fuse habitat
style guide
2
discover your social heights globally
table of contents
1
the brand
2
logo
3
usage
4
locations
5
color
6
typography
3
the
BRAND
6
history
fuse habitat was founded in 2011 in New York City by two NYU Graduates
brand message
1
fuse habitat is an internationally based hostel company that focuses on its guests and their ability to get out in the night life. there are 5 main locations across the world that have the best night life.
2
fuse habitat
3
logo acceptable
fuse habitat
fuse
habitat
LOS ANGELES, CA
habitat
habitat
NEW YORK, NY
fuse
fuse
fuse habitat
LONDON, UK
WASHINGTON,DC
fuse habitat
SYDNEY, AUS
Colors must stay to their perspective city and the logo should be used as shown above. One may use a knocked out version of the logo against black or a dark color in an advertisement or color overlay.
4
unacceptable
fuse habitat
fuse
fuse habitat
habitat
NEW YORK, NY
WASHINGTON,DC
LOS ANGELES, CA
fuse habitat
fuse habitat
LONDON, UK
fuse habitat SYDNEY, AUS
Greyed out logos should not have a color behind them, only acceptable color is white or in the shape of the perspective city. Logo should not have the city name in the shape nor be without the shape with inverted colors. The city name should be below the shape & company name. No drop shadows should be applied or changes in typeface for the logo. Please use appropriate .eps, pdf, or other provided file types.
5
safe zone
clear space away from edges of shape
space clear for city location
fuse habitat
NEW YORK, NY
the
DESIGN
8
locations fuse
fuse
fuse
habitat
habitat
NEW YORK, NY
habitat
WASHINGTON,DC
fuse habitat
LONDON, UK
LOS ANGELES, CA
fuse habitat
SYDNEY, AUS
9
color
fuse gray
fuse blue
fuse red
CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 HEX - #636466
CMYK - 56, 0, 15, 0 RGB - 187, 54, 84 HEX - # 62c9d6
CMYK - 0, 100, 100, 0 RGB - 238, 22, 45 HEX - # ee162d
fuse yellow
fuse green
fuse pink
CMYK - 2, 31, 100, 0 RGB - 247, 167, 48 HEX - #636466
CMYK - 0, 41, 0, 97 RGB - 162, 205, 90 HEX - #a2cd5a
CMYK - 3, 87, 1, 0 RGB - 231, 70, 149 HEX - #e74695
10
imagery
images should be vibrant and location specific to the locations that fuse has their hostels at. Images should always be at night. They can also be of clubs or of famous landmarks/monuments.
11
12
typography typefaces
nexa thin (42pt) nexa black (35pt) nexa regular (24pt) nexa regular (12 pt)
system typefaces
arial regular (42pt) arial bold (35pt) arial regular (24pt) arial regular (12 pt)
13
print heirarchy
H1: nexa thin (42pt) H2: nexa black (35pt) H3: nexa regular (24pt) BODY: nexa regular (12 pt)
web heirarchy
H1: nexa black (36pt) BODY: nexa regular (12pt)
email heirarchy
H1: arial bold (36pt) BODY: arial regular (12pt)
the
WEB
16
web/interactive
social media facebook
17
the
TOUCH POINTS
20
merchandise
advertising
Advertisements should feature images of the night life in the perspective city. Images should also be placed inside the shape of the logo of which the city is based. White space must be giving in order to create visual attention. It also must have a one word caption retaining to exploration or ability to get out there in the night life. Continuing the mission statement of having our guests go out into the city night life is the main purpose of the advertisements.
21
fuse habitat
fusehabitat.com