2020 Company Profile
First in foodservice. Fairness
Integrity
Resourcefulness
Service Focused
Team Oriented
We value fair treatment, not always equal treatment, in all interactions with customers, employees, vendors and share holders.
We uphold strong moral and ethical standards, remaining professional, respectful and honest in all interactions.
We are willing to find and pursue opportunities to improve, and seek solutions when faced with obstacles.
We always seek to understand and exceed customer expectations. Our success is measured by the level of service we provide.
We are willing to collaborate and work as a team toward common goals, being both personable and compatible.
Contents. Message . . . . . . . . . . . . . . . . . . . 5 History . . . . . . . . . . . . . . . . . . . . . 6 What We Do . . . . . . . . . . . . . . . 7 Support . . . . . . . . . . . . . . . . . . . . 8 Sales Force . . . . . . . . . . . . . . . 11 Design . . . . . . . . . . . . . . . . . . . 12 Product Offering . . . . . . . . . . 23 Custom Fabrication . . . . . . . 25 Project Management . . . . . . 26 Parts & Service . . . . . . . . . . . . 29 Proven Partner . . . . . . . . . . . . 30
“R ussell Hendrix is honoured to serve the commercial foodservice industry as the largest distributor of equipment and supplies in Canada.� Tom Pitera CEO & Executive Chairman
History.
1938 1944 1953
Over 80 years of experience.
1956 1957 1957 1961
1968
Quest Vancouver, BC Acquired by Russell
1970
Russell Edmonton, AB Branch Opens
1974
Russell Calgary, AB Branch Opens
1974
Russell Winnipeg, MB Branch Opens
1964
1975
Russell Regina, SK Branch Opens with
1966 1968
Russell Victoria, BC Branch Opens Russell Toronto, ON Branch Opens Russell Saskatoon, SK Branch Opens
Russell Thunder Bay, ON Branch Opens with Acquisition of DJ Kelly
Quest Winnipeg, MB Second Branch Opens Russell Montreal, QC Branch Opens R ussell London, ON Branch Opens with
Acquisition of Gold Star Products
Quest Winnipeg, MB Branch Opens
Russell Ottawa, ON Branch Opens with Acquisition of Ottawa Store Equipment
Acquisition of Williams Restaurant Supply 1966
Russell Sault Ste. Marie, ON Branch Opens with Acquisition of DJ Kelly
R ussell Vancouver, BC Established
1978 1981 1982 1986 2000
Russell Halifax, NS Branch Opens Hendrix Brockville, ON Established Bell Rinfret Montreal, QC Acquired by Russell
Hendrix Kingston, ON Branch Opens Hendrix Ottawa, ON Branch Opens
2002 2005 2005 2008
Hendrix Peterborough, ON Branch Opens Hendrix Calgary, AB Branch Opens Hendrix Pickering, ON Branch Opens
Hendrix Edmonton, AB Branch Opens with Acquisition of Condon Barr
2008
Hendrix London, ON Branch Opens with Acquisition of Longo Foodservice
2013 2015 2015 2016
Russell Hendrix is first in foodservice equipment and supplies.
Hendrix Abbotsford, BC Branch Opens with Acquisition of Condon Barr
2011
What we do.
Hendrix Vancouver, BC Branch Opens Russell Acquired by Blue Point Capital Hendrix Toronto, ON Branch Opens
Russell & Hendrix Merge
We are the largest dealer in Canada, with more than half a century of experience in the food equipment industry. Our complete product offering in both equipment and smallwares, with the combination of our design, sales, installation, custom fabrication, and parts and service departments allow us to handle all of your foodservice needs.
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Support.
We understand that time is money and in the foodservice industry every second counts. That's why we’ve made it our mission to alleviate stress and provide you with shopping solutions to fit your schedule.
Our goal is to make it easy for you to do business with us. All of our sales agents are ready and willing to come to your location to answer questions, provide design expertise, or service equipment. Drop by one of our 17 showrooms to browse product, gain inspiration, or test out equipment. If you don’t have access to one of our showrooms, you can visit our webstore where you’ll find thousands of inventory items ready to ship at a click of a button. If you have a question you can reach us instantly through our online chat option. Our customer service team can be reached online or by phone so you never have to wait to hear back. 8
russellhendrix.com As a Russell Hendrix customer you can enjoy the benefits of a dedicated webstore made just for you. Each franchisee is given a unique Russell Hendrix account online. From this webstore you can place orders, view franchise specific pricing, see order sheets, view equipment guides, learn about warranty information, watch training videos and more.
Sales force.
We are Canada’s largest sales force, with over 200 sales professionals, operating in every major market across Canada. Our dedicated sales professionals handle all aspects of the hospitality and foodservice industry. Regardless of size or number of locations, each establishment has a dedicated sales representative who is committed to meeting your needs, providing industry solutions, and fostering ideas to improve inefficiencies and enhance overall workflow. Many of our sales agents have had experience as chefs, business owners or managers and pride themselves on continually learning so that they can provide an unmatched level of expertise. 11
Design.
Designing a restaurant takes time, however, we’re here to streamline the process and turn your dreams into reality. There are many factors to take into consideration before creating a kitchen design. This is where we come in, we help you with sizing, local building codes, fire and health, electrical, mechanical and ventilation requirements. Once we have a rough idea of the space and equipment needed we provide a more detailed space layout. We take responsibility for our work and represent your best interests to ensure we fully meet your requirements by choosing the correct equipment that fits your budget and needs. Each piece of equipment chosen must be made with purpose, taking into consideration functionality, efficiency, future use and overall budget. We then work with your architecture, interior design and construction teams and bring your dream to reality.
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Design services. design consultation sustainable design solutions interior space planning schematic layout options electrical connections plans plumbing connection plans ventilation plan
elevations and detail drawings construction documentation existing equipment evaluation equipment specifications custom commercial millwork custom stainless steel fabrication detailed pricing and cost estimates
Brockville Distribution Centre, ON
Product offering.
We are the largest supplier of commercial kitchen equipment and smallwares in Canada and 8th largest in North America. With over $30 million dollars worth of inventory and 10,000 sku’s spread across 400,000 sq. ft. of warehousing space, we have plenty to choose from to fill your immediate needs. If you require an item that isn’t in stock, we have access to thousands of supplier partners which allow us to order specialized product at a moment's notice. Through our warehouse management system we are able to fill orders with speed and accuracy. We understand that time is of the utmost importance to our customers, which is why we offer next day delivery for all stock items. We work hard to ensure that backorders are reduced, that freight costs are minimized, and that orders are shipped in a timely manner. With five distribution points across Canada, we are well equipped to store and stage orders of any size.
Custom fabrication.
Through the Quest brand we have built an enviable reputation in the Canadian marketplace for superior quality and value in each product we manufacture. As a full service custom metal fabricator we work within your requirements to design and create a product that exceeds quality and expectations. Russell Hendrix has three manufacturing plants and over 90 trained professionals, who pride themselves on accuracy, attention to detail, and industry best products. In conjunction with custom fabrication, the Quest standard product line has expanded from the original basic range to an entire selection of cooking, serving, preparation, and ventilation equipment. With direct industry input and the applied experience of our Russell Hendrix service technicians in the field, each model has been developed to satisfy our industry’s leading chefs.
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Project management. Having a RH Project Manager on site is critical for success. Our Project Managers and Coordinators will be involved in many aspects of your project; from the bid stage, to commissioning as well as start-up of each piece of foodservice equipment. Your Russell Hendrix Project Manager has a responsibility to work directly with you, the client, and your trades involved on the Project. The requirements on a construction build will be provided to you by way of dimensioned mechanical, electrical rough-in drawings, equipment layout drawings, custom stainless drawings and applicable equipment specification sheets. Have comfort in knowing that your RH Project Manager has an entire team of capable Coordinators and Purchasers backing him/her.
26
Parts & service.
Emergencies happen, especially in the foodservice industry. That's why we offer 24/7 emergency repair services. Whether it's 1pm or 1am, you can call on us to get the job done. We service everything we sell and are committed to maintaining your equipment after purchase. Our fully-trained repair technicians can service your equipment during and after the warranty period. We believe in preventive maintenance and can help you avoid costly breakdowns by scheduling regular maintenance on your equipment. We can even arrange for our technicians to train your kitchen staff on how to carry out basic maintenance on your machines to ensure everything's running smoothly. We are also Canada’s largest coast-to-coast parts network, with 13 Parts and Service Departments across the country. We stock the required replacement parts for almost every machine we sell and if we don’t, we can quickly order the part you require to ensure you’re back up and running. 29
Proven partner.
Our knowledge of the industry and dedication to our customers has had proven success with foodservice operators across North America. In addition to meeting deadlines, completing deliveries, and supplying smallwares and equipment to new openings, our value added services provide franchisees and business owners with the support they require well after opening day. 30
Sales force. National network of over 200 experienced sales representatives committed to meeting all of your equipment and supply needs.
Design. From concept to completion, our design team can help make your dream resaturant a reality.
National coverage.
Warehousing & logistics.
17 branch locations, from Halifax to Victoria, with test kitchens, demos, knowledgeable staff and plenty of stocked equipment and smallwares.
5 strategically placed distribution centers, with a combined area of 500,000 sq ft, providing next day delivery in all major markets.
Parts & service. We service what we sell. Servicing all leading brands in major markets across Canada.
Custom fabrication. Through the Quest brand we offer custom fabricated stainless steel fixtures and heavy duty cooking equipment.
Customer service.
Online ordering.
Our knowledgeable service team handle any inquiries from 8am to 8pm ET, including live online chat.
At russellhendrix.com you can shop for the most popular items anytime, day or night.
2020 Company Profile
russellhendrix.com