Portfolio- Hollie Metcalf

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hollie

portfolio

metcalf


comma,


Comma, a magazine created to evolve the negative stereotypes of ageing. I had several roles as co-editor of the magazine, such as organising and finding content, developing a brand around the magazine, and building awareness around the publication. I was predominantly in charge of the design and aesthetic of the magazine.






ephemera


Promotional ephemera created for the marketing and launch of comma, magazine.


mixed media

A collection of collages made using a variety of techniques, such as the traditional 'cut and paste' method and Photoshop manipulations. Expressing shape, form and colour.





trend document


A trend document looking at the future of menswear, graphic design and visual merchandising. The layout was developed to display a large amount of imagery with a considered hierarchy, featuring appropriate colour and text.


18-4247

An extended project on the evolution of gender roles, and the impact of modern masculinity on caregiving. The design for this project was developed in relevance to the target audience and topic, through colour palette, motifs and trends.





burton brand zine

An instore brand zine showcasing different trends and styles, with a feature spread on the ‘Modern Man’ campaign.




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