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Better by Design Responding to unmet demand, Findlay Media launches the Engineering Design Show. Eureka’s editor Paul Fanning explains the rationale behind this exciting new event.

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he increasing imperative is for engineers to operate across a variety of technological sectors and to incorporate ever more advanced technology into their designs – and this makes getting to grips with the latest products and techniques crucial. Yet, despite the fact that there are more than 100,000 design engineers working in the electronics, electromechanical and engineering disciplines at almost 13,000 sites across the UK, there is no standalone exhibition or industry event designed specifically to meet their needs for information, advice and – above all – innovation. This seems strange, particularly at a time when it has never been more important for design engineers to have access to the latest information, advice and technological developments. Alongside this, of course, growing constraints on the time available to engineers have made it increasingly difficult for them to attend exhibitions as a whole. And, if those exhibitions focus purely on one technology or market sector, justifying that time can be even more difficult. As time becomes more precious to each design engineer, so the need for a single show that runs the technological gamut under one roof would appear to have become more pressing. This has been borne out by research undertaken by New Electronics and Eureka magazines in July 2011. A significant sample of the two magazines’ audiences was surveyed to identify the potential for an event focused on engineering design. Of the 600 interviews carried out, 68% of New Electronics

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22 November 2011

readers and 75% of Eureka readers said they would be interested in attending an exhibition and conference focused on design engineering. Armed with this information, New Electronics’ parent company Findlay Media has decided to fill this longstanding gap and has launched The Engineering Design Show, which will take place on 10 and 11 October 2012 at the Jaguar Exhibition Hall, Ricoh Arena, Coventry. The show will feature a high level conference, 24 practical and informative workshops and will feature the brightest and the best in UK engineering. Findlay’s stable of magazines, including New Electronics, Eureka and Automotive Design Europe, demonstrate the company’s commitment to excellence in engineering design and reflect its credibility in the sector. Bringing this knowledge to bear in the form of a comprehensive trade exhibition seems the logical next step. According to Ed Tranter, Findlay Media’s executive director: “The research simply confirmed for us that The Engineering Design Show will offer something unique and valued in the market: an exhibition catering specifically for design engineers, regardless of the industry in which they work.” The surveys of New Electronics and Eureka readers reinforced the belief that content addressing specific topics at the event is important. The Engineering Design Show will feature two workshop theatres and a conference area with up to 36 sessions across the two days. Clearly, there is no shortage of subjects to be covered and the conference

www.newelectronics.co.uk


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