1
CARGILL
VOICE
Cargill China Employee Magazine
First Issue
2012
SSC’s growth plan in China Cargill China holds S&D seminar with key government stakeholders Cargill recognized as top China recruiter Cargill Specialty Asia
Fit to Grow facilitates China 2020 aspirations
Contents
Cargill Voice First Issue 2012 Dialogue
19 Cocoa supply chain to Mars
03 Interview with Paul Conway Change Management - Fit to Grow Feature 07 SSC’s growth plan in China Business Development and Updates
21 CAN China-FTG in full swing 21 GOSC - Optimize the Process Career Development
On the cover
11 Cargill Specialty Asia
23 Graduate Trainee Program
Cargill China is in full swing of FTG.
11 CAPC Anhui project received business license
24 Growing with Cargill
Feature, page 7
12 SSC holds cornerstone laying ceremony in Luohe
Business updates, page 11
13 Acquisition of Provimi
Reputation in China page 14-17
13 Sale of global flavors
Corporate Responsibility 26 What role do you play in ensuring food safety at Cargill?
Our Appreciation We would like to express sincere thanks for all your support for providing raw materials and contents, contributing inputs and comments, and involving in rounds of discussion, although there is no byline is given to each article. We look forward to working closely with you again for the next issue of Cargill Voice. Cargill China Corporate Affairs Team
Reputation in China 14 Cargill holds S&D seminar with key government stakeholders 15 Cargill leverages Guangdong government meetings to
26 World Food Day 27 Cargill Cares Rural Education Program 28 Run for Rural Development 28 Safety Week in Nantong
enhance reputation 16 CAPC builds relationship with Anhui government
Our family
17 SSC receives visit from Luohe government
29 5 Years in Cargill (until 2011/09-12)
17 Cargill recognized as top China recruiter
30 10 Years, 15 Years, 20 Years and 30 Years in Cargill (until 2011/09-12)
Customer Focus 19 ROCM hosts vegoils customer event in Sanya
2
DIALOGUE
Vice Chairman Paul Conway speaks about becoming Fit to Grow and building a great Cargill business in China
3
For the past several months, Cargill has been
For perspective on how we work toward that
on a mission to get Fit to Grow by regaining our
goal and more, Cargill Voice turned to Vice
earnings momentum, reducing expenses by $250
Chairman Paul Conway.
million and addressing underlying behaviors that are getting in the way of our long-term success.
Cargill Voice: Paul, it has been a challenging past few months for Cargill. What have we
Those efforts included a review of activities and
accomplished so far with Fit to Grow, and is it
priorities across business units, functions and
enough?
Tartan that led to a series of decisions, such as
Paul Conway, Vice Chairman and CLT member
"Ultimately, getting Fit to Grow is about improving our results, which in itself gives more oxygen for growth."
making specialized training programs (like the
Paul: It is definitely not enough in terms of the
Marketing Academy and Sales Effectiveness
significant gap in our earnings and the “Fit” part
training) more cost-effective, and applying
is dealing with the cost side, which is about 20
standardized processes more selectively.
percent of the gap in our earnings. So what we
Regrettably, some of our decisions resulted in
really need to do is drive our earnings harder.
the elimination of approximately 2,000 jobs
Getting Fit to Grow is designed to help that.
globally.
It is absolutely clear, over the last couple of years, that we have slightly lost track of what
However, the Corporate Leadership Team (CLT) is
we are trying to do. We have been so focused
confident that the actions taken have set us on
on improving our processes to become more
the right path to become a fitter and more agile
connected that we have lost track a little bit of
Cargill. We will continue to focus on ways to
the fact that the role of process is to drive better
drive profitable growth and manage costs, and
results. Ultimately, getting Fit to Grow is about
we now have work to do to address “how” we
improving our results, which in itself gives more
work so we can simplify and speed up decision
oxygen for growth. Remember, as a private
making.
company we can spend what we make and what we can borrow, and what we can borrow depends
DIALOGUE
4
on how much money we make. So Fit to Grow
desiring and understanding the goal of being
were stopped completely. So it is not just the
is something that I like to think we would have
more standardized and therefore going along
ideas of people down in the businesses that
been doing even if our earnings hadn’t been
with things that they really don't believe in.
have been challenged about the what and the
in decline, because it is about regaining some
So we want to get that healthy challenge, that
how, it’s ideas that have come either from the
agility, regaining proximity to the customer, and
healthy tension. It is not corrosive friction, it is
CLT or the Corporate Center. So we are very
making sure the processes help us get better
healthy tension. That is the first thing.
much looking in the mirror on this stuff.
The second thing is this appreciation of process.
Cargill Voice: If you take a step back for a
Cargill Voice: We’ve heard a little about the
The role of process is to drive better results,
moment and consider both our short-term and
behavior changes we need to make, as well.
period, and not process for process’s sake.
long-term goals, what does Cargill aspire to be
results rather than drive us.
Can you share more about what those changes are, and how we plan to make them happen?
as a result of those goals? The third thing is something that I was told in the first six months that I was with the company:
Paul: Cargill’s goals have not really changed.
Paul: I think the key behavior changes that I am
treat the company’s money as if it was your
We have extraordinary shareholders who are
looking for are as follows:
own—that culture of frugality. It has been
willing to leave over 90% of the cash flow in
difficult to maintain as we’ve become a very
the company for us to grow, so if we perform
Firstly, we need to keep Strategic Intent 2015
large corporation, and it is linked back to that
reasonably well, we will double the net worth
as our north star, as our goal, but that does
questioning attitude again.
of this company every seven to eight years. The
not mean that everyone accepts everything
direction that we want to go in is still SI 2015. It
in an unquestioning way. I know many of the
In terms of how we are going to make them
is about being the partner of choice, customers
colleagues in China frequently raise questions,
happen, first we are starting at the top of the
choosing us. It is about upping our game in
and I am very happy that they will continue
organization. We picked 18 initiatives that
innovation, great people with imagination.
to do so, because we’ve had too many people
are being reviewed. We have set up pairs of
Then it is about the spirit of service in the world
just going along with the flow. Greg uses the
Corporate Center members to review them with
that we serve, ag, food and risk management.
word “acquiescing,” which isn't known very
the initiative’s champion. In some cases they
None of that has changed. It didn’t change in
much outside of England or the U.S. It is people
were modified, some were scaled back, some
the financial crisis when, like many companies,
DIALOGUE
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we hunkered down. It isn't changing now. As
is complacency. Certainly we’re having a
as we thought it would be. As we have done
we say, we are getting Fit to Grow. What we are
downturn in our results, so no one should be
that, it is also crystal clear that all platforms
trying to do is get back to that, because there
complacent. We need to root out the spirit of
have favored emerging markets in general,
was a sense that we had drifted away from it
complacency wherever we find it. In China,
and China in particular, in terms of the choices
somewhat.
where there is very fast growth, and a highly
that they make. We know that for Cargill to
dynamic environment, I don't expect to see that
continue to grow as we aspire to grow, we
As I talk to businesses and functions, there is a
and I never do see it when I am there. Finally,
have to increase the proportion in emerging
sense of great sadness about the colleagues that
as Cargill China grows, our businesses there
markets.
are having to leave the company, but excitement
have the great advantage that they can learn
about, yes, this is reenergizing. It is getting back
from what has been done in North America and
Cargill Voice: What might the next six to
to where we drifted away from a little bit, and
Western Europe. People talk about telephones
twelve months look like for Cargill, and what
just a great sense of excitement about that.
in China. Nobody bothers having a landline,
advice can you give Chinese employees as
so they have leapt a generation to mobile
they learn to navigate our new reality?
Cargill Voice: What else can we do to make
technology. Similarly, our businesses in China
those aspirations a reality?
have an opportunity to leap a generation. That is
Paul: So the next six to twelve months in
a huge advantage.
Cargill, I expect us to be back on track, with re-
Paul: We need to have the right people, and in
strengthened earnings, being able to accelerate
China that means we are hiring for future needs.
Cargill Voice: What impact, if any, might Fit
our growth again. We are very confident in
We have recommitted, despite Fit to Grow, to
to Grow have on our strategy in emerging
the portfolio. We are very confident in the
the work that we are doing for the Cargill brand
markets, including China?
investments that we have made, and what
in China, not just for our current businesses,
people call soft capital; so the people we have
but for the businesses that we hope to have
Paul: I think the impact on emerging markets,
hired and the people we have trained, believe
in 5, 10 and 20 years. I would say, and this is
including China, is very limited. It is crystal clear.
that that is a winning team.
very personal, I think we need to have a healthy
We are still spending a record amount of capital
dissatisfaction with the status quo. One of the
this year, but we had to pull some of that back so
In terms of advice, we are very clear. Despite
biggest enemies to us achieving our aspirations
that the increase, the acceleration, isn't as great
the downturn in earnings, we will not cut
DIALOGUE corners, either on Guiding Principles issues or food safety issues. I want to make it clear to all employees in China and elsewhere that everything that we have said, that we believe in, whether that is Guiding Principles, food safety, diversity, we are serious about it. We are holding to those despite the downturn in earnings. Together with them, we can build a great Cargill business in China.
Actions taken have set us on the right path to become a fitter and more agile Cargill
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FEATURE STORY
SSC's Growth Plan in China
SSC aims to double revenue by 2020
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Cargill Voice: What is the position Starches
China and also in the coastal areas of Southern
and Sweeteners Cargill (SSC) in China’s food
China. By 2020, I expect that the overall revenue
ingredients industry? What are your strategic
of SSC to increase by 100%, reaching top two
plans for the BU? What are the aspects that
in the industry, while profits growing from $10
you believe to be our core competitiveness?
million to $30 million. At present, our sweetener business focuses on high-end international food
Jerry Liu: The main businesses of our BU are
and beverage customers; however in the near
corn starches and sweeteners. Our fructose and
future, we will enter the other fields including
maltdextrin is significantly positioned in the
local food brands, biological fermentation and
segmented market we target with its profit and
the pharmaceutical industries.
supply volume being ranked in the top three Jerry Liu, Business Unit Leader, Cargill Starches & Sweeteners China
among carbonated beverages and international
Our present core competitiveness include:
infant milk powder, respectively.
reliability, quality, production safety, food safety along with global relationships that enhance the
Since Oct, 2011, Jerry Liu has been the Business Unit
As far as strategic planning, we are continuing
Cargill brand. We have identified our need to
Leader of Cargill Starches & Sweeteners China
to expanding our investment in China in order
develop more core competences so as to fulfill
and a member of China Leadership Council. Jerry
to keep up with the market’s rapid development
the organization’s strategic goals. These include -
is focused on business growth in Starches & Sweeteners
pace. Apart from assets in hand, we have
cost competitiveness to maintain consistent margins;
business unit and Jerry is the tag for talent
facilities in Pinghu and Songyuan being extended
knowledge application along with enhancing
engagement in China.
with newly built production lines for fructose,
global technology; furthering R&D capabilities
glucose syrup and malt dextrin.
in fermentation and milling technology; supply chain; risk management; and a coordinated
As the first Chinese BU leader for Cargill China, Jerry received interview by Cargill Voice to talk
In January 2012, the fructose project in Luohe,
customer approach. These additional core
about SSC’s developing strategy and his point of
Henan Province, began construction. In addition
competences under development are being
view on FTG as well as people engagement and
to that, we are looking actively for appropriate
achieved by consistent adjustment within BU,
etc.
partners of starches and sweeteners in Northern
enhancing management’s capacity for efficiency
FEATURE STORY
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and performance, as well as support from
Secondly, to control costs. In China, enterprises
prudence has always been the key element to
headquarters and other relative BUs.
especially in the corn processing industry
Cargill’s success. Cargill spends only 70% of its
are doomed to failure unless they attach
profit - which leaves us in a healthy position while
Cargill Voice: With the Fit to Grow strategy
greater importance to cost controls. Our
being ready to handle future development. We
that Cargill is practicing, what are some of
profit changes as sugar prices and corn prices
think of economizing not only when we face
your ideas? How does Fit to Grow involve the
fluctuate, however management costs are
difficulties, we cultivate it as a habit even during
operations of a BU?
fixed. If we’re unable to control costs, we will
positive times. With frugality and carefully
face disadvantageous situations such as losing
thought-out expenditures, Cargill has proudly
Jerry Liu: As many know, Cargill’s balance sheet
market share or incurring substantial losses.
operated for over 147 years. I know as we work
is consistently strong and Fit to Grow does not
That’s why cost competence saves a company
together, the next century brings a fresh evolution
mean that Cargill has any problems in profits. An
from failure.
of how we contribute to society’s global needs.
time to any potential dangers or crisis within the
What I’ve personally noticed is that wastes on
Finally, we aim to develop employee talent. In
company. Fit to Grow is the immediate reaction
projects are the greatest losses. Any mistaken
whatever economic climate, talent development
for Cargill. Fit to Grow is the strategy that lets
decision brings about millions and even tens
is a crucial element for our company. With the
the company internally adjust effectively and
of millions of losses. In this way, we will make
development of BU, increased postings are
optimize processes. Considering China’s entire
full discussion over the practicality of projects,
urging appropriate talent to accept new jobs.
environment, I believe Fit to Grow makes us
make decisive determinations, and finish
Therefore, developing the present team while
achieve China 2020 Aspiration better and faster.
project designing as soon as possible. We will
absorbing outside talent, are the means that will
reasonably choose technologies and facilities, as
allow us to succeed.
enterprise in stable development has to react in
For our SSC BU, Fit to Grow is reflected in three
well as reduce costs for logistics and production.
aspects specifically:
By focusing on energy resources reductions,
Cargill Voice: Would you please elaborate the
it’ll allow us to make variable costs reach an
concept of connectivity between BUs that you
acceptable level.
have proposed?
What I want to emphasize is that financial
Jerry Liu: The connectivity and growing
First aspect is to seek actively for development opportunities and to increase project investments, as mentioned in my answer to the last question.
FEATURE STORY
9
togetherness among BUs is one of the China
Every post requires two points: on one hand,
industry. Team members should understand
2020 aspirations. I believe the effective
right direction; on the other, teamwork. Any
the stages of corn processing; focusing both
execution of this strategy will greatly improve
successful leader will say a great team is the key
on accumulating actual experience and while
the business performance of one Cargill China.
to success. The overall capacity, attitude and
testing theoretical leaning; chasing down sticky
SSC has been working very closely with CAN,
efforts of the team determine the success of a
points and doing a worthwhile job.
GOSC, CTS and Flavors in the past. We sell many
BU.
of our products to CAN plants in the Northeast. We are working on building feed mills in
Thirdly, working attitude of practicality. We So, what kind of talent do our teams need?
Songyuan. CTS has a lecithin plant on site at our
are in the agricultural product processing industry and it’s intensive in capital, fierce
Tianjinplant. We co-located our industrial starch
Firstly, a strong sense of responsibility and
in competition, rapid in development. This
plant on GOSC Nantong site. Flavors used to
fidelity. The members of the team should
requires us to understand every connecting link
have a plant on site of our Pinghu plant. Now
maintain a high degree of loyalty to the company,
in the value chain; comprehend and foretell the
we are exploring other opportunities with CSA
shouldering responsibilities related to the post;
demand of customers and feedback from the
to grow Cargill’s business together. We truly
never wavering in the face of setbacks; actively
market all without being divorced from reality.
hope there will be more connectivity with other
thinking of solutions to problems; holding
BUs in the near future, while seeking better
a sense of urgency when dealing with crisis
Finally, developing talent is crucial. As Cargill’s
collaborative development.
situations.
business continually develops in China, every one of us has a great opportunity to develop.
Cargill Voice: Do you have some new concepts
Secondly, proficiency of the specialized field,
We will need to bear greater risks and utilize our
for team construction of BU? What are the
with a good working knowledge of present
talents. We will emphasize more on our newly-
types of employees that SSC prefers? What is
developmental status in industry. Given the corn
recruited employees, offering sufficient training
your long-term plan for talent development of
processing industry has been exceptionally fierce
and communication. When we notice problems,
your team?
in competition nowadays; it requires stronger
we will point them out and give suggestions;
proficiency and skills of each team member. A
when facing challenges; we will encourage and
Jerry Liu: Cargill’s guiding principles are the
team should only be led by someone who brings
build our employees. Excessive talk and over-
very foundation of our business and operations.
deep insights and a profound outlook of the
hyped enthusiasm never serves anyone. It
FEATURE STORY
10
just spoils good character. However we should
asked for and take pride in the work you do.
enterprise is the very foundation of corporate
never be so narrow in our approach such that it
Believe me, it shows to everyone around you.
social responsibility. As an example, every
hinders our young employees.
year, SSC donations support rural education by Cargill Voice: You conferred Excellent Youth
helping establish sports facilities at schools and
Cargill Voice: You are the very first Chinese
of Songyuan in 2011, and the award of RMB
by developing sports education. This is where
person to work as a BU leader in Cargill. Would
60,000 was devoted to building the Cargill
SSC steps in to help.
you share with employees your personal
Bio-Chemical Library. What is your opinion on
growing experience and what makes you
how to balance corporate responsibility and
Personally I feel glad and grateful if I can do
succeed in Cargill? Do you have any suggestions
commercial interest?
something for our employees. Given the cultural
for Cargill’s young Chinese employees?
life in Songyuan is comparatively quiet to the Jerry Liu: I believe it’s not so much of balancing
bustle of Shanghai, many of our colleagues
Jerry Liu: I have three short and distinct points
– but of being an extension of one another.
desire to learn, but the community lacks of
to share with my fellow Chinese employees:
Corporate responsibility I feel is connected
support.
closely to earnings. The reason for an enterprise Firstly, Plan your personal career. Having good
to drive good earnings is because only a healthy
planning enables you to hold the long term view.
company can give back to the community, its
Focusing only on salary or work locations is short
surrounding neighborhoods and to its dedicated
sighted as you would miss many posts that bring
employees. And in turn, the company is rewarded
greater personal improvement and training
by rich community closeness and meaningful
opportunities.
employee engagement. At SSC, the focus on continuously developing our BU enables us
Secondly, Be more patient and avoid complaining.
to be better equipped to make a difference in
Observe others’ advantages and seek to correct
this area. Any enterprise that struggles with
your own personal weaknesses.
profitability, will inevitably neglect innovation, community devotion and employee involvement.
Thirdly, Care more, do a little extra than what’s
It’s why I know that the healthy profit of an
BUSINESS DEVELOPMENT AND UPDATES
Cargill Specialty Asia
sustainable business for Cargill,” he said. “And as the business grows, there will be growth
In order to better serve our specialty customers
11
CAPC Anhui project received business license
opportunities for our talent, as well.” After three years of effort, on December 21,
in Asia and drive growth in the Asian market, Cargill established the Cargill Specialty Asia
CSA employees have been working collaboratively
2011, Cargill Animal Protein achieved a major
business unit, combining the Asian business units
with their colleagues in CTS and CHN to plan
milestone - it received its business license in
of Cargill Texturizing Solutions and Cargill Health
and execute a smooth transition to CSA. Their
Chuzhou Anhui province, which means the legal
& Nutrition (except Japan), in September. Yusuf
transition work involves delivering on a set of
entity for the Chuzhou (Anhui) project is officially
Wazirzada leads the new business unit.
priorities, including:
established.
•Delivering on the business unit’s promise “I am deeply honored to be a part of this team
internally and to its customers,
“We overcame great challenges to attain the
and I believe we can build a very exciting future
•Staying engaged and motivated during the
business permit,” explained Chris Langholz,
together,” said Wazirzada. “The creation of the
transition period (and beyond), and
Business Unit Leader of Cargill Animal Protein
business unit underscores Cargill’s commitment
•Undertaking an initial assessment of the future
China (CAPC), “Our project is one of the largest
and desire to grow in these markets.”
direction of CSA in terms of the opportunities,
single investments in Chinese agriculture. It
challenges and risks.
is not easy for the government, including the
For the past few years, Cargill Texturizing
Environmental Bureau, to understand the
Solutions and Cargill Health & Nutrition have
“From the standpoint of our customers, we need
realized significant growth in Asia, positioning
to understand the synergies of our combined
the new business unit for success. And according
talent and portfolios and how that enables us to
“We believe this project is an example of terrific
to Wazirzada, the new business unit has a
serve them better and create value for Cargill,”
teamwork by not only the CAPC team, but
distinct competitive advantage: its talent.
said Wazirzada. “Some things will change, but
also the broader Cargill team in China. These
we will do what is best from a business, team,
teams demonstrated the power of one Cargill
“We have inherited great people from two of
and customer standpoint and leverage the great
working together to tackle a large and complex
Cargill’s existing businesses and we have been
talent pool we have.”
project that has significant importance to our
tasked to build CSA into another significant and
complexity of what we are trying to accomplish.”
CAPS platform, as well as the customers who
BUSINESS DEVELOPMENT AND UPDATES
12
believe in Cargill,” said Jerry Rose, Corporate Vice President. Having a fully integrated business will allow Cargill to have better control over food safety practices in the supply chain. The $200 million investment will employ 5,000 people and is the latest example of Cargill’s efforts to help modernize agricultural and food safety practices in China. Now that the business has acquired the license, the next step is to complete the project promptly in order to deliver the commitment to customers on time.
SSC holds cornerstone laying ceremony in Luohe
The cornerstone laying ceremony of Cargill Food(Luohe)Company Ltd. “Today marks an exciting milestone for the
fruitful negotiations, on September 15th, SSC
successful partnership between Cargill, Luohe
signed an agreement with the Luohe government
and our customers,” said Jerry Liu, Business
for the construction of a new fructose facility.
Unit Leader of Cargill Starches and Sweeteners
This signified a historical step forward to the
China (SSC), “We have been working together
success of the entire project.
towards the same goals of upgrading food safety
At Luohe, a county-level city in central Henan
standards, promoting sustainable development
With a planned completion by June of 2013,
province, the cornerstone-laying ceremony
of the Chinese food ingredients industry, and
the total investment for the project will reach
of Cargill Food (Luohe) Company Ltd was
propelling the industry to a new height in China.”
US$67.4 million and have an annual fructose
unveiled on January 12th, 2012. With over half
output of 0.24 million tons. The project facility is
a year’s dedicated efforts, Cargill Starches and
Beginning back in the summer of 2011, staff
located adjacent to Cargill’s key customers and
Sweeteners China (SSC) acquired business license
from SSC visited the Luohe development zone to
partners like Coca-Cola, Pepsi and Uni-President.
and officially established Cargill Food (Luohe)
research potential strategic benefits of locating a
This ensures that we will provide greater value
Company Ltd on December 16th, 2011.
plant in the city. After in-depth investigation and
and more efficient service to our customers.
BUSINESS DEVELOPMENT AND UPDATES
Acquisition of Provimi
new animal nutrition business benefits from
13 able to conclude the transaction.
a global network spanning 37 countries and On November 22 2011, Cargill completed its
employing more than 16,000 people in 250
Kerry Group is a leading global food ingredients
strategic investment to acquire Provimi, a global
facilities around the world, as well as a wide
and flavors provider and a leading consumer
animal nutrition company, for an enterprise value
ranging portfolio of products serving all the
foods processor in the UK and Irish markets.
of Euro $1.5 billion (US $2.1 billion). By building
major segments of the animal nutrition industry.
Through its manufacturing, technical and
on the existing strengths of the two companies,
customer service facilities spread throughout
we are creating a global leader in animal nutrition
A new animal nutrition platform, called Cargill
23 countries across EMEA, American and Asia-
with the ability to offer the broadest array of
Animal Nutrition, will include two business
Pacific markets, Kerry partners with customers
products, services and capabilities.
units – Cargill Premix & Nutrition (CPN) and
globally to provide ingredients and flavors
Cargill Feed & Nutrition (CFN). The platform that
solutions across all food and beverage end-use
We welcomed more than 7,000 new employees
comprises our animal protein and salt businesses
markets.
to the Cargill family, and the new business brings
is renamed the Cargill Animal Protein & Salt
together the complementary animal nutrition
(CAPS) platform.
expertise and operations of Cargill and Provimi. In China, there are three facilities, located in
The deal included flavors business activities in 22 countries and production facilities in Europe,
Sale of flavors business
Ganyu (Jiangsu Province), Nanning (Guangxi
North America and Asia. The sale involved the transfer of around 700 Cargill employees to Kerry
Province) and Banan (Chongqing City), with
Cargill completed the sale of its global flavors
Group. The juice blends and compounds activities
altogether 241 employees.
business to Kerry, the ingredients, flavors and
were not included in this sale, remaining within
consumer foods group, on Dec. 4, 2011.
Cargill.
Cargill’s core expertise in compound feed, supply chain and risk management will come together
Cargill and Kerry Group announced in July 2011
with Provimi’s wide range of nutritional expertise,
that they were holding exclusive discussions
technology and portfolio of premix, additives and
and a definitive sales agreement was signed on
ingredients to deliver an unrivalled full service
September 22. After obtaining clearance from
offering to customers worldwide. Together our
competition authorities, Cargill and Kerry were
REPUTATION IN CHINA
Cargill holds S&D seminar with key government stakeholders
14
understanding of global agricultural product
and content of the seminar, and worked on detailed
market. The officials were impressed by Cargill
presentation that addresses the stakeholders’ most
team’s expertise and dedication to the business
interested topics. With first-hand S&D dynamics,
From November 21st to 23rd 2011, Cargill held five sessions
they serve. Attendees from other ministries also
multi-dimensional analysis and systematic models,
of an agricultural products supply & demand (S&D)
extended heart-felt gratitude for Cargill arranging
the team demonstrated Cargill’s integrated strength
seminar respectively with the National Development
this seminar and expressed the interest that they
in cross-region industry chain management and
and Reform Commission (NDRC), Ministry of Finance
are looking for more opportunities proactively in
reinforced the image of Cargill as an industry leader
(MOF), State Administration of Grain (SAG), General
the future for information sharing and cooperation
with global experience and technical expertise.
Administration of Quality Supervision, Inspection
in other businesses with Cargill.
and Quarantine(AQSIQ) and Ministry of Commerce
“The seminar helped us successfully establish
(MOFCOM). During the sessions, senior managers from
“We are proud that we can share our global
reputation of Cargill China amongst central-
Cargill World Trading Unit (WTU) and Grain and Oilseeds
experience with key stakeholders. It is one of our
level government agencies,” said Shelly Shi,
Supply Chain Great China & Korea (GOSC) shared
effective approach to participate in and support the
Vice President, Corporate Affairs Cargill China,
analysis on supply and demand of soybean, corn and
development of China,” said Robert Aspell, Cargill
“Meanwhile, we had better understanding of the
wheat in the global and China market, and exchanged
China President, who is the initiator of this seminar,
government stakeholders and related policies. We
opinions with attendees on trend of agricultural
“Along with enhanced government relations,
will continue this program that could bring us a
products global trading.
Cargill has made progress towards building mutual
win-win outcome.”
understanding with the Chinese government and The sessions received full recognition from the
helping shape freedom to operate in China.”
attendees. In particular, the session with AQSIQ marks the first time that this ministry has had in-
The seminar was coordinated by Corporate
depth discussion and technical exchange with
Affairs team who worked closely with GOSC and
multinational companies. Hosted by head of
WTU teams in a bid to deliver a quality seminar.
the department of animal and plant quarantine
During the six months’ preparation, the Cargill
supervision, the session gathered from nationwide
team conducted several rounds of conversation
over 50 officials, who provided positive feedbacks
with government stakeholders, in order to better
that the session helped them gain a systematic
understand their needs. They also discussed agenda
The S&D seminar received full recognition from the attendees
REPUTATION IN CHINA
Cargill leverages Guangdong government meetings to enhance reputation
15 In addition, Refined Oils China & Malaysia (ROCM) signed an memorandum of understanding (MOU) with Dongguan government for investment in a specialty fats project; as well as Cargill Animal
Guangdong is one of the most important provinces
Nutrition signed a MOU with Yangjiang government
in Cargill’s footprint within China. Four business
for an aqua feed project.
units, including Cargill Animal Nutrition, Refined Oils China & Malaysia, and Cargill Grain & Oilseeds Supply Chain Great China & Korea, have their operations centers in Guangdong. Cargill China
Robert Aspell signed MOU of specialty fats project with Yuan Guochao, Mayor of Macong Town in Dongguan City
has always attached great importance to the
At an appreciation luncheon hosted by the Guangdong government on September 29, Robert introduced Cargill China and 24 business units’ development progress in China, when meeting with Mr. Wang Chao, Vice
relationship with Guangdong provincial government
Politburo of CPC Central Committee and Secretary
Minister of MOFCOM and Ms. Ma Xiuhong, former
and every year, arranges and participates in
of CPC Guangdong Provincial Committee, and
Vice Minister of MOFCOM and director-general of
meetings with the Guangdong government.
Mr. Huang Huahua, Vice Secretary of Guangdong
China Foreign Trade Center.
Provincial Committee, Governor of Guangdong On September 29-30, the business conference
Province jointly hosted a small group meeting,
On September 30, the Environment Introduction
on cooperation between Guangdong province
in which only eight multinational companies.
and Promotion Meeting of Guangdong Eastern
and the fortune global 500 companies and large
At this meeting, Cargill China President Robert
and Northwest Region was held in Guangzhou. In
overseas enterprises was held in Guangzhou.
Aspell gave introduction on progress of Cargill’s
attendance of this meeting were mayors and vice
This grand event, which was co-organized by
businesses in Guangdong, including Grain and
mayors of 17 cities. Cargill was the only multinational
the Ministry of Commerce (MOFCOM) and
Oilseeds Supply Chain, Refined Oils, Animal
company being invited to this meeting, and
Guangdong provincial government, provides
Nutrition as well as Ferrous. Moreover, Robert
Shelly Shi, Vice President, Corporate Affairs Cargill
a good communication platform for both the
shared Cargill long-term growth vision in China,
China delivered a speech on Cargill business
government and 280 multinational companies.
and he also provided suggestions on how to
performance and China’s growth strategy.
further improve operation environment in During this event, Mr. Wang Yang, Member of
Guangdong.
REPUTATION IN CHINA
16
CAPC builds relationship with Anhui government making progress on poultry project
investment agreement with Mr. Jin Weijia, Secretary
Mr. Langholz was named Business Counselor of
of CPC, Lai’an County. The meeting helped open a
Anhui Province. Subsequently, he received interviews
new chapter for a positive relationship with Anhui
by representatives of provincial media and the Lai’an
Chris Langholz named Business Counselor of Anhui
provincial government at a high level.
poultry project was covered in 20 stories on Anhui TV, Anhui Daily, Xinhua Net and etc, resulting in extensive coverage for the Cargill brand.
Cargill Animal Protein China has always been
On November 8-11, Chris was invited by the Anhui
devoted to engaging and creating a positive
government to the Seventh Investment and Trade
relationship with the government. One way
Expo Anhui China. On the afternoon of the 8th
In the same month, the Lai’an project obtained Environ
they do this is by meeting with government
November, he was received by Provincial Secretary
-ment Impact Assessment approval from the
officials, including a series of meetings with
of CPC Mr. Zhang Baoshun, Deputy Secretary of CPC
provincial Environmental Bureau. On December 8th,
Anhui provincial government officials in the first
Mr. Sun Jinlong, Deputy Governor Hua Jianhui,
project registration was successfully approved by the
quarter of fiscal year 2012.
and others.
provincial Development and Reform Commission and the Lai’an project is progressing stably.
The first meeting, an Anhui-US Trade Promotion
During the welcome banquet in the evening,
meeting held on July 18th in Annapolis, US. Mr. Jerry
Chris communicated the poultry project progress
Rose, Corporate Vice President and Mr. Chris Langholz,
to Deputy Governor Yu and Director Shen from the
President of CAPC, were received by Anhui provincial
provincial Development and Reform Commission,
governor Mr. Wang Sanyu. After being cordially seated
and gained their support. The welcome banquet
as the second guest of honor, Jerry spoke to the group
was also attended by Edmund Ho Hau-wah, Deputy
about Cargill and its $200 million investment in a
Chairman of CPPCC and former Chief Executive of
vertical poultry project in Lai’an County.
the Macau Special Administrative Region. Through these interactions with senior government officials,
The investment will cover hatching, feed production,
Cargill began building a brand of high trust with the
farming and processing, with an annual production
government.
of 65 million chickens. Witnessed by Governor Mr. Wang and other important officials, Chris signed the
On the morning of the 9th, good news came that
Chris Langholz received honorable certificate of Business Counselor of Anhui from Governor Wang Sanyu
REPUTATION IN CHINA
17
SSC receives visit from Luohe government
Cargill recognized as top China recruiter
On Dec. 13, 2011, Cargill Starches and Sweeteners
In December 2011, the team earned Cargill the
China business unit leader Jerry Liu and the team
“Best Campus Recruitment Award” from China-
received a visit from Mr. Cao Cunzheng, Mayor of
Europe International Business School (CEIBS), the
Luohe City and his team. The visit was the second time
No.1 business school in China. The award was the
that representatives from the Luohe government paid
first in history conferred by CEIBS and was given
a formal visit to Cargill. During the meeting, Jerry Liu introduced Cargill’s history and business operations,
Jerry Liu and Cao CunZheng, Mayor of Luohe exchanged Chinese New Year gifts
recruitment planning and implementation at the school in 2011.
as well as Cargill’s strong commitment to growing with China.
in recognition of Cargill’s excellence in campus
geographic advantages, as well as the broad vision and highly efficient support from the Luohe government.
During this year’s recruitment program, SBD delivered
In September 2011, Cargill signed an agreement to
In the future, Cargill expects to continue to cooperate
an informative company presentation to students,
build a fructose plant with the Luohe government.
with Luohe in a more extensive manner.
prepared candidates by conducting case interview practice sessions, introduced top talent to Cargill
Mayor Cao committed to providing high quality, convenient and efficient service so as to propel the
“Cargill impressed me, with its 147 history, a wide
managers through informal discussions and formal
project more smoothly.
range of business portfolio and high business ethics
interviews, and collaborated with CEIBS professors
while keeping a low-profile. Cargill continues to grow
to position Cargill to students as a challenging and
According to Jerry Liu, the Luohe government is a key
in China and always strictly follows China’s regulations
rewarding company that makes strategic choices as
partner for Cargill in central China. “Cargill hopes that
and laws, which wins respect from competitors and
it grows in China. This investment in CEIBS as a core
our businesses in Luohe will promote local economic
governmental functions alike,” said Cao.
school for Cargill can be held as a model for future
development to help achieve breakthroughs in China’s
Cargill campus programs in China.
food industry, especially related to food safety.” Mark Lueking, SBD head of China, said that earning Liu added that Cargill is impressed with Luohe’s
the award is a testament to the efforts of the entire
REPUTATION IN CHINA
CEIBS recruiting team. “Building our reputation and
“It is an honor to be the first recipient of this recognition
deepening our relationships should position us nicely
and award,” said Adeline Ooi, who coordinates
to continue to attract top talent for SBD and Cargill,”
recruiting activities for SBD Asia. “Cargill has always
he said.
been devoted to connections with schools, and it really sets the bar higher for us next year!”
According to Nancy Qiu, head of HR Shared Services for Cargill China, the award is especially meaningful because Cargill, along with most businesses in China, is still learning how to operate in China’s incredibly competitive recruiting environment. “There is low awareness of Cargill in China, making it more difficult to recruit new employees. This is especially true in rural areas, where many of our facilities are located,” said Qiu. “We not only compete for talent with other multinational companies but with big state-owned companies as well.” According to Sherry Hu of the CEIBS Career Development Center, Cargill received the award for its performance against 3 criteria voted “most popular company presentation of the year” by the students, high rating on professional handling of the interview/selection process, and good campus presence through various engagements with students.
18
CUSTOMER FOCUS
ROCM hosts vegoils customer event in Sanya
19
market conditions continuing to be uncertain both
the Cargill commercial team and customers on
domestically and globally, ROCM will further enhance
topics regarding market trend, food safety and sale
its efforts in customer focus and will endeavor to
management.
The Fifth Cargill China Vegoil Customer Event was
build stronger partnership with customers across the
held in Sanya, Hainan Province, during 12th and 13th
nation.
December, 2011. More than 150 customers of Refined
In addition, Cargill’s approach to corporate responsibility was shared with attendees by Grace Ma, GOSC
Oils China and Malaysia from around the country
The event aimed to help Cargill strengthen communi-
attended the two-day event for sharing information,
cations with customers and help customers better
exchanging ideas and establishing mutual trust.
understand how Cargill can help create win-win
The event also offered a valuable occasion for ROCM
partnership. Representatives from Grain and Oilseeds
to better understand its customer needs. Feedback
During the event, Tony Kettinger, ROCM Business
Supply Chain Greater China & Korea (GOSC) risk
obtained from the customers during the event will
Unit Leader, briefed the audiences on the recent
management team shared their views on vegetable
help ROCM finetune business in the future to create
development of Cargill businesses in the global
oils market trend. Five individual sessions were
greater value for customers.
and China markets. He emphasized that with
designed to facilitate in-depth discussion between
External Relations Officer.
Cocoa supply chain to Mars Cargill Cocoa & Chocolate is making a difference for both cocoa farmers and customers with its long-term efforts to promote responsible and sustainable supply chains. The business recently was honored with the “Ensuring Responsible Supply Award” from Mars China. The award is presented by Mars China every two years. “Cargill fulfills its commitment to promoting cocoa supply sustainability through improving farmer
CUSTOMER FOCUS livelihood, supporting local communities and
to improve education and health care in rural
minimizing environmental impacts,” said Shaughan
communities.
Kennedy, vice president, R&D, Mars China. “We are impressed by Cargill’s efforts that have reached
With its presence and network on the ground,
over 200,000 farmers in origin countries, for helping
Cargill is in a unique position to support farmers,
improve their livelihood.”
communities, and the sustainable future of cocoa.
“We are honored to receive such high recognition from Mars,” said Nicolas Seegmüller, commercial director Asia Pacific, Cargill Cocoa & Chocolate. “The infrastructure that we put in place ensures that cocoa is grown in a sustainable and responsible manner and to the highest possible quality.” To secure a high-quality and sustainable supply of cocoa beans, Cargill established its own sourcing operations in Brazil, Cameroon, Côte d’Ivoire, Indonesia and Vietnam. For a decade, Cargill has been active in farmer education in cocoa-growing regions, focusing on advanced farming techniques and post-harvest activities such as pruning, plantation renewal, and cocoa fermentation methods. For years, Cargill has been partnering with nongovernmental organizations and local governments
Nicolas Seegmüller received the “Ensuring Responsible Supply Award” from Shaughan Kennedy (left) from Mars China
20
CHANGE MANAGEMENT - FIT TO GROW
CAN China-FTG in full swing
21
into six parts. As a result, its sales exceeded their
employees enhanced equipment renovation and
target by 120%, which created a record-breaking
improved production process. For example, they are
Last October, FTG was one of key topics on the table
month. The ruminant sales volume increased by
now upgrading their mixture process which reduces
of the Area Leadership Meeting in CAN China. The
133% in FY 2011 compared to the previous year,
mixing time by 20 seconds per run; RM stock on
planned investment from Cargill headquarters will
through generating a new team structure, adjusting
pallets increased their dumping efficiency by 20%
be kept with no change; the integration of Provimi’s
product portfolios and providing training for 343
from March 2011. Furthermore, in order to save
three plants is ongoing, ten mills are at various
farm managers.
energy cost, Langfang changed the boiler burner fuel
phases of construction (from land preparation to
from oil to gas in December 2010, which resulted in
pilot production) and four additional locations have
Meanwhile, cost control and process optimization
saving 722,258 yuan from January to November of
received approval for capital investment to move
are essential to CAN. In eastern China, employees in
2011.
ahead with new land purchase. So how the CAN
Jiaxing plant observed that color-printing tectorial-
team live up to the FTG in their daily work?
membrane packaging bags are not eco-friendly for
GOSC- Optimize the Process
recycling. They found it would be better to adopt CAN China formed RMRM (right market, right
woven bags. Currently, packaging of one product has
Fit to Grow for Grain and Oilseeds Supply Chain
model) team last October. This team aims to
been changed to woven bags, which has helped save
Great China and Korea (GOSC) means working
identify potential profit pools of poultry raising and
10,000 yuan each month. This approach also helps
together to make the BU more agile and striving
livestock breeding in China, prioritizing resources
farmers in disposing of used packages (0.5 yuan for
to become best performing BU within the CASC
towards specific customer segments and delivering
every disposed package), which was appreciated
platform.
appropriate products and services to targeted market
by our customers; meanwhile the approach also
segments. There were also organizational and
mitigates environmental impact by waste plastics. In
When the bean desk imports soybeans for the
operational process adjustments in a bid to make the
Jinlin, employees suggested use steam pipelines with
crushing plants, freight cost contributes 5-10% to
business more agile to deliver more efficient service
pelletizing systems in old workshops, which save fuel
the total cost. To optimize the process, the supply
to customers.
cost by 2,500 yuan each day. In Fushun, employees
chain team identified some areas to be improved. A
on the production line advise that using hydraulic
detailed work process and a monitoring mechanism
Last November, the monogastric sales team
operating gear will save human resources, which
were established as a result of joint efforts amongst
conducted Lean Management by dividing the market
will also enhance employee safety. In Langfang,
the supply chain team, bean desk, plants and ports.
CHANGE MANAGEMENT - FIT TO GROW Consequently, GOSC plants respectively in Nantong and Yangjiang have been performing very well in both lay time control and effective discharge rate. Furthermore, the supply chain team members also developed a new solution to capture the cost saving. From September to November 2011, the Nantong plant saved US $276,000 on four vessels as well as a 40% improvement of the actual discharge performance each day (unit: metric tons) at Carda port. With the same solution, the Yangjiang plant saved US $82,000 on three vessels and set a new unloading performance record for Brazilian bean imports. Across the BU, the team has saved USD $335,000 since changing the paper discharge rate. While the bean team generates encouraging achievements, the corn team also had an internal discussion on how contribute to the Fit to Grow strategy. Eliminating unnecessary agencies is the key approach which is estimated to save roughly 1.1 million yuan ($175,000) on an annual basis. In the meantime, the core team is looking for opportunities to optimize cost structure in the middle and long term for getting fitter.
22
CAREER DEVELOPMENT
23
Graduate Trainee Program
Zhejiang province, more than 50 trainees from
-Engaging young talent and building pipeline to
different locations of the two BUs participated in one
support growth
of the group training sessions, called “Trainee Camp.”
This is the first time the two BUs have had a
During this training, trainees learned about Cargill and
structured program to expedite the learning of
began to build an informal network.
trainees. The trainees will have their performance
As businesses expand quickly in China, the competition for talent gets fiercer and talent attraction and
they can learn from the leaders.
appraised every six months and after one year,
retention remain a key challenge for companies,
“Through this program, we are building a talent
they will be assigned in their respective functions,
including Cargill.
pipeline to support the growth of our businesses.
such as supply chain, operations, human resources,
We want to provide a holistic view of Cargill for the
commercial, finance and trading.
In an effort to address this issue, two business units—
university graduates, though they would work for
Grain & Oilseeds Supply Chain Greater China & Korea
different functions. Also, we are creating a supportive
“We will continuously solicit feedback from the
(GOSC) and Refined Oils China & Malaysia (ROCM)—
environment to engage them with this big Cargill
management teams as well as the trainees as the
kicked off a one-year graduate trainee program in July
family,” said Patricia Tam, Learning & Development
program goes on, so as to fine-tune the program and
last year. Through this program, the two BUs hope to
Lead for GOSC & ROCM.
ensure its effectiveness,” said Tam.
engage university graduates by helping them quickly integrate into the Cargill family, as well as build up the
An important component of this program is the
skills the businesses require.
leadership support provided to the trainees, which has two parts: a “buddy system” and “learning tables
The graduates who join the program are assigned
with leaders”. In the first six months of this program,
trainee roles and receive on-the-job training to
each trainee is assigned one partner (also called
enhance their technical skills. In addition, they
a “buddy”) for initial guidance on work and other
participate in group training sessions to help them
administrative procedures. The buddy must be a solid
better understand Cargill’s culture and businesses,
performer within the business who is able to illustrate
and gain soft skills in communications, time
the key elements of the Cargill Leadership Model. In
management, problem solving and decision making.
addition, trainees have face-to-face discussions twice
For example, from September 19-23, in Hangzhou,
a year with senior leaders within the business so that
Trainees participate in a team building activity on trust and collaboration.
CAREER DEVELOPMENT
Growing with Cargill
24
While Cargill’s “Fit to Grow” is only a few months old,
company perspective,” he said. “I’ve been fortunate
employees Katherine Huang, product line leader for
that other functions have provided a lot of support
China Food and Industrial Oils (FIO) Specialty Fats
and professional advice to me in my changing
and Bulk, Cargill Refined Oils China and Malaysia,
roles and it is great for me to see more and closer
and Terry Tao, south China feed protein commercial
collaboration for Cargill’s ongoing improvement.”
manager, Cargill Grain and Oilseeds Supply Chain Greater China and Korea, have long approached their
The importance of trust
Katherine Huang Profile
career development by following some of the same
To achieve his own goals in his career that so far
Education: MBA, Hong Kong University
philosophies: being practical, resisting complexity and
includes positions such as soybean meal trainee,
Current job: Product Line Leader- China FIO Specialty
working quickly. In less than six years, both employees
soybean purchaser, soybean merchant and now
have managed to develop their skills and take on
regional commercial manager, Terry said he most
several different roles as a result.
credits the trust he has received from his managers
Fats and Bulk Hobbies: Hiking, playing with kids
and colleagues.
Hometown: Jilin, China Collaboration According to Terry, who joined Cargill in 2005 as a
“Whenever I have been promoted to a new position, I
commercial trainee at a JV crush plant in Machong,
always felt trusted by the people around me,” he said.
south China, collaboration has been an important
“They helped me to work through any challenges and
component to his career development, and also is key
always told me, “We believe in you!”
Terry Tao Profile
to Cargill becoming the fitter, more agile organization
Education: Bachelor’s in Food Science and Technology ,
that it strives to be.
Good timing Katherine said that good timing has most helped her
Jiangnan University “From my own experience, we have very professional
progress in her career. She joined Cargill in 2006 as a
functional teams who are always willing to share
vegetable oil merchant when Cargill China’s tropical
Hobbies: Basketball, reading
their insights. It can be difficult to achieve the best
oils business began without an existing customer
Hometown: Yangzhou Jiangsu Province, China
solutions when each function operates independently
base. And as the China market has developed, Cargill’s
rather than working together and thinking from the
oil business has grown to include oil refineries, palm
Current job: South China Feed Protein Commercial Manager
CAREER DEVELOPMENT fractionation facilities and more, and Katherine’s
challenges in order to develop faster.
career also has grown to include positions such as sales manager and product lead.
As Cargill continues to face its own challenges with Fit to Grow, employees like Katherine and Terry, who are
Katherine says that during her time at Cargill, her
willing to learn and grow along with our company, will
greatest achievement has been seeing the Food and
be crucial to our organization’s success.
Industrial Oils team’s growth in the last three years. “I can't deny that our path has been complicated, but step by step, things are getting simpler. I am very proud of this team, with their passion for learning and sharing, persistence to conquer difficulties and creative thinking for customer solutions. The key to our success has been to build a relationship on learning together, growing together and having fun!” Ideas for YOUR success The key to successfully growing and developing your own career at Cargill, Katherine said, is to follow your heart and choose a job you really, deeply love. “Live in the present and make it beautiful!” she said. Terry advises asking questions, working hard and always remembering that your career development is linked to the company’s development. Most importantly, he suggests being willing to face
25
CORPORATE RESPONSIBILITY
26
Last year, Cargill China Corporate Responsibility
to building a leadership role in food safety, thanks
And in the spirit of keeping this global, employees
Committee made consensus on the three strategic
in part to a few initiatives to improve food safety
are represented from France, UK, Ghana, Canada,
focus areas of corporate responsibility; Food Security
standards and build a preventative culture, including
Malaysia and Brazil.
(Rural Development and Agriculture Modernization),
a best-practice sharing program with multinational
Food Safety and Environment.
food manufacturers including Kraft, Nestle, Unilever,
The creative campaign is just the start. We will
General Mills, Mars, Yum, McDonald’s, Coca-Cola, and
continue to build awareness around food safety with
Pepsi-Co; and a food safety training program for small
regular communications to ensure that food safety is
and medium-sized enterprises, in partnership with
a high-priority topic within China, and everywhere.
What role do you play in ensuring food safety at Cargill?
Shanghai Jiaotong University. According to Dr. Yunling Zheng, Cargill regional quality
“We’re building our brand, and this brand needs
director for the Asia Pacific region, one load of high
Still, there is work to be done in China and elsewhere.
to be very strong. Food safety is not negotiable and
fructose corn syrup can make 1 million cans of soda in
In an effort to bring the concept of food safety to
we all play a role in driving a culture of food safety at
China.
life for employees – no matter what their role – the
Cargill,” said Dr. Zheng.
Food Safety Risk Committee is launching a food safety “Which means, if one load of our product has a food
awareness campaign. This campaign is intended to
For more information, please visit
safety problem, a lot of our customers’ products have
garner attention, create excitement and connect food
http://understanding.cargill.com/food-safety/
problems,” she said.
safety to personal responsibility and accountability. The campaign provides posters, table tents, Power
Now more than ever, providing safe food is critical
World Food Day
Point Templates and a simply stated video. On October 16 2011, Cargill, together with the Ministry
to Cargill’s reputation, brand and ultimately our very success. Food safety is not just an issue that’s
This is part of a global Cargill campaign – and you’ll see
of Agriculture (MOA), the State Administration
important on the production line—it impacts all
employees featured outside of “the usual suspects” to
of Grain (SAG), and the UN Food and Agriculture
areas of Cargill. In fact, food safety is every Cargill
illustrate that food safety is everyone’s responsibility.
Organization (FAO), held an opening ceremony for the
employee’s responsibility.
In this first round, the campaign features employees
weeklong "2011 World Food Day - Love Food, Save
from Cargill Transportation and Logistics (CTL),
Food" campaign in Ningbo. This year’s event focused
Procurement, Sales, Maintenance and Production.
on food security, with an effort to increase people's
In China, Zheng explained that Cargill is committed
CORPORATE RESPONSIBILITY
27
Cargill Cares Rural Education Program closing ceremony September 2 2011, Cargill together with China Children and Teenagers' Fund (CCTF) held a ceremony in Zhenhua Elementary school in Changping District, Beijing for the closing ceremony of Cargill Cares Rural Education Program. The fouryear program was completed with rebuilding or renovating classroom buildings in 21 elementary schools, and establishing “Cargill Cares Library” in 20 Robert Aspell in meeting with Ms. Zhang Guifeng, Deputy-director of SAG awareness of saving food resources to help ensure
the 12th Five-year Plan on National Agriculture
the sustainable development of China's agricultural
and Rural Economic Development, and shared our
industry. Robert Aspell, Cargill China President and
global engagement in the World Food Day, as well as
Shelly Shi, Vice President, Corporate Affairs Cargill
Cargill’s corporate responsibility efforts.
China participated in this ceremony. As the exclusive partner of this event, Cargill Cares Before the ceremony, while meeting respectively
Councils located throughout the country will hold
with Mr. Wang Ying, Director-general of Department
weeklong "National Food Saving" campaigns at more
of International Cooperation of MOA, Ms. Zhang
than 12 locations, including in Tianjin, Chongqing,
Guifeng, Deputy-director of SAG and Mr. Liu Xiaonan,
Nantong and Yangjiang, to raise awareness in local
Deputy-director of Department of Trade of National
communities about saving food.
Development and Reform Commission (NDRC), Robert discussed with them on topics including
elementary schools. The last Cargill Cares Library was opened in Zhenhua on the same day. In 2008, Cargill donated USD 1 million to CCTF to establish the Cargill Cares Rural Education Program to fulfill the commitment to supporting rural development and providing rural children with better education environment and resources. The program benefits at least 14,000 rural children every year, according to CCTF. Cargill employees also donated time and effort by actively participating in various volunteer teaching projects to help promote rural education in China.
CORPORATE RESPONSIBILITY including renovating facility, building libraries and
28
Safety Week in Nantong
sponsoring handicapped rural kids. On October 17, 2011, GOSC Nantong plant launched For years, Cargill has been utilizing global experience
a one-week work safety training program.
and expertise to helping promote rural development in China. Through corporate responsibility projects, Cargill is committed to contributing to agriculture modernization, farmers’ income increase and Robert Aspell and Chen Xiaoxia, Secretary General of China Children and Teenagers Fund unveiled the Cargill Cares Library
sustainable development of rural area.
Run for Rural Development In fire drill, employees learnt how to use extinguishers December 2011 marks consecutively the seventh time that Cargill has organized employees to participate in the international marathon events. Over 400 employees joined the events in Beijing, Shanghai and Shenzhen. In 2005, Gerrit Hueting, business unit leader of Starches and Sweeteners Asia at that time initiated this event to call for Cargill employees, customers and partners’ participation and raise funds for rural development, in hopes of increasing public awareness for sustainable development in rural areas. The fund being raised through years has been used to improve educational condition in rural schools,
47 employees participated in International Marathon in Shenzhen
OUR FAMILY
29
5 Years in Cargill
Xu Chao
Zhu Xuefeng
Xu Wenguo
Yuan Ruyong
(until 2011/09 – 12)
Feng Ying
Zhou Yandong
Shu Hao
Qiao Meng
Zang Yuanbo
Chen Lixin
Li Hui
Starches and
Zhao Xingyu
Feng Xi
Chen Yunqian
Sweeteners China
Sui Jiwen
Wang Zhifeng
Liu Lipeng
Hu Yufeng
Machong North
Zhao Deyun
Shanxi
Tianjin
Fan Liming
Zhao Yaming
Zhu Lu
Xiang Shaoxing
Zhao Yonglin
Gao Yufeng
Zhang Ximing
Zhu Shouping
Guan Jing
Zhang Wenhui
Guo Liang
Tian Xianwen
Fang Jianfeng
Li Shujuan
Liu Wenfeng
Tai’an
Hu Yanming
Ma Fengshuang
Ma Junyu
Liu Haibing
Fan Xiangchun
Lin Yunshan
Chen Shizhen
Han Jian
Yan Bin
Cui Zhenguo
Zong Defu
Wang Xianxia
Shen Yingdang
Kong Lingjun
Zhou Tao
Zhang Lin
Fan Xiaofeng
Wang Liang
Zhuo Yan
Li Jian
Wang Sanyin
Yan Yahuai
Zhang Peige
Kou Hongtao
Qian Hua
Song Linghong
Zhao Changqing
Zhang Cuirong
Fang Dongliang
Zheng Jiajun
Zheng Rongjun
Zhu Long
Yang Zhifeng
Zhang Chengyou
Chen Yunchun
Li Yunxia
Zhang Wenli
Zhong Sheng
Wu Jun
Guo Zhaoyi
Jia Xiangwu
Xu Liping
Zhang Jian
Xu Jiguo
Zhao Bin
Wang Wenxin
Pu Xiaoyan
Chen Guopeng
Chen Wei
Liu You
Zhang Yiwu
Li Chunxu
Pu Yanyan
Yan Junying
Wang Lianqing
Chen Yun
Yang Shaoxing
Zhao Rong
Di Hongyi
Songyuan Fu Zhongchengr
Yang Liqing
Zhong Yuming
Chen Song
Cargill Animal
Changsha
Lai Feifeng
Nutrition
Zhou Qiong
Tan Xingjian
Mo Haibo Zhou leqian Nanjing
Chen Qinlong
Grain and Oilseeds
Dai Huisheng
Qin Langzhong
Huang Xiaona
Zheng Jimeng
Fushun
Li Yongquan
Supply Chain Great
Cao Lijin
Zhu Dayun
Zhao Wenhong
Wang Lingling
Wang YIn
Liu Bo
China & Korea
Zhu Yongheng
Wang Zhanfeng
Lu Jin
Song Ling
Li Yunsheng
He Hanxi
Weifang
Jiaxing
Liang Xiaolong Bo Guangyu
Nantong
Ying Tiankui
Ge Junjie
Yang Weifeng
Li Xiaolong
Li Yuemei
Liu Zhiguo
Yang Hongyue
Ye Kaizhu
Liu Gang
Li Qingquan
Lv Junhui
Wang Gang
Lian Zhongliang
Zhang Lei
Ji Qirong
Rao Kaiwang
Long Qingyou
Zhenjiang
Zhengzhou
Dong Hongmei
Cui Hongjun
Chen Fei
Xu Guohui
Ouyang Jianzhong
Zhao Houyong
Yan Gaofeng
30
OUR FAMILY Chang Lanxiao
Huang Wei
10 Years in Cargill
Hou Yucai
He Guishui
(until 2011/09 – 12)
Fan Yanwei
Lin Pijian
Zhu Guohui
Nanjing
Cargill Animal
25 Years in Cargill
Li Shanxiu
Nutrition
(until 2011/09 – 12)
Chengdu
Nanjing
Cargill Animal
Wang Dan
Li Hongbao
Nutrition
Zhenjiang
Zhang Fazhong
Jin Liming
Cargill Animal
Jiang Yongtan
Starches and
Foshan
Ma Zhengjun
Sweeteners China
Zhou Saike
Yuan Yi
Cheng Wenyi
He Ye
Songyuan
Jiang Leiguang
Gao Xing
Yu Haibao
Beijing
Wu Chang
Wei Guoming
Zhao Yi
Qing Mei
Lei Fucai
Chun Jang Hwan
Xinjiang
Cao Lingji
Lv Zhonghui
Ji Pingping
Ma Jiewei
Xu Jiawan
Chongqing
Cargill Investments
Zhao Duoyuan
Zhu Qian
Gao Wenbin
Liu Yunhong
(China) Ltd.
Yuan Xiaofang
Zheng Qiumei
Gou Enzhe
Li Yunghong
Ma Yongjie
Xu Sanqin
Ge Xudong
Li Yongfu
Shanghai
Liang Ting
Mo Haifeng
Liu Fuchen
Li Zhiyong
Wu Penghai
20 Years in Cargill
Zhang Yingjun
Deng Huafu
Nicolas Seegmüller
(until 2011/09 – 12)
Dang Hongtao
Nutrition
Fang Guoqi 30 Years in Cargill Shanghai Alan Johnson Cargill Animal
Fu Yong
Guangzhou
Luan Enhui
Han Zhongsheng
Song Yuming
Li Xiulan
Nanjing
15 Years in Cargill
Grain and Oilseeds
Cai Xiaoping
Yao Yong
Tang Hui
Pei Jianhua
(until 2011/09 – 12)
Supply Chain Great
Sun Hongjun
Zhou Longcheng
Beijing
Lv Xingkai
Jia Guoshu
Harbin
Li Lu
Sun Xingyu
Mao Zhanjiang
Ma Jidong
Zhou Zhaobo
Tai’an
Sun Yonghe
Wang Jinwei
Liu Yaojun
(until 2011/09 – 12)
Nutrition Jiaxing
China & Korea Cargill Investments (China) Ltd.
Cargill Investments
Songyuan
Wang Dong
(China) Ltd.
Sun Baoguo
Zhu Xiaohua
Langfang
Shanghai
Li Hongyu
Li Jianyong
Li Haiyu
Wen Bo
Shanghai Peter Archer
Shanghai
Neil Barker
Yin Yong
Clemens Tan
Xie Longcheng
Chang Dong Hee
Lee Heung Kee