Hendono Sorick Portfolio
selected work 2018 - 2022
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A STORY OF EMOTION AND PASSION PORTFOLiO SPIRITUAL EXPLORATION
Indonesia
2018
Selected work of Hendono Sorick 2018 - 2022. this book conclude of CV & Portfolio of Hendono Sorick. Inside is a compilation works from packaging, branding, logo collection, editorial and commercial
2019
2020
2021
2022
ONE PAGE IDENTITY
Hendono Sorick Sathyady 14-10-1997 Jakarta, Indonesia hendonosorick@gmail.com
Using Adobe Illustrator Adobe Photoshop Adobe Premiere
Organization and Volunteer Experiences Violinist of Indonesian Children Orchestra, Violinist of Gonzaga Symphony Orchestra,
Adobe Indesign Gonzaga Badminton Leader Free Hand Drawing Skills Creative Direction Graphic Designer Illustrator Design thinking Motion Design Education Santo Markus Junior High School
Secretary of Bazar Amal St Robertus Belarminus 2015 Health Committee at Lustrum V (World “Kolese” Event) Health Committee at Jambore Nasional 2013 Head of Gonzaga Badminton at Gonzaga Festival 2014 Pamerist at Rupa Karya Wilasa 2018 Crew at World Graphic Designer Gallery 2018
Kolese Gonzaga Senior High School
Co coordinator Tarumanagara University Instalation team at KMDGI IX 2018
Bachelor Of Design Tarumanagara University with 3,89 GPA “Lulusan Terpuji”
Crew at TICKET TO NOWHERE Launching Zine in Sunset Limited 2019
Work Experiences Enterpreneur Week
2017 & 2018
I created brand new business outlet in Enterpreneur Week Bazaar. In this event I participated as designer behind “Tjeplok” and “Risol Sridumang Branding Graphic Designer
2018 - present
As freelancer I created all my client branding business outlet eg Kopi Sungai Liat, Kata Hati, Harvest Asher Bird Store, Tjeplok, Puzz Intern GD at Another Design Co
July 2018 - Nov 2018
4 Month internship program as Graphic designer at Design agency in Another Design Co I take responsible of some project branding such as “Arrack and Spices”, Silvermist, and some atributes of Asian Games 2018. Graphic Designer at Cek Aja
Dec 2019 - April 2020
Take a responsible all of Cek Aja’s design needs eg billboard, digital promo ads, social media, etc helping other member to achieve good design. In Cek Aja, I created all of Cek Aja’s podcast branding, Cepot Graphic Designer at BIKO
Jan 2022 - Present
As Graphic Designer at BIKO, I take responsible of three outlet promo tools in BIKO; Lola, Pippo and Beer Garden. We work closely with people in advertising and promotions, public relations, and marketing. We created all new upcoming outlet’s Branding too.
Table of One Page Identity Branding
(00)
(1-12)
Potehi Glove Puppet
(13-24)
Kata Hati
(25-36)
Tjeplok
Just Commercial
(93-96)
Moscot Table Display
(97-100)
Anomali Coffee
Cek Aja Arrack and Spices
(105-108)
(109-116)
Content (57-72)
Papua Festival Guide Tour
Ko Tang Barber
(73-84)
(37-56)
PUZZ
(103-104)
ADCO Curicculum Zine (101-102)
Bintaro Design District Exhibiton Poster
BIKO
(117-128)
(85-92)
Poeding Soetra
YEAR
ROLE
PRACTICES
2018
Researcher & Graphic Designer
Brand & Identity Design, Digital Campaign / Print
1
1
3
1
5
6
5
6
9
10
Telling the stories throuh digital media, through Instagram feature “snapgram” and make them choose the route during the story telling, almost like game, making it interactive.
11
12
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Illustration
13
*Logo’s Identity in BAHASA
shear in 18 derajat
menggunakan bahasa sanskerta untuk membangkitkan semangat sastra indonesia
tulisan dibuat miring menanjak atas merepresentasikan branding yang akan selalu sukses
objek Hati melambangkan fleksibilitas dalam logo tersebut
y
Minimal size 50% 10% x
30%
14
15
16
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Print
15 13
16 14
*Logo’s Identity in BAHASA
kedai kopi khas
membangkitkan semangat ibu kota Bangka Belitung, Sungai Liat dalam sebuah kedai kopi khas Sungai Liat.
19
*Logo’s Identity in BAHASA
brownfoxjump ovethelazydog
kedai kopi khas
value serif
BROWNFOXJUMP OVETHELAZYDOG
20
keda
i ko khas pi
ked ai k kha opi s
keda
i ko khas pi
ked ai k kha opi s
19
keda
i ko khas pi
Invitation card
22
a kopi
. lao h
. khui
cia ok n
kedai kopi khas
23
Snack
a kopi
ao . h
. khui l
Kebab Roti Bakar Singkong Idola Kentang Goreng Mendoan
35k 35k 35k 35k 35k
cia ok n
kedai kopi khas
Blended Cream Vanilla Green tea Red velvet Chocochip Avocado
35k 35k 35k 35k 35k
Blended Cream Coffee Caramel melt coffee Avocado coffee Hazelnut coffee Avocado coffee
35k 35k 35k 35k
Coffee Free ICED AREN LATTE PANDAN LATTE COLD BREW CAPPUCCINO LATTE AMERICANO ESPRESSO
24
35k/40k 35k/40k 35k/40k 35k/40k 35k 35k/40k 20k 10k
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Tjeplok is ancient Indonesia food “Dadar Mini” in modern ways. To bring the memories about this childhood snack i have do visual identity to this product. Millenials thought oldschool id good but in modern ways, so I’ve make “Tjeplok” to vintage and heritage way.
25
*Logo’s Identity in BAHASA
26
25
26
29
30
31
32
33
34
35
36
YEAR
ROLE
PRACTICES
2021
Researcher & Graphic Designer
Brand & Identity Design, Digital Campaign / Print
PUZZ is a unpublished project of Hendono Sorick Cat Supplies. PUZZ sells and creates high quality product for cat who aren’t affraid to be bold. PUZZ was born for all of kind cat. PUZZ really care about feline health and nutrition, supplies and accesories
37
38 1
39
40
41
42
43
42
43
43
47
48
49
48
51
52
53
54
53
54
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Pemangkas Ramboet Ko Tang is a legendary barbershop in Indonesia. this place became popular when president election campaign, one of candidate visit this barbershop. To bring up the memories Pemangkas Ramboet Ko Tang entruted us to transform the traditional barbershop into the contemporary vintage barbershop to attract younger demographic Starting with the name, we choosing “Pemangkas Ramboet Ko Tang” reffering the barber named Ko Tang. The Logo was created by combining hanzi letter and barber tools. Beside the brand identity we designed product branding tools, packaging for shampoo, shaving gel, shaver, we designed poster and any others.
53 57
54
59 53
60
No.4 Keseloeroehan media
elemen visoeal
PETJINAAN LEGENDARIS MODERN MENGGOENAKAN EJAAN LAMA GAJA 1930 AN TANPA MENGOEBAH “BRAND CUE”
MODERN LEGENDARIS
Boekoe identitas oentoek PEMANGKAS No.3 RAMBOET KO TANG Tentang logo dan
AN KALANOGEM OEM
GAJA PECINAAN No.2 INDONESIA Sejarah dan konsep
Filosofi logo, sistem penggoenaan logo, penyalahgoenaan logo, serta penggoenaan elemen visoeal
TENTANG LOGO; ELEMEN VISOEAL
Pandoean Identitas Visoeal
IMPLEMENTASI MEDIA PEMANGKAS RAMBOET KO TANG
53 61
62
53 61
65
66
67
68
69
70
71
72
YEAR
ROLE
PRACTICES
2019
Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Indonesia is filled with its natural beauty and full of a unique culture. There’s 99 autonomous cities in Indonesia. We choose Papua as a city to share the beauty itself. As we know our societies or even a traveler are familiar about Raja Ampat Islands. If you compared between this hashtag #RajaAmpatIsland & #FestivalAsmat the range is unbalanced. So, we tried to reach far more beauty in Papua to the people and the traveler know that there is a unique and beautiful, and the data show that there are 5 festivals but we choose 3 popular festivals. Our idea is to use a merchandise, to be a form introduce the existing festival in Papua.
73
74
73
74
77
74
79
Festival Danau Sentani
Festival Budaya Asmat
80
Festival Lembah Baliem
81
82
83
84
YEAR
ROLE
PRACTICES
2020
Concept and Researcher, Graphic Designer
Brand & Identity Design, Art Direction, Illustration
Poeding Soetra is a “Silk Dessert” brand in Indonesia with cute and modern concept. This brand concept is love, so visual element can be so colorful and loveable
85
86
87
88
poedingsoetra 2020
89
poeding.soetra
90
Thank you so much! for enjoying Poeding Soetra to bring you more love into your life. You are so awesome and you deserve it. Stay in love with us!
Original (Milky) 15k
Mocca
Green Tea 15k 15k
Red Velvet
15k
91
92
YEAR
ROLE
PRACTICES
2018
Concept and Researcher, Graphic Designer, Visual Merchandiser
Brand & Identity Design, Art Direction, Visual Designer
Project for making table display proposal to Moscot Eyewear
93
94
95
96
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Print Design
Three fold brichure that I’ve
97
98
99
100
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Print Design
Project that I’ve made at Another Design internship in 2018 for Bintaro Design District 2018 101
102
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Print Design
Photofile - Experimental Jetset Marieke Stolk Danny van den Dungen Erwin Brinkers Josef Muller Brockmann Shigeo Fukuda N Jen Alan Fletcher
Graphic Designer for Another Design 2018
103
104
YEAR
ROLE
PRACTICES
2018
Graphic Designer
Brand & Identity Design, Illustation
Project that I’ve made at Another Design internship in 2018 for Arrack and Spices
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack & Spice will be the first Modern Cocktail Bar with a national heritage influence base in Jakarta, our cuisine will be related to the history of an ancient spice route which involve 3 main countries in Asia (Indonesia, India and China)
Arrack and Spices “Ancient Spices Route” poster 105
Visual that I’ve made for Arrack and Spices Plates
106
Visual that I’ve made for Arrack and Spices Matchbox
107
Visual that I’ve made for Arrack and Spices Plates Visual that I’ve made for Arrack and Spices stamp
108
YEAR
ROLE
PRACTICES
2019 - 2020
Graphic Designer
Brand & Identity Design, Illustation
109
A weekly podcast by Cek Aja. As Graphic Designer I maintain the whole Cek Aja podcast design needs. In Spotify application the colors will be different with first concept that i made it.
110
Ngobrol Seru Seputar Isi Dompet dan Gaya Hidup Bareng Gito & Dhila
HOBI JADI DUIT Sneakers, Investasi Gaya Baru
Rilis Episode Baru Setiap Senin
111
112
113
Some of Promo ads for Cek Aja and Partnership
114
115
Some of weekly newsletter ads for Cek Aja.
116
YEAR
ROLE
PRACTICES
2022
Graphic Designer
Brand & Identity Design, Illustration
As Graphic Designer at BIKO, I take responsible of three outlet promo tools in BIKO; Lola, Pippo and Beer Garden. We work closely with people in advertising and promotions, public relations, and marketing. We created all new upcoming outlet’s Branding too.
117
Poster that I’ve made for Closing ceremony Lola
118
Digital promo that I’ve made for the last closing menu in Lola
119
TUESDAY 18 JANUARY 2022
PLAYING CURATED HIP HOP AND BASS MUSIC
Tunes by CVX, DEXFA & DECEMBERKID CLICK THE LINK IN @LOLAJKT’S BIO TO BOOK YOUR TABLE
Digital ads that I’ve made for Lola’s DJ session
120
121
Some of Digital ads that I’ve made for Beer Garden
122
123
Some of Digital ads and event that I’ve made for Pippo Italian
124
fin