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UPM AP CUSTOMER MAGAZINE 1/2012

UPM FLASH

GLOSSY AND GREEN THE FUTURE OF THE ASIA PACIFIC PRINTING MARKET www.upm.com

EDITORIAL

UPM FLASH

PAPER IN 2012

1/2012

Year 2011 has closed with a very positive note and I would like to take this opportunity to thank those who have provided your constant support to UPM along the journey! *OREDOO\ 830 LV WDNLQJ D UHVRXQGLQJ VWHS E\ DQ LQYHVWPHQW LQ D ELRUH¿QHU\ LQ /DSSHHQUDQWD )LQODQG ZKLFK LV WKH ¿UVW LQ WKH ZRUOG WR SURGXFH ZRRG EDVHG ELRGLHVHO IXHO IURP FUXGH WDOO RLO 7KLV XQGHUWDNLQJ KDV IXUWKHU GHPRQVWUDWHG RXU GHWHUPLQDWLRQ LQ SXUVXLQJ %LRIRUH VWUDWHJ\ ,Q $3$& HVSHFLDOO\ LQ &KLQD PDQ\ SOD\HUV DUH ORRNLQJ DW WKH ZD\V WR XWLOL]H WKH UHJLRQœV JURZWK E\ LQYHVWLQJ LQ QHZ HTXLSPHQW DQG WHFKQRORJ\ 830 KDV D XQLTXH SODWIRUP DQG RSSRUWXQLW\ WR SDUWLFLSDWH LQ WKLV GHYHORSPHQW 2XU VXFFHVV LQ &KDQJVKX PLOO KDV ODLG D VROLG IRXQGDWLRQ IRU RXU IXWXUH JURZWK ERWK LQ RI¿FH DQG JUDSKLF SDSHUV $ QHZ FRS\ SDSHU VKHHWLQJ OLQH LV XQGHU FRQVWUXFWLRQ QRZ ZKLFK LV H[SHFWHG WR EH RSHUDWLRQDO LQ ODWHU 7KH QHZ OLQH ZLOO DGG DGGLWLRQDO WRQV FDSDFLW\ WR RXU H[LVWLQJ FRS\ SDSHU RIIHULQJ 2Q WKH JUDSKLF SDSHU VLGH ZH DUH FRQWLQXRXVO\ GHYHORSLQJ D QHZ SURGXFW LQ ORZ EDVLV ZHLJKW IRU PDJD]LQH DQG GLUHFW PDUNHWLQJ PDWHULDO LQ DQ HIIRUW WR RIIHU D FRPSHWLWLYH HGJH WR RXU FXVWRPHUV ,QYHQWRU\ PDQDJHPHQW LV D FKDOOHQJLQJ LVVXH IRU WKH ZKROH SDSHU YDOXH FKDLQ 7R FRSH XS ZLWK WKH ÀXFWXDWLQJ PDUNHW GHPDQG RXU VXSSO\ FKDLQ WHDP KDV GHYHORSHG D QHZ V\VWHP ZKLFK ZDV GHVLJQHG WR KHOS \RX EHWWHU PDQDJH \RXU LQYHQWRU\ UHGXFH \RXU RSHUDWLRQDO FRVW DQG VKRUWHQ WKH OHDG WLPH D ZLQ ZLQ VROXWLRQ IRU ERWK VLGHV 2XU SLORW UXQ KDV UHFHLYHG YHU\ SRVLWLYH IHHGEDFN IURP WKH FXVWRPHUV :KLOH WKH 86 DQG (XURSH DUH VXIIHULQJ IURP ORZ JURZWK DQG HYHQ UHFHVVLRQ $VLDQ HFRQRPLHV UHPDLQ RSWLPLVWLF ZLWK &KLQD SOD\LQJ WKH OHDGLQJ UROH 830 3DSHU VKDUHV WKH VDPH RSWLPLVP LQ WKH $VLD 3DFL¿F UHJLRQ DQG ZH ORRN IRUZDUG WR ZRUNLQJ ZLWK \RX WR JURZ \RXU EXVLQHVV WR D QHZ KHLJKW LQ WKH \HDU RI 'UDJRQ

UPM Flash is UPM Paper Business Group’s customer magazine in Asia PaciďŹ c region.

EDITORIAL BOARD: Lenny Zhong, Vivian Wang, Jackie Bao, Mary Ma EXECUTIVE EDITOR: Ada Qin (Chinese Version), MOLI Design (Chinese and English Version) LAYOUT: MOLI Design PAPER: UPM Finesse premium silk 250 g/m2 (cover), UPM Finesse premium silk 130g/m2 (inside) SUBSCRIPTION: fax 86 (21) 5292 8912 or email upm.ash@upm.com Please email your feedback on Flash magazine to: upm.ash@upm.com UPM in-house magazine

UPM China & Asia-PaciďŹ c Sales Network Shanghai: 86 21 6288 1919 Korea: 82 2 723 0555 Hong Kong: 852 2527 0177 Singapore: 65 6838 7280 Japan: 81 3 5778 2660 Australia: 61 2 9334 5000 www.upm.com

Pertti Salminen Senior Vice President %XVLQHVV $UHD $VLD 3DFLÂżF 830 3DSHU %XVLQHVV *URXS

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/ 1. 2012 / UPM FLASH

CONTENTS

METRO and UPM

12

17

EDITORIAL

02

FEATURE STORY Customer Day in Macau

08

Turn the page with UPM at drupa 2012 17

NEWS

04

2011 FLASH READERSHIP SURVEY WINNERS LIST

16

PRODUCT AND SERVICE Less inventory means more efficiency for UPM and clients

18

CORPORATE RESPONSIBILITY A Win-Win Solution: School-enterprise cooperation

20

Assessing Environmental Products 22

MARKETING INFORMATION The Future of the Asia Pacific printing market

10

CUSTOMER STORY METRO and UPM

12

Glossy and Green

14

18

20 UPM FLASH / 1. 2012 /

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NEWS

Late 2011, the Confederation of European Paper Industries (CEPI) has nominated the CEO of UPM, Jussi Pesonen, as the next CEPI chairman.

Mr. Pesonen started his chairmanship on January 1, 2012. Mr. Barry Wiersum, former CEPI chairman, will take the post of Vice-chairman for the next two years to guarantee a smooth transition. ganisation regrouping the European pulp and paper industry. Through its 19 member countries CEPI represents 25% of the world’s production.

Pesonen states that EU needs a competitive forest producer of bioenergy and renewable wood based bio-products in Europe. European consumers are

CRF institute recently as one of China’s top employers in 2012. The CRF institute is an independent organization who is specialized in the area of research, development and assessment of HR, leadership and strategies. Organizations who wish to participate in this contest will need to go through a series of rigorous assessments.

The entire process has provided UPM the unique opportunity to benchmark our HR practices against the international standards and helped us to identify the gaps for continuous improvement.

Pertti Salminen participated the award dinner and received the trophy, “This is a great recognition to our HR practices.

Over the years, we have been striving to

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build a unique corporate culture and I believe this is something commonly shared by many other employers in the market. Our mission is to create an environment that fosters positive morale, communicates and achieves team goals, and develops people, this is aligned with our renewed corporate duct business.”

Being awarded as the top employer meaning UPM as one of the employers in this competitive labor market and fast-paced environment, we have built the capability to distinguish ourselves by continuously developing and promoting our HR strategies and best practices, which would allow us to attract, retain and engage the right talent.

gress in substituting oil-based products with renewable and recyclable bio-products. Therefore European policy makers should ensure a competitive operating environment for this industry”, says Pesonen.

Pesonen mentions three examples of policy measures that directly affect competitiveness of the sector: In the emission trading scheme we need a continued carbon-leakage status for 2015-2020 to remain competitive. Also the EU Renewable Energy Policy, by subsidising biomass for energy use, threatens the supply of essential raw materials for our industry. At a regional level, the sulphur directive of marine fuels increases transport costs in Northern Europe to uncompetitive levels.

UPM has joined the blogosphere by opening rying the concept of “UPM – the frontrunner in the industry”, the blog highlights the company’s values, environmental protection and sustainable development commitments, and information on related marketing activities and recruiting. Through this new social communication tool, UPM hopes to fully engage in two-way discussions, strengthening information sharing and boosting brand construction.

NEWS

UPM launches a new composite in which wood ďŹ bres replace non-renewable raw material UPM has developed a new composite UPM )RUPL IRU ERWK LQGXVWULDO DQG FRQVXPHU HQG XVHV 830 )RUPL LV PDGH IURP YLUJLQ ZRRG ÂżEHUV DQG FOHDQ SODVWLF SRO\PHUV 7KH SURSRUWLRQ RI ZRRG ÂżEUHV LQ WKH FRPSRVLWH YDULHV IURP WR SHUFHQW GHSHQGLQJ RQ WKH HQG XVH

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UPM to build the world’s ďŹ rst bioreďŹ nery producing wood-based biodiesel 2Q )HEUXDU\ 830 LV WR LQYHVW LQ D ELRUHÂżQHU\ SURGXFLQJ ELRIXHOV IURP FUXGH WDOO RLO LQ /DSSHHQUDQWD )LQODQG 7KH LQGXVWULDO VFDOH LQYHVWPHQW LV WKH ÂżUVW RI LWV NLQG JOREDOO\ 7KH ELRUHÂżQHU\ ZLOO SURGXFH DQQXDOO\ DSSUR[LPDWHO\ WRQQHV RI DGYDQFHG VHFRQG JHQHUDWLRQ ELRGLHVHO IRU WUDQVSRUW &RQVWUXFWLRQ RI WKH ELRUHÂżQHU\ ZLOO EHJLQ LQ WKH VXPPHU RI DW 830ÂśV .DXNDV PLOO VLWH DQG EH FRPSOHWHG LQ 830ÂśV WRWDO investment will amount to approximately (85 PLOOLRQ Âł7KH ELRIXHOV EXVLQHVV KDV H[FHOOHQW JURZWK SRWHQWLDO 7KH TXDOLW\ RI RXU HQG SURGXFW DQG

its environmental characteristics has gained VLJQL¿FDQW LQWHUHVW DPRQJ D ZLGH UDQJH RI FXVWRPHUV DQG WKH LQYHVWPHQW LV SUR¿WDEOH /DSSHHQUDQWD LV WKH ¿UVW VWHS RQ 830œV ZD\ LQ EHFRPLQJ D VLJQL¿FDQW SURGXFHU RI DGYDQFHG VHFRQG JHQHUDWLRQ ELRIXHOV 7KLV LV DOVR D IRFDO SDUW LQ WKH UHDOLVDWLRQ RI RXU %LRIRUH VWUDWHJ\´ VD\V 830 3UHVLGHQW DQG &(2 Jussi Pesonen 830œV DGYDQFHG ELRGLHVHO 830 %LR9HUQR is an innovation which will decrease greenKRXVH JDV HPLVVLRQV RI WUDQVSRUW XS WR LQ FRPSDULVRQ WR IRVVLO IXHOV 7KH SURGXFWœV FKDUDFWHULVWLFV FRUUHVSRQG WR WKRVH RI WKH WUD-

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Manufacturing biodiesel from crude tall oil

RECYCLE GAS PURIFICATION

* The crude tall oil is a residue of chemical pulp production, mainly generated in the production of sulphate cellulose from softwood.

CRUDE TALL OIL

PRETREATMENT

HYDROTREATMENT

FRACTIONATION

BIODIESEL

SEPARATION OF HYDROCARBONS

UPM FLASH / 1. 2012 /

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NEWS

UPM Sponsors the Asia Media Awards of Publish Asia 2012 830 VSRQVRUHG WZR FDWHJRULHV RI µ%HVW LQ 1HZVSDSHU 0DUNHWLQJ¶ DQG µ%HVW LQ &RPPXQLW\ 6HUYLFH¶ LQ $VLD 0HGLD $ZDUGV KHOG RQ $SULO WK LQ ,QGRQHVLD ZKLFK KDV GHVLJQDWHG WKH EHVW SXEOLFDWLRQV IURP $VLD 3DFL¿F DQG WKH 0LGGOH (DVW LQ VHYHQ GLIIHUHQW FDWHJRULHV DPRQJ RYHU HQWULHV UHFHLYHG :$1 ,)5$ 11th Asian Media Awards aims to promote the highest publishLQJ VWDQGDUGV LQ WKH ¿HOGV RI QHZVSDSHU DQG PDJD]LQH GHVLJQ LQIR JUDSKLFV SULQWLQJ HGLWRULDO FRQWHQW PDUNHWLQJ FRPPXQLW\ VHUYLFH DQG SKRWRMRXUQDOLVP Best in Newspaper Marketing 7KLV DZDUG UHFRJQL]HV VXFFHVVIXO FDPSDLJQV IRU PDUNHWLQJ WKH QHZV SXEOLVKLQJ FRPSDQ\¶V EUDQG RU LPDJH WR UHDGHUV LQ RUGHU WR increase circulation and subscriptions to the print product and the RYHUDOO PHGLD EUDQG DZDUHQHVV -XGJHV ZLOO YDOXH WKH RULJLQDOLW\ RI WKH SURGXFW EUDQG SURPRWLRQ DV ZHOO DV LWV HI¿FLHQF\ IRU JHQHUDWLQJ VLJQL¿FDQW LQFUHDVHV LQ HQJDJHPHQW ZLWK WKH DXGLHQFH OHDGLQJ WR LQFUHDVH LQ FLUFXODWLRQ DQG VXEVFULSWLRQV Best in Community Service

UPM Sponsors Ninth Asian Printing Grand Award 830 VHUYHG DV DQ RI¿FLDO VSRQVRU RI ³7KH th Asia PrintLQJ $ZDUGV´ WKLV SDVW -DQXDU\ LQ 7KDLODQG 830 KDV EHHQ D SODWLQXP VSRQVRU IRU WKH HYHQW IRU VHYHQ FRQVHFXWLYH \HDUV 6LULYDWDQD ,QWHUSULQW 3&/ ZRQ WKH DZDUG RI ³%HVW LQ :HE 2IIVHW´ FDWHJRU\ VSRQVRUHG E\ 830 %\ FRLQFLGHQFH WKH DZDUG ZLQQLQJ ZRUNV XVHG 830 SDSHU 7KLV LV 6LULYDWDQD¶V VHFRQG WLPH WR FODLP WKLV KRQRU ,Q DGGLWLRQ 5LQJLHU 3ULQW +. /WG 6LQJDSRUH 7LPHV 3ULQWHUV DQG 6KHQ]KHQ 7RSSDQ /HHIXQJ DOVR ZRQ DZDUGV IRU WKHLU WRS TXDOLW\ PDJD]LQH SURGXFWV ZKLFK ZHUH SULQWHG RQ 830 SDSHU

UPM at drupa 2012

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UPM stand at Hall 6 / D60 May 3 – 16, 2012, Düsseldorf, Germany

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NEWS

UPM Changshu mill launches constructions of new copy paper cutting line UPM Changshu mill has started constructions RQ D QHZ FRS\ SDSHU FXWWLQJ OLQH LW¶V VFKHGXOHG WR EH SXW LQWR SURGXFWLRQ WKLV 1RYHPEHU

UPM-Yuanwang Club Event shares information and ideas 830¶V nd tier copy paper distributors and D SDUW RI HQG XVHUV LQ %HLMLQJ DUHD JRW WRJHWKHU DW WKH th Annual UPM-Yuanwang &OXE (YHQW ZKLFK VHUYHV DV DQ LPSRUWDQW FRPPXQLFDWLRQ SODWIRUP 7KH HYHQW KHOG RQ 0DUFK LQ %HLMLQJ IHDtured speeches by Eddie Chan WKH *UHDWHU

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UPM investigates counterfeit Yes copy paper $W WKH HQG RI )HEUXDU\ 830 SDUWLFLSDWHG LQ D FRXQWHUIHLWLQJ FDVH LQ D QRUWKHUQ &KLQHVH FLW\ ,Q D MRLQW DFWLRQ 830 FRRSHUDWHG ZLWK local authorities that broke up a counterIHLWLQJ ULQJ VHL]LQJ IDNH 830 <HV EUDQG SURGXFWV DQG SDFNLQJ PDWHULDOV

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UPM FLASH / 1. 2012 /

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FEATURE STORY

Text: Ada Qin Photos: UPM

CUSTOMER DAY IN MACAU UPM’s senior leadership emphasized the importance of UPM’s strategic development in boosting paper industry growth in China and other emerging markets.

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FEATURE STORY

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UPM FLASH / 1. 2012 /

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MARKETING INFORMATION

THE FUTURE OF THE ASIA PACIFIC PRINTING MARKET Text: 6KDR -XDQ Photos: UPM

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In Australasia all paper and board consumpWLRQ GXULQJ LV PLOOLRQ WRQQHV WKH HTXLYDOHQW RI ELOOLRQ $ SULQWV 7KH WRQQDJH ZLOO GURS WR D OLWWOH XQGHU PLOOLRQ WRQQHV E\

Main chart Chart 1 Asia country print markets, 2006-16

Chart 4 Consumption

$ million

2006

2008

CAGR(%) 2008-11

2011

2012

2016

CAGR(%) 2011-16

16

Trilion pages Total CAGR (2011â&#x20AC;&#x201C;2016): 4.1%

14 China

56,876

72,772

92,188

8.2

99,241

134,055

7.8

Hong Kong

5,894

5,585

5,039

â&#x20AC;&#x201C;3.4

5,039

5,242

0.8

India

16,008

18,032

20,366

4.1

21,632

27,169

5.9

Indonesia

3,930

4,410

4,785

2.8

5,085

6,153

5.2

Japan

119,416

122,912

112,880

â&#x20AC;&#x201C;2.8

112,179

106,552

â&#x20AC;&#x201C;1.1

Malaysia

3,001

3,214

3,438

2.3

3,592

4,092

3.5

12 1 1 1 2 1

10 8 6

1

Others

1 1

Packing board Coated mechanical

2

Coated woodfree

1

Uncoated mechanical

4

Uncoated woodfree

3

4

Newsprint

2

3

4

2016

Other Asia

2,140

2,403

2,378

â&#x20AC;&#x201C;0.3

2,568

3,549

8.3

Philippines

1,463

1,609

1,684

1.5

1,738

1,950

3.0

2011

Singapore

2,155

2,138

2,094

â&#x20AC;&#x201C;0.7

2,132

2,313

2.0

Chart 5 Australasian country print markets, 2006-16

South Korea

14,673

15,323

14,236

â&#x20AC;&#x201C;2.4

14,328

14,651

0.6

Taiwan

5,472

5,646

5,600

â&#x20AC;&#x201C;0.3

5,782

6,533

3.1

Thailand

1,974

2,123

2,160

0.6

2,229

2,498

3.0

Vietnam

345

433

492

4.4

518

644

5.5

All Asia

233,348

256,600

267,340

1.4

276,063

315,400

3.4

Directories Ç Security 3Ç 2 Transactional 1Ç Catalogues 3Ç Label 4Ç Books 5Ç

Packaging 33Ç

Magazine 8Ç

Directories Ç Security 3Ç 2 Transactional 1Ç Catalogues 2Ç Label 5Ç Books 5Ç

Advertising 10Ç

Commerical 21Ç

2011 Asia print product market: 267 billion USD

Chart 2

$ million

2006

2008

2011

Magazine 7Ç

Packaging 37Ç

2016 Asia print product market: 315 billion USD

Chart 3

2012

2016

CAGR(%), 2011-16

Australia

11,373

11,138

10,124

â&#x20AC;&#x201C;3.1

10,119

10,259

0.3

1,450

1,420

1,246

â&#x20AC;&#x201C;4.3

1,241

1,251

0.1

Other Australasia

129

124

125

0.5

130

159

4.9

Australasia

12,952

12,682

11,495

â&#x20AC;&#x201C;3.2

11,490

11,670

0.3

Transactional 2Ç Directories3Ç Labels 4Ç Newspaper 4Ç

Security1Ç

Transactional 3Ç Security1Ç

Directories3Ç Labels 5Ç Newspaper 3Ç Book 5Ç

Packaging 30Ç

Catalogues 7Ç Advertising 11Ç

Advertising Commerical 10Ç 20Ç

CAGR(%), 2011-08

New Zealand

Book 5Ç

Newspaper 8Ç

Newspaper 10Ç

0

Packaging 32Ç

Catalogues 6Ç Advertising 11Ç

Magazines 14Ç

Commerical 19Ç

2011 Australasian print product market: 11.5 billion USD

Chart 6

Magazines 14Ç

Commerical 17Ç

2016 Australasian print product market: 11.7 billion USD

Chart 7

UPM FLASH / 1. 2012 /

11

CUSTOMER STORY

Text: Ada Qin Photos: UPM

METRO AND UPM: RELEASING THE BRAND VALUE OF ENVIRONMENTAL PROTECTION METRO Cash & Carry, the international leader in self-service wholesale, has partnered with UPM in publicizing the environmental protection benefits of copy paper in 54 outlets throughout China.

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/ 1. 2012 / UPM FLASH

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METRO and UPM, both European based corporations, are global cooperative partners. In China, METRO has a ten year relationship with UPM.

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UPM FLASH / 1. 2012 /

13

CUSTOMER STORY

࿔ǖNi 'andan ཮ǖUPM

GLOSSY AND GREEN International paper-manufacturer gives ELLE an environmentally-sound look

14

/ 1. 2012 / UPM FLASH

CUSTOMER STORY

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As the worldâ&#x20AC;&#x2122;s biggest recycled ďŹ ber user, UPM recycles 3 million tons of ďŹ ber every year, accounting for 30% of its raw materials. Paper-making ďŹ ber can be recycled six times and this helps save two-thirds of the energy consumed during the paper production process.

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UPM FLASH / 1. 2012 /

15

CUSTOMER STORY

7KH &KDQJVKX PLOO LV VHOI VXI¿FLHQW ,W KDV its own harbor and draws its processing and FRROLQJ ZDWHU GLUHFWO\ IURP WKH <DQJW]H 5LYHU ³7KH PLOO KDV HYHQ ZRUNHG RXW D ZD\ RI XVLQJ WKH KHDW LQ WKH SURFHVVHG ZDWHU 7KLV LQLWLDOO\ VHHPHG WR EH TXLWH LQVLJQL¿FDQW EXW ZHœYH VDYHG D ORW RI FRDO ZLWK WKLV LQQRYDWLRQ ´ VD\V 0DODVVX

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A stable market

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UPM FLASH READERSHIP SURVEY Dear Readers, Thanks for your continued support, the 2011 UPM Flash readership survey was completed successfully.

Finally, we have 8 participants won the Apple iPod nano.

Zheng Shangke

Samson Paper (Shenzhen) Co. Ltd.

Liang Hongyan

Shenzhen, Shenkemei Industrial Co., Ltd.

Xu Yan Shen Zhigang Chen Yu Zheng Lixing

16

OfďŹ ce Depot RR Donnelley Printing Co., Ltd. Shandong Jialin International Business Development Co.Ltd. Huizhou Chengbang Sationary Ltd.

Lim Chin Boon

Times Printers Pte Ltd.

Kimberly Yong

Canon Singapore Pte Ltd.

/ 1. 2012 / UPM FLASH

Co n to t gratu l he win ations ner s!

FEATURE STORY

Text: UPM Photos: 02/,

TURN THE PAGE WITH UPM AT DRUPA 2012 THE GATEWAY TO EXCITING EXPERIENCES

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PRODUCT AND SERVICE

Text: Ada Qin Photos: UPM

Text: Ada Qin Photos: UPM

LESS INVENTORY MEANS MORE EFFICIENCY FOR UPM AND CLIENTS Too much inventory produces a drag on a company and UPM is to improve inventory management via visible information sharing with clients.

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/ 1. 2012 / UPM FLASH

GLVWULEXWRU WR KDYH DERXW RQH PRQWK RI LQYHQWRU\ ´ says UPM Supply Chain Planning Manager Chen Zhiming ³,W PD\ EH KDUG IRU D FRPSDQ\ ZLWK WRR OLWWOH LQYHQWRU\ WR KDQGOH D VXGGHQ RUGHU EXW WRR much inventory can also create a huge working FDSLWDO EXUGHQ ´ )RU H[DPSOH D GLVWULEXWRU WKDW KDV D PRQWKO\ VDOHV YROXPH RI WRQV FRVWLQJ VD\ 50% SHU WRQ ZLOO KDYH PLOOLRQ 50% RI FDVK Ã&#x20AC;RZ VXFNHG XS ZLWK WZR PRQWKV RI H[FHVV LQYHQWRU\ ,W LV DOVR QRW D JRRG WKLQJ IRU 830 WKDW WKH FOLHQW KDV WRR PXFK LQYHQWRU\ ³'XH WR DV\PPHWU\ LQ LQYHQWRU\ LQIRUPDWLRQ EH-

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,Q $XJXVW %HLMLQJ *$2)8 DQG WKH UPM supply chain department began to share LQYHQWRU\ UHODWHG LQIRUPDWLRQ 7KH VKDUHG GDWD LQFOXGHV PDMRU DVSHFWV RI WKH RUGHUV SUHSDUHG IRU WKH FOLHQW WKH RUGHUV WKDW KDYH QRW \HW EHHQ SURGXFHG WKH FOLHQWœV LQYHQWRU\ DQG WKH FOLHQWœV SURGXFW GHOLYHU\ VWDWXV $OO WKH LQIRUPDWLRQ LV PDLQWDLQHG MRLQWO\ E\ 830 DQG %HLMLQJ *$2)8 DQG LW LV XSGDWHG SHULRGLFDOO\ ³,QIRUPDWLRQ VKDULQJ KDV KHOSHG XV WR GLVPDQWOH D IHQFH EHWZHHQ 830 DQG WKH GLVWULEXWRU ´ VD\V &KHQ =KLPLQJ

â&#x20AC;&#x153;The inventory information-sharing mechanism is established on the foundation of UPMâ&#x20AC;&#x2122;s long-term collaboration and mutual trust with the clients. The paper market is already a market with very high transparency, and the rise and fall of paper prices is not the result of action by a single entity.â&#x20AC;?

:LWKRXW LQIRUPDWLRQ VKDULQJ SUHYLRXVO\ UPM and the distributor ongoing and continuous communications were not commonSODFH 2QFH WKH GHDO ZDV RYHU VDOHV SHUVRQQHO would communicate with the client via a SKRQH FDOO ZKLFK RIWHQ IDLOHG WR SURGXFH WKH GRFXPHQWV QHFHVVDU\ IRU DQ DFFXUDWH LQIRUPDWLRQ H[FKDQJH 7KH SUHVHQW LQIRUPDWLRQ VKDULQJ KRZHYHU QRW RQO\ DOORZV WKH FOLHQW WR DFFXUDWHO\ XQGHUVWDQG WKH 830 PLOOœV SURGXFWLRQ DQG LQYHQWRU\ VWDWXV EXW DOVR JLYHV UPM a window into the problems that the FOLHQW KDV GXULQJ VDOHV 7KLV DOORZV 830 WR react and adjust in time to help the client anaO\]H VLWXDWLRQV DQG SURYLGH VXSSRUW ³7KH LQYHQWRU\ LQIRUPDWLRQ VKDULQJ EHWZHHQ 830 DQG WKH FOLHQW LV DQ LQQRYDWLRQ ´ VD\V Wang Zhibin *HQHUDO 0DQDJHU RI %HLMLQJ *$2)8 ³7KH PRUH LQYHQWRU\ WKHUH LV WKH PRUH FDSLWDO LW RFFXSLHV +RZHYHU LI WKH LQYHQWRU\ LV WRR ORZ WKH YDULHW\ DQG VSHFL¿FD-

WLRQ PD\ EH VKDOORZ WR ORVH RUGHU *$2)8 KDV QRWLFHG WKDW VXSSO\ FKDLQ HI¿FLHQF\ LPproved and that overdue inventory caused E\ LQDFFXUDWH VWRFN GHFUHDVHG WKXV UHGXFLQJ RSHUDWLQJ FRVWV IRU ERWK SDUWLHV ´ )URP $XJXVW WR $SULO WKH WRWDO LQYHQWRU\ YROXPH DW %HLMLQJ *$2)8 GHFUHDVHG WR RQH WKLUG RI WKH SUHVHQW YROXPH :DQJ =KLELQ VXPPDUL]HG IRXU EHQH¿WV E\ WKH LQYHQWRU\ LQIRUPDWLRQ VKDULQJ HIIHFWLYH SURGXFW SUHSDUDWLRQ GHFUHDVLQJ LQYHQWRU\ FRVW FOHDUHU XQGHUVWDQGLQJ RI WKH EHVW VHOOLQJ JRRGV DQG VSHFL¿FDWLRQV DQG LQFUHDVHG YLVLELOLW\ RI 830œV LQYHQWRU\ Trust is the key

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UPM FLASH / 1. 2012 /

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CORPOR ATE RESPONSIBILITY

Text: Ada Qin Photos: UPM

A WIN-WIN SOLUTION: SCHOOL-ENTERPRISE COOPERATION The UPM school-enterprise cooperation project gives students an authentic real-world experience. After spending several months in the program, students acquire an in-depth understanding of UPMâ&#x20AC;&#x2122;s culture and environmental protection values.

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UPM has supported printing and papermaking colleges LQ &KLQD IRU PDQ\ \HDUV 6WDUWLQJ ODVW \HDU LQ DGGLWLRQ WR DQQXDO VFKRODUVKLS FRQWULEXWLRQV 830 LQWURGXFHG a bold new proposal cultivating student experience in VFLHQWL¿F UHVHDUFK 7KH QHZ SURJUDP FDOOHG ³6FKRRO (QWHUSULVH &RRSHUDWLYH 6FLHQWL¿F 5HVHDUFK´ ZDV ERUQ 7KH ODXQFK RI WKLV SURJUDP VLJQDOHG 830¶V FRPPLWPHQW WR GHYHORS WDOHQW EH\RQG MXVW IXQGLQJ VFKRODUVKLSV WR JLYH H[FHOOHQW VWXGHQWV D VROLG SURIHVVLRQDO IRXQGDWLRQ XSRQ ZKLFK WR VWDUW WKHLU FDUHHUV Xia Xiaohui 830 6HQLRU %XVLQHVV 'HYHORSPHQW 0DQDJHU ZKR SDUWLFLSDWHG LQ WKH HYDOXDWLRQ RI WKH VFKRRO

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HQWHUSULVH FRRSHUDWLRQ SURMHFW JDYH VWXGHQWV KLJK PDUNV IRU WKHLU HQHUJ\ DQG DFKLHYHPHQW ³$OWKRXJK WKH VWXGHQWV ODFN WKH PDWXULW\ FXOWLYDWHG IURP ORQJ LQGXVWU\ H[SHULHQFH WKH\ KDYH WKH DGYDQWDJH RI EHLQJ DEOH WR WKLQN RXW RI WKH ER[ SURYLGLQJ PXWXDO OHDUQLQJ RSSRUWXQLWLHV IRU ERWK VWXGHQWV DQG LQGXVWU\ YHWHUDQV ´ SUDLVHV ;LD ;LDRKXL Wang Yunjiang 830 7HFKQLFDO 6DOHV 0DQDJHU DQG WKH +HDG RI 6FKRRO (QWHUSULVH &RRSHUDWLRQ 3URMHFW SRLQWHG RXW WKH HIIRUW LQYROYHG PDQ\ GHSDUWPHQWV ³2XU FRPSDQ\ KDV LQYHVWHG KXPDQ DQG PDWHULDO UHVRXUFHV WR WKH SURMHFW &RQWULEXWLQJ WR WKH SURJUDP DUH WKH 830 $VLD 5HVHDUFK DQG 'HYHORSPHQW &HQWUH PDUNHWLQJ GHSDUWPHQW WHFKQLFDO GHSDUWPHQW DQG FRPPXQLFDWLRQV GHSDUWPHQW DOO RI ZKLFK GHPRQVWUDWH 830¶V DWWHQWLRQ WR WKH VFKRRO HQWHUSULVH FRRSHUDWLRQ SURMHFW ´

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Students and teachers who participate in the project are sharing their experience and opinLRQV RQ WKLV DFWLYLW\ )ROORZLQJ DUH VRPH RI WKHLU YLHZV Qian Jun, Wuhan University Doctoral Supervisor

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WKH DGYDQFHG HQYLURQPHQWDO IDFLOLWLHV DQG WHFKQRORJ\ VKRZHG XV KRZ WKH SURFHVVHV RI the papermaking industry can be aligned with the environment in which it works through WHFKQRORJ\ ´ Sang Shenglun, Wuhan University student

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In addition to annual scholarship contributions, UPM introduced a bold new proposal cultivating student experience in scientiďŹ c research.

Zhou Hansong, Beijing Institute of Graphic Communication student

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Left: At the R&D Centre, the researchers are explaining the paper characteristics to students.

Right: The student is working carefully with her two classmates in the laboratory.

UPM FLASH / 1. 2012 /

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ASSESSING ENVIRONMENTAL PRODUCTS Text: Mary Ma Photos: UPM

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products means that more businesses are payLQJ DWWHQWLRQ WR WKH GHYHORSPHQW RI VXVWDLQDEOH SURGXFWV %XW ZKDW LV DQ HQYLURQPHQWDOO\ IULHQGly product? And what environmental assessment tool can be relied on?

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CORPOR ATE RESPONSIBILITY

Check Your Paper

http: checkyourpaper panda org

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