Louis Liu Portfolio: This Is What I Do.

HELLO. As we move from the Informational Age to the Conceptual Age, the mind that contributes creativity and ideas is more valuable.

The purpose of this portfolio is to showcase the ideas behind each project and the format that I created to supoort them.

You will experience a wide range of works from branding to packaging, book design, illustration, advertising, web design and fine art pieces.

Enjoy.

I AM AN ENTREPRENEUR, THIS IS MY BRAND. Prince Peter is a New York based contemporary clothing line created by myself and my business partner Prince Peter.

We took inspiration from the glam and grunge lifestyle of the Rock N’ Rollers and all the interesting people who live in the downtown New York City.

SPRING / SUMMER 2010 COLLECTION FASHION SHOW INVITE

SPRING / SUMMER 2010 COLLECTION FASHION SHOW The collection debuted in downtown New York City on September 9th, 2009, during the New York Fashion Week.

With the emphasis on Rock N’ Roll, Prince Peter Collection collaborated with the legendary photographer Mick Rock for our frist ever t-shirt collection.

SPRING / SUMMER 2010 SHOW GIFT BAG

BRANDING PROJECTS

SPRING / SUMMER 2010 COLLECTION

SPRING / SUMMER 2010 COLLECTION “LIKE A PRAYER” TEE

SPRING / SUMMER 2010 COLLECTION “REBEL REBEL ” TEE Original photo of David Bowie by Mick Rock.

THE CLOTHING TAGS

SPRING / SUMMER 2010 COLLECTION LOOKBOOK

PRINCE PETER COLLECTION WEBSITE

Visit WWW.PRINCEPETERCOLLECTION.COM for the full experience.

AUTUMN / WINTER 2010 PROMOTIONAL POSTER

AUTUMN / WINTER 2010 COLLECTION FASHION SHOW On February 15th, 2010, Prince Peter Collection debuted the second collection which was nspired by the immensely popular and wildly successful 80’s New York City venues and after-hours clubs such as Danceteria, The Pyramid Club, The Mudd Club and The Palladuim.

At the time, notable and emerging celebrities such as Madonna, Sade, Billy Idol, Duran Duran, artists Keith Haring and Jean-Michel Basquiat all frequented these venues. Where punk and new wave denizens came together.

The presentation exhibited the never-before-seen photographs of Madonna circa 1980’s by the fame photographer Richard Corman and music performance by Jessica 6 and Dan Black.

AUTUMN / WINTER 2010 COLLECTION

AUTUMN / WINTER 2010 COLLECTION “LIKE A VIRGIN” TEE

AUTUMN / WINTER 2010 COLLECTION “COOL THING ” TEE

AUTUMN / WINTER 2010 COLLECTION “KEEP THE FAITH” TEE INSPIRED BY THE MOVIE “DESPERATELY SEEKING SUSAN“ WITH REAL 80S CLASSIFIEDS.

WHO WEARS PRINCE PETER COLLECTION?

Model Chanel Iman

Taylor Momsen of Gossip Girl

Rihanna

Actress Melanie Laurent

Lil Wayne

Olivier Zahm of Purple Fashion Magazine

Mick Rock and Catherine Pierce of The Pierces

Tallulah Harlech

Model Irina Lazareanu

Maxwell and Mick Rock

Kelly Osbourne

Katy Perry

Model Jamie Burke

Poppy Delevigne

Actor Brady Corbet

Actor Wilmer Valderrama

DJ / Producer Josh Madden

Nomi Ruiz of Jessica 6 / Hercules and Love Affair

ONLINE INTERACTIVE MAGAZINE Logo re-drwan and a complete re-design of a preexisting blog, and to give it the depth, the dynamic and as intuitive as a printed magazine or newspaper.

Visit WWW.JCREPORT.COM

for the full experience.

JC REPORT LOGO

JC REPORT SITE

TRENDSETTERS PAGE

VIDEO EDITORIAL PAGE

ONLINE SHOPPING PAGE

ON THE GO

BRANDING AND ONLINE MARKETING DEVELOPMENT Logo re-drwan and created a complete new blog that looks like it blongs to its parent site MYKROMAG.COM. Visit WWW.MYKROMAG.COM WWW.MKYROMAG.COM/BLOG

for the full experience.

MYKROMAG LOGO

MYKROMAG SITE

MYKROMAG BLOG

CONSENT INTO SELF DESTRUCTION. SIGN YOUR LIFE AWAY, YOU ALSO SAVE TOBACCO COMPANY FROM LAWSUITS! A cigarette box design with a waiver and release form printed on the box. It states that once you open the box, you understand all the risk and harm in participate in this activity and you will also take full responsibility for your own action.

FORTUNE TO TELL. A SET OF GAMES INSPIRED BY FORTUNE COOKIE SCRIPTS.

ENGLISH CHINESE JAPANESE ENGLISH

RE-TRANSLATION. What happened when you direct translate English to Chinese, then Chinese to Japanese, and translate Japanese back to English?

THEATRICAL POSTCARDS THAT COLLAPSE AND EXPAND.

BACK TO TRADITION The museum invite that urges people stop looking at the art works online, but go to the museum and see the actual work.

AS SCROLLING OUT, THE IMAGES APPEAR FROM PIXELATED TO THE ACTUAL ENGRAVING PRINT.

THERE FORE I AM RE-PRESENTATION OF POPULAR MUSICIANS IN REDUCTIONISM. We love our idols, and we heard headlines about the them all the time. We felt like we know everything about them.

But do we really even truly know who they are?

Who is the artist? What is our image of them?

What makes us remember them?

Do the words they say made up as who they are in our minds?

Or is their existence only based on our fascination of them?

MISSION STATEMENT The disjointed images and phrases make the viewer question who the popular musicians are.

The shapes that contain the quotes have their different conceptual meanings: The triangle is mimicking a warning sign; the circle is mimicking the rounded shape on the musician’s head; the square is to mimicking the musician’s angular feature. By looking at the quotes they said alone with the images, one might recognized the artists.

By showing just enough information to trigger the viewer’s own memory or idea of the musicians, the viewer will have “their idea” or their memory of who the artists are. The “idea” of who the musicians are will be different from every individual – because we all have our own relationship and understanding of the musicians.

And, because the viewers will have their own “idea“ of who they are – which was possibly perceived by the persona the musicans created on stage and/or portrayed by media, and in the end, the information was always filtered by our own perception objectively.

Therefore, The musicians’ own identity does not exist in my work, but identified and re-presented in every individual viewer’s mind.

JULY 06 AUGUST 08, 2010 VISUAL ARTS GALLERY 601 WEST 26TH ST. NY, NY

Five self-curated, self-produced art pieces interpreting slow motion as a device used to reval the unnoticed.

John Fulbrook 71 5th Avenue, 4th Floor New York, NY 10003

A unique gallery experience created by 3 graphic designers: Kirstin Huber, Louis Liu and Kevin Wang.

All self-curated, self-produced art pieces interpreting slow motion as a device used to reveal the unnoticed.

www.welik

POSTER INVITATION

OPENING EVENT July 6, 2010 | 6-8 PM Visual Arts Gallery 601 West 26th St. NY, NY

keitslow.com

MISSION STATEMENT THE CONTENT OF THE SHOW INTERPRETS SLOW MOTION AS A DEVICE USED TO REVEAL THE UNNOTICED.

The Slow Motion Show is a thesis collaboration between three design students: Kirstin Huber, Louis Liu and Kevin Wang.

The show contains a series of self-curated, self-produced art pieces.

It is a synthesis of different points of view and forms of design thinking.

Each piece displays the entire life of an object or its process in which the lens of slow motion alters our perception of the object’s generally assumed meaning. In today’s fast-paced world, information is excessive and we’ve gotten used to having instant access to it.

Especially in big cities like New York, people are so busy and overwhelmed with the day-to-day that they may overlook the beauty in certain rituals and routines.

The young artists at SVA (and college students, in general) often tend to lose touch in this way. While we are students too, in observing the various cultures and disciplines surrounding us we are able to see beyond the scope of traditional graphic design.

The purpose of this show is to present a broader viewpoint of simple moments, in order to better understand their importance.

GALLERY VIEWS

5 SECONDS, 2010 DIGITAL COLLAGE, PRINTED ON PAPER

WATCHING PAINT DRY, 2010 LIVE PERFORMANCE, RUNTIME 02:00:00

HAPPY BIRTHDAY, 2010 PROJECTED VIDEO INSTALLATION RUNTIME 00:04:20

GINSENG TEA, 2009 VIDEO INSTALLATION RUNTIME 00:10:02

ABOUT CHECKLIST HAPPY HAppY BIrTHdAY BIRTHDAY

A grid of slow motion videos, each approximately sixty seconds in duration. Close-ups of people singing “Happy Birthday” with unexpected expressions on their faces.

SLOW SLOW MOTION MOTION ExquISITE EXQUISITE COrpSE CORPSE

Three paper letters (and respective envelopes) that were sent around the world as a process of completing a poem or drawing one line at a time.

MAKING MAKING GINSENG GINSENG TEA

A close-up video of making ginseng tea from scratch, focusing on the beauty of each ingredient, then played back in reverse. Approximately nine minutes.

TEA

WATCHING WATCHING pAINT PAINT drY

A performance piece in which a person paints a wall, watches it dry, then paints it again, watches it dry again, etc. Approximately sixty minutes.

HAT CAN HAppEN ININ 5 FIVE SECONdS?

A series of images, depicting two people passing on the street; a study of time passing. A supplementary timeline gives another perspective of what is actually happening.

DRY

SECONDS

LOGO TYPE TREATMENT AND GIVEAWAY PINS

GIFT SHOP ITEM: FILM CAMERA. A TANGIBLE ITEM THAT IS NOT INSTANT