Hustle For Heshima Guide

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HUSTLEÂ FOR HESHIMA GUIDE Your guide to making a lifetime of impact.

HUSTLE FOR HESHIMA GUIDE

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GETTING STARTED

CALLING ALL ACTIVISTS AND RUNNERS!

Heshima Kenya is Hustling for Heshima! As we begin our personal training journeys, we are asking you, your family and friends to join our team as we race to the finish line and raise awareness about Heshima Kenya’s life-saving work for refugee girls in Nairobi, Kenya! This Hustle for Heshima Toolkit will provide you with all the information necessary to join our team, help us reach our fundraising goal and recruit runners, as well as how to start your own personal marathon training process.

ABOUT HESHIMA KENYA

Heshima Kenya is the first and only organization in Kenya to provide a full spectrum of holistic care for the most vulnerable of East Africa’s refugees: adolescent refugee girls who have been orphaned or forcibly separated from their family. Since our founding in 2008, we have provided direct services to over 2,400 refugee minors and touched the lives of over 18,000 refugee children who have experienced war, the loss of their families and, in many cases, kidnapping, rape, trafficking, unlawful detainment and torture.

Through our award-winning holistic model, Heshima empowers young women and their children to become catalysts for positive change and leaders in their own communities. Our programmatic model includes our safe house, case management, education, artisan social enterprise, community outreach, legal and medical advocacy and formal research. Learn more at www.heshimakenya.org.

GETTING STARTED

Have you ever wanted to run a marathon, but never found the right motivation or time to do so? If so, this is your chance to push yourself to reach a new goal and simultaneously raise awareness and funds for the refugee crisis! We want you, your family and friends to join us as we Hustle for Heshima.

Join our team and help us raise $40,000 and recruit 40 runners to celebrate and continue our award-winning holistic work helping young women and children refugees in Kenya.

REGISTRATION To register to be a part of our Hustle for Heshima team, find the race for you at http://www.runnersworld.com/racefinder.

Once you have registered for a marathon, half marathon, 10k, or 5k, you can then join the Heshima Kenya team on our Crowdrise page (https://www.crowdrise.com/hustleforheshima/).

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HUSTLE FOR HESHIMA GUIDE

FUNDRAISING

SETTING UP YOUR FUNDRAISING PAGE As you are getting started, it may help to visit our Crowdrise page (https://www.crowdrise.com/hustleforheshima/) and see the faces and stories behind our running and campaign team. To join our fundraising team, click the gray ‘Fundraise for this Campaign’ button on the righthand side of the page. After you log into the website or log in via Facebook, you’ll be prompted to ‘Join Our Team’ and create your own fundraising page!

Once you have created your Crowdrise fundraising profile, you can share your campaigning efforts on your social media sites or via email using a link under the ‘Manage Campaign’ tab.

After you have logged onto your Crowdrise profile, click the ‘Edit Fundraiser’ tab to edit your profile information, upload photos and a video, and set a personal fundraising goal. Your personal fundraising goal can be as big or as small as you want. Remember, our collective goal is to raise $40,000! The average goal on our team is $1,000.

FUNDRAISING

The two best ways to generate donations are by sharing the campaign on social media and word-of-mouth between friends and family.

Creating a video for your own campaign page is a great way to share Heshima Kenya’s mission and information about collecting donations for Hustle for Heshima. On your phone or computer, record a compelling video about what Heshima Kenya’s work means to you, and why others should join our mission and donate to the campaign. Then, upload your video directly to Facebook (instructions at https://www.facebook.com/help/166707406722029) and add it to your Crowdrise profile. Make sure to set it to ‘Public’ so your friends can share!

To view a few of our team members’ videos for inspiration, click on the links below: Brad's passionate ask (http://bit.ly/28JoK9v) Alisa’s informational appeal (http://bit.ly/20W0SmR)

SOCIAL MEDIA Heshima Kenya is using Twitter, Facebook and Instagram to get the word out about recruiting runners and generating donations for our Hustle For Heshima campaign! Help us promote and raise awareness for female and children refugees in Nairobi, Kenya. Any social media post can reach a multitude of people--the more you post, the more you can help the refugee girls we work with.

The best way to generate donations and raise awareness for the event is to share your own Crowdrise donation page (use the link in your Crowdrise profile found under the ‘Manage Campaign’ tab of your profile) or Heshima Kenya’s Crowdrise profile on your social media networks. Your fundraising page on Crowdrise will allow viewers to make a donation and read about Heshima Kenya’s empowering work for refugees.

The official hashtag for our Hustle for Heshima campaign is #Hustle4Heshima. Keep us in the loop by mentioning our Twitter handle @heshima_kenya, Instagram account @heshimakenya and by tagging our Facebook page. We love to retweet, comment and share our supporters posts!

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HUSTLE FOR HESHIMA GUIDE

FUNDRAISING

SAMPLE SOCIAL POSTS Twitter Join @heshima_kenya at the Rock n’ Roll Chicago Half Marathon and #Hustle4Heshima! http://tiny.cc/iybqay Raise awareness on the refugee crisis and achieve your own goals at the Rock n’ Roll Chicago Half Marathon with @heshima_kenya! #Hustle4Heshima Learn more about @heshima_kenya & our fundraising goals for the Rock n’ Roll Chicago Half Marathon at Heshima Kenya’s Crowdrise page: http://tiny.cc/8xbqay Facebook @Heshima Kenya is running the Rock n’ Roll Chicago Half Marathon on July 17th. Join our team and help us reach our goal of $40,000 with 40 runners in celebration of our lifesaving work with refugee girls and children in Nairobi! http://tiny.cc/8xbqay @Heshima Kenya empowers young refugee women. Together, one step at a time, we can make a difference. Help us raise awareness on the refugee crisis by joining our team at the Rock n’ Roll Chicago Half Marathon on July 17th! http://tiny.cc/iybqay @Heshima Kenya is hustling to the finish line to raise awareness for our mission. Join our team at the Rock n’ Roll Chicago Half Marathon, or help us reach our campaign goal of $40,000! http://tiny.cc/8xbqay PERSONAL FUNDRAISING TIPS Remember who are you are running for! Your passion for helping East Africa’s most vulnerable refugee population can inspire others to do their part as well.

Build a list of potential donors (friends, family, neighbors, sports club members, doctors, etc).

Make sure you set a fundraising goal on your Crowdrise profile that you can aim for and check its progress as you start receiving donations.

Face-to-face communication is important. Asking for donations via email can be effective, but meeting potential donors face-to-face certainly makes a bigger impact and allows your donors to really sense your devotion to the cause.

Personalize your Crowdrise profile page. The more personal you make the cause, the more people will feel compelled to donate to your campaign.

Follow up with those who have indicated they are interested or may want to donate. We are all busy and forget to do things–sometimes a little reminder is all someone needs to pledge a donation to your Hustle for Heshima campaign.

Always remember to send thank you notes to your donors!

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HUSTLE FOR HESHIMA GUIDE

RECRUITING RUNNERS

THANKING YOUR DONORS Thanking your donors is a crucial part of fundraising and making each donor feel appreciated! It is really easy to thank your donors directly through Crowdrise. Simply click ‘Manage Campaign’ and scroll down to see all of your donors.

Click the ‘Send Thank You’ button to show your appreciation.

Everyone appreciates a personalized thank you, but here is a sample message to get started: Dear _____ Thank you so much for your generous gift to Heshima Kenya’s Hustle for Heshima campaign. It is through continued generosity and support by individuals like yourself that we can continue to provide transformational support for East Africa’s most vulnerable refugees through our award-winning holistic model.

We see the potential of each and every one of the young women we serve. With the commitment of the Heshima Kenya staff and partners, the courage of our young women and girls, and the support of individuals like you, Heshima is building up the next generation of empowered refugee women.

We are so grateful for your support.

Sincerely, ________

If you would like to know more about Heshima Kenya’s work, visit www.heshimakenya.org.

RECRUITING RUNNERS Once you have joined our team and created a Crowdrise profile to start collecting donations for the Hustle for Heshima campaign, you can begin to spread the word about our Hustle campaign in order to recruit more runners for our team. Our goal is to have a solid team of 40 runners!

If you belong to a gym, have a group of friends that run together or a yoga buddy, let them know of the great cause that you will be running for! Spread the word around your office, and have anyone who seems interested check out the Hustle for Heshima campaign on Crowdrise or our website.

Sharing information about the campaign on social media is another great way to help us recruit runners and reach out to people who you may not see face to face on a daily basis.

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HUSTLE FOR HESHIMA GUIDE

TRAINING

TRAINING

Use the Nike + Run Club Schedule to register for group runs and fitness classes. Simply click ‘Book’ and register for Nike+ if you are not already signed up. Each event provides all the information about the Run Club, intensity of the runs and what to expect from the training session.Check out Nike+ Run Club’s comprehensive runner’s guide 'Ready Set Go' to introduce you to running basics, how to train with Nike, set personal goals and prepare yourself for marathon running.

Apps: Nike+ Training Club: Download via the App Store or Google Play to work virtually with Nike’s Master Trainers. The motivational app features various levels of workouts, tracks your progress and pushes you to power through your workout.

Runner’s World Go: This app provides tracking tools, features weather/gear recommendations, expert tips and encourages you to keep up your pace.

Run Keeper: The app features training plans from expert-level coaches, tracks your running distance, path and progress, and allows your competitive side to come out by sharing activities with your social networks and seeing how you compare to your friends.

THANK YOU Thank you for using your passionate and excitement to support the young women and children of Heshima Kenya!

Do you have any questions? Concerns? Ideas of other tips to include in this toolkit?

Email us at takeaction@heshimakenya.org!