fuse habitat Style Guide

Page 1

fuse habitat

style guide


2

discover your social heights globally


table of contents

1

the brand

2

logo

3

usage

4

locations

5

color

6

typography

3



the

BRAND


6

history

fuse habitat was founded in 2011 in New York City by two NYU Graduates


brand message

1

fuse habitat is an internationally based hostel company that focuses on its guests and their ability to get out in the night life. there are 5 main locations across the world that have the best night life.


2

fuse habitat


3

logo acceptable

fuse habitat

fuse

habitat

LOS ANGELES, CA

habitat

habitat

NEW YORK, NY

fuse

fuse

fuse habitat

LONDON, UK

WASHINGTON,DC

fuse habitat

SYDNEY, AUS

Colors must stay to their perspective city and the logo should be used as shown above. One may use a knocked out version of the logo against black or a dark color in an advertisement or color overlay.


4

unacceptable

fuse habitat

fuse

fuse habitat

habitat

NEW YORK, NY

WASHINGTON,DC

LOS ANGELES, CA

fuse habitat

fuse habitat

LONDON, UK

fuse habitat SYDNEY, AUS

Greyed out logos should not have a color behind them, only acceptable color is white or in the shape of the perspective city. Logo should not have the city name in the shape nor be without the shape with inverted colors. The city name should be below the shape & company name. No drop shadows should be applied or changes in typeface for the logo. Please use appropriate .eps, pdf, or other provided file types.


5

safe zone

clear space away from edges of shape

space clear for city location

fuse habitat

NEW YORK, NY



the

DESIGN


8

locations fuse

fuse

fuse

habitat

habitat

NEW YORK, NY

habitat

WASHINGTON,DC

fuse habitat

LONDON, UK

LOS ANGELES, CA

fuse habitat

SYDNEY, AUS


9

color

fuse gray

fuse blue

fuse red

CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 HEX - #636466

CMYK - 56, 0, 15, 0 RGB - 187, 54, 84 HEX - # 62c9d6

CMYK - 0, 100, 100, 0 RGB - 238, 22, 45 HEX - # ee162d

fuse yellow

fuse green

fuse pink

CMYK - 2, 31, 100, 0 RGB - 247, 167, 48 HEX - #636466

CMYK - 0, 41, 0, 97 RGB - 162, 205, 90 HEX - #a2cd5a

CMYK - 3, 87, 1, 0 RGB - 231, 70, 149 HEX - #e74695


10

imagery

images should be vibrant and location specific to the locations that fuse has their hostels at. Images should always be at night. They can also be of clubs or of famous landmarks/monuments.


11


12

typography typefaces

nexa thin (42pt) nexa black (35pt) nexa regular (24pt) nexa regular (12 pt)

system typefaces

arial regular (42pt) arial bold (35pt) arial regular (24pt) arial regular (12 pt)


13

print heirarchy

H1: nexa thin (42pt) H2: nexa black (35pt) H3: nexa regular (24pt) BODY: nexa regular (12 pt)

web heirarchy

H1: nexa black (36pt) BODY: nexa regular (12pt)

email heirarchy

H1: arial bold (36pt) BODY: arial regular (12pt)



the

WEB


16

web/interactive


social media facebook

twitter

17



the

TOUCH POINTS


20

merchandise


advertising

Advertisements should feature images of the night life in the perspective city. Images should also be placed inside the shape of the logo of which the city is based. White space must be giving in order to create visual attention. It also must have a one word caption retaining to exploration or ability to get out there in the night life. Continuing the mission statement of having our guests go out into the city night life is the main purpose of the advertisements.

21


fuse habitat

fusehabitat.com


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