Does Wellness Trump Fitness? Well..... Soon, the wellness industry will account for 1/7th of the entire U.S. economy. It is ripe with entrepreneurial opportunities. Now is the time to take advantage. Hello, I guess we should first discuss the difference between fitness and wellness. Sometimes these terms are mistakenly used interchangeably. My definition of fitness is having an elevated level of homeostasis, which can include a more optimal body fat, more lean muscle and improved metabolic function. I would describe wellness as a combination of health, fitness, nutrition, lifestyle design, stress management and social well-being. Of course, we can describe fitness and wellness in numerous other ways, but I think we can agree they are very different. Fitness is only one component of wellness. Because fitness is only one aspect of wellness, by default, wellness is a MUCH LARGER industry. Wellness is becoming the first trillion dollar industry.
That's trillion with a "T". The fitness industry is still huge with annual revenues in the billions. What am I saying here? In short, to expand your reach, opportunity, income and overall career, you should now consider the wellness industry. The wellness industry includes the following and more: nutrition coaching, wellness coaching, nutritional supplement sales, life coaching, chiropractic, massage therapy, mediation, stress management consulting, mind-body practices, and various types of traditional and alternative therapies. With all the talk about government health care, medical costs and prevention; wellness business owners are perfectly positioned to capitalize on this trillion-dollar opportunity while helping countless people. If you have a specific question for me on the best way to add wellness to your current business model, email me directly. I'm happy to help.
Thanks for your time, Dr. John Spencer Ellis “JSE� CEO, NESTA
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