NATIONAL TRUST REBRANDING

In February 2022, Heritage Saskatchewan (HS) was contracted to provide initial information for an inventory project for the National Trust for Canada. Our work was to find examples of heritage research, projects, and processes that would work as good stories for their ‘Heritage Reset’ branding project. HS’s researcher, David Siebert, spearheaded this along with Paul Gravett (former Executive Director of Heritage British Columbia) and Miranda Jimmy (National Trust). The work involved researching places, projects, and publications that adhere to the National Trusts five draft values, and inputting that into a shared database, writing summaries that explain the project and its’ relevance or points of interest. The draft values included:

• Supporting Cultural Resurgence

• Representing all people: The world of heritage is diverse and unrestricted.

• Being open and accessible: Our places and stories are available for the many.

• Making the invisible visible: We recognize the full stories and whole truths that history bears.

• Reusing & Renewing: Continued or adaptive use over waste, resource depletion and destruction.

We submitted 42 “Activities” and 10 pieces of “Research” that fit the draft sector value categories, and emphasised what we believe are examples of heritage places, projects, and processes that are working for communities. Those selected fit the sector values, as well as promoted our interests and values, especially demonstrating the interconnection between tangible and intangible heritage in communities.