to enrich its results, a series of interviews were held with key international experts and major distribution companies’ managers. The results of the comparative case study and the interviewees’ point of views helped to develop a systematic strategy for EDC management and a rich EDC performance Evaluation toolkit.

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Synopsis of M.Sc. Tourism Management, Education and Training dissertation: The researcher tried to evaluate El-Kanater El-Khairia’s tourism development plan. The plan was edited for increasing its validity for rejuvenating El-Kanater El-Khairia to attract new tourist segments. Synopsis of M.Sc. Hotel Management thesis: The Research aimed to explore the current service provided in Egypt and provide a list of recommendations to develop these services after comparing these services against what offered in other countries. Assessment was made through a series of interviews. This was followed by undertaking comparative case studies between Egyptian hospitality services provided in safari areas and hospitality services provided in international safari areas. Those case studies’ findings assisted in recommending a list of needed actions for developing those services in Egypt.

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