A Message from Our CEO C O N T I N U E D Strategic Initiatives
Our strategic initiatives encompass several areas related to environmental, social and governance matters that are fundamental to sound corporate citizenship.
Develop Our People And Culture
Expand And Diversify Revenues
Improve Operating Effectiveness
Enhance Customer Experience
Disciplined Capital Management
Attract and retain diverse talent
Broaden customer base
Improve sales force effectiveness
Drive EBITDA margin growth
Align performance to shared purpose
Expand products and services
Improve safety and labor productivity
Provide premium products and solutionsbased services
Support a safe and healthy workplace culture
Grow pricing and ancillary revenues
Increase density in large urban markets
Expand continuous learning to all employees
Seek accretive M&A in selective geographies, verticals and selected products
Improve vendor management and fleet availability
Introduce innovative technology solutions Maintain COVID-19 protocols to protect customers and employees
Maximize fleet management and utilization Operate within net leverage target range of 2.0x to 3.0x
Our Corporate Citizenship Charter
We approach our commitments from the framework of responsible value creation, which recognizes our fundamental duty to operate according to sound social, environmental and people-related practices as we seek to create value for our customers, employees, communities and shareholders. Our Corporate Citizenship Charter articulates the core tenets of responsible value creation: l Prioritize
the safety and well-being of our employees, customers and communities. and continuously seek to reduce environmental impacts associated with our business activities. l Align business practices and policies to reflect our responsibilities as a corporate citizen and to support mutually beneficial outcomes across our stakeholder groups. l Minimize
In following this charter, we expect each member of Team Herc to comply with all applicable laws and regulations in the jurisdictions in which we operate and conduct business. Additionally, our values demand a commitment to operate ethically and with integrity, and this consideration directly informs our business practices. And, ultimately, our business success depends on earning and maintaining the trust and goodwill of customers, communities and entities that influence our operational standing.
H E R C H O L D I N G S I N C . Our Commitment to Corporate Citizenship | 2 0 2 1
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