Event Review
Back in business! Josie Jackson discusses this year’s BDIA Dental Showcase.
After a two-year absence following pandemic restrictions, this March saw the return of BDIA Dental Showcase at the ExCeL in London. The exhibition, which was held across two days, provided hundreds of leading dental brands with the much-needed opportunity to network face-to-face with thousands of delegates, who
Josie Jackson is the editorial assistant for The Dentist.
20
Issue 1 2022
pg20-23 Back in business! (JJ).indd 20
were all eager to discover the latest innovations in dentistry and learn from some of the biggest names in the industry. Indeed, BDIA Dental Showcase 2022 featured over 250 exhibitors, ready to share their products and offer up exclusive promotions. Whilst some took the opportunity to showcase their best-sellers, others used to occasion to launch new products, such as Coltene, who released its new SciCan Statim B vacuum autoclave, half the size of most other autoclaves but still with excellent capacity; and Phillips, who shared its new Cordless Power Flosser 3000, with its patented X-shaped quad stream tip. Whilst some companies used new
launches to help draw delegates in, others opted for a different approach. Boutique Whitening dazzled delegates with more than its products; a piratethemed stand, offering up rum punch for VIPs, was a crowd pleaser, whilst Denplan encouraged engagement through its mini golf course, where attendees stood the chance of winning a day out for their dental team. Meanwhile, GSK appealed to the masses, serving up both coffee and ice cream on its stand, drawing relevance to its brand Sensodyne, who has products for teeth whitening and sensitivity. Elsewhere, Listerine could be seen handing out free samples of its Total Care Fluoride Mouthwash and Durr
DentalInsider 21/04/2022 10:08
