Luxury Athleisure

Fierce and Regal

The Athleisure Line Bringing Luxury to Your Workout

Who knew working out could be so stylish? You don’t need a gym to look chic and comfortable in clothes that will make you want to move. Athleisure wear is breaking down the seams and crunching numbers when it comes to fashion.

Practically brand new on the seam, athleisure wear can be seen everywhere from the runways to fashion magazines for celebrities and people who want to be comfortable with every step that they take. This new style of wear has evolved as far back as the 1980s, when hip hop was in its infancy. Rappers like Run DMC were wearing track suits to embrace their individuality as a group. For more recent purposes, athleisure wear caters more towards women, giving them style and comfort as they go into the gym, out about town or running errands.

Over the years, fitness was catered more towards men, which meant that the workout clothes were catered to men much more so than women. Women would go to the gym, but they would often feel as if their workout outfits weren’t good enough. Nothing seemed to fit and make women feel good about themselves as a whole. That’s where athleisure wear came in. Not only does this style cater more towards women, it gives women more self-esteem when working out in a gym full of people, with their peers or alone in their home. Working out doesn’t even have to define athleisure wear anymore. Not only are women wearing athleisure wear to the gym and the park, but they are also wearing athleisure wear to work, to hangout and even to pick up their kids from school.

With so many styles and fits to choose from, no woman will ever have to feel as if she can’t be comfortable and look great at the same time. Don’t be surprised if you walk out the door and

see people dawning their athleisure outfits. From underground to mainstream this new style has caught the attention of just about everybody. Celebrities such as Kate Hudson and singer Billie Eilis are rocking the look for future generations. This style of wear has also shown up in music videos and movies such as Mean Girls and Legally Blonde. Athleisure wear is a style that any person can rock. To date, there are tons of athleisure brands, but one that sticks out is female-founded luxury athleisure brand Fierce + Regal. The brand was launched in 2018 by CEO Karissa Davis and Founder Margi Gad. Gad, a mother of three, formulated the idea for the brand after she became frustrated trying to find clothes that perform well before, during and after a workout. Davis joined Fierce + Regal because she believes in the company, which allows women to embrace themselves, and she has a good relationship with the athleisure wear industry.

Fierce + Regal is noted for offering multifunctioning wear to all women no matter their shape or size. Their prices for their garments range from $70 to $110 for bras, $50 to 120 for tops, $95 to $170 for leggings and pants and $130 to $288 for hoodies and jackets. Along with 13 retail locations in Massachusetts, New York, Florida, Virginia, California, Ohio, Colorado, Michigan and Quebec, you can find Fierce +Regal products online to purchase at FierceAndRegal.com. Gad and Davis are excited to showcase their newest collection, which just launched for purchase. It includes trendy animal prints and watercolor florals, and is showcased on upscale online activewear retailer Carbon 38’s website.

Model on the left wears Fierce + Regal’s The Zebra Bustier in White/Black/Fuchsia ($110, available February 1) from the newest collection. Model on the right wears Fierce + Regal’s The Zebra Legging in White/Black ($95, available February 1) from the newest collection.

Founder of Fierce + Regal, Margi Gad