HMA Annual Membership Meeting June 26, 2012
HMA Board of Trustees Co-Presidents: Preston Bryant Nancy Zagaroli
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FY 2011-2012 in Review LisĂŤ Swensson Executive Director
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Original – The Hickory Museum of Art is a center to inspire, educate and transform our community and region through the visual arts. The focus of our collection is American art. Revised – The Hickory Museum of Art inspires, educates and transforms our community and region through the visual arts. The focus of our collection is American art.
HMA Mission Statement
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#1. Membership Development: The goal of this initiative is to increase HMA’s membership base by developing and implementing specific strategies to encourage involvement in the Museum.
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Membership Goals: “Gain and Retain” + “Added Value” = “Added Revenue”
• Increase the number of memberships by 15% annually with an end goal of at least 1,000 members by 2015. • Increase member retention rate to 75% by end of FY2013 and to 85% by end of FY2015.
Membership Strategies: “Gain and Retain” + “Added Value” = “Added Revenue”
• Develop method of capturing members’ demographic information for future program development, more effective targeted marketing, and general planning. • Evaluate current membership benefits and retention methods for improvements and cost efficiencies.
Revenue Dollars from Membership $120,000.00
$107,525 $107,910 $107,773 $96,271
$100,000.00
$94,419
$86,029
$95,876 $86,699
$80,000.00
$60,000.00
$40,000.00
$20,000.00
MS12
MS11
MS10
MS09
MS08
MS07
MS06
MS05
$0.00
Total # of Donors to Campaign 700
689 657
600
643
654
668
601
591 547
500
400
300
200
100
0 MS05
MS06
MS07
MS08
MS09
MS10
MS11
MS12
Average Dollar Per Donor $200.00 $180.00
$181.94 $164.25
$161.80
$167.63
$160.18 $149.18
$145.52
$160.00
$125.83
$140.00 $120.00 $100.00 $80.00 $60.00 $40.00 $20.00 $0.00 MS05
MS06
MS07
MS08
MS09
MS10
MS11
MS12
Alex Lee Inc. Broyhill Family Foundation, Inc. Catawba Valley Medical Center Charlotte Paint Company, Inc. City of Hickory Cong. Cass Ballenger Corning Cable Systems Dr. & Mrs. George & Sandra Pait Clay III Frye Regional Medical Center George Foundation Inc. Hickory Rotary Club Joan and James Gardner Kulynych Family Foundation I, Inc. L. B. Lane Family Foundation Mitchell Gold + Bob Williams Mr. & Mrs. A. Pope Shuford Mr. & Mrs. Charles H. Shuford Mr. & Mrs. Harley F. Shuford Jr. Mr. & Mrs. Hugh M. Boyer Mr. & Mrs. J. Thomas Lundy
Mr. & Mrs. Lee Teeter Mr. & Mrs. Raymond Von Drehle Mr. & Mrs. Robert U. Simmons Mr. & Mrs. Russell L. Isenhour Mr. Robert T. Williams & Mr. Stephen Heavner Mrs. Bill L. Whitener Mrs. J. Hal Owsley Ms. Josephine B. Hambrick Ms. Nancy S. Dowdy Ms. Vicki Coggins North Carolina Community Foundation Paramount Automotive Group Plastic Packaging, Inc. Republic Services Shurtape Technologies, LLC State of North Carolina United Arts Council of Catawba County Wells Fargo Western Piedmont Council of Government
$1,000 and Up Donors
Implement specific marketing campaigns for each new exhibition. • Facebook (HMA): 1,082 Likes • Facebook (LKN Folk Art Festival): 408 Likes • HMA E-News Subscribers: 2,444 • Website Visitation: 15,000+ • On the Radio: 8+ times • Appeared in Newspapers/Magazine: 120+ times
#2 – Marketing Development
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14000 12000 10000 2008-2009 2009-2010 2010-2011 2011-2012
8000 6000 4000 2000 0 1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
On- & Off-Site Attendance (through June 15)
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6000 5000 4000
2008-2009 2009-2010 2010-2011 2011-2012
3000 2000 1000 0 1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Check-In Admissions
(through June 15)
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Additional offerings in 2012 have generated a net increase in revenue YTY. $70,000.00
Accumulated Revenue by Events
$60,000.00 $50,000.00 All Others Folk Art Festival Guild Brunch Art on the Ave.
$40,000.00 $30,000.00 $20,000.00 $10,000.00 $2009
2010
2011
2012
#3 – Financial Development is positively
impacted by Board Members using their TIME, TREASURE and TALENT to maximize HMA exposure in their business and social networks.
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Contributions Grants In-Kind Membership Dues Earned Income NC Arts Council United Arts Fund Planned Giving
Revenue
(through June 15)
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Admin & Program Services Exhibitions Contributed Facilities (in-kind) Artwork Acquisitions Rent Educational Programs
Expenses
(through June 15)
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$2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0
Endowment Value
(through May 31)
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Acquisition and Collection management depends on accurate and reliable tracking information. • Devise a consistent Collections Plan to enter object identification data into HMA’s database program. Re: Discovery • Analyze and implement new categorizations to fill collection gaps and create new exhibitions and de-accessioning works. • Reorganize and inventory permanent collections to improve disaster preparedness and emergency responsiveness. • Design and implement an internship program that includes collection management students from local educational programs.
#4 – Acquisition & Collection Management seeks to implement methods to improve HMA Collection Management processes.
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Amount spent on Acquisition Purchases: $57,592.00 Amount spent on Conservation: $761.93
NC Wyeth (1882-1945) Maine Seascape oil on canvas Museum purchase, 2011.19.1
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New Acquisitions: • 10 Purchases • 8 Gifts • 1 Bequest
Danny Robinette (1954-2005) Landscape Off Island Ford Road acrylic on canvas Museum purchase, 2012.6.2
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We are continuing to plan fewer, but higher quality exhibitions. 2009-10
2010-11
2011-12
Total Exhibitions
28
27
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Exhibitions Featuring NC Artists
25
22
21
Exhibition Related Programs
37
28
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Exhibitions Featuring Perm. Coll.
8
12
14
Artwork Sales during Exhibitions
n/a
$3,646
$12,275
#5 – Exhibitions Development seeks to
provide audiences in our community and region with a diversified set of exhibitions to inspire imaginations, enhance learning and transform spaces and attitudes.
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Andrew Fullwood: ORIGINS
Waking Up with Van Gogh Discover Folk Art
From the Millennium Forward
2011-2012 Exhibitions
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At Risk Youth, Studio Art School, Programs with Schools and Public Programs. Program
2009-10
2010-11
2011-12
Youth Tours
3,355
1,320
1,462
Youth Class
2,008
2,552
2,368
Youth Outreach
3,730
4,002
5,000
Adult Tours
313
206
324
Adult Classes
150
1,243
890
Offsite (Festivals, Programs etc)
3,710
5,550
3,680
#6 – Education Development seeks to maximize
HMA’s impact on adult and youth education by allocating resources to the most effective classes and programs.
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Art for All
Young People of Integrity wave to Rebecca Inglefield before visiting NCMA’s El Anatsui exhibition in Raleigh.
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Adult Program High School Tours Teen Art Classes Open Studio Adult Classes Adult Tours Teacher Training Workshops Family Workshops
# Events Attendees
3 5 75 49
184 40 425 363
7 1 2
140 20 42 Public Programming Mark Hewitt, Potter Yoga in Galleries Art of Conservation Art of Making Oil Paint Life of Anna H Huntington Bus Trip-Columbia Mus Art NCMA Documentar/Disc
Date
Attendees
Sep 01 Jan 20 Feb 12 Feb 23 Mar 04 Mar 07 May 20
58 8 7 35 41 38 15
Adult Tours & Classes
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School goes back early this year, so we lost 2 weeks of potential Summer Art Camps, however… • We are only 2 weeks into Summer Art Camps and have filled 21 out of 34 camps already! • We had to add 2 additional camps due to the overwhelming response! • We are about to pass last year’s total enrollment, and there are 6 weeks to go!
Summer Art Camps
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NEA Grant
Discover Folk Art materials will be translated and printed in Spanish.
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• 30% increase in new artists. • 10% Gross Sales increase in 2011-2012. • $450 Gross Sales in one day “Galleria off-site Event” at the Hickory Convention Center.
HMA Galleria
• Galleria Volunteer Hours steady at approximately 600 hours per year which means a little over 35% of our total hours are filled by volunteers.
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Carl Moser
In Memorium
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Suzanne Gifford Millholland Honorary HMA Trustee 1999 - 2012
In Memorium
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HMA GUILD Joann Wilfong Guild Representative, HMA Board of Trustees Founded in 1970 as the hospitality arm of the museum, assisting with receptions and volunteering in many areas of museum operation.
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• Assisted with receptions, served as visitor hosts • Supported the 2011 Folk Art Festival with t-shirt sales and volunteer hours • Funded Summer Camp brochures • Purchased Galleria merchandise and display cases
Raised total of $23,624! A Lamp… The HMA Guild is… A Lifeboat… A Ladder…
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Graceful and sophisticated dÊcor provided a serene backdrop for patrons of our museum’s exhibits.
Art a la Carte - 2012
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Preparing for the brunch (July 2011) – Toby Milam, Joann Wilfong, Judith Covey, Chad Covey, Harry Wilfong, Phyllis Cannon, Betty Orovitz, Robyn Parker, Ruth Samuels.
Setting up – Judith Covey, Ruth Samuels, Toby Milam, Rene Allen, Phyllis Cannon, Betty Orovitz, Lori McMillan
Angel of the Arts Brunch
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Brenda Councill: A Mural in the Making Aug. 11 – Nov. 25
Jeana Eve Klein Sept. 1 – Dec. 2
Upcoming Exhibitions
Will Henry Stevens Dec. 8 – April 7
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Tom Aaron Garlow Singer, Songwriter & Instrumentalist
Sunday, July 29 2:30 – 3:30 PM Tom will be performing in the Gallery for the final day of the exhibition.
Waking Up with Van Gogh
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Sunday, August 5 2 PM • Presentation by Bob Hart & Glen Walker • Tours of Arie Reinhardt Taylor’s exhibition & Discover Folk Art
Remembering Catawba County
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Next Event:
Saturday, September 15 2 – 3:30 PM (Submit poems to Scott Owens by September 1)
The Art of Poetry
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Invite the Rest of Your Coop! Saturday, October 6 11 AM – 4 PM Sherrills Ford, NC (near Hwy 150)
• • • • • •
4th Annual Juried Art Sale Folk Artists from NC & Beyond Children’s Art Activities Live Bluegrass Free Admission & Parking New Lakefront Location!
LakeNormanFolkArtFestival.com
Make Plans Now!
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Thursday, October 11 5:30 – 7 PM Coe Gallery Organized by Wyn Flo & Pat Flachbart
Artists Meeting Artists
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Sunday, November 18 2:30 PM, Auditorium La Dolce Musica Trio
Music at the Museum
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Saturday, May 4 10 AM – 4 PM
Art on the Avenue 2013
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Margie Owsley Served Two Terms 2006 - 2012
Outgoing Trustee
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Ardyth Hearon Rebecca Inglefield
New Trustees
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Preston Bryant, Co-President Nancy Zagaroli, Co-President Kit Cannon, Vice-President Michael Edwards, Sr., Secretary / Treasurer Rick Berry, Member at Large Dewey Harris, Strategic Planning Chair Joann Wilfong, HMA Guild Representative
2012-13 Executive Board
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