A Vibrant, Innovative Hospitality Company Delivering Quality Experiences Stone Harbor Golf Club Cape May Courthouse, NJ
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Our Board of Directors selected Heritage Golf Group as the buyer of choice over several other golf club owner/operators. Since then, we could not be happier. The company has gone above and beyond to deliver everything promised, including investing significantly more than expected in capital improvements. The senior executives at Heritage continue to remain very hands-on, and they listen and respond to our feedback. It has truly been a great partnership.” Nick Greto
Chairman of the Board Knollwood Country Club
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Boulder Ridge Country Club Knollwood Country Club, Est. 1894 Lake in the Hills, IL Westchester County, NY
Table of Contents
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About Heritage Golf Group Portfolio & Timeline President & CEO Message Employee Engagement & Growth Development & Acquisitions
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` Club WingHaven Country O’Fallon, MO
Boulder Ridge Country Club
Cape Fear National Golf Club
Lake in the Hills, IL
Leland, NC
About Heritage Golf Group Heritage Golf Group is a boutique owner-operator of upscale private country clubs and daily fee/destination golf courses. The company specializes in lifestyle membership offerings and extraordinary experiences for avid golfers and the whole family. Led by President & CEO Mark Burnett, Heritage Golf Group’s diverse and successful leadership team members each have more than 25 years of hospitality and private club, daily fee and destination golf experiences.
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Since 2020, the company has been financially backed by KSL Capital, a multi-billion dollar equity firm specializing in resorts, clubs and other hospitality businesses, giving Heritage the resources to grow and invest in its properties while remaining a boutique owner-operator. Mark Burnett and KSL have a rich history in the golf and destination resort industries with an award-winning portfolio of legendary clubs and resorts. For more background information, go to www.kslcapital.com. Heritage Golf Group owns and operates golf properties in more than a dozen states and is continuing to grow through new club acquisitions.
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Portfolio & Acquisition Timeline
CLUBS The HeritageNETWORK Network ofOF Clubs THE HERITAGE
Travel Like a Pro with the Heritage Plus+ Network Golf Members at Heritage Golf Group properties have a unique opportunity to experience the entire network of Heritage clubs through the Heritage Plus+ program. Heritage Plus+ members receive benefits at participating clubs including exclusive discounts, complimentary rental clubs and more. Golf Members can learn more about upgrading to the Plus+ membership by contacting their local clubs.
PRIVATE CLUB | PUBLIC COURSE
KNOLLWOOD COUNTRY CLUB FOX HILLS GOLF CLUB
RIVER CLUB OF MEQUON
BASKING RIDGE COUNTRY CLUB SHACKAMAXON COUNTRY CLUB STANTON RIDGE GOLF & COUNTRY CLUB STONE HARBOR GOLF CLUB
BOULDER RIDGE COUNTRY CLUB WHITE DEER RUN GOLF CLUB COLORADO NATIONAL GOLF CLUB PLUM CREEK GOLF CLUB GOLF CLUB AT BEAR DANCE
1757 GOLF CLUB WINGHAVEN COUNTRY CLUB THE LEGENDS COUNTRY CLUB
THE DOMINION CLUB
CAPE FEAR NATIONAL
BRUNSWICK PLANTATION GOLF CLUB
GRANDE DUNES MEMBERS CLUB INVERNESS COUNTRY CLUB RIVERCHASE COUNTRY CLUB SAVANNAH QUARTERS COUNTRY CLUB
SHIPYARD GOLF CLUB PORT ROYAL GOLF & RACQUET CLUB OYSTER REEF GOLF CLUB PALMETTO HALL GOLF & COUNTRY CLUB
DEERCREEK COUNTRY CLUB
TPC TAMPA BAY TPC PRESTANCIA VENETIAN GOLF CLUB THE CLUB AT PELICAN PRESERVE
Lutz, FL
THE CLUB AT BOCA POINTE
THE CLUB AT GRANDÉZZA
March 2021
PRIVATE CLUB | PUBLIC COURSE
January 2020 Heritage Golf Group Purchased by KSL Capital
2020
July 2020
Boulder Ridge Country Club Acquired
August 2021
River Club of Mequon Acquired
Stanton Ridge Golf & Country Club Acquired
The Club at Boca Pointe Acquired
December 2020
April 2021 1757 Golf Club Acquired White Deer Run Golf Club Acquired
2021
Knollwood Country Club Shackamaxon Country Club River Club of Mequon Heritage Golf Group Purchased by KSL Capital 6
November 2022
Colorado National Golf Club Acquired
The Club at Pelican Preserve Acquired
Palmetto Hall Golf
& Country Club WingHaven Acquired Country Club
Stanton Ridge Golf & December 2021 March 2022 Country Club WingHaven Cape Fear National Country Club Acquired
August 2022
June 2022
Venetian Golf Club Boulder Ridge Country Acquired Club
Knollwood Country Club Acquired Shackamaxon Country Club Acquired
January 2022 Basking Ridge Country Club Acquired
Golf Club Acquired
Brunswick Plantation Golf Club Acquired
White Deer Run Golf Club
Golf Club at Bear Dance Acquired
Stone Harbor
Golf Club Brunswick Acquired Plantation Golf Club
Golf Club at Bear Dance
Palmetto Hall Golf & September 2023 The Club at Grandézza Country Club
July 2022
October 2022
March 2023
Savannah Quarters Country Club Acquired
Inverness Country Club Acquired
Grande Dunes Members Club Acquired
Riverchase Country Club Acquired
2022
Colorado National Golf Club
Plum Creek Golf Club Acquired
Fox Hills Golf & Banquet Center Acquired
The Club at Boca Pointe 1757 Golf Club
The Legends Country Club Acquired
June 2023 Cape Fear National Deercreek Country Club Golf Club Acquired
Venetian Golf Club
Plum Creek Golf Club
Acquired
2023
Basking Ridge Country Club The Club at Pelican Preserve
The Club at Grandezza
Savannah Quarters Country Club
Deercreek Country Club
Grande Dunes Members Club
Stone Harbor Golf Club
The Legends Country Club Fox Hills Golf & Banquet Center
Inverness Country Club Riverchase Country Club 7
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Golf Club at Bear Dance
President & CEO Message
Everything we do at Heritage Golf Group is centered on one goal: create memorable and welcoming communities for our club members and guests. Our entire executive team is committed to supporting our 3,300+ employees, making significant capital investments and driving value at every level.
Meet Mark Burnett
Heritage Golf Group President & CEO Mark Burnett has served as Heritage Golf Group’s President and CEO since January 2020. Mark previously was President and COO of ClubCorp (now Invited), where he was responsible for operations, acquisitions, sales and reinvention of the multibillion dollar company from 2007 through mid 2018. During his leadership, more than 70 new clubs were acquired and over $750 million was reinvested into club facilities and amenities, causing club memberships to skyrocket. Mark has also held executive leadership positions at various golf companies and has significant entrepreneurial experiences outside of golf as well. He has a myriad of industry experience participating in advisory boards, panels and speaking engagements with organizations such as Golf 2020, NGCOA, PGA of America “Growing the Game” and the National First Tee. Mark holds a B.S. in business management from Indiana University. 8
Larkspur, CO
Our Employee Engagement & Growth Existing employees of acquired clubs choose to stay post acquisition, and Heritage Golf Group chooses to keep existing employees in place for the long term. Retention of employee leaders at the club level upon acquisition is remarkably high greater than 90 percent. Heritage understands that the high quality of its clubs is directly related to the high quality of its valuable employees at the club level. How do we do it? Heritage Golf Group believes that employees are the lifeblood of the member and guest experience. The company works hard to take care of its people, and it has created a culture of shared vision, passion and purpose throughout all of its clubs. With Heritage Golf Group’s wide span of properties across the country, its 3,300+ employees are offered immense opportunities for advancement within the local markets and at owned clubs across the portfolio.
The Heritage Cares Foundation Heritage Golf Group knows how important it is to support each other in time of need. That’s why the Heritage Cares Foundation was created. Heritage Cares Foundation is a fund available to employees to help during life’s emergencies. This fund is activated in response to unforeseen hardships, like natural disasters and family illnesses. Heritage Golf Group also proudly supports charitable organizations that are important to members and employees.
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We have been very impressed with the respect, integrity and vision exhibited by the Heritage leaders throughout the transitioning process; and we have much confidence The Club at Grandezza is being placed into a forward-thinking and dedicated ownership which will care for the well-being of The Club’s future.”
Development & Acquisitions Heritage Golf Group protects the legacy of the golf clubs it owns and operates while investing new capital to provide innovative lifestyle offerings that build equity for the future generations of families. Our Process: Heritage Golf Group has a highly successful process for creating a smooth transition for club members and employees. Upon acquiring a club, the company first hosts a series of meetings and focus groups with employees and club members, to find out what they want to see in an owner/operator. Only after these conversations take place will Heritage Golf Group develop an enhanced operations and capital improvement plan.
Gravitas, LLC
AFTER
BEFORE
Shackamaxon Country Club
Shackamaxon Country Club
Scotch Plains, NJ
BEFORE
Scotch Plains, NJ
AFTER
Heritage establishes a Board of Advisors and special committees that give employees and members opportunities to provide input on the club’s future and stay informed about progress.
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Heritage Golf Group commits sizable investments to improve its newly acquired clubs, overseen by a specialized team of designers and construction managers with the proven ability to transform a club into a vibrant market leader. Sarasota, FL
Sarasota, FL
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www.heritagegolfgroup.com 12
info@heritagegolfgroup.com 703.570.4955
Savannah Quarters Country Club Pooler, GA