Armani Williams 1504709
DIGITAL FASHION
Eyes All Over I designed a range of digital prints inspired by the fashion brand ‘KENZO’. I also had the opportunity of using the lectra programs to develop my prints and draft patterns digitally. Using the Kaledo Print program I learnt new skills to design and develop my prints.
Final Prints
Using
the
Modaris
programme
I
was able to develop and produced a basic T- shirt Pattern. Once the pattern done I used Diamino to set the lay plan.
After the pattern was printed, I wanted to see how my t-shirt would look on the body. Using the 3D Fit feature I was able to see how it falls on the male body.
BACK2 CUT 1 M front cut 1 M
CUFF cut 1 pair M SLEEVE cut 1 pair M
COLLAR CUT 1 M
tshirtfinal__1,608 m__0,830 m__67,91 %__18/11/15 1,608 m length
0,830 m width
67,91 % efficiency
Creative Drawing & Digital Application
JAPENESE STREET STYLE 日本のストリートスタイル
MONO PRINTING
Once I collected all my research I cut it up and collage outfits from them. This help me with my development work were I was able to make the silhouettes of my initial designs.
INITIAL DESIGNS
FINAL DESIGN
PRODUCT TARGET MARKET - Female - Students - 18 to 24
- Sportswear/casual - Denim - 90s Vintage COMPETITORS - Rokit - Asos Marketplace - House of Jam - CAKED
SIZES -XS,S,M,L - 8 to 14
E-COMMERCE STORE - Desktop site - Mobile/ Tablet site - App (available for apple and android products
PLACE
Affordable pricing 10% student discount
PRICE
KEY ITEMS - SPORTAY logo boyfriend jeans : available in light wash blue and black - sizes,XS,S,M,L £30.00 - Oversized denim jacket: light wash - One Size £36.00 -SPORTAY Sweatshirt, sportay logo on front chest, sizes - S,M,L £25.00
SPORTAY
SOCIAL MEDIA -Instagram #SPORTAYSTYLE -Allows customers tag the hashtag to have a chance to POP UP EVENTS appear on the website. Pop up stalls in - Facebook universities Host events - pop up - Freshers weeks stalls in differnt STALLS universities London markets - Snapchat - Behind Markets in universi- the scenes of shoots, ties towns - Bourne- pop up stalls ect... mouth, Southampton, Leicester, Birmingham and others
PROMOTION
LOGO DEVELOPMENT
For my logwo I wanted it to have a fun/quirky look, also as my brand is only focused towards females so I used feminine colours like pinks,light blues and purples. I made many different designs so I had many to work with and I could see which ones look the best on packaging. Once I had my final logo I tried them in different colour ways, However I couldn’t decide between the pink, purple, blue and yellow so I used all of them. Having the different colours I could see I could so many things with it.
WEBSITE MOCKUP
As someone who online shops a lot I wanted to the site to easy to use and also be minimal without looking like a higher price brand. Adding the peace sign emoji and adding my colour pallet makes the design look quirky and fun.
PACKAGING
I designed swing tags and packaging for online orders. The boxing for the items is a matchbox design that has sportay colours and logo.
I also made a circular envelope out of tracing paper, The invoice is also a circular.
PHOTO SHOOT MOOD BOARD For my photo shoot I wanted to have a casual look book, Sportay is 90s sporty casual brand. Having a relaxed shoot shows customers the style of Sportay.
SPORTAY SHOOT