Easy Street
Kevin and Josh started their journey into Oklahoma’s cannabis industry through a mutual appreciation for and by Anna Ervin belief in the power of cannabis as medNothing will solidify your love for hu- icine. These two seem to have a unique, holistic perspective on cannabis that manity more than getting to explore the mindset of individuals so can sometimes be hard to find. passionate about helping Oklahoma Easy Street Extracts’ flagship product patients find medicine that are vegan, full-spectrum gummies works for them. infused with rosin that’s pressed inI had heard nothing but positive things house. I feel like this is a bold choice, about Easy Street Extracts, so I went but one that makes me want to support their company even more.
c Tell me the story behind your name s and logo. t Josh: Easy Street just means easy going, comfortable, worry free. That is kind of the place we wanted to be in. As far as our logo, our ad group came up with that. I thought we needed a mascot. A walrus represents a lovable, lighthearted yet sophisticated character. He’s got a bow tie, he’s supposed to be in a tux, like a sophisticated, fancy walrus.
Since we last visited you guys, which The quality of your medicine, how it’s sounds like it was around the time that processed and where it’s coming from you first got started, what are the bigare all factors that gest developments you’ve made? influence the amount of healing you will receive from it. Let me tell you, my Josh: Really, just perfecting our proheart swells to see industry leaders tak- cesses. We were not candy makers being the time and dedication required to fore, so we have kind of produce products that truly fulfill their developed into professional candy potential as medicine. makers. We have got our process down and are really efficient. It’s the cleanest It’s interesting to me that you were possible product you can put on the both attorneys before you got into the market. We are proud of what we have industry. How did you get from there done. to here? It sounds like you have grown a lot in Josh: Well, we were both in oil and gas the expansion of your sales as well. and it was the perfect time to transition into something. Oil and gas has its Josh: I think we’re producing ten times ups and downs, and it was on a down more than we were after our first few swing. We were both interested in the months. And we have a product as well. really good following. We get amazing feedback from our patients. We have “We both advocated for SQ 788 and people tell us they won’t believe in cannabis as a medicine. It eat anything else because they just love was just perfect timing. the effects of our gummies, and they really get the entourage effect from the Kevin: I’ve known Josh for a long time, rosin. and I know how he works, and we just work really well together as far as prob- So it’s not just a product that people lem solving. We had talked about part- are seeing on the shelf and saying, hey nering, and we had done deals togeth- I want to try that, but you’re actually er and just always been good friends. gaining loyal followers. And you’ve This opportunity arose and both of our seen growth on that level, not just on business strategies are to chase bur- the numbers level, but as a grassroots, geoning markets. This was a burgeon- independent company. And you’ve figing, developing market and we had ured something out. some good strategies to enter into the marketplace. Kevin: One of the most powerful ways to grow is to hear about a brand from For me, the idea of transitioning from someone you trust, like a friend who fossil fuel generation to a plant base has tried it. Word of mouth developthat I actually ment is really where it’s at. into this interview with really believe has strong medicinal valpretty high expectations. Josh Parsons, Kevin Ferdowsian, and their crew of ue, and it’s four times more oxygenat- Well, that starts with the product. dedicated processors did anything but ing than a rainforest as a crop... I just Good product development takes time saw a lot of potential and it was inspir- and requires patience. If you disappoint. ing to be part of that. want it as perfect as it can be given your
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