BRAND
MANUAL
W E LCO M E TO
T H E B ROT H E R H O O D O F L E AT H E R S M I T H S
THE PROMISE
A g u i d e t o n u r t u re t h e n o v i c e .
A s t o re t o re l o a d a n d re p l e n i s h .
A c o m m u n i t y fo r t h e m a ke r s ,
b y t h e M a ke r s .
We a re T h e B ro t h e r h o o d O f Le a t h e r s m i t h s .
We a r e H i d e & S t i tc h .
This is the logo of Hide&Stitch. This is how it is intended and this is how it shall be depicted. There shall be no variants of this logo used unless otherwise stated in this manual.
RATIONALE
T h e s h a pe o f the lo go was designed to mimic t h e s h a pe of the traditional leather s h a p e. T h is new t a ke on t h e traditio nal shape is an edgier a nd more g e om e t ri c take that injec ts a sen s e of b r a s h nes s a nd m a s culinity into the lo go . The s h a r p cor ner s a n d cu t s complements the kinks in t h e logot y p e,
pa rt of t h e type, visually strengthening t h e p u n in t h e n a m e , and the whole logo rei nforces t h e f a ct t hat this is a store abo ut lea t h er.
COLOURS Primary
C: 03 M: 15 Y: 99 K: 00
C: 83 M: 71 Y: 50 K: 47
RGB: #fad10a
RGB: #2b3545
Secondary
C: 72 M: 60 Y: 54 K: 39
C: 16 M: 75 Y: 64 K: 03
RGB: #40484d
RGB: #ca5f57 C: 24 M: 11 Y: 30 K: 00 RGB: #c4ceb7
A C C E P TA B L E COLOURS
A C C E P TA B L E B&W
*logo with keyline is only allowed in black and white.
U N A C C E P TA B L E
Examples:
SECONDARY GRAPHICS
Do take note that these secondary graphics are open to changes as long as the look and feel of the change is up to 70% similar to the graphics depicted here. Graphics are not to be stretched, 3 0 % o f i t ’s o r i g i n a l d e s i g n . G r a p h i c s a r e a l s o not allowed to be coloured to any colour that is not part of the colour scheme provided unless o t h e r w i s e s t a t e d b y t h e d e s i g n e r.
T Y P E F AC E M A I N T Y P E FA C E
BROTHERS ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 !@#%^&*()
S E C O N D A R Y T Y P E FA C E
ACER FOCO ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 !@#%^&*()
DESIGN
4 Blocks
1.5 Blocks
7 Blocks
5 Blocks
S TA M P
PACKAGING
Closed
PACKAGING
Opening
PACKAGING
Opened
LETTERHEAD & ENVELOPE
LETTERHEAD & ENVELOPE
LETTERHEAD & ENVELOPE
LETTERHEAD & ENVELOPE
LETTERHEAD & ENVELOPE
LETTERHEAD & ENVELOPE