Implementing Reveal Aligner Treatment Throughout Your Practice PRE-LAUNCH CHECKLIST
EDUCATION
PRACTICE TEAM TRAINING Participate in Reveal® Aligner introduction training presented by presented by your Orthodontic Specialist.
Receive a refresher on proper intraoral scanning technique or impression requirements from your Henry Schein Orthodontic Specialist.
Review Reveal Aligner How To Guide.
Visit Henry Schein UK’s YouTube channel to view educational videos on what makes Reveal Aligners different.
Submit a practice case on a staff member, friend or relative with the support of your Orthodontic Specialist. Watch the on-boarding videos inside the DDX Case Management Treatment Portal with the entire office staff.
Book event planning training with Orthodontic Specialist.
TECHNOLOGY
SCANNER
TREATMENT PORTAL
DDX CASE MANAGEMENT TREATMENT PORTAL SETUP
Complete your registration on DDXDental.com and view the Reveal How to Guide.
Review your account info with special consideration for email notification preferences.
Identify users who will need accounts, add them to your practice account and check their permissions and email notification preferences.
Bookmark DDXDental.com on your computers.
Set up a folder to hold all your Reveal Aligner Patient Records. APPROVER PORTAL DDX & SCANNER CONNECTION
For 3Shape TRIOS® direct connection please follow the directions in Reveal How to Guide or contact your Orthodontic Specialist for assistance. For Planmeca Emerald™ direct connection please follow the directions in Reveal How to Guide or contact your Orthodontic Specialist for assistance.
REVIEW OFFICE HARDWARE AND SOFTWARE
For PC computers check that you are operating a minimum of Windows 10.
Make sure you have a modern internet browser, e.g. Chrome, Safari, Firefox, Edge
ONGOING SUCCESS INTEGRATION
Print your Reveal Road map and display in your practice staff room.
Call our dedicated Reveal Aligners customer service team if you have questions: 0800 032 7970
Present Reveal Aligners to every current and prospective patient to identify those patients that would be ideal candidates.
Review the DDX Portal Dashboard daily, to view and respond to notifications.
Begin to create marketing materials to share with patients, e.g. emails, social media posts, posters in the practice.
Download the smile questionnaire and share with every patient.
Have your event planning training with your Orthodontic Specialist.
LAUNCH CHECKLIST
IN-OFFICE MARKETING
PRINT PROMOTIONS
Access digital tools and resources via the “Marketing Toolkit” link from your Orthodontic Specialist.
Display Reveal Aligner tent card in reception areas, operatory and treatment coordinator/finance offices.
Display Reveal Aligner videos in reception and chairside areas.
Offer every patient a Reveal Aligner Patient Brochure.
HOST AN IN-OFFICE ALIGNER SCANNING EVENT
Notify your Orthodontic Specialist of your upcoming event and invite them for support.
Send an email invitation to all patients (past, present and pending), professional referral sources, employees of nearby businesses, friends, family, etc.
Post event invitation on Facebook, Twitter, LinkedIn and other social media platforms.
Add details of the aligner event to your website.
WEBSITE PROMOTION Update practice website with Reveal Aligner logo, product images, and informational content describing how Reveal Aligners can benefit your patients.
Digital assets for updating your website can be found via the “Marketing Toolkit” link from your Orthodontic Specialist.
EMAIL MARKETING
Send an email to announce that you now offer a next generation aligner treatment to all your patients (past, present and pending), professional referral sources, employees of nearby businesses, friends, family, etc.
Check the “Marketing Toolkit” for example emails.
DIGITAL MARKETING
SOCIAL MEDIA
Like and follow Henry Schein Dental on Facebook, Twitter, LinkedIn and Instagram to see the latest information on product announcements and events. Promote that your office now offers Reveal Aligner treatment on all your social media - tag #RevealAligners. Plan a weekly post across all your social media sites to remind patients about aligner treatment availability at your practice. Utilise “Marketing Toolkit” for an annual calendar of weekly suggestions.
Capture smart phone photos or short 15-20 second video testimonials of patients telling why they love Reveal Aligner and feature these success stories on social media sites. Reference #SmileReveal #RevealAligners.
Invite Reveal Aligner patients to share their own experience on social media and encourage them to tag #SmileReveal #RevealAligners.
Notify your Orthodontic Specialist about Reveal Aligner patients who have compelling testimonials.
TRIOS® is a registered trademark of 3Shape A/S. Planmeca Emerald™ is a trademark of Planmeca Oy.
orthodontics@henryschein.co.uk | www.henryschein.co.uk | Tel: 0800 032 7970