Our Commitment to Corporate Citizenship 2021

Page 5

A Message from Our CEO C O N T I N U E D Strategic Initiatives

Our strategic initiatives encompass several areas related to environmental, social and governance matters that are fundamental to sound corporate citizenship.

Develop Our People And Culture

Expand And Diversify Revenues

Improve Operating Effectiveness

Enhance Customer Experience

Disciplined Capital Management

Attract and retain diverse talent

Broaden customer base

Improve sales force effectiveness

Drive EBITDA margin growth

Align performance to shared purpose

Expand products and services

Improve safety and labor productivity

Provide premium products and solutionsbased services

Support a safe and healthy workplace culture

Grow pricing and ancillary revenues

Increase density in large urban markets

Expand continuous learning to all employees

Seek accretive M&A in selective geographies, verticals and selected products

Improve vendor management and fleet availability

Introduce innovative technology solutions Maintain COVID-19 protocols to protect customers and employees

Maximize fleet management and utilization Operate within net leverage target range of 2.0x to 3.0x

Our Corporate Citizenship Charter

We approach our commitments from the framework of responsible value creation, which recognizes our fundamental duty to operate according to sound social, environmental and people-related practices as we seek to create value for our customers, employees, communities and shareholders. Our Corporate Citizenship Charter articulates the core tenets of responsible value creation: l Prioritize

the safety and well-being of our employees, customers and communities. and continuously seek to reduce environmental impacts associated with our business activities. l Align business practices and policies to reflect our responsibilities as a corporate citizen and to support mutually beneficial outcomes across our stakeholder groups. l Minimize

In following this charter, we expect each member of Team Herc to comply with all applicable laws and regulations in the jurisdictions in which we operate and conduct business. Additionally, our values demand a commitment to operate ethically and with integrity, and this consideration directly informs our business practices. And, ultimately, our business success depends on earning and maintaining the trust and goodwill of customers, communities and entities that influence our operational standing.

H E R C H O L D I N G S I N C . Our Commitment to Corporate Citizenship | 2 0 2 1

3


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.