The Hidden Secret

THE HIDDEN SECRETS you don’t know

Design Campaign by Hessa Abdullatif

Let’s meet up THE FAMILY

Amna, a 26 year old Emirati women who is a mother of 2 kids, shamma and saif. She loves taking care of her children and she’s really conceWWrned about their health. She loves socializing and communicating with her friends on social media.

Amna took THE JOURNEY She decided to search to know more about milk hidden facts. She went through a journey to the farms and industries till she reached a box of treasure that was hidden.

In 1970

In 2018

one cow produced one cow produced

4500

kg of milk

8700

kg of milk

In 2017 the volume of the dairy market worldwide

216 metric tons

The

box was hidden by a scientist who

was killed by a milk company because it shows the truth of milk industries.

The hidden secrets IN THE TRESURE BOX

She found all the researches that he made and proof that milk might affect people negatively. She stopped consumption of milk at her house.

5 Dairy Facts the Industry Doesn’t Want You to Know

By Ashley Capps | July 30, 2014

1.

21,000,000 dairy calves are slaughtered for veal or cheap beef every year globally.

2. Like all mammals, cows must give birth in order to make milk. Like human mothers, they carry their babies for nine months, then begin to lactate for the sole purpose of nourishing their young.

3. Due to extensive biological manipulation, today’s dairy cows produce up to 12 times more milk than they would naturally produce to feed a calf.

4. Even so, virtually all dairy calves are stolen from their mothers within hours of birth in order to maximize profit. 97% of newborn dairy calves are forcibly removed from their mothers within the first 24 hours. (3) The rest are removed in a matter of days. On so-called humane dairy farms, cows are often taken within the first hour of birth as separation of mother and calf is considered less stressful when they have not been allowed to bond.

5. To keep them lactating at maximum yields, cows are artificially and repeatedly and forcibly impregnated year after year. The constant cycle of forced pregnancy and birth creates a huge surplus of calves.

Try ALTERNATIVES

1

ALTERNATIVES

She started making her own home made almond milk.

Pla in en

3

After 24 - 48 and rinse th

6

Using strain

the out th

2

Soak the almond in water for 24 - 48 hours.

ace 1 cup of almond a glass bowl and add nough water to cover them.

4

Then add almonds and 2 cups of water together in a blender.

5

hourr, drain he almonds.

cheesecloth, he almonds.

Blend

7

8 Press out almond milk from meal ( through the cheesecloth ) .

Sweeten

for

2

to

minutes.

taste

Let’s make CHANGE CAMPAIGN

She decided to make a campaign to spread the truth of milk and its dangers.

A qoute about milk or hidden things qaround us.