Google Admeld
akshara NEWSLETTER
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VOL 1 * ISSUE 1 * SEPTEMBER 2013
akshara
Google Admeld
NEWSLETTER
Dear Readers, Organizations are the cornerstones of social transformation. The values shared and applied have a powerful ripple effect on aspects of the society including business, infrastructure etc. People are realizing that e-communication gives real competitive advantage in many ways like monetary, reusability, speed, flexibility, reach, relationship management, marketing, search, design etc. As Admeld is going to complete 1 year, we thank you for the continuous support in making our organization more efficient. The world moves at a breakneck pace, one must adapt and change with the times moving forward and now, more than ever our performance needs to be bold, innovate and challenge the accepted and expected ways of doing things. We need and deserve high level performance that is equipped to deliver modern, cost effective and responsive service. And with your Support, I am sure that we can give our client not only the kind of service that they expect, but the kind of development they deserve. Wishing you a happy reading as we welcome green thoughts from all directions! All the best! - Pushkar Raj Sharma
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VOL 1 * ISSUE 1 * SEPTEMBER 2013
akshara
Google Admeld
NEWSLETTER
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel and more than 500 others worldwide.
Admeld?
Reporting refers to a document containing information organized in a
Data Integrity is a process of month end review of each active publisher to
narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring,
ensure there are any data issues that need to be resolved. Google needs to
regular, or as required basis. Reports may refer to specific periods, events,
properly bill publisher for revenue that they have run through our platform
occurrences, or subjects. The Google Admeld reporting contains information
and properly bill Ad Providers to ensure accurate and timely payment of
about daily delivery numbers of active accounts on regular basis. This is needed
money owed to the Publisher. Team will look for specific issues like Positive
to track discrepancies, and optimize the campaign as per performance. Those
Discrepancy, Negative discrepancy, missing and estimated data. By reviewing
numbers are propagated into Admeld Reporting system and matched up to
the Ad provider, team has to resolve the said issues. If issue could not be
their respective tags also maintaining accurate data which helps in faster
resolved that will directly escalated to respective account manager.
billing, in-turn new business opportunity for Google Admeld.
FireMeld & NACE helps publishers identify the source of every network
Domain mapping is a process of manually match the existing or new
ad on their sites, including those ads that may cause channel conflict, are slow
advertisers to creative landing page URLs that are passed from various Ad
to load, inappropriate, or blank. FireMeld solves this problem by overlaying
Providers running on RTB Platform. Domains should be mapped into Google
critical information about each ad directly on the publisher's site and enabling
Admeld platform, because most of the publishers will not allow creative’s from
ad ops personnel to turn off the offending ad or send an alert to AdMeld's
unknown sources to deliver on their site. Finally mapping of domains increases
support team to take the appropriate action. Firemeld is an add-on to the
delivered revenue across all publishers (Google Admeld don't deliver creative’s
Chrome Browser which provides insight into Admeld ads that are delivering to
associated to unmapped landing pages)
that Publisher’s site.
Trafficking is a process of setting up & monetizing the remnant inventory provided by the Google clients through Traditional Demand/RTB platform. We are handling migration process from Google Admeld platform to DoubleClick Ad Exchange platform. Migration of publishers from Google Admeld platform to DoubleClick Ad Exchange platform happens with the help of an add-on extention. This extention copies the settings from Google Admeld platform to DoubleClick Ad Exchange platform in single click. The Ad Provider accounts and the ad tags associated with them are migrated within each Publisher and it’s intended as per instructions provided by Account Managers. DoubleClick Ad Exchange combines the core strengths of web platform with a suite of features exclusively for mobile sites and applications.
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VOL 1 * ISSUE 1 * SEPTEMBER 2013
akshara
Google Admeld
NEWSLETTER radiation and temperature swings caused by the
WHAT IS PROJECT LOON?
sun’s rays. By carefully designing the balloon
Many of us think of the Internet as a global
envelope to withstand these conditions, Project Loon
community. But two-thirds of the world’s population
is able to take advantage of the steady stratospheric
Google Loon
does not yet have Internet access. Project Loon is a
winds, and remain well above weather events,
network of balloons travelling on the edge of space,
wildlife and airplanes
designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online
HOW LOON CONNECTS
after disasters.
Each balloon can provide connectivity to a ground THE TECHNOLOGY Project Loon balloons float in
to
area about 40 km in diameter at speeds comparable
determine where its balloons need to go, then
to 3G. For balloon-to-balloon and balloon-to-ground
moves each one into a layer of wind blowing in
communications, the balloons use antennas equipped
altitude with winds moving in the desired direction.
the right direction. By moving with the wind, the
with specialized radio frequency technology. Project
People connect to the balloon network using a special
balloons can be arranged to form one large
Loon currently uses ISM bands (specifically 2.4 and
Internet antenna attached to their building. The signal
communications network.
5.8 GHz bands) that are available for anyone to use.
STRATOSPHERE: Situated between 10 km and
WHERE LOON IS GOING
the stratosphere, twice as high as airplanes and the weather. They are carried around the Earth by winds and they can be steered by rising or descending to an
bounces from balloon to balloon, then to the global Internet back on Earth.
Project
Loon
uses
software
algorithms
60 km altitude on the edge of space, the
HOW LOON MOVES: Project Loon balloons
stratosphere is named after the different strata,
travel around 20 km above the Earth’s surface in
or layers, of wind within it. But the extreme
the stratosphere. Winds in the stratosphere are
altitude
generally steady and slow-moving at between 5
challenges: air pressure is 1% of that at sea level,
and 20 mph, and each layer of wind varies in
temperatures hover around -50°C, and a thinner
direction and magnitude.
atmosphere offers less protection from the UV
4
also
presents
unique
engineering
The Project Loon pilot test began in June 2013 on the 40th parallel south. Thirty balloons, launched from New Zealand’s South Island, beamed Internet to a small group of pilot testers. The experience of these pilot testers is now being used to refine the technology and shape the next phase of Project Loon VOL 1 * ISSUE 1 * SEPTEMBER 2013
akshara
Google Admeld
NEWSLETTER
Eco Friendly Ganesh Chaturthi Enjoy a safe Ganesh Chaturthi without harming the environment Ganesh Chaturthi falls on the fourth day of the waxing moon according to the Hindu month of Bhadrapada. Devout Hindus eagerly await the onset of this auspicious time for the popular elephant-headed god, Ganesh, to grace their homes. The festival is a great unifier, as it brings together not only Hindus, but also members of other religious communities. The celebrations reach a climax with the immersion of the idol in a body of water. The immersion and dissolution of the idol in water represents the cycle of creation and dissolution in Nature.
The Problem Traditionally, clay was used to make Ganesh idols. Over the years however, plaster of Paris (POP), which is lighter and cheaper, has become the favoured material to mould these idols. POP contains chemicals such as gypsum, sulphur, phosphorus, and magnesium. The dyes used to colour these idols contain mercury, cadmium, arsenic, lead, and carbon. With the immersion of these idols in the sea or inland water bodies such as lakes and streams, the chemicals in these idols dissolve in the water. POP dissolves slowly, gradually releasing its harmful components. The water experiences a rise in acidity as well as traces of heavy metal. The toxic waste kills plant and animal life in the water. In Mumbai, Baroda and few years back in Kankaria,Ahmedabad dead fish were found floating a day after the immersion of Lord Ganesh which was a common occurrence.Plastic and thermocol waste, including polythene bags containing offerings, is usually immersed with the idols. Because it is non-biodegradable—meaning that it does not decompose—this waste simply keeps adding up.
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VOL 1 * ISSUE 1 * SEPTEMBER 2013
akshara
Google Admeld
NEWSLETTER
Tips for Eco Friendly Ganesh Festival Use Eco Friendly Ganesh idol: As going green is the new mantra, say no to idols made of chemical, Plaster of paris, clay, plastic, thermocol (polystyrene). Opt for natural, biodegradable material so that after immersions (visarjan) it does not pollute water and surroundings. Natural products can be used to make the idol such as unbaked clay, coconut, paint with natural colours, etc.
Limit Size and number of Ganesh Idols in your community: Bigger size idols take much space. The height of the Ganesh idol should be limited maximum to 5 feet or 1.5 meters. Rather than keeping the idol for exhibition, the rituals of the festival should be performed properly. Huge idols also consume more clay or POP for its making, adding more waste to environment. It is difficult for immersion also as it takes time for dissolving in water and sometimes it does not dissolve completely hurting people’s sentiments. It also leads to traffic congestion and difficult to transport.
Save Energy: Switch on decorative lights during the “aarti” or “pooja” and evenings only when necessary. Replace traditional bulbs such as incandescent bulbs with compact fluorescent lights (CFL).Use energy efficient CFL tubes instead of bulbs to save electricity. Coloured papers can also be wrapped on bulbs to give more colours rather than buying expensive bulbs.
Natural colors for Rangoli: Use natural biodegradable colours for making Rangoli such as turmeric, henna, mehendi, rice powder, gulaal. Such colours do not pose a threat to human health and do not affect the environment also.
Eco friendly Decoration: In festivals people generally use plastic and non-degradable material. These materials add more danger to our environment when dumped as garbage later. You can use instead paper flowers or natural flowers for decoration. Natural materials like cloth, wood, paper can be used to make dolls, puppets, and bells to decorate around Ganpati idol. Make beautiful paper decoration instead of thermocol, which is also not degradable.
Ban Plastic: Offerings, Prasad, fruits which are carried to pandals are thrown here and there as garbage. Nobody takes care of that and it pollutes the environment. So Say No to Plastic Bags. Instead cloth bags can be encouraged which is very comfortable to carry, biodegradable and can be reused later. Spread awareness by forming a group or a team in your community. Teach your younger generation and others the good effects of celebrating eco friendly Ganesh Festival.
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VOL 1 * ISSUE 1 * SEPTEMBER 2013
Google Admeld
akshara NEWSLETTER
Inside a College Entrepreneur's Unique Coat Check Business
Entrepreneurs Zone
On a cold night in 2010, Indiana University senior Derek Pacqué tucked his coat into a dark corner of a nightclub instead of wearing it on the dance floor. When he went to retrieve it later, it was gone. Pacqué, an entrepreneurship student, never did find his coat. But he did find the inspiration to start a business. "None of the bars in town had a coat check, so I had to wear a coat around all night or leave it at home and freeze," he recalls. "I thought, There has to be a way to deal with this problem." Pacqué approached bar owners around Bloomington to assess their interest in offering a coat check and received positive feedback. He invested $500 in materials to make mobile coat racks, hired a handful of college students and launched Hoosier Coat Check. Three local bars signed on; the firm charged $2 to $3 per coat and paid between 10 and 30 percent of its revenue to the venues. On cold nights, Pacqué says, each coat check brought in up to $1,500, and in the first six months of operation, revenue reached $50,000. The business was more profitable than Pacqué had anticipated, but it posed unexpected challenges, too. "We had to deal with people losing their tickets and having to find the right coats, and we had problems with people leaving with the wrong coats. It was a huge hassle," he recalls. After graduating in 2011, Pacqué partnered with a former professor to develop a more secure and reliable method to check coats and focused on building a scalable, sustainable business. In 2012, with a new business name--CoatChex--Pacqué secured contracts to provide services for the ESPN and Maxim Super Bowl parties in Indianapolis. He checked up to 2,000 coats at each event, helping CoatChex draw revenue of $100,000 in its third year of operation. With a growing roster, Pacqué knew he had to up his game. CoatChex started focusing entirely on high-capacity venues, charging up to $45,000 per event. Pacqué had a major breakthrough with the launch of a digital app that uses photographs and QR codes to check coats, increasing the speed and reliability of the service. In the process, he discovered he'd built something far more valuable than state-of-the-art coat-checking technology. "We realized that venues want data on their customers--data that comes from our app," he explains. "We can help venues connect on social media by giving discounts to customers who ‘like' the venue on Facebook or post photos on Twitter or Instagram." In September 2012, Pacqué appeared on ABC's Shark Tank with the hope that IU alum Mark Cuban would invest $200,000 in CoatChex. Cuban agreed to provide funding in exchange for a 33 percent share in the business, but Pacqué turned it down. "I wanted the cash with fewer terms," he explains, noting that he wasn't willing to offer more than a 20 percent share. Pacqué is now seeking $1 million from angel investors to develop brand partnerships and expand his coat-checking technology to other services, such as bag checks and valet parking. "It's not the easiest technology to build, and at first I didn't understand the value it would add to the business," he says. "Until you're doing it, you don't know how much money you can make."
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akshara
Google Admeld
NEWSLETTER
August 15th Celebrations
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VOL 1 * ISSUE 1 * SEPTEMBER 2013
akshara
Google Admeld
NEWSLETTER
Believe in Yourself! There may be days when you get up in the morning and things aren’t the way you had hoped they would be. That’s when you have to tell yourself that things will get better. There are times when people disappoint you and let you down. But those are the times when you must remind yourself to trust your own judgments and opinions, to keep your life focused on believing in yourself. There will be challenges to face and changes to make in your life, and it is up to you to accept them. Constantly keep yourself headed in the right direction for you. It may not be easy at times, but in those times of struggle you will find a stronger sense of who you are. So when the days come that are filled with frustration and unexpected responsibilities, remember to believe in yourself and all you want your life to be. Because the challenges and changes will only help you to find the goals that you know are meant to come true for you. Keep Believing in Yourself!
JOKE: Name or surname? The manager of a large office asked a new employee to come into his office. "What is your name?," was the first thing the manager asked. "John," the new guy replied. The manager scowled. "Look, I don't know what kind of a namby-pamby place you worked at before, but I don't call anyone by their first name! It breeds familiarity and that leads to a breakdown in authority," he said. "I refer to my employees by their last name only - Smith, Jones, Baker that's all. Now that we got that straight, what is your last name?" The new guy sighed and said, "Darling. My name is John Darling." The manager said, "Okay, John, the next thing I want to tell you..."
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akshara NEWSLETTER 9
VOL 1 * ISSUE 1 * SEPTEMBER 2013