Business
The power of the almighty statistic Sophie Chalk explains how best to understand information and the way it is presented.
If you look hard enough (and you don’t always have to) there are statistics for everything. As a society, we love numbers and percentages. The internet is full of statistics for everything in
Sophie Chalk is an editorial manager at EK Communications.
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Issue 1 2022
pg28-29 The power of the almighty statistic (SC).indd 28
our lives from the prevalence of health conditions to how much dust in the average home is made up of human skin (FYI – 70 per cent!). The national media often uses stats to create attentiongrabbing headlines and companies use them to spread awareness and sell products, presenting the numbers to support claims. A fact of life Stats can influence many aspects of our daily lives and sometimes in ways
that you wouldn’t typically think about. Did you watch the weather report this morning or check a weather app? Weather forecasting is the result of computer systems analysing historical and real-time data and using statistics to predict the future. Insurance companies do something very similar in order to calculate your risk of making a claim, hence why car insurance premiums go up after an accident, or why home contents insurance is higher for properties with fewer security features. Statistics are
DentalInsider 21/04/2022 10:11
