DIGITAL MARKETING STRATEGY
What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Why Digital Marketing? Digital marketing is emerging as a powerful tool for building a strong
brand image and for meeting marketing needs effectively.
A robust digital marketing strategy can help brands create a strong online
presence and reach out to potential customers globally
Digital Marketing is more cost-effective than traditional marketing Online Marketing lets you reach your target audience effectively.
Why Digital Marketing? Digital Analytics lets you track and measure the performance of your online marketing campaigns. This allows you to effectively use your resources and allocate marketing budget Digital marketing levels the playing field, allowing your business to be more
competitive.
It allows you to connect with consumers who are browsing your content on
their mobile devices
Seo and local seo helps you reach more qualified buyers online.
Did You Know? 53% of marketers say blogging is their top content marketing priority. 94% of B2B marketers use LinkedIn as part of their content strategy. Other
popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%)
70% of internet users want to learn about products through content versus
traditional advertisements.
Mobile will account for 72% of digital ad spend by 2019.
Steps to Create Digital Marketing Strategy Set your goals Social Media Strategy Create Content Strategy User Experience Implement your
strategy Monitor and Respond
1. Set your goals: You need to set goals that are SMART, i.e., Specific,
Measurable, Achievable, Relevant and Timely. Setting SMART goals allows you to give structure to your objectives, effectively track your performance and achieve your business goals.
Set realistic goals and ask yourself some key questions like:
What business goal do you wish to achieve? What are the geographical locations that you are targeting? Are you targeting
global or local market? What is the demographic profile of your target customers? Age, Gender, Income, and other demographic attributes. What digital platforms and social media channels do they use?
2. Social Media Strategy: In order to build an online presence and
brand identity, it is crucial to engage with your audience and communicate your brand message through powerful content. Your brand identity and online presence are defined by your website and social media platforms, so make sure to chalk out an appropriate social media strategy that is in line with your business goals.
3. Create Content Strategy: The next step is to strategize the content strategy you are going to publish in your digital channels. A good content strategy can help your brand stand out among the competitors.
You Need To Decide: The topics or themes around which you are going to create the
content. For instance, if own a fashion boutique, you can write on topics like the latest fashions trends or the best-dressed celebrities.
The tone or the pitch of your message. Tone of your messaging plays a
key role in building your brand image. A law firm’s tone of the message will be different from a shop that sells pizza.
What will be the type of media? All the creative assets that you display
must be consistent so that it’s easier for potential customers to recognize and relate to your brand. Although the type of media you chose will depend on the media channel, try including a lot of pictures and/or videos in your media mix.
4. User Experience: You
must focus on improving the user experience if you want to attract your target audience. If you don’t pay attention to the user experience, you may lose out on a lot of potential customers. So to ensure that you don’t drive away your customers, make sure that you develop a client management strategy that helps you to effectively connect with your customers. The loading speed of your website, the intuitive menu navigation, chatbots that assist in communication, and the simplicity of your tone of message are some of the key factors that determine a great user experience.
5. Implement your strategy: Proper implementation of your strategies is crucial for the success of your digital marketing campaigns.
Before You Put Your Plans To Action: Arrange human resources and materials. Organize a digital marketing unit and ensure everyone is updated on what is
happening and has full knowledge of your plans. Brainstorm ideas with your team and give them the resources to fulfill their roles. Anticipate and analyze the problems or glitches that you could face and find solutions to that. Start building a presence on the digital channels that you are targeting according to your objectives. Source, curate and share content according to your content marketing strategy and plans.
6. Monitor and Respond:
It is very important to monitor and analyze your data and make changes to your plans accordingly. Technology has made it possible to get a clear picture of how your digital marketing campaigns are performing.
Conclusion A good digital marketing strategy can help you attract the right kind of audience to your business. In order to survive in this faced-paced and competitive business environment, you need to be consistent and regular in your digital marketing efforts. An effective content strategy and a resultoriented team of SEO professionals can help you drive more traffic and increase your brand’s visibility.
We Can Help At Hemraj Infocom, we have a team of experts who can offer professional guidance for creating effective social media strategy and content that can boost customer engagement. We can help you enhance your brand image and build an online presence through our creative solutions.
Hemraj Infocom Private Limited Address: 46B Rafi Ahmed Kidwai Road, Kolkata - 700029. Call: 033-4064-9316, 033-2265-4742 Mobile: +91-8697709492 Website: www.hemrajincocom.com Email - info@hemrajinfocom.com