Messaging Overview

The customer insight and brand personality of Zorvec™ active have inspired and informed all aspects of the This Changes Everything platform. Our customer insight is built on the goal of the farmer improving his/her business or quality of life for the family. And the brand personality of “Artistic Achiever” — personified by those who exhibit combinations of agility, strength, beauty, and high performance — captures the inherent makeup of Zorvec technology and the experiences our audiences gain from its use. This customer insight and personality is not for external use, but more for helping Corteva Agriscience™ teams understand how to relate to key audiences. The benefit/position is the central theme for all communications about the Zorvec family of products. All materials should reflect this theme. The Zorvec position promises success — a position that leverages our customer insight. The core message should be the focus of all communications, and should be relevant and compelling to key audiences. The core Zorvec message links the promise of success with attributes found in this family of products: an unusual combination of long-lasting and consistent disease control. Refer to the Zorvec message platform on Page 19 for examples of benefits, reasons to believe and sample language. APPROVED HEADLINE EXAMPLES: Realize more flexibility in your schedule and longer-lasting control in your fields Realize longer-lasting control and a richer, more beautiful harvest Realize a healthier crop for a better business Realize unmatched disease control and a stronger bottom line

APPROVED BODY-COPY EXAMPLE: New DuPont™ Zorvec™ Enicade™ fungicide offers an unmatched combination of consistency and longer-lasting disease control, helping you yield a healthier, more uniform potato crop for a better business. Zorvec Enicade: This Changes Everything. For more direction on how to structure your copy, please refer to Print Ad Specifications on Page 35. Note: When the word DuPont is part of the registered pesticide identity - e.g., new DuPont™ Zorvec™ Enicade™ - it should be included in the first mention of body copy within the communication. The inclusion or exclusion of DuPont in this first body copy reference must be managed at country level, in partnership with Legal and Regulatory.