Hide&Stitch Brand manual

BRAND

MANUAL

W E LCO M E TO

T H E B ROT H E R H O O D O F L E AT H E R S M I T H S

THE PROMISE

A g u i d e t o n u r t u re t h e n o v i c e .

A s t o re t o re l o a d a n d re p l e n i s h .

A c o m m u n i t y fo r t h e m a ke r s ,

b y t h e M a ke r s .

We a re T h e B ro t h e r h o o d O f Le a t h e r s m i t h s .

We a r e H i d e & S t i tc h .

This is the logo of Hide&Stitch. This is how it is intended and this is how it shall be depicted. There shall be no variants of this logo used unless otherwise stated in this manual.

RATIONALE

T h e s h a pe o f the lo go was designed to mimic t h e s h a pe of the traditional leather s h a p e. T h is new t a ke on t h e traditio nal shape is an edgier a nd more g e om e t ri c take that injec ts a sen s e of b r a s h nes s a nd m a s culinity into the lo go . The s h a r p cor ner s a n d cu t s complements the kinks in t h e logot y p e,

pa rt of t h e type, visually strengthening t h e p u n in t h e n a m e , and the whole logo rei nforces t h e f a ct t hat this is a store abo ut lea t h er.

COLOURS Primary

C: 03 M: 15 Y: 99 K: 00

C: 83 M: 71 Y: 50 K: 47

RGB: #fad10a

RGB: #2b3545

Secondary

C: 72 M: 60 Y: 54 K: 39

C: 16 M: 75 Y: 64 K: 03

RGB: #40484d

RGB: #ca5f57 C: 24 M: 11 Y: 30 K: 00 RGB: #c4ceb7

A C C E P TA B L E COLOURS

A C C E P TA B L E B&W

*logo with keyline is only allowed in black and white.

U N A C C E P TA B L E

Examples:

SECONDARY GRAPHICS

Do take note that these secondary graphics are open to changes as long as the look and feel of the change is up to 70% similar to the graphics depicted here. Graphics are not to be stretched, 3 0 % o f i t ’s o r i g i n a l d e s i g n . G r a p h i c s a r e a l s o not allowed to be coloured to any colour that is not part of the colour scheme provided unless o t h e r w i s e s t a t e d b y t h e d e s i g n e r.

T Y P E F AC E M A I N T Y P E FA C E

BROTHERS ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 !@#%^&*()

S E C O N D A R Y T Y P E FA C E

ACER FOCO ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 !@#%^&*()

DESIGN

4 Blocks

1.5 Blocks

7 Blocks

5 Blocks

S TA M P

PACKAGING

Closed

PACKAGING

Opening

PACKAGING

Opened

LETTERHEAD & ENVELOPE

LETTERHEAD & ENVELOPE

LETTERHEAD & ENVELOPE

LETTERHEAD & ENVELOPE

LETTERHEAD & ENVELOPE

LETTERHEAD & ENVELOPE