2018
Sathyad y ir ck
rtfolio - Se Po
dono So Hen
Indonesia
2019
2020
2021
2022
2023
W ted orks lec
A STORY OF EMOTION AND PASSION PORTFOLiO SPIRITUAL EXPLORATION
1 page identity Hendono Sorick Sathyady 14-12-1997 Jakarta, Indonesia hendonosorick@gmail.com
Hello everyone, I’m Hendono Sorick Sathyady, but you can simply call me Sorick, Im graduated from Tarumanagara University with 3,89 GPA. As a senior Graphic Designer, I’m having experienced in the field of Graphic Design such as art direction, brand strategy, digital content strategy, illustration, motion graphic. With expertise in a broad range of design software application along with my ability to collaborate effectively with clients, peers, and management team. Im looking to become part of great creative or marketing team that believe in me to eager learn new things and can follow the evolution of Graphic Design
Using
Organisation
Work Experience
Adobe Illustrator
Violinist of Indonesian Children Orchestra,
Branding Graphic Designer
Adobe Photoshop Adobe Premiere
Violinist of Gonzaga Symphony Orchestra,
Adobe Indesign
Gonzaga Badminton Leader
Free Hand Drawing
Secretary of Bazar Amal St Robertus Belarminus 2015
Skills Creative Direction Graphic Designer Illustrator Design thinking Motion Design
Education
Health Committee at Lustrum V (World “Kolese” Event) Health Committee at Jambore Nasional 2013 Head of Gonzaga Badminton at Gonzaga Festival 2014 Pamerist at Rupa Karya Wilasa 2018 Crew at World Graphic Designer Gallery 2018
Kolese Gonzaga Senior High School
Co coordinator Tarumanagara University Instalation team at KMDGI IX 2018
Bachelor Of Design Tarumanagara University with 3,89 GPA “Lulusan Terpuji”
Crew at TICKET TO NOWHERE Launching Zine in Sunset Limited 2019
2018 - present
As freelancer I created all my client branding business outlet eg Kopi Sungai Liat, Kata Hati, Harvest Asher Bird Store, Tjeplok, Puzz Internship GD at Another Design Co
July 2018 - Nov 2018
4 Month internship program as Graphic designer at Design agency in Another Design Co I take responsible of some project branding such as “Arrack and Spices”, Silvermist, and some atributes of Asian Games 2018. Graphic Designer at Cek Aja
Dec 2019 - April 2020
Take a responsible all of Cek Aja’s design needs eg billboard, digital promo ads, social media, etc helping other member to achieve good design. In Cek Aja, I created all of Cek Aja’s podcast branding, Cepot Graphic Designer at BIKO
Jan 2022 - August 2022
As Graphic Designer at BIKO, I take responsible of three outlet promo tools in BIKO; Lola, Pippo and Beer Garden. We work closely with people in advertising and promotions, public relations, and marketing. We created all new upcoming outlet’s Branding too. Senior Graphic Designer at Nakedpress
August 2022 - Present
As Graphic Designer at Nakedpress, I take responsible of product a main campaign of nakedpress, handling and supervising design, visual merchandising, marketing tools & necessities for digital and offline purpose. We work closely with people in operational and production too.
Table of Content 1 Page Identity
(00) (31-34)
Branding
Poeding Soetra (1-4)
(27-30)
Sungailiat
PUZZ
Papua Festival Guide Tour
(13-19) (20-26)
Ko Tang Barber
Just Commercial
(43-47) BIKO
(5-12) Nakedpress (35-36) Moscot Table Display (37) Anomali Coffee
(38-39) Arrack and Spices
(40-42) Cek Aja
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Print
7
*Logo’s Identity in BAHASA
kedai kopi khas
kedai kopi khas
brownfoxjump ovethelazydog value serif
BROWNFOXJUMP OVETHELAZYDOG
membangkitkan semangat ibu kota Bangka Belitung, Sungai Liat dalam sebuah kedai kopi khas Sungai Liat.
2
keda
i ko khas pi
ked ai k kha opi s
keda
i ko khas pi
ked ai k kha opi s
keda
i ko khas pi
a kopi
cia ok n
ao . h
a kopi
ao . h
. khui l
. khui l
Snack Kebab Roti Bakar Singkong Idola Kentang Goreng Mendoan
35k 35k 35k 35k 35k
cia ok n
kedai kopi khas
kedai kopi khas
Blended Cream Vanilla Green tea Red velvet Chocochip Avocado
35k 35k 35k 35k 35k
Blended Cream Coffee Caramel melt coffee Avocado coffee Hazelnut coffee Avocado coffee
35k 35k 35k 35k
Coffee Free ICED AREN LATTE PANDAN LATTE COLD BREW CAPPUCCINO LATTE AMERICANO ESPRESSO
4
35k/40k 35k/40k 35k/40k 35k/40k 35k 35k/40k 20k 10k
YEAR
ROLE
PRACTICES
2022 - 2024
Graphic Designer
Brand & Identity Design, social campaign, architectural, and Illustation
As Graphic Designer at Nakedpress, I take responsible of product a main campaign of nakedpress, handling and supervising design, visual merchandising, marketing tools & necessities for digital and offline purpose. This page tell you about how visual of 2023 Nakedpress campaign on two years
5
5 Weeks Maag GERD
5 Weeks Cholesterol Guide
6
5 Weeks Weight Loss
41
41
41
YEAR
ROLE
PRACTICES
2021
Researcher & Graphic Designer
Brand & Identity Design, Digital Campaign / Print
PUZZ is a unpublished project of Hendono Sorick Cat Supplies. PUZZ sells and creates high quality product for cat who aren’t affraid to be bold. PUZZ was born for all of kind cat. PUZZ really care about feline health and nutrition, supplies and accesories
13
14
15
14
17
18
19
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Pemangkas Ramboet Ko Tang is a legendary barbershop in Indonesia. this place became popular when president election campaign, one of candidate visit this barbershop. To bring up the memories Pemangkas Ramboet Ko Tang entruted us to transform the traditional barbershop into the contemporary vintage barbershop to attract younger demographic Starting with the name, we choosing “Pemangkas Ramboet Ko Tang” reffering the barber named Ko Tang. The Logo was created by combining hanzi letter and barber tools. Beside the brand identity we designed product branding tools, packaging for shampoo, shaving gel, shaver, we designed poster and any others.
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54
20
21
23
24
69
70
25
26
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Indonesia is filled with its natural beauty and full of a unique culture. There’s 99 autonomous cities in Indonesia. We choose Papua as a city to share the beauty itself. As we know our societies or even a traveler are familiar about Raja Ampat Islands. If you compared between this hashtag #RajaAmpatIsland & #FestivalAsmat the range is unbalanced. So, we tried to reach far more beauty in Papua to the people and the traveler know that there is a unique and beautiful, and the data show that there are 5 festivals but we choose 3 popular festivals. Our idea is to use a merchandise, to be a form introduce the existing festival in Papua.
27
27
Festival Danau Sentani
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Festival Budaya Asmat
Festival Lembah Baliem
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31
YEAR
ROLE
PRACTICES
2020
Concept and Researcher, Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Poeding Soetra is a “Silk Dessert” brand in Indonesia with cute and modern concept. This brand concept is love, so visual element can be so colorful and loveable
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33
Red Velvet 15k
poedingsoetra 2020
poeding.soetra
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Thank you so much! for enjoying Poeding Soetra to bring you more love into your life. You are so awesome and you deserve it. Stay in love with us!
Original (Milky) 15k Mocca
Green Tea 15k
15k
Instagram’s feed that I’ve made for Poeding Soetra
35
YEAR
ROLE
PRACTICES
2018
Concept and Researcher, Graphic Designer, Visual Merchandiser
Brand & Identity Design, Art Direction, Visual Designer
Personal Project for making table display proposal to Moscot Eyewear
36
37
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Print Design
Three fold brochure that I’ve made for Anomali Coffee
38
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Brand & Identity Design, Illustation
Project that I’ve made at Another Design internship in 2018 for Arrack and Spices
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Visual that I’ve made for Arrack and Spices Plates Arrack and Spices “Ancient Spices Route” poster
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Visual that I’ve made for Arrack and Spices Matchbox
Visual that I’ve made for Arrack and Spices Plates Visual that I’ve made for Arrack and Spices stamp
40
YEAR
ROLE
PRACTICES
2019 - 2020
Graphic Designer
Brand & Identity Design, Illustation
A weekly podcast by Cek Aja. As Graphic Designer I maintain the whole Cek Aja podcast design needs. In Spotify application the colors will be different with first concept that i made it.
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Ngobrol Seru Seputar Isi Dompet dan Gaya Hidup Bareng Gito & Dhila
HOBI JADI DUIT Sneakers, Investasi Gaya Baru
Rilis Episode Baru Setiap Senin
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Some of Promo ads for Cek Aja and Partnership
Some of weekly newsletter ads for Cek Aja.
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YEAR
ROLE
PRACTICES
2022
Graphic Designer
Brand & Identity Design, Illustration
As Graphic Designer at BIKO, I take responsible of three outlet promo tools in BIKO; Lola, Pippo and Beer Garden. We work closely with people in advertising and promotions, public relations, and marketing. We created all new upcoming outlet’s Branding too.
Digital ads that I’ve made for Closing ceremony Lola
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TUESDAY 18 JANUARY 2022
PLAYING CURATED HIP HOP AND BASS MUSIC
Tunes by CVX, DEXFA & DECEMBERKID CLICK THE LINK IN @LOLAJKT’S BIO TO BOOK YOUR TABLE
Digital promo that I’ve made for the last closing menu in Lola
Digital ads that I’ve made for Lola’s DJ session
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HUBLIFE
A TRIBUTE TO THE BEATLES
FOR VEDETT!
STARRING: G - PLUCK
FRIDAY, 3 JUNE 2022 8 PM ONWARDS
VEDETT EXTRA WHITE BUY 2 FOR 186
VEDETT EXTRA IPA BUY 2 FOR 266
PROMO, CHEAP ASS ENJOY BELL'S WHISKY AIL OF THE DAY SHOTS & SPECIAL COCKT SPONSORED BY:
*ALL PRICE ARE SUBJECT TO APPLICABLE TAX & SERVICE CHARGES
BOOK YOUR TABLE BY CLICKING THE LINK IN @BEERGARDENJKT'S BIO
Some of Digital promo and Event that I’ve made for Beer Garden
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HOMESTYLE LUNCH AT PIPPO MIO CARO, TIME FOR LUNCH!
SPECIAL PRICED SELECTED MENU EVERY WEEKDAY!
TEA + ICED MAIN LY ! N O 5 FOR 9 EVERY MONDAY - FRIDAY THROUGHOUT MARCH 11 AM - 2 PM
Some of Promo Tools that I’ve made for Pippo
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fin