Brand_?_ PROGRAM OUTLINE INTRODUCTION: We believe in great life experiences with delicious snacks. We are putting together a new brand ( Brand _?_) that will include healthy snacks and beverages. We need your help to come up with a cool and epic name that we will use for our line of snack products. ** Please see our Brand Comp Study which provides some great brands we think are super cool and have that amazing quality. The name ties into their products perfectly… These brands provide an emotional reference to the core of their products and what the products mean to the consumer. We are a fun start-up company… not a hard line and stiff corporate company. We are looking for fun and progressive healthy brand names.
BRAND ? PRODUCT LINE We are focusing our snack products on whole vegetables and fruits. Veggie Chips, Veggie Bars, Kale Crunch are some product examples. ** Please see our Brand_?_ Image Study which provides some really cool and sweet images to get inspired by.
TARGET MARKET The target market for Brand_?_ is the middle aged female who is looking for a “Better For You” snacking experience. Moms and healthy living women is who Brand_?_ needs to speak to. Brand_?_ name needs to provide an emotional connection to this person. CONFIDENTIAL |
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