Santa Clara County Kids' Directory

Products & Services for Parents and Families in Santa Clara County

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www.SCCKidsDirectory.com

to the Kids’ Directory® The Kids’ Directory is a FREE full color resource guide for families. Our magazine is designed to provide fast answers for busy parents and high returns for our advertisers! The Kids’ Directory takes a highly targeted and cost effective approach to helping your business grow!

Pinpoint Target Marketing Most of our readers are busy moms with children 0-15 years of age who depend on the Kids’ Directory to provide them with products and services for their growing families. We work every day to bring you these customers.

Targeted Distribution Our directories are strategically placed in venues and businesses where busy parents are likely to be. This means that your message will be put in the hands of consumers who have a need for your products or services!

• FREE Monthly Publication • Full Color Ads • High Quality Print • Affordable Ad Rates • Targeted Distribution to 250+ locations

Effective Distribution Our “pick it up” distribution system is the most effective method to reach new customers. Your money is invested--not wasted!

Portable Size The Convenient size of the Kids’ Directory fits perfectly into a purse, diaper bag, or glove box allowing busy parents to easily access the resources they seek anytime and anyplace. It’s easy to use and easy to keep so your ad will always be working for you!

YOU are the Content We keep it simple and focus completely on YOU! Because the Kids’ Directory is advertisement driven, there are NO editorial features to distract the reader away from your message. This allows for a quick read, cover to cover!

Impressive Full Color Never pay extra for full color in the Kids’ Directory! Your message will be displayed in full color on high quality glossy magazine stock, providing a great look to promote your business. Studies prove color works better!

Santa Clara County Kids’ Directory® • www.SCCKidsDirectory.com

YOUR BUSINESS DESERVES... ...BETTER RESULTS! :

Advertising You Can Afford We believe you will find advertising in the Kids’ Directory to be the most cost effective way to reach your target audience. An ad in the Kids’ Directory is likely to cost less than even the smallest ad in the daily newspaper. And, as always, our publication is FREE, and picked up on purpose!

Better Response Ask our advertisers - most will tell you they get their best results from the Kids’ Directory.

It Works Our publication is backed by a proven track record. We have more than 60 Sister Publications throughout the nation. Our national publisher, Hidden Values Inc., has more than 25 years experience in the target marketing industry. For more information go to HiddenValues.com.

Targeted Advertising...GETS RESULTS! We reach active consumers each month by strategic placement of our Kids’ Directories in 250+ select locations. Our goal is to have 100% picked up and used!

In order to reach this goal, we carefully monitor our distribution and alter it as needed.

We truly are the perfect, affordable, full-color advertising medium to reach All Families in OUR Area.

It works

“Advertising plants seeds!”

“A man who stops advertising to save money, is like a man who stops a clock to save time” ~Heny Ford “Many a small thing has been made large by the right kind of advertising.” ~Mark Twain “Advertising moves people toward goods; merchandising moves goods toward people.” ~Morris Hite “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’” ~Leo Burnett

You can find us

in...

• All of our advertisers • Pediatrician offices • Family doctor’s offices • OB/GYN offices • Hospitals • Dance, gymnastics and karate studios • Pediatric dental offices and orthodontists • Children’s hair salons • Schools and preschools • Sports and recreation centers • Indoor play centers • Daycare, childcare and learning centers • Libraries • Family friendly restaurants • Maternity, infant and children’s retail stores

Santa Clara County Kids’ Directory® • www.SCCKidsDirectory.com

We Work With All Budgets...

Ad Size Full Page 1/2 Page 1/4 Page

12 month (Best Value)

$495 $275 $150

6 Month

4 Month

Open Rate

$540 $570 (Contact $295 us for Pricing) $310 $190 $175

$595 $325 $200

*Rates are per issue and are subject to change.

Special “Guide” Issues Advertiser listing in Summer Camp, Back-to-School, or Party Guide sections is only $50/month! Listing is FREE with a paid display ad.

Full Page 4.75” x 7.62”

1/2 Pg 1/4 Pg vertical vertical 2.31” x 2.31” x 3.75” 7.62”

1/2 Page 4.75” x 3.75”

Front Cover Feature

1/4 Pg horizontal 4.75” x 1.81”

Ask us how your business can be featured on our Front Cover.

No Ad? No Problem!

While professionally created ads are acceptable, cameraready artwork is not required. In fact, we would prefer to create an ad for you that will attract customers.

You may provide logos, pictures (digital) and a copy of what your ad should feature. We will custom design a “business building” ad just for you! A production fee of $65 includes an hour of design time. Additional work and extensive creation will be quoted prior to production.

All copy is subject to approval of Kids’ Directory. All ads remain the property of Kids’ Directory and may not be reproduced without permission from Kids’ Directory.

However, if you decide to submit your own ad, here are our guidelines:

Contact: For questions, comments, or to schedule a run date for your advertisement, please contact:

Duane Adams, Publisher • Please create all ads using InDesign, Illustrator or Santa Clara County Kids’ Directory Photoshop.

(408) 638-9587 • Acceptable materials can be submitted via email. scc@kidsdirectory.com • Acceptable File Types: EPS, Tiff, jpeg, or PDF. All Thank you for choosing local images should be CMYK and at least 300dpi (images families’ preferred publication, not provided in the correct file type/resolution may not Santa Clara County Kids’ Directory! print clearly in the publication).

• Use Post Script fonts (not true type) and use the Kids Directory App™ correct version of the font. Convert any type in Illustrator to outlines. ...Want to • Please provide all support art and fonts with your Reach Moms document and a color printout of the ad. on their • All copy is subject to approval by Kids’ Directory. iPhones?

Advertising deemed not in the best interest of the Ask Me How! publication shall be rejected.

Santa Clara County Kids’ Directory® • www.SCCKidsDirectory.com