AUB Portfolio

Armani Williams 1504709

DIGITAL FASHION

Eyes All Over I designed a range of digital prints inspired by the fashion brand ‘KENZO’. I also had the opportunity of using the lectra programs to develop my prints and draft patterns digitally.

Using the Kaledo Print program I learnt new skills to design and develop my prints.

Final Prints

Using

the

Modaris

programme

I

was able to develop and produced a basic T- shirt Pattern. Once the pattern done I used Diamino to set the lay plan.

After the pattern was printed, I wanted to see how my t-shirt would look on the body. Using the 3D Fit feature I was able to see how it falls on the male body.

BACK2 CUT 1 M front cut 1 M

CUFF cut 1 pair M SLEEVE cut 1 pair M

COLLAR CUT 1 M

tshirtfinal__1,608 m__0,830 m__67,91 %__18/11/15 1,608 m length

0,830 m width

67,91 % efficiency

Creative Drawing & Digital Application

JAPENESE STREET STYLE 日本のストリートスタイル

MONO PRINTING

Once I collected all my research I cut it up and collage outfits from them. This help me with my development work were I was able to make the silhouettes of my initial designs.

INITIAL DESIGNS

FINAL DESIGN

PRODUCT TARGET MARKET - Female - Students - 18 to 24

- Sportswear/casual - Denim - 90s Vintage COMPETITORS - Rokit - Asos Marketplace - House of Jam - CAKED

SIZES -XS,S,M,L - 8 to 14

E-COMMERCE STORE - Desktop site - Mobile/ Tablet site - App (available for apple and android products

PLACE

Affordable pricing 10% student discount

PRICE

KEY ITEMS - SPORTAY logo boyfriend jeans : available in light wash blue and black - sizes,XS,S,M,L £30.00 - Oversized denim jacket: light wash - One Size £36.00 -SPORTAY Sweatshirt, sportay logo on front chest, sizes - S,M,L £25.00

SPORTAY

SOCIAL MEDIA -Instagram #SPORTAYSTYLE -Allows customers tag the hashtag to have a chance to POP UP EVENTS appear on the website.

Pop up stalls in - Facebook universities Host events - pop up - Freshers weeks stalls in differnt STALLS universities London markets - Snapchat - Behind Markets in universi- the scenes of shoots, ties towns - Bourne- pop up stalls ect... mouth, Southampton, Leicester, Birmingham and others

PROMOTION

LOGO DEVELOPMENT

For my logwo I wanted it to have a fun/quirky look, also as my brand is only focused towards females so I used feminine colours like pinks,light blues and purples. I made many different designs so I had many to work with and I could see which ones look the best on packaging.

Once I had my final logo I tried them in different colour ways, However I couldn’t decide between the pink, purple, blue and yellow so I used all of them. Having the different colours I could see I could so many things with it.

WEBSITE MOCKUP

As someone who online shops a lot I wanted to the site to easy to use and also be minimal without looking like a higher price brand. Adding the peace sign emoji and adding my colour pallet makes the design look quirky and fun.

PACKAGING

I designed swing tags and packaging for online orders.

The boxing for the items is a matchbox design that has sportay colours and logo.

I also made a circular envelope out of tracing paper, The invoice is also a circular.

PHOTO SHOOT MOOD BOARD For my photo shoot I wanted to have a casual look book, Sportay is 90s sporty casual brand.

Having a relaxed shoot shows customers the style of Sportay.

SPORTAY SHOOT