ूञഓᄽሴඪ
ࠌཞ݀ቛ
ሞूञLj்ศኪৃړ๘হኟሞ௬ଣڦ ްሗăᄺڥۮᅜཚࡗࢅ்ڦ૧ ᅮ၎࠲ݛࢇፕઠਖ਼ޜઓవă்ᇑ ๘হ߳ڦںፇኯऐࠓࢇፕLjዂ૰ᇀӻዺ ม൶߀ᆐᄢࢅॳጒĂሺे࡚ጱথ ঞᇣڦऐࣷĂࠞሴඪڦጲጨᇸ ࠶Ăٝঢ়षڦჄ݀ቛLjᅜतሞ ࠃᆌ૾ዐਸቛሴඪڦฆᄽႜྺăཚࡗ ሏᆩ்ሞ๋ࢅ౫ᄽଶᇘڦඇ൰ঢ় ᄓࢅጆLjूञᇑਜ਼ࢽĂᇵ߾ࢅม൶ํ ၄କࠌཞ݀ቛă
ूञዂ૰ᇀইگጲวᄽခڦৣ࣍ܔᆖၚLjᅜतӻዺॺย؊ ऄ૰ܸᆼࢅၿ࿘ۨڦม൶ă ूञ 2015 ࣍ৣణՔ
ీᇸ๑ᆩၳ୲༵ߛ 5% ࿒ഘ༹ಇݣ३ณ 5% ڏ๑ᆩၳ୲༵ߛ 5% ምิీᇸሞ
2010 ए၍
2015
+5 %
ీᇸ૧ᆩፇࢇዐڦԲ૩༵ߛڟ
12.5 %
ूञᇀ 1865 ظ૬ኮ้LjनᅜĐჾՂႜđྺጚሶ ઠࡀݔ்ڦฆᄽႜྺăසৃLjूञᄽခᅙՓतඇ൰ 66 ߲ࡔॆLjܸĐჾՂႜđධ்ਸቛᄽခڦጚ ሶăཞᄣڦጚሶኧጣ்ܔมࣷ݀ቛڦ౷ǖनዂ ૰ᇀইگ்ڦৣ࣍ܔᆖၚĂლቴਦݛӄઠ ӻዺၩأखܶ࿚༶ᅜत߀்ᄽခዜՉม൶ิڦ ऄጒă்ڦణՔྺׯጪᄢටૌڦඇ൰ଶڞኁă ྺํ၄ኄᅃణՔLj்ࣉघ൧ժኰሴፔࡻጲ मڦᆶ߾ፕă
ಯࡔ ूञጺग़ဝኴႜ࠳
ूञਘሽጺܮDŽᅜӥྤெᇮྺڇ࿋Dž 2006-2010 ֎ $60 $50 $40 $30
36.3
37.2
2006
2007
ूञਘሽጺܮDŽӀጨূୁၠݴૌDž
58.2
57.5
2009
2010
44.0
$20 $10 0
2008
28 % 24 % 23 % 16 % 9%
ม൶݀ቛ ᆐᄢ/ॳ ঞᇣ ࿐ิ/ࠅዚޜခ ࣍ৣዎ
ሴඪࠃڦᆌ૾ ूञዂ૰ᇀྺׯሴඪࠃڦᆌฆă்ཚࡗᇑਜ਼ࢽĂአ ުĂݥአުऐࠓࢅม൶ࢇፕLjሞኝ߲ࠃᆌ૾ాྷݔٝ ঢ়षჄ݀ቛᅜतਸቛሴඪڦฆᄽႜྺă்ӻ ዺ౫ࢽ૧ᆩჄڦ౫ᄽ࠶ึߛ༵݆ݛႿิׂ୲Lj౫ ፕׂଉࢅዊଉă்ཚࡗփظႎઠ༵ߛཱིں૧ᆩ୲Lj ཞ้ӻዺԍࢺኲԥĂྼࢺิܠᄣႠᅜत߀ิༀ࣍ৣă ்࣏༵בҾඇิׂࢅටۯځܔڢă
ಢჟ – ሞဇݥLj்ྺຕഥఁዖኲࢽ༵ࠃߛၳ߷ፕಢჟLjӻዺ் ሺेĂ༵ߛิऄೝă ᄓኤ – ሞᆇ܈ဇჱLj்ཚࡗጶᆳิׂᄓኤࢅอัႠֱۙઠླྀۯ ႜᄽڦჄ݀ቛă Քጚ – ሞҮߵཔLjໜጣྺ Truvia™ ང࿆वᄽခ݀ቛངਅ༛ࠃᆌ૾Lj் ॺ૬କჹ߭ৣ࣍ڦĂঢ়षࢅมࣷՔጚă ࣍ԍ – ሞәဇLj்ᇑٷጲԍࢺၹࣷ (TNC) ࢇፕLjӻዺ३ณᅺٷ۹ዖኲ ܸႜڦჱகს෧ଠੁ݃ă ඓ – ሞेధࢅٷெࡔLj்ॺᅱ౫ࢽཚࡗඓۙದᆐᄢᇱଙઠፌײٷ ึߛ༵܈Ⴟิׂ୲Ljኄփৈᅜ༵ߛ౫ࢽཨጨ࣮Ԓ୲Lj࣏ీইৣ࣍ܔگ ڦᆖၚă
౫٩݀ቛ ౫٩ม൶ྺ்ׂڦ༵ࠃፌएԨڦᇱଙăLjूञ ࢅׯഥฉྤڦ౫ࢽࢇፕLjӻዺ்༵ߛิׂ૰LjሺेLj ߀ิऄăཚࡗࢇፕLjूञᄺᆔڥକ߸ܠ੍ࠃڦᆌฆࢅ ਜ਼ࢽă்ሞ౫٩ں൶ჄཨLjӻዺ༵ߛ౫ᄽׂଉLj ॺยएإยแLjᅜतኧঞᇣĂᅅଐࢅഄႴ൱ăཞ้Lj ்ᇑݥአުፇኯࢅݛںአުࢇፕકٷᆖၚ૰Ljᅃօ๑౫ ٩ม൶ᅮă
ኧ – ்ڦᇵ߾থᇑ౫ࢽࢇፕLjӻዺ౫ࢽਖ਼ޜઓవăሞዐࡔLjूञᅙྺ 240 ྤܠ౫௷༵ࠃକံڦ౫ᄽरຍࢅბڦ౫࠶ׇಢჟă ණኤ – ሞᆇ܈ဇჱLj்ӻዺၭ႙౫ࢽइڥጶᆳჄ݀ቛᇶጞࣷ ᅱණኤLjժඓԍ்ሴඪںዖኲጶຏă ิׂ୲ – ٗৄәքྴڦࢾेڟధڦٷ༬ׂᆳ֓Lj்ྺ౫ࢽټઠ߸ߛ ׂଉࢅ߸ܠă रీ – ்ྺ݆ࡔࢅڦࡔڤ౫ࢽ༵ࠃޅ၃࠶ਦݛӄĂྺհનڦ౫ࢽ ༵ࠃၭ႙ᄽခጆᄽጧკĂྺஆகჱڦ౫ࢽ༵ࠃٿă ऐࣷ – ்કቛକሞܭஆຯڦᄽခLjᅃօ༵ࠃঢ়षऐࣷᅜतܔኰᄽঞ ᇣĂᅅଐĂม൶ยแڦኧă
๋Ҿඇ ๋Ҿඇ்ڦ૬ᄽኮԨăूञԍኤิׂࢅၨׂڦ ҾඇႠLjժॽኄᅃ౷࠻حᄽခሏᆐᅃ߲࣍বă்ሞ ๋Ҿඇฉ֑ᆩᇨݞႠݛӄժࢇକჹ߭ڦ࿐ิሶࢅ ঢ়ࡗᄓኤڦ੦ဣཥăᆶၳႠཚࡗ॔੦ࢅ֪ڥᅜᄓኤă ඇࠅິڦྷݔሴඪߌ࿔ࣅླྀۯ்փظႎĂփօă ்ዂ૰ᇀᇑࠅຳࢇፕअӵၹፕLjᅃഐ߀๘হ๋߳ڦں Ҿඇă
ଶڞ૰ – ்ᇑᇵ߾Ăਜ਼ࢽĂࠃᆌฆĂአުࢅഄࢇፕअӵݴၛ๋Ҿ ඇፌॅํ७Ljܸ༵ٗߛࠅࠌॳೝă๋ࠃᆌሁઠሁඇ൰ࣅLj்ᄺ ᇑႜᄽࢇፕअӵᅃഐेٷକླྀ࠽๋Ҿඇኪ๎ࢅ༵ߛ๋ҾඇՔጚڦ ૰܈ă ᇨ – ݞ்֑ᆩܠዖᇨٯݞแLjԈઔྺᇵ߾༵ࠃ၎࠲ಢჟLj֑ᆩཪࢅ ბࣅڦᇨ࠶ݞဣཥࢅୁײă ظႎ – ்փਸ݀ࢅํแظႎਦݛӄLjᆩᇀݞኹකĂ֪ࢅၩأയ ሞޅ၃ժፌዕඓԍዊଉă ሴඪߌ – ٗࠅິ๋Ҿඇޅ၃࠶྿ᇵࣷ߳ڟक़߾ڦᇵ߾Lj๋Ҿඇ ڦ๔ዕ࠻ूحञᅃ࣍বăൣညײୁڦᆶၳԍኤକሴඪඓă
࣍ԍظႎ ጨᇸ࠶ूܔञᆮྺዘᄲăྺํ၄ጪᄢටૌڦణՔLj் Ⴔᄲᆶল৫ڦĂཱིගࢅഘăፕྺඇ൰Ⴀ๋ࢅ౫ᄽࠅ ິLj்ጕ൱Ⴤ݀ቛڦ࿄ઠLjኄᅪ࿆ጣᄲሞට੨Ⴤ ሺڦ൧ူLjփ౮૰३ณڦৣ࣍ܔႴ൱ă்๑ᆩظ ႎ݆ݛڦবሀጨᇸLj๑ᆩምิᇱଙLjܸٗ३ൟڦৣ࣍ܔ ᆖၚLjժྺ்ڦਜ਼ࢽĂᇵ߾Ăม൶ټઠᅮتă
ׯၳ – ்ሞీࡼĂምิీᇸ૧ᆩĂ࿒ഘ༹ಇڏࢅݣ๑ᆩڪዮݛܠ ௬ย૬କඓڦణՔժׯܔၳႜೠࠚă ࣍ৣᆖၚ – ்֑ᆩ߸ბ݆ݛڦ૧ᆩీᇸࢅጨᇸઠӻዺ३ณूञᅜ त்ڦਜ਼ࢽࢅࢇፕअӵڦৣ࣍ܔᆖၚă ምิጨᇸ – ߆ኃቀĂઉࢾጯĂĂఢႈĂ۹ྔĂጶ္ྼĂ ትഘࢅิֹᆳۼڪፕྺምิీᇸྺ்ڦᄽခ݀ቛ༵ࠃۯ૰ă ்ਸ݀ظڦႎਦݛӄਸྊႠں๑ምิᇱଙฆᆩࣅă ഘࢪՎࣅ – ்ᇑ૧ᅮ၎࠲ݴݛၛሞᄽခሏᆐࢅࠃᆌ૾࠶ݛ௬ڦঢ় ᄓࢅጆLjӻዺᆌܔഘࢪՎࣅă
ม൶֖ᇑ ்ڦჄࠀׯᇑม൶݀ॳڦቛփݴăᅺُLj்ᇑ ࡔܠाႠĂࡔॆपࢅݛںႠፇኯऐࠓࢇፕLjӻዺ๘হ߳ں ڦม൶ਦઓవLjྺม൶݀ڦቛټઠ၂ዸڦओटᆖၚă2010 ֎Lj்ሞඇ൰ٌڦਘሽ ࡗג5700 ྤெᇮă்๘হ ߳ڦںᇵ߾֖ᇑକႹܠኾᇼኁޜခLjኄᄺકٷକٌਘሽ ڦᆖၚă
ਘሽ – Lj்ਘሽ 2% ڦඇ൰മӻዺॺย؊ऄ૰ܸᆼࢅၿ ࿘ۨڦม൶Ǘ߀ม൶ิऄጒǗԍࢺม൶࣍ৣă்ፔڦ౮૰Ԉ ઔࠅິਘሽĂᄽခևோਘሽĂᇵ߾ؕࢅኾᇼޜခă ᆐᄢᇑॳ – ்ዂ૰ᇀॺ૬ၩأखܶڦਦݛӄLjླྀۯႎ႗ׇ ڦᅅଐ༹ဣLjᅜत߀൞ณᆐᄢᇑॳጒă ঞᇣ – ்ӻዺ߀ঞᇣཉॲLjժኧბĂ߾ࢅײरڪଶᇘڦरీ ಢჟၜణă ࣍ԍ – ்ཨٷଉጨূԍࢺጨᇸLj༵ࠃ࣍ԍঞᇣᅜतླྀ࠽Ⴤ ڦ౫ᄽ݀ቛၜణă
߾ፕׇ ूञ๘হ߳ۼ߾ڦںዂ૰ᇀ༵ࠃҾඇĂ੍Ăॳ߾ڦፕ ࣍ৣă்౷ஃਸቛࢆዖᄽခऄۯLjۼᄲԍࢺᆶ߾ፕ ටᇵॳڦҾඇăҾඇኄᅃࢃ႐ॏኵ࠵ླྀۯ்ྺॺظଭ ๚ࠤ࿔ࣅփ౮૰ă்ڦణՔॺظᅃ߲၎ࢻӻዺݳڦ ྷLjಢᄢ߾ፕ߸ओटĂ߸ᄽڦᇵ߾ – ժၠᇵ߾༵ࠃ߳ၜጨ ᇸLjӻዺ்؊݀ݴਢጲमڦയ૰ă
Ҿඇ – ்၎႑߾ፕׇ݀ิڦᆶҾඇ๚ࠤۼᇨڦݞLjᅺ்ُ ཨٷଉጨᇸᅜԍቱᇵ߾ڦටวҾඇLjժظሰଭ๚ࠤ߾ڦፕ࣍ৣă் ྜܔҾඇٯแڦቛ൧ႜ߶ጷă ܠᇮࣅ – ்ዘܠᇮࣅLjߵ๘হ߳ڦںփཞ࿔ࣅࢅᄽခႴ൱Ljྺ߲ ටࢅጆᄽ݀ቛ༵ࠃࢇڦऐࣷă ፎዘ – ்ፎዘጲमڦᇵ߾ă்ዂ૰ᇀྼࢺටLjၩ৽أᄽࢅኰᄽഇ Ljླྀۯ૧ೝڪă ऐࣷ – ்ڦଶڞ૰ᄲ൱்ࠞࢅብਏᆶኟ႑Ljॕഽ႑ ࢅᆨഘڦᇵ߾ă
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