Easy Street by Anna Ervin

Easy Street Kevin and Josh started their journey into Oklahoma’s cannabis industry Tell me the story behind your name circumstances, you’re not satisfied with something by Anna Ervin through a mutual appreciation for and belief in the power of cannabis as medand logo. that is inferior. Nothing will solidify your love for humanity more than getting to explore the mindset of individuals so passionate about helping Oklahoma patients find medicine that works for them. icine. These two seem to have a unique, holistic perspective on cannabis that can sometimes be hard to find. Easy Street Extracts’ flagship product are vegan, full-spectrum gummies infused with rosin that’s pressed inJosh: Easy Street just means easy going, comfortable, worry free. That is kind of the place we wanted to be in. As far as our logo, our ad group came up with that. I thought we needed a mascot. A walrus represents a lovable, lighthearted yet sophisticated character. He’s got We came up with a hundred iterations of our gummy until we came up with what we wanted. For subsequent products we want to do the same thing so on the back end we don’t hurt our brand. That patient loyalty is because it’s a good I had heard nothing but positive things about Easy Street Extracts, so I went house. I feel like this is a bold choice, but one that makes me want to support their company even more. a bow tie, he’s supposed to be in a tux, like a sophisticated, fancy walrus. product. Josh: That is our main focus is premi Since we last visited you guys, which um products and helping patients, so The quality of your medicine, how it’s sounds like it was around the time that we’re not just rushing processed and where it’s coming from you first got started, what are the big- something to market to try to make are all factors that gest developments you’ve made? money. influence the amount of healing you will receive from it. Let me tell you, my Josh: Really, just perfecting our pro- I like that you’re not playing a popular heart swells to see industry leaders tak- cesses. We were not candy makers be- ity game, you’re playing an actual con ing the time and dedication required to fore, so we have kind of tent game which produce products that truly fulfill their developed into professional candy means that you’re bringing the good potential as medicine. makers. We have got our process down and you’re popular because of that. and are really efficient. It’s the cleanest It’s interesting to me that you were possible product you can put on the Kevin: It’s a little slower growth mod both attorneys before you got into the market. We are proud of what we have el, but it’s way more solid. We can see industry. How did you get from there done. that we are eating into some of that. to here? Because other brands that came to the It sounds like you have grown a lot in market early, they built a lot of loyalty Josh: Well, we were both in oil and gas the expansion of your sales as well. early. When you try a gummy, or try and it was the perfect time to transi- a product, you kind of stick with it, it tion into something. Oil and gas has its Josh: I think we’re producing ten times almost becomes a personal thing. ups and downs, and it was on a down more than we were after our first few swing. We were both interested in the months. And we have a One of your questions is what are one product as well. really good following. We get amazing of the obstacles we’ve encountered. It’s feedback from our patients. We have really getting people to try something “We both advocated for SQ 788 and people tell us they won’t that they’re not used to. And we think believe in cannabis as a medicine. It eat anything else because they just love that if they do try it that they will really was just perfect timing. the effects of our gummies, and they enjoy it. really get the entourage effect from the That it’s really a valuable product, and Kevin: I’ve known Josh for a long time, rosin. when I say value, for the quality that it and I know how he works, and we just is it’s at a very good price range. That’s work really well together as far as prob- So it’s not just a product that people what we wanted to do. Although it’s a lem solving. We had talked about part- are seeing on the shelf and saying, hey premium, crafty product in a way, for nering, and we had done deals togeth- I want to try that, but you’re actually how we do it, it’s much more labor in er and just always been good friends. gaining loyal followers. And you’ve tensive than the way anyone else does This opportunity arose and both of our seen growth on that level, not just on it. We really have focused on the quali business strategies are to chase bur- the numbers level, but as a grassroots, ty of the product. geoning markets. This was a burgeon- independent company. And you’ve figing, developing market and we had ured something out. And you have human hands on it that some good strategies to enter into the care. Your team seems to be a very big marketplace. Kevin: One of the most powerful ways part of this culture. to grow is to hear about a brand from For me, the idea of transitioning from someone you trust, like a friend who Josh: They are really passionate about fossil fuel generation to a plant base has tried it. Word of mouth develop- cannabis and about the quality. into this interview with pretty high expectations. Josh Parsons, Kevin Ferdowsian, and their crew of dedicated processors did anything but disappoint. that I actually really believe has strong medicinal value, and it’s four times more oxygenating than a rainforest as a crop... I just saw a lot of potential and it was inspiring to be part of that. ment is really where it’s at. Well, that starts with the product. Good product development takes time and requires patience. If you want it as perfect as it can be given your Kevin: Our team is made up of people who have experienced the health ben efit of cannabis. And in some cases, it has saved their lives. Specifically, in the case of opioid addiction, people have