创新的欧洲设计商务礼品
与众不同的 商务礼品/促销品整体服务
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Optimize Communication Performance
我们的部分客户 汽车 B2B 化工 消费品 医药保健 零售 旅游 金融及其他
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Optimize Communication Performance
我们的与众不同点：5P
3
People
Product
Package
Platform
Process
团队
产品
包装
管理系统
购买方式
Optimize Communication Performance
与众不同点 1: 团队 −
国际化的眼光与本土经验的结合
−
15年行业经验，包括出口欧美各国及中国本地市场
−
来自世界500强企业的管理团队
−
来自欧美最大礼品公司的采购团队
我们合作伙伴的产品设计团队
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Optimize Communication Performance
与众不同点 2: 产品 高质量的欧洲设计产品与本地价格的结合
创新
实用
环保
5
Optimize Communication Performance
与众不同点 3: 包装设计及印刷 我们的专业设计师为客户提供符合其VI的定制化包装设计
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Optimize Communication Performance
与众不同点 4: 在线企业礼品管理系统 独特的企业礼品在线管理/内部商店系统
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Optimize Communication Performance
与众不同点 5: 灵活的客户购买方式 3 种采购方式满足企业的不同需求 1.
在线礼品商店:
小批量、快速交货、定制标志、月结费用
2.
客户定制礼品:
单价低、度身定制、量大
3.
最低库存保证:
保证客户的安全库存数、及时补货、无需占用大量资金
客户定制礼品
单价
数量
最优 方案
资金
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Optimize Communication Performance
最低库存保证
供货期 在线礼品商店
客户购买方式
1
定制化在线礼品商店 小批量 快速交货 月结费用
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我们备货了超过100款礼品
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定制化在线礼品商店
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定制化在线礼品商店流程 （1）
1
2
3
4
从备货目录中选择产品
样品及标志制作确认
包装设计确认
信息上传企业在线商店
.
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Optimize Communication Performance
定制化在线礼品商店流程 （2）
13
5
6
7
8
在线下单，并获得审批
制作标志及包装盒
包装并配送
月结费用
Optimize Communication Performance
客户购买方式
2
客户定制礼品 单价低
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定制化礼品
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Optimize Communication Performance
定制礼品流程 （1）
1
2
3
4
设计提案
样品确认
包装确认
标志制作确认
.
16
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定制礼品流程 （2）
17
5
6
7
8
签约
生产及质检
入库
开票及收取礼品款
Optimize Communication Performance
定制礼品流程 （3）
18
9
10
11
12
入库
信息上传系统
用户浏览
在线下单
Optimize Communication Performance
定制礼品流程 （4）
19
13
14
15
16
订单获审批
分包并配送
配送状态更新
月结仓储配送费用
Optimize Communication Performance
客户购买方式
3
最低库存保证 快速送货 小批量订单 及时补货
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Optimize Communication Performance
我们的质检体系 生产环节 − − − −
IQC - 来料质检 PQC – 过程质检 FQC – 成品质检 OQC – 出货质检
设计流程 − 流程管理 − 版本管理 − 设计文件备份
仓储环节 − 在线系统 − 每月报表 − 标准包装
供应商管理 − 供应商调查 − 现场质检
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我们如何保持价格竞争力 国内订单共享出口订单价格优势 与供应商的长期合作 通过IT系统提高工作效率
内销
出口
35%
65%
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点击浏览我们的在线目录
http://www.smartcomm.cn/webserver/servies/catalogue2012.html
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联系我们
谢谢 ! 我们可以为您做点什么? www.smartcomm.cn
Vidar Ye Vidar.ye@smartcomm.cn Tel: +86 21-5489 1931*19 Fax: +86 21-5489 1927 Mobile: 138-1800-6733
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附录
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我们的服务：从设计到在线管理
印刷
26
礼品
设计
√
√
生产
√
√
仓储
√
√
配送
√
√
在线管理
√
√
Optimize Communication Performance
我们的发展历史
2002
2004
2012
V
V
V
V
V
设计
V
V
V
V
V
V
V
仓储
V
V
V
V
V
V
V
在线管理
V
V
V
V
V
V
V
电子化
V
V
V
V
V
企业礼品/促销品
V
V
V
V
V
27
V
2010
V
V
V
2008
V
印刷
V
2006
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我们的优势: 领先的模式+ 10 年行业经验
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设计：
8名设计师 + 2 IT 工程师
印刷：
完整的传统印刷+数码印刷
仓储：
1,000 平方米仓库
配送：
快递+汽运+空运+海运+铁路+邮寄 10 种专业包装材料
管理 :
领先的在线管理系统，包括审批模块等
电子化：
E-magazine+ E-newsletter + Flash + E-card+ …
Optimize Communication Performance
我们的礼品团队
礼品事业部
销售与市场
内销
29
运作
采购
质检
出口
宁波办公室
宁波办公室
客服
深圳办公室
深圳办公室
企划
上海办公室
上海办公室
Optimize Communication Performance
产品开发
物流管理
印刷管理
支持部门
产品设计
财务
平面设计
人事行政
IT
设计案例
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印刷设备
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仓库
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专业的包装材料
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Creative European Style Gifts
Integrated Solutions on Gifts
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Our clients
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5P make us different from the others
People
3
Product
Optimize Communication Performance
Package
Platform
Process
Differentiation 1: People −
International insights with local expertise
−
15- year industry experience, both in export and domestic market
−
Business management team from Fortune 500 background
−
Operation team from the European leading gift souring company
Product design team of our partner
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Differentiation 2: Products High quality European style products with local price
Smart Style
Sustainable
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Differentiation 3: Packaging design Tailor-made packaging design following customer’s VI guideline
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Differentiation 4: Platform Unique on-line gift management /shopping system
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Differentiation 5: Process 3 Kinds of business process/model to satisfy your needs 1.
Tailor-made gifts:
Low price, big order quantity
2.
Customized on-line shop:
Quick delivery, small order accepted, pay upon consumption
3.
Vendor Managed Inventory:
Just in time delivery, safety stock management
Tailor made gifts
Unit Price
Quantity
Best Solution
Vendor Managed Inventory
Lead Time Customized onlineshop
Capital
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Purchasing Model
1
Customized on-line shop Small order accepted Quick delivery No pre-paid capital
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100 items on stock owned by us allow you to order in small quantity
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Customized on-line shop
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Customized on-line shop process （1）
1 Concept / Proposal
2 Sample
3 Packaging design
4 Sample approval
Meet client to know the exact request by deep communication and come up with ideas for client’s comment.
Once the idea is accepted by client, it will be converted into real sample for preview.
Design the packaging based on client’s VI and communications message.
The final product with customized branding and customized packaging printing will be submitted to client for approval before production.
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Customized on-line shop process ďźˆ2
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5 Gifts into warehouse
6 Information uploaded
7 Browse information online
8 Order online
This can save clients a lot of space and labor cost.
The information of cover picture, specification, PDF of each page, and inventory data is uploaded to our system.
Users in different locations log in the system with their accounts and passwords to preview related information.
Users can place online order, and indicate the item, quantity of the materials, expected arrival time and destinations.
Optimize Communication Performance
Customized on-line shop process ďźˆ3
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9 Order approval
10 Customized packaging
11 Customized logo
12 Kitting, packing and delivery
Our service staff assists user managers to approve the order for delivery.
Packaging printing conforming to approved sample.
The final product with customized branding conforming to approved sample.
Our warehouse will do the repacking and kitting if needed. The printing and promotional materials will be delivered by truck, railway, air, inter-city express, city express, EMS, mail and so on, to arrive on time under the minimal cost.
Optimize Communication Performance
Customized on-line shop process ďźˆ4
13 Delivery status updated
14 Invoice & payment for gifts delivered and distribution
The information about the delivery status will be updated frequently to keep users posted on the progress.
Invoice issued to client for gifts delivered and distribution.
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Purchasing Model
2
Tailor-made gifts ďƒź Unit price low
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Tailor-made gifts
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Tailor-made gift process （1）
1 Concept / Proposal
2 Sample
3 Packaging design
4 Sample approval
Meet client to know the exact request by deep communication and come up with ideas for client comment..
Once the idea is acceptable to client, will convert the idea to real sample for review.
Design the packaging printing conforming to client’s VI for the product
The final product with customized branding and customized packaging printing will be submitted to client for approval before production
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Tailor-made gift process （2）
5 Contract Once the sample is confirmed and the price & lead time is agreed, the contract will be concluded.
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6 Mass production Our QC will go to the factory to check the production status and make sure the production conform to request, final inspection will also be arranged to make goods in good condition before delivery.
Optimize Communication Performance
7 Gifts into warehouse Once goods enter into our warehouse, the information will be uploaded to our system for client’s review and order placing.
8 Invoice & payment for gifts VAT invoice issued to client for gifts.
Tailor-made gift process ďźˆ3
20
9 Gifts into warehouse
10 Information uploaded
11 Browse information online
12 Order online
This can save clients a lot of space and labor cost.
The information of cover picture, specification, PDF of each page, and inventory data is uploaded to our system.
Users in different locations log in the system with their accounts and passwords to review related information.
Users can place online order, and indicate the item, quantity of the materials, expected arrival time and destinations.
Optimize Communication Performance
Tailor-made gift process ďźˆ4
21
13 Order approval
14 Kitting, packing and delivery
15 Delivery status updated
Our service staff assist user managers to approve the order for delivery.
Our warehouse will do the repacking and kitting if needed. The printing and promotional materials will be delivered by truck, railway, air, inter-city express, city express, EMS, mail and so on, to arrive on time under the minimal cost.
The information about the delivery status will be updated frequently to keep users posted on the progress.
Optimize Communication Performance
16 Invoice & payment for warehouse and distribution Invoice issued to client for warehousing and distribution.
Purchasing Model
3
Vendor managed inventory Quick delivery Safety stock guaranteed Small inventory
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Optimize Communication Performance
VMI ( Vendor Managed Inventory ) process Client
Smartcomm
Daily report
Inventory management and analysis
Place order based on our forecast
Delivery
Delivery
Client’s warehouse
Our warehouse Order
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Optimize Communication Performance
How we manage to deliver high quality products Producing − − − −
IQC - Incoming Quality Control PQC - Producing Quality Control FQC - Final Quality Control OQC - Outgoing quality control
Graphic design − Process management − Version management − Backup file management
Warehousing − On-line system management − Monthly report − Standardize packing material
Supplier management − Supplier due diligence − On-site quality control
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How we manage price competitiveness Enjoy price benefit by leveraging export volume Long time partnership with factories Utilize IT system to improve working effectiveness More customers, lower cost
Domestic
Export
35%
65%
25
Optimize Communication Performance
Our on-line catalogue
http://www.smartcomm.cn/webserver/servies/catalogue2012.html
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Optimize Communication Performance
Contact us
Thank you! What can we do for you? www.smartcomm.cn
Vidar Ye Vidar.ye@smartcomm.cn Tel: +86 21-5489 1931*19 Fax: +86 21-5489 1927 Mobile: 138-1800-6733
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Appendix
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Our service : From idea to on-line management
Printing
29
Gifts
Design
√
√
Production
√
√
Warehousing
√
√
Delivery
√
√
On-line management
√
√
Optimize Communication Performance
Our milestones
2002
2004
2012
V
V
V
V
V
Design
V
V
V
V
V
V
V
Warehouse
V
V
V
V
V
V
V
On-line management
V
V
V
V
V
V
V
Ecommunication
V
V
V
V
V
Promotional materials & gifts
V
V
V
V
V
30
V
2010
V
V
V
2008
V
Printing
V
2006
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Our strength: Leading model + 10 years experience
31
Graphic Design：
8 graphic designers + 2 IT engineers
Printing：
Full color litho printing + digital printing
Warehousing：
1,000 square meters
Delivery：
Car + Train + Plane + Express + Mail 10 kinds of packaging materials
Management :
Leading communications material management system, covering warehousing, distribution, user management, cost control modules
E-communications：
E-magazine+ E-newsletter + Flash + E-card+ …
Optimize Communication Performance
Our gift business team
BU Head
Sales & Marketing
Domestic Sales
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Sourcing
QC
Export Sales
Ningbo office
Ningbo office
Customer
Shenzhen
Shenzhen
service
office
office
Shanghai
Shanghai
office
office
Marketing
Product
Operation
Optimize Communication Performance
Development
Logistic
Printing
Management
Management
Supporting
Product design
Finance
Graphic design
HR & Admin.
IT
Graphic design cases
We also offer on-site graphic design service. We assign the trained designers to work at your office every working day.
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Printing facilities
34
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Warehouse
35
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Various packing materials
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