JAYWALKING
Why we care about jaywalking
Why we chose the location
Jay walk The Random House Dic1onary of the English Language, 2nd Edi1on, defines “to jaywalk” as “to cross a street at a place other than a regular crossing or in a heedless manner, as diagonally or against a traffic light” (Flexner 1987)
Define Boston law on jaywalking In Boston, MassachuseOs, jaywalking is illegal. According to MassachuseOs General Laws Chapter 90, Sec1on 18A, pedestrians who violate “any provision of any such rule shall be punished by a fine of one dollar for the first, second or third such offense commiOed by such person within the jurisdic1on of the district court in the par1cular calendar year, and by a fine of two dollars for the fourth or subsequent such offense so commiOed in such calendar year.”
Pedestrians use automatic system
Availability Heuristic
Overconfidence Bias
Status Quo Bias
Loss Aversion
FIELDWORKS
1 • 96 jaywalkers/ 5 mins • 600 people jaywalk every hour • 7,000 people jaywalk every day
2 FOLLOWERS Social proof heuristic
3 People tend to give up on waiting more easily in the very last seconds before the light turns.
4 DOWNHILL Drivers tend to drive fast and run red lights
INTERVENTIONS
WAITING COUNDOWN DISPLACE
JAYWALKER
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WAITING FEATURE
WAITING FEATURE
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10 20 TIMES
Uber 2 mins away
Misters
Heat lamps
Shelters
Thank you!