BUSINESS PROFILE
MEET OUR TEAM
MISSION CMN Ads Mission is to form a consortium of high level media consultants to attract international media companies to Vietnam
OBJECTIVES • To provide insight into the media and advertising industries to the Vietnamese government and business community so that the economy may grow and thrive. • To provide marketers a targeted network of OOH media so they may effectively communicate with their consumers. • To provide media planning and buying services to local, national and international advertisers.
GOVERNMENT AND BUSINESS COMMUNITY Key role for media & advertising in Vietnam growth • The VN economy is poised for rapid growth in many industry sectors. Media and advertising businesses play an important role in fueling this growth. • Media communicates information and entertainment • Advertising communicates benefits of goods and services.
Media & advertising need self-regulation in order to work for government and country • There are many nuances to the media and advertising businesses that need to be addressed by the government so we can work effectively to provide efficient services to Vietnam’s growing industry.
Experienced staff and partners • CMN has a very experienced staff and has partnered with renowned, established and proven international consultants, familiar with building both the external infrastructure and the internal sales and marketing of successful media businesses.
MARKETERS OOH media is a very efficient and effective way for: • Government to communicate its political messages • Population to understand community benefits • Industry to advertise their products and services
OOH media can contribute to the growing VN economy: • • • • •
Business and industry can sell more goods and services and be more profitable Reach tourists and business travelers helping many small and medium businesses Reach consumers who typically spend more time outside than at home New digital technology aids communication, effectiveness and attraction of ads Reach audiences not reached by other declining media: print and radio
OOH is an important part of ad campaigns Builds reach and brand awareness quickly and efficiently: • Reaches young, active people on the go • Large size, colorful graphics and succinct messaging increases awareness • Works 24/7 and must be viewed/cannot be avoided: cannot be zipped, zapped, turned out, turned away or ignored
Makes campaign dollars go further, higher ROI: • Reinforces the messaging from TV and other media when the consumer is closer to the point-of-purchase • Offers scale as it may be used to drive consumers online, to social and to mobile to complete the sale • Efficiently priced so it works well in combination with other media to make the entire campaign more effective and more financially efficient.
LOCAL, NATIONAL, INTERNATIONAL ADVERTISERS Local and national advertisers need to better understand how various media work together to reach their target audiences:
Media Mix
TV, radio, newspapers, magazines, internet, social, mobile and out-of-home media all contribute to the media-mix and need to be used in combinations that will provide the highest ROI for specific brands.
International
International marketers need consultative services to better understand the Vietnamese culture and marketplace and how best to communicate with Vietnamese consumers.
Case Studies
CMN has significant experience developing and executing custom client solutions and has several successful media case studies which showcase expertise in campaign planning and identifying and reaching the appropriate Vietnamese consumer.
Second Harvest is a specialist signage and Infrastructure Development consultancy. We identify, develop, implement and manage signage strategies for commercial and public asset and infrastructure networks.
Services • • • • • •
Signage Master Planning Researching and Reporting Bylaw Consulting Signage Advisory Management Partnership Design & Engineering
secondharvest.co.za
Mission
Vision To lead and unite a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.
To be a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry.
Strategies Objectives
Government Affairs Create a positive legislative, regulatory, and legal environment that protects and promotes the value of outdoor advertising.
Marketing Inform, educate, and promote the power of OOH advertising to all audiences. Communication Use all channels to communicate the value of OOH advertising. Membership Balance and serve the interests of all members, and provide the tools, resources and support members need to win in the marketplace. Operation Create the policies, standards, and best practices to improve OOH advertising quality, appearance, safety, and effectiveness. oaaa.org
• A leader in aligning sales strategy, marketing and research to optimize revenue for both traditional and digital media platforms. • We develop breakthrough research, innovative new currencies, effective marketing communications and powerful sales teams. • Internally we build, train and nurture with an emphasis on personnel, structure, process and strategy. • Externally we deliver dynamic presentations, foster industry collaboration and develop lasting partnerships. • Experienced in driving sales revenue for both mature and developing companies.
infocusmediaconsulting.com
CMN is one of the leading local advertising agencies in Vietnam. With 15 years solid experience, we are about local knowledge and international expertise.
• 1992 - 1st agency to specialize in designing and producing small-sized neon signs. • 1996 - diversified products and services to deliver out-sized outdoor campaigns including big-sized neon signs and billboards. • 2003 - Hdqtrs. in HCMC and joined VAA., Outdoor space increased to 13.361m2 across 13 major cities across VN • 2007 - Expanded to 360 full-service ad agency providing ad solutions to maximize client ROI • 2009 - Member Out-of-Home Advertising Association of America
cmnoutdoor.com
CMN Ads Lead in Outdoor • First and only agency having done overall projects of billboard systems in Vietnam. • Fully supported by local government such as People’s Committee and Ministry of Information and Culture,
cmnoutdoor.com
About Nguyen Chi Kien - CMNAds ‘s Chairman “Outdoor advertising is like an outdoor art exhibition and is a part of the life of local people. As a result, the planning is required to get sophisticated professionals involved rather than just only the management office is capable of” - (retrieved from Legal Newspaper HCMC) Contact Information M +849 1380 8008 E kien_nguyen@cmnoutdoor.com
cmnoutdoor.com
10th floor, Saigon Center 65 Le Loi Blvd, Ben Nghe Ward Dist. 1, HCMC, Vietnam T +848 3915 1018 E info@cmnoutdoor.com