Sugar Mountain Golf Club Deck | 1054 Sugar Mountain Drive
Band schedule subject to change. Go to SeeSugar.com/summer-concerts or call 828-898-1025 for the latest info.
CONTENTS
Summer 2024
The complete list of concerts, festivals, markets, exibits and activities you don’t want to miss this summer in the High Country!
Passion & Profit: Ginseng Hunting
By Layne Hendrickson
"It’s passion and a profit. Going out and hunting it in the wild is more fun. Partially because it’s like finding dollar bills in the woods, but that’s just part of it. It’s the thrill of the hunt. You’re in the woods, there’s something cathartic about it. Being as busy as we all are, being in the woods for a few hours, just to walk around, looking at the ground. It’s cool." - Jim Hamilton
Ashe Bash to Christmas in July
By Joshua Biggers
"Christmas in July brings the best in arts, crafts, music, and special events to the northwest corner of the state. Our rural community is showcased beautifully, and visitors and residents alike share in their continued enthusiasm for this annual family-friendly festival." - Jane Lonon
TSUGA
By Zenda Douglas
"Clients come to us from all over the United States – from Florida to Virginia, California to Oregon and from right here in our back yard. Currently, we have twenty clients; the majority in the southeast." - Jimi Combs
Wellspring: 35 Years of Living Well
By Jan Todd
"My vision was always to treat people from cradle to grave, assisting them in reclaiming and maintaining their health. We have treated four generations of many families." - Dr. Bonnie Walker
The Parkway Theater Experience
By Joshua Biggers
"I just wanted to provide something for people to do. The young people needed somewhere to come and relax after school, and the parents and hardworking people of Ashe needed the same after work." - Tony Eldreth 16 24 38 50 60
2024 Summer Calendar and so much more...
Welcome to the June issue of High Country Magazine, where the vibrant spirit of summer is in full swing! As the days grow longer and the warmth of the season surrounds us, we are thrilled to present a collection of stories that celebrate the diverse happenings and unique enterprises that make our community so special.
We begin this magazine with our extensive summer calendar, your ultimate guide to all the exciting events and activities taking place around the High Country. From lively festivals to serene art shows, there's something for everyone to enjoy this season.
For example, join us as we explore the vibrant events of Ashe County, including the spirited Ashe Bash and the heartwarming Christmas in July festival. These celebrations capture the essence of community, tradition, and the joyous spirit that defines our area.
Then dive into the fascinating world of ginseng, an ancient root with a rich history in our region. Discover its significance, cultivation, and the enduring legacy it holds in the Appalachian tradition.
Next, we introduce you to Tsuga, an innovative outdoor gear company rooted in the High Country. Learn about their commitment to quality, sustainability, and the adventurous spirit that inspires their products.
We also commemorate 35 years of Wellspring Chiropractic in Boone, celebrating the dedication and holistic care that has contributed to the well-being of our community. Their journey is a testament to the power of healing and the importance of supporting local health services.
Finally, we take you to the Parkway Theater, a beloved locally owned movie theater that continues to bring the magic of cinema to our doorstep. Experience the charm and nostalgia of this community gem, where stories come to life on the big screen.
As you turn the pages of this issue, we hope you find inspiration, joy, and a deeper connection to the High Country. Here's to a summer filled with adventure, celebration, and the cherished moments that make our community shine. Thank you for reading and supporting High Country Magazine!
A Public Ation o f
High Country Press Publications
Publisher /editor
Sam Garrett design
Ashley Poore
Advertising d irector
Michelle Harrell
MediA d istribution coordinAtor
Ashton Brumfield
contributing Writers
Joshua Biggers
Zenda Douglas
Layne Hendrickson
Jan Todd
High Country Magazine is produced by the staff and contributors of High Country Press Publications, which serves Watauga, Avery and Ashe counties of North Carolina.
HIGH COUNTRY MAGAZINE
P.O. Box 152, Boone, NC 28607 828-264-2262
ON THE COVER:
Sam Garrett - Publisher
Dr. Bonnie Walker with Wellspring Chiropractic and Acupuncture Center providing an acupuncture treatment to Sam Garrett with High Country Press.
Tsuga is an outdoor gear and design house that creates, manufactures and markets high-performance outdoor gear. Photo courtesy of Tsuga.
mountain echoes
Beech Mountain Resort Announces the Return of its Annual Outdoor Concert Summer Series
North Carolina’s Beech Mountain Resort has announced the return of its annual outdoor concert series this summer. The series will kick off June 8 with performances by The String Cheese Incident and The Wood Brothers; followed by an extended Party on the Mountain weekend July 19-21 with NEEDTOBREATHE, Dispatch, Greensky Bluegrass, Yola, and Maggie Rose; with Sylvan Esso and Soccer Mommy rounding out the season on August 10.
Nestled in the picturesque North Carolina high country, Beech Mountain Resort is known as one of the region’s premier sites for outdoor recreation and entertainment. Last year, organizers successfully expanded summer concert series programming with the launch of Party on the Mountain––a three day long musical celebration featuring My Morning Jacket, Sheryl Crow, Dawes, JJ Grey & Mofro, and more. Organizers look forward to renewing the flagship concept for another season.
With plenty of opportunities to enjoy mountain biking, fishing, scenic lift rides, yoga, disc golf, and more, attendees are encouraged to make the most of their weekend with quintessential summer activities and on-site dining. To learn more about what Beech Mountain Resort has to offer this summer, visit beechmountainresort.com/summer/.
Advance tickets to Beech Mountain Resort Summer Concert Series start at $65 and are on sale starting Friday, March 15, with limited on-site lodging options available for reservation. Artist and venue presale opportunities will be available starting Thursday, March 14. For more information, and to stay up-to-date on all things Beech Mountain, visit beechmountainresort.com.
• Sun. July 21 – Greensky Bluegrass with TBA (Party on the Mountain)
• Sat. August 10 – Sylvan Esso with Soccer Mommy
Tickets:
Beech Mountain Summer Concert Series 2024 Lineup
• Sat. June 8 – The String Cheese Incident with The Wood Brothers
• Fri. July 19 – NEEDTOBREATHE with Yola (Party on the Mountain)
• Sat. July 20 – Dispatch with Maggie Rogers (Party on the Mountain)
Single Day – $65 GA / $250 VIP
Party on the Mountain – $65 GA / $250 VIP (Single Day) Party on the Mountain – $175 GA / $675 VIP (Weekend)
To purchase tickets, please visit: tixr.com/groups/ beechmountainresort.
Event website: beechmountainresort.com/summer-concertseries/. t
COURTESY OF BEECH MOUNTAIN RESORT
mountain echoes
Community Creating Mosaics for “My Watauga” sculpture for Middle Fork Greenway Trail Project
COURTESY OF WATAUGA ARTS COUNCIL
As development of the Middle Fork Greenway progresses to connect Boone to Blowing Rock, groups of community members are gathering to collectively create a piece of public art for the trailhead at Sterling Creek Park. Named “My Watauga,” the sculpture will be a square column about 6 feet in height featuring mosaic squares depicting differing aspects of living in our unique area.
One of the first “make it” events occurred with the staff of the Blue Ridge Conservancy, the group responsible for acquiring the land and overseeing its development. “We don’t usually make art at our meetings,” laughed Wendy Patoprsty, Middle Fork Greenway Director. “But it was fun to work with the tiles and create pieces that were not only representative of what we love about Watauga but which will be on a piece of art seen by others for a long time to come.”
“This is truly a community piece,” explains Cindy Michaud, a local artist spearheading the project. “We have had pieces made by Girl Scouts, afterschool kids with WYN, senior citizens, The Blue Ridge Women in Agriculture, and even a retirement party which combined art making with celebration.” Michaud explained that each piece, about 7” x 7”, is made from glass shapes put on a mesh which is then made into a tile to be adhered to the post. “It’s like a totem pole, each tile symbolizing a different aspect of our life here,” she concluded.
Community volunteers are also building the sculpture’s mold, mixing the concrete and pouring the form which will then be covered with the tiles and additional trim colors. A local potter has made and contributed the form to be used as the topper.
Amber Bateman, director of the Watauga Arts Council which is sponsoring the piece, acknowledged the huge amount of
volunteer effort going into the project. “We are so grateful to the Watauga Community Foundation for awarding us a grant which will help cover the cost of materials needed to make this happen,” she said. “But it would not come together if folks did not step forward with additional skills and time. It is amazing how citizens have become engaged with providing public art.” Bateman said the WAC is committed to a variety of public art projects in the community. “Public art is free to the viewer,” she pointed out. “It meets a person right where they are, no admission, no lines. It says ‘touch me,’ ‘enjoy me’, have an experience with art that doesn’t require a gallery.”
When queried about additional help Michaud smiled. “Well, I would love to have a couple of strong, young backs volunteer on cement mixing day. And it would also be cool to have a former tile setter come forward for some consult work when we begin to adhere the pieces to the post. Most folks have been excited to contribute to a piece they can later bring their family and friends to see and enjoy. It’s like leaving a legacy in the park.”
So far enough groups have been scheduled to make the needed tiles but Michaud says the joy of creating with citizens in this manner makes her hesitant to stop. “We have fun, we introduce mosaic arts and we create a piece for others to enjoy,” she explains.
“I would love to have other sculptures that involved citizen input. Wouldn’t it be lovely to be walking or biking along the Greenway and stumble upon a little mosaic wonderland at this trailhead….?”
Hard to stop an artist from imagining.
For additional information or to volunteer assistance contact either Bateman (828-264-1789) at the Watauga Arts Council or Michaud (321-795-0816) at Cindy Michaud Art. t
Local artists are creating tiles like these to add to the "My Watauga" sculpture at the Middle Fork Greenway. Photos submitted.
Southern Festivals Carolina Gal
By Jan Todd
Warm weather is finally here, and y’all know what that means. Festival time! The season kicked off in late spring with MerleFest down the hill in Wilkes County, and all over the Carolinas the fun continues until fall.
Maybe the South can’t take credit for inventing festivals, but we sure know how to throw one on. Fiddlers fiddlin’, wooly worm racin’, apple-pickin’, oyster slurpin’, beer tastin’ — heck, we’ll use about anything for an excuse to festivate.
We use festivals to celebrate harvest time, showcase local musicians, commemorate the arrival of a new season, and — to be honest — figure out new things to fry. We’ve all had funnel cakes and corn dogs. But these days? Deep fried Oreos, Fried Butter, Bacon Fried Twinkies, and Deep Fried Pop Tarts are on the menu. Lawsa mercy, my arteries just snapped in two.
In the Carolinas, I don’t think it is legal to hold a festival without barbecue. Fact is, some festivals feature ‘cue as the star of the show, like the Carolina BBQ Festival down in Charlotte, the BBQ Shag Festival at the coast (did you ever see a pig cut a rug?), Hog on the Hill in Chester, and BBQ on the Bluff (not to be confused with “in the buff”) in eastern N.C., just to name a few.
But if you want a true Southern take on pork, venture on down to Salley, South Carolina for the Chitlin’ Strut. Held the Saturday after Thanksgiving, there’s a parade, a hawg calling contest and a Chitlin’ Strut Idol contest, all centered around . . . pig intestines. Yep, that’s right. There’s even a beauty contest where the Queen of Chitlin’ Strut is crowned. Mama would be so proud.
In the foothills of the mountains, in Shelby, N.C., October brings the Mush, Music & Mutts festival. Now the combination of “mutts” and “mush” might bring to mind a team of sled dogs, which wouldn’t make a lot of sense in the Carolinas. But Southerners know “mush” to mean livermush — a concoction made of pig liver, head parts and cornmeal. Best way to eat it, of
course, is fried.
The festival has been going on for forty years or so, and they added the “mutts” element so people could dress up their dogs in cute little costumes and pretend they weren’t gathering to celebrate unmentionable pig parts.
For some reason, lots of festivals include a 5K or 10K run to kick off the day. I can’t figure out how that played in, because I wouldn’t think serious runners would be drawn to an event featuring Donut Encased Cheeseburgers. I did hear of a festival up in Virginia, though, that features a 0K non-run. Race participants sit, kneel, or even lie down on the ground while the race officials carry the finish line over their heads. Not that’s what I’m talking about!
In Branchville, S.C., home of the world’s oldest railroad junction, they hold the “Raylrode Daze Festivul” every September. They have carnival rides, Can Can girls, gunfights and a Kangaroo Court. They don’t, however, have a spelling bee.
Some festivals are oddly timed. Statesville has a huge Pumpkin Festival the first Friday in November, a wee late for jack-olanterns. But with pumpkin bowling, pumpkin smashing, and other events destructive to the beloved squash, maybe it’s a way to get rid of all the pumpkins that didn’t find a Halloween home.
If you want to take a longer road trip, head to the Mullet Festival in the Outer Banks, which celebrates its 70 anniversary in October. Don’t go changing your hairstyle, though, because they are celebrating the mullet FISH species. They do toss them, though, so that’s gotta be fun.
Of course, our very own Woolly Worm Festival should not be missed here in the High Country. Nowhere else can you race a worm and predict the weather for the winter all in one afternoon. What a wonderful world. t
The Todd family once ventured into the festival food business, hoping to put our kids through college using the proceeds from fried crabcakes, shrimp and fish. You might say we floundered. That’s a story for another time. Photo by Jan Todd
FARMERS' MARKETS
WATAUGA COUNTY FARMERS’ MARKET
591 Horn in the West Dr., Boone, NC (828) 355-4918, www.wataugacountyfarmersmarket.org
Every Saturday from April - November: 8am — 12pm (9am in Nov)
KING STREET MARKET
126 Poplar Grove Connector, Boone, NC (828) 386-1537, www.brwia.org
Every Tuesdays from May - October: 3:30pm — 6:30pm
101 Bark Park Way, Beech Mountain, NC (954) 931-1810, www.townofbeechmountain.com
First Friday of every month from June – October, from 2pm – 6pm
BLOWING ROCK FARMERS' MARKET
379 Sunset Dr., Blowing Rock, NC (828) 372-9500, www.blowingrock.com/farmersmarket/
Every Thursday from May - October: 2pm — 6pm
ANNUAL EVENTS YOU CAN'T MISS!
GRANDFATHER MOUNTAIN HIGHLAND GAMES: JULY 11-14
Located at MacRae Meadows in Linville, NC (828)733-1333, gmhg.org
The great Scottish traditions of music, highland dancing and athletic events will be making a comeback this year between July 11-14 at MacRae Meadows in Linville. The Highland Games will begin with a Torchlight Ceremony, where the clans officially come together to celebrate their Scottish heritage. The following days will be filled with border collie demonstrations, Scottish fiddle and harp competitions, Gaelic singing, Scottish country dancing, piping and drumming
competitions, Scottish spinning and weaving, track and field events and other Scottish athletic events. Those in attendance will have the opportunity to sample traditional foods and take home items with a flavor of the Scottish homeland. The event’s final day features the Kirkin (blessing) of the Tartans of the Scottish clan families gathered for the Highland Games and the majestic Parade of Tartans. For more information go to gmhg.org or call 828-733-1333.
SYMPHONY BY THE LAKE: JULY 19
Located at Chetola Resort in Blowing Rock, NC (828)295-7851, symphonybythelake.com
The Symphony by the Lake at Chetola has long been considered the “centerpiece” of the summer season in Blowing Rock. Each year, over 4000 attendees assemble on the surrounding lawn to enjoy music, food and drink under the open sky. This years theme is "Live from Vienna," performed by The Symphony of the Mountains. Opening music begins at 5:30pm with the featured event beginning at 7:30pm. Tickets are being sold in advance and are available online and at the Blowing Rock Chamber of Commerce, located at 132 Park Ave, Blowing Rock, NC.
PHOTO BY SKIP SICKLER
PHOTO BY SKIP SICKLER
PHOTO BY SKIP SICKLER
PHOTO BY ASHLEY POORE
BLOWING ROCK CHARTIY HORSE SHOW: MULTIPLE DATES (JUNE 6-9, JULY
23-28, JULY 30 - AUGUST 4)
Events located at Broyhill Equestrian Preserve (828) 295-4700, brchs.org
In 2023, the Blowing Rock Charity Horse Show celebrated a century of horse showing in the revered mountain town. Once again, the horses will come to the High Country in record numbers as the Blowing Rock Charity Horse Show began its threemonth residency for extended weekends in June, July and August. Hundreds of riders and horses appear during these multi-day shows at the Broyhill Equestrian Preserve forSaddlebred events and Hunter Jumper competitions. The Saddlebred Show will take place June 6-9, and the Hunter/ Jumper Division will take place across two weeks July 23-28 and July 30 - August 4. Visit https://brchs.org/ for more details.
BLOWING ROCK TOUR OF HOMES: JULY 26
Begins at St. Mary of the Hills Episcopal Church, Blowing Rock, NC (828) 295-7323, stmaryofthehills.org
The St. Mary of the Hills Episcopal Church will present the 66th Annual Tour of Homes on July 23. The tours consist of views of the decorated architecture and gardens of some of the most noteworthy homes in Blowing Rock. The tour is from 9 a.m. to 4 p.m. and tickets will be available for purchase through the church website and the Blowing Rock Chamber of Commerce beginning June 1st. All of the money raised will be distributed to charitable groups in the High country. Tickets are $30 in advance and $35 day of tour, prices are subject to change.
COURTESY OF BRCHS FOUNDATION
COURTESY OF BRCHS FOUNDATION
PHOTO BY PETER MORRIS
PHOTO BY PETER MORRIS
PHOTO BY PETER MORRIS
MUSIC IN THE VINEYARD
LINVILLE FALLS WINERY
Linville Falls, NC (828) 765-1400, www.linvillefallswinery.com
June 1: Sami & Smith • June 2: Harris Brothers Band
June 6: Maggie Aldridge • June 7: Hogan's Hero's
June 8: Wayne Taylor & Adam Rose • June 9: Toe River Bandits
June 13: Joseph Hasty • June 14: Clay Lunsford Duo
June 15: The Lucky Strikes • June 16: Shelby Rae Moore Band
June 20: Tom Pillion • June 21: Eric Chesson
June 22: Hogan's Hero's • June 23: Red Umber Jazz
June 27: Don Hogan • June 28: Smokin' Joe Trio
GRANDFATHER VINEYARD
June 2: Mason Jar Confessions • June 5: Tom Pillion
June 6: Adam Musick • June 7: Scarlet Lemonade
June 8: Woodie & The String Pullers • June 9: Shelby Rae Moore Band
June 12: Tom Pillion • June 13: Edward Main
June 14: Jeff Honeycutt Band • June 15: The Collective
June 16: The Neighbors • June 19: Tom Pillion
June 20: Edward Main • June 21: Scott McKinney
June 22: Smokin' Joe's Band • June 23: The Lucky Strikes
June 26: Tom Pillion • June 27: Adam Musick
June 28: The Harris Brothers • June 29: City Lights
June 30: The Corklickers • July 1: The Collective
July 2: Scarlet Lemonade • July 3: Shelby Rae Moore Band
July 4: Edward Main/Adam Musick • July 5: Smokin' Joe's Band
July 6: Preston Benfield • July 7: Tanya & The Roadrunnerz
July 8: Matt McCloud Duo • July 9: Scott McKinney
July 10: Tom Pillion • July 11: Edward Main
July 12: Shelby Rae Moore Band • July 13: Soul Benefactors
July 14: Scarlet Lemonade • July 15: Scott McKinney
July 16: Scott McKinney • July 17: Tom Pillion
July 18: Edward Main • July 19: The Harris Brothers
July 20: City Lights • July 21: Tracy & Tyler
July 22: Scott McKinney • July 23: Scott McKinney
July 24: Matt McCloud Duo • July 25: Adam Musick
July 26: The Neighbors • July 27: Smokin' Joe's Band
July 28: The Lucky Strikes • July 29: Scott McKinney
July 30: Scott McKinney • July 31: Tom Pillion
August 1: Adam Musick • August 2: Mason Jar Confessions
August 3: Little Horse • August 4: The Dawgful Dead
August 6: Scott McKinney • August 7: Tom Pillion
August 8: Edward Main • August 9: The Neighbors
August 10: The Collective • August 11: Scarlet Lemonade
August 13: Scott McKinney • August 14: Tom Pillion
August 15: Edward Main • August 16: Shelby Rae Moore Band
August 17: Preston Benfield • August 18: The Harris Brothers
August 20: Scott McKinney • August 21: Tom Pillion
August 22: Adam Musick • August 23: The King Bees
August 24: Soul Benefactors • August 25: Jeff Honeycutt Band
August 27: Scott McKinney • August 28: Tom Pillion
August 29: Adam Musick • August 30: Smokin' Joe's Band
August 31: Tanya & The Roadrunnerz
GRANDFATHER VINEYARD
LINVILLE FALLS WINERY
THEATER
ENSEMBLE STAGE
185 Azalea Circle SE, Banner Elk, NC
(828)414-1844, www.ensemblestage.com
FORUM AT LEES-MCRAE
191 Main Street, Banner Elk, NC (828)898-8748, www.lmc.edu
June 17: Shake Baby Shake
June 24: Rhinestone Cowgirls
July 1: Symphony of the Mountains
July 8: Believe–A Tribute to Cher
July 15: The Modern Gentlemen
July 22: 7 Bridges–Ultimate EAGLES Experience
July 29: The Sounds of Soul
August 5: Broadway to the Big Screen with Jenene Caramielo
HORN IN THE WEST
Daniel Boone Amphitheatre 591 Horn in the West Dr., Boone, NC (828)264-2120, www.horninthewest.com
Running from June 21 - August 10
June 14 - 23: Moon Over the Brewery (Heart-warming Comedy)
July 19-28: Mindgame (Psychological Thriller)
August 16-25: Distant Music (Witty Drama) September 13-22: The Love List (Unpredictable Comedy)
LEES-MCRAE SUMMER THEATRE
191 Main Street, Banner Elk, NC (828)898-8709, www.lmc.edu
July 16-21, 23: From the Mountaintop: The Edgar
July 26: High Country Talent
Tufts Story
Jamboree
HORN IN THE WEST
SYMPHONY OF THE MOUNTAINS
OUTDOOR CONCERTS
BANNER ELK CONCERTS IN THE PARK
Tate-Evans Town Park Amphitheater, Banner Elk, NC
June 20: Bantum Rooster
June 27: Vinyl Live
July 11: Woodie & The String Pullers
July 18: Kids in America
July 25: The Pressley Laton Band
August 1: The Collective
August 8: Florencia & The Feeling
August 15: The Extraordinaires
BLOWING ROCK CONCERTS IN THE PARK
Memorial Park, 1036 Main Street, Blowing Rock, NC
All concerts 1-3 p.m.
June 16: Garrett Huffman
July 14: Jacktown Ramblers
August 18: Colby Hubble
September 8: Kevin Smith
October 6: Shay Martin Lovette
SUGAR MOUNTAIN OUTDOOR SUMMER CONCERT SERIES
Sugar Mountain’s Golf and Tennis Club House Deck, 1054 Sugar Mountain Drive, Sugar Mountain (828) 898-1025, seesugar.com/summer-concerts/
June 15: REO Survivor & Co.: REO Speedwagon, Loverboy and Survivor Tribute
June 22: Artimus Pyle: A Tribute to Lynyrd Skynyrd
July 6: Arrival: A Tribute to Journey
July 20: On the Border: The Ultimate Eagles Tribute
Ginseng Hunters Jim Hamilton & Blake Dillman Passion & Profit:
STORY BY LAYNE HENDRICKSON
‘Jen-shen’ was the name used for the root that has been used in Chinese traditional herbal medicine for over two millennia. Its first known mention being found in the ‘Shen Nong Pharmacopoeia’ which was written in the year 196 AD. Its use has remained widely popular in Asia to this day. Demand for the small parsnip like root growing there drove prices up and supplies down.
In 1716, Europeans became aware of a North American variety and quickly began harvesting it from the wild and exporting it to Asia. Native to the eastern United States and southeastern Canada, Panax quinquefolius (quinquefolius meaning ‘fiveleaved’) grows primarily in the Appalachian Mountains where it flourishes in the full shade environments beneath the dense deciduous hardwood forests prevalent here. It is an herbaceous perennial with an aromatic root that divides into forks as it grows. The plant reaches maturity anywhere from six to 18 inches in height. It generally develops ‘prongs’ each with three to five leaflets. The leaves have a somewhat serrated edge, and the plant bears a central cluster of bright red berries in the autumn.
‘Sang hunting’ was the term used in Southern Appalachia. It was a necessary source of income for the impoverished mountaineers dwelling here. In addition to moonshining, it was one of the very few ways hard cash could be raised to pay the yearly taxes on their land. ‘Sang hunting’ became a part of life for generations of hard-working mountain families. Between 1821 and 1899, it is estimated that over three billion wild plants were harvested in the United States.
Toward the end of the 1800’s, the number of American ginseng plants growing in the wild began to decline and a market for the cultivation of plants developed. But it wasn’t as easy as collecting wild berries and planting them. The seed does not normally germinate until the second spring after the berries ripen. To reproduce this, harvested seeds must be stored in a moist medium with alternating warm and cold conditions for a lengthy amount of time. This process is called ‘stratification.’ Once this process is concluded, ginseng can either be grown under artificial shade and harvested in three to five years, or planted in the forest where it may take six to ten years to be ready for sale. In
addition to being faster, commercial cultivation under artificial shade is far more efficient in terms of yield as well. Commercially grown ginseng is not worth as much, however. But many people enjoy utilizing their forested land and continue to grow it in more natural conditions.
Though the state of North Carolina considers ginseng to be ‘rare’ and ‘exploited,’ it is also termed ‘relatively secure.’ Between 1978 and 2019, North Carolina exported 304,397 pounds of wild and wild-simulated ginseng. The worldwide sale of commercial ginseng is conducted in over 35 countries, but even now, China remains its largest consumer. The global ginseng market size was thought to be around 0.525 billion dollars in 2023 and is expected to grow at a rate of 4.80% from 2023 to 2030.
At the Blowing Rock Brewery Ale House, over beers (and just possibly a sip or two of ginseng infused moonshine), I speak with High Country ‘sang’ enthusiasts Jim Hamilton and Blake Dillman.
“Where are you from Jim?” I ask.
“I’m originally from Alabama, but now I’m the Watauga County Extension Officer,” Jim replies. “I got my North Carolina passport stamped about 25 years ago. I came to North Carolina for grad school and then ended up here with Cooperative Extension Outreach.”
“How did you get interested in hunting ginseng?” I enquire.
“Well, my background is in forestry,” Jim answers. “A lot of labs in the forestry classes were out in the woods. Someone showed it to me, and it was an interesting plant. I’m sort of a plant nerd anyway, and that sort of resonated. I actually came up here to
A lot of labs in the forestry classes were out in the woods. Someone showed it to me, and it was an interesting plant. I’m sort of a plant nerd anyway, and that sort of resonated. I actually came up here to work with the Christmas tree industry. And one of my Christmas tree growers out in the Bethel area took me and showed me his ginseng patch. And some of my students told me that they paid their apartment rent digging ginseng.
- JIM HAMILTON
work with the Christmas tree industry. And one of my Christmas tree growers out in the Bethel area took me and showed me his ginseng patch. And some of my students told me that they paid their apartment rent digging ginseng. But what really got things going around here were four different reality TV shows that came out in around 2012. There was Appalachian Outlaws, Hillbilly Blood, Filthy Riches, and Smokey Mountain Money. They were all these Appalachian exploitation themed, sort of ‘reality’ shows
Jim Hamilton and Blake Dillman show off prized ginseng roots that have been preserved in moonshine. These unusually large wild specimens are of great age. Photo submitted.
that were based around hunting ginseng. And the release of those shows corresponded with ginseng hitting the highest price that it ever hit, that was in 2013, it got up to about $1,300 a pound. Well, then my phone at the Extension Office started ringing, and folks wanted to know more about it. They wanted to know what it was worth. They wanted to know if they had it on their property. They wanted to know how to grow it. They wanted to know where they could find a dealer to sell it. Newcomers who had been watching the shows would bring plants in wanting to know if that was it.
grower on the East Coast. He’s pretty quiet about it. He’s not on Facebook. The first rule of ‘Ginseng Club’ is you don’t talk about ‘Ginseng Club!’ Jim declares jokingly.
Well that all got me into
it,
and I
started doing workshops that following year. I kept filling up classes and adding more. I think I did four different classes on the ‘how to.’ And in the meantime, I was learning. The other growers were showing me how they did things and how they cultivated, how they planted.
"So, I decided to invite somebody to come and do a program on it. It was December of 2013. It being a December workshop, on a fall plant, I thought we’d get 15 folks or so. But I had to shut off registration at 40! There was a lot of interest in it. That same fall, I went out with a friend that had some family land, and a few other places to hunt. We dug about six dry pounds that year. That got me learning more about it. And then I met another local grower who had planted a lot of it. He’s probably the biggest
“And then Blake Dillman here, would have his yearly crawfish boil. He used to have them out at his house outside of Blowing Rock. There was a little valley up there that looked prime. It had all the indicator species. I jumped out of the car and ran around and found one, brought and showed Blake. That’s when he mentioned his grandad and that hunting ginseng had been his hobby up in Virginia. He said, ‘He planted a lot of it, and we need to see if it’s still up there.’”
- JIM HAMILTON
“I know that there are volumes to be written about the technical aspects of ginseng, but I’m really interested in what you get out of it. I know of course the money…” I surmise.
“Well, it still is the money for lots of folks,” Jim confirms. “It is still a supplemental income for a lot of folks who live up and down the Appalachians, still today. If you get on Facebook, there are
Panax quinquefolius, from 'American Medical Botany' by Jacob Bigelow (1786-1879). Whip-poor-will and Ginseng, illustration by Mark Catesby published in 1747.
probably two dozen ginseng digger enthusiast groups. Every fall, if you go through their pages, it’s like fisherman showing their catch! Tons of pictures of folks showing off their ginseng finds!”
“It sounds like a sport almost,” I observe.
“Well, it is,” Jim agrees. “Well that all got me into it, and I started doing workshops that following year. I kept filling up classes and adding more. I think I did four different classes on the ‘how to.’ And in the meantime, I was learning. The other growers were showing me how they did things and how they cultivated, how they planted.”
“It must take a lot of patience because of the lengthy germination period and all,” I surmise.
“Yes,” Jim confirms. “It takes two years for seed to germinate from the berries. You buy stratified seed that has already been through one cycle. You plant it and wait through the winter, and it comes up in the spring. The seed you’re planting is basically two seasons old.”
“And then do you use your own seed from that point forward?” I ask.
“If you can get it before the deer!” Jim exclaims. “We get a couple of handfuls of berries every year from plants that the deer missed. They’re the number one problem for that in our area. Deer just love it.”
“Are there any particular slopes that are better than others?” I ask.
“West facing is the only one that I would avoid.” Jim replies. “It grows slower. If you’re planting it as a hobby, North facing slopes on old cove hardwood covered sites with the right indicator species. Black Cohosh, Blue Cohosh, Bloodroot, May Apple, Trillium, Maiden Hair Fern, those are all plants that like the same area. East is fine. West gets too dry. North is fine, but it’s slow because it doesn’t get the sun. South, Southeast, for growing it, it gets more sun. It’s a shade tolerant plant, but it does like some light. It can take more than a lot of people think. Over the years we overestimated the amount of shade we need. We definitely learned the hard way.”
“I have read that some very large scale commercial growers use artificial shade,” I remark.
“That’s the largest scale,” Jim informs. “In Wisconsin, they’re growing four-thousand pounds on an acre! It’s sandier soil, it’s heavily tilled, using fungicides, very highly mechanized. They are farming ginseng. But they’re getting $50 a pound for it, compared to $950 a pound for wild. Ginseng is sold based on how it looks. If it looks wild and old to the Asian markets, it will sell as wild and old. The older the better. You can put an age on ginseng based on those necks. Each little scar on the neck indicates a year of growth.”
Ginseng berries are a favorite food of deer. Photo submitted.
A handful of 'sang.' Photo submitted.
Banner Elk Realty
- JIM HAMILTON
“I know that people once ascribed powers to the mandrake root because of its resemblance to the form of the human body. Is that the same thing here?” I ask.
“It goes back to the medieval ‘doctrine of signatures’ where if you’ve got pain in your arm, if you eat a root that looks like an arm, then it will help your arm.”
“Fascinating. So, are you still ramping up your ginseng growing?” I ask.
“It’s really the teaching,” Jim replies. “I don’t have any land myself, but I’ve done some stuff with Blake over the years. But the main thing I do is teach
about it. But I’ve been a happy observer and participant.”
“And you hunt it in the autumn?” I ask.
“The legal season starts September 1st,” Jim replies. “Even on private property. People think of it as some black-market endeavor, but it’s a very regulated industry. Now, there are people that operate outside of those legal boundaries all the time.”
“So are the same people who are hunting it in the wild also doing the semi-wild cultivation?” I enquire.
“Some people just hunt it for fun, some people plant too.” Jim answers. “For those who are trying to grow it, when you are out in the season hunting it, and you find smaller stuff, or you didn’t really find enough to make it worth
Red berries aid in spotting ginseng in the fall and can
Photo submitted.
selling, you go replant it at your place or back closer to you. You grow it out and maybe it produces seed, and you plant that. Or maybe wait and build that patch up. Or some people start with buying seed and plant two or three patches and grow it like a crop for something down the road. But there’s always the risk of theft when you do that.”
“What I would really like to know is what do you get out of it? Is it strictly the money, or is there an emotional payoff for you?” I probe.
“It’s passion and a profit,” Jim replies. “Going out and hunting it in the wild is more fun. Partially because it’s like finding dollar bills in the woods, but that’s just part of it. It’s the thrill of the hunt. You’re in the woods, there’s something cathartic about it. Being as busy as we all are, being in the woods for a few hours, just to walk around, looking at the ground. It’s cool. And for me too, there’s
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Blake Dillman of Blowing Rock displays the rewards of a very good day's worth of 'sang' hunting. Photo by Blake Dillman.
A good day's find. Photo submitted.
the conservation and stewardship aspect to it that’s important. But ginseng hunting is traditional and has been passed down generation to generation, that’s important. Blake’s story is important because it came down from his family.”
With this cue, I now talk with my friend and neighbor, Blake Dillman.
“Now Blake, how did you get started in ginseng?” I enquire.
“With Jim,” he replies. “I was having a crawfish boil that weekend and Jim said, ‘Look what I found on your road.’ And I said, ‘Paw-Paw used to grow that as a hobby! Why don’t we take a trip up to Virginia?’ So, we did and there was still quite a bit. So, we were in hog heaven up there. And that just started the whole bug. That’s been 12 years now. It was just a hobby for my grandfather. He never sold anything except for the roots he broke.
Because if you break it, it takes the value down. So, if he broke something, he would transplant it back at the house, or dry it and sell it to pay property taxes. But he never really grew it for money, but if he happened to break a few roots, ‘We might as well sell those.’ But everything they did up there was from the land. They grew from their own seeds. They had 60 acres up there, and I’ve got that now, I finally bought my aunt out. My Paw-Paw knew every inch of the land. He could tell you every corner. When they would find ginseng, they’d bring it back and replant it next to the house or plant the seed. They had a system. Paw-Paw’s rows went up and
Planting day for wild-simulated ginseng. The leaves will be raked back over the seeds. Photo submitted.
Left to right is Abe Bachman, Emmitt Coffey, Griffin Dillman and Carson Dillman. From Jim and Blake's first year of planting, 2013. Photo by Blake Dillman.
My Paw-Paw knew every inch of the land. He could tell you every corner. When they would find ginseng, they’d bring it back and replant it next to the house or plant the seed. They had a system. Paw-Paw’s rows went up and down the mountain, Uncle Everett’s rows went across the mountain! That’s how they knew the difference!
- BLAKE DILLMAN
down the mountain, Uncle Everett’s rows went across the mountain! That’s how they knew the difference! That’s how they planted!”
“‘Paw-Paw and Uncle Everett,’ I think there’s a song in there somewhere!” I joke. “So, now you’re the next generation hunting and growing ‘sang?’”
“I am,” Blake replies. “I would say we try to grow a lot more than we hunt anymore. The hunt is fun. When you’re digging something and not knowing what you’re going to get. That really is a good time. But we have planted tens of thousands of more than we’ll probably ever dig. But planting is hard work too.”
“And what do you get out of it?” I ask. “I just enjoy it,” Blake answers. “We’ve planted enough to try and make some money if it works out. If not, we really don’t care. I should have been a farmer. I really enjoy doing it, finding it, planting it, being in the woods. I used to have the kids help back when they were naive and didn’t want to get paid a whole lot!’ he says with a laugh. “I just enjoy it. It’s not quite up there with golf, but it’s close!” t
Boone’s natural awe-inspiring beauty, from its endless scenic vistas and fresh mountain air to its forested trails and rushing waterfalls. We all have a responsibility to preserve the awe for those enjoying its beauty today and for those discovering it tomorrow.
Ginseng infused moonshine. Photo by Blake Dillman.
From Ashe Bash to Christmas in July: A Festive Journey in the Heart of Ashe County
STORY BY JOSHUA BIGGERS
Ashe Bash: A celebration of community, music, and culture
Ashe County comes alive every summer with the vibrant energy of Ashe Bash—an event that brings together good music, good vibes, and good people for a memorable celebration. Now in its fourth year, Ashe Bash has become a beloved annual tradition, drawing locals, tourists, and music enthusiasts from near and far to revel in the magic of Ashe County.
The origins of Ashe Bash trace back to 2021, a time when the world was emerging from the grips of the Covid pandemic. After years of isolation and confinement, people were eager to reconnect with one another and embrace the freedom of the great outdoors. Recognizing the need for community and connection, the Ashe County Chamber of Commerce spearheaded the creation of Ashe Bash—an event designed to bring people together and lift spirits
through the power of music and camaraderie.
The inaugural Ashe Bash was a resounding success, thanks in part to the efforts of Ashley Geercken, who had connections with the acclaimed band "Scythian" from the D.C. area. With their infectious energy and loyal following, Scythian proved to be the perfect headliner for the event, setting the stage for years of memorable performances to come. Since then, Ashe Bash has grown into one of Ashe County's largest annual gatherings, attracting thousands of attendees eager to soak in the sounds of talented musicians and bask in the warm embrace of community.
“As a live music lover, I think Ashe Bash holds tremendous value for Ashe County and High Country residents, who can spend little, see world-class entertainment for free with the whole family, then return home to sleep in their own beds,” Geercken shared.
Each year, Ashe Bash features a stellar lineup of artists, with past headliners including Scythian and The Steel Wheels.
The decision to host the event on the steps of the Ashe County courthouse pays homage to the venue's storied history as a gathering place for musicians and music lovers alike. Photo by Germain Media.
Geercken described, “We live in a music-rich region, with Charlie and Bill Monroe and Mother Maybelle Carter having performed on the steps of the 1904 Courthouse many years ago.”
And that’s where this event takes place–at the Ashe County Government Complex in Jefferson.
On Saturday, June 1, 2024, the stage will be graced by the soulful melodies of Presley Barker, whose opening act promises to set the tone for an unforgettable evening of music and celebration followed by Grammy winning “Steep Canyon Rangers.”
At the helm of Ashe Bash is Kitty Honeycutt, the Executive Director of the Ashe County Chamber of Commerce, whose tireless efforts and unwavering dedication ensure the event's success year after year.
“Ashe Bash is a wonderful opportunity to share the beauty of our area and the many offerings we have for visitors,” Honeycutt said.
As a live music lover, I think Ashe Bash holds tremendous value for Ashe County and High Country residents, who can spend little, see world-class entertainment for free with the whole family, then return home to sleep in their own beds.
- ASHLEY GEERCKEN
Ashe Bash has become a beloved annual tradition, drawing locals, tourists, and music enthusiasts from near and far to revel in the magic of Ashe County. Photo submitted.
Local favorite and rising star Presley Barker. Photo by Kelley St. Germain.
With meticulous planning and attention to detail, Honeycutt and her team create an atmosphere where locals and visitors alike can come together to relax, unwind, and revel in the moment.
Honeycutt stated, “Ashe Bash solidifies and promotes Ashe County as a top tourist destination with top quality music.”
One of the hallmarks of Ashe Bash is its accessibility and inclusivity. From free parking to complimentary shuttles traversing Ashe County, the event is designed to be easily accessible to all. And perhaps most importantly, Ashe Bash is a family-friendly affair, welcoming attendees of all ages to come together and enjoy the music in a safe and welcoming environment.
Ashe Bash solidifies and promotes Ashe County as a top tourist destination with top quality music.
- KITTY HONEYCUTT
But Ashe Bash is more than just a concert—it's a celebration of Ashe County's rich cultural heritage and its enduring legacy as a hub of musical talent. The decision to host the event on the steps of the Ashe County courthouse pays homage to the venue's storied history as a gathering place for musicians and music lovers alike. From Mother Mabel Carter to The Carter Family, the courthouse steps have played host to countless iconic performances, making them the perfect backdrop for Ashe Bash's festivities.
As Ashe County continues to evolve and grow, Ashe Bash remains a cherished tradition—a testament to the community's
resilience, creativity, and unwavering spirit. Whether you're a longtime resident or a first-time visitor, Ashe Bash invites you to experience the magic of Ashe County and create lasting memories that will linger long after the music fades.
The magic of Christmas in July celebrates tradition and community spirit
The town of West Jefferson bursts into vibrancy every July with the enchanting sights, sounds, and spirit of Christmas in July—a beloved festival that has been capturing the hearts of locals and visitors alike for 36 magical years.
Rooted in the rich heritage of the Ashe County Christmas Tree industry, Christmas in July began as a humble endeavor by the Ashe County Christmas Tree Growers Association to showcase their magnificent Fraser Fir trees to wholesale buyers. What started as a simple industry event has since blossomed into a vibrant celebration of mountain culture, arts, and community spirit.
A variety of music can be heard from the stage. Photo by Kelley St. Germain.
Many performers have graced the stage at Ashe Bash. Photo by Kelley St. Germain.
Mark Lippard and Jeff the Meme have been known to walk around Christmas in July. Photo submitted.
Judy Current, who is the Vice President for Christmas in July, said, “Christmas in July is a festival to celebrate our roots and heritage while also giving homage to the Ashe County Christmas tree farmers that created the event.”
Now in its 36th year, Christmas in July has become a hallmark event for Ashe County, drawing thousands of attendees to revel in the warm summer nights, cool mountain breeze, and nonstop entertainment. From its humble beginnings, the festival has evolved into a sprawling extravaganza featuring over 100 booths, including specialty street food vendors, roving street performers, arts and crafts booths, and activities for children of all ages.
Organized entirely by a dedicated team of unpaid volunteers, Christmas in July is a labor of love that embodies the true spirit of community and collaboration. For Jane Lonon, a longtime festival attendee and coordinator, Christmas in July holds a special place in her heart.
Reflecting on the festival's impact, Lonon shared, “Christmas in July brings the best in arts, crafts, music, and special events to the northwest corner of the state. Our rural community is showcased
beautifully, and visitors and residents alike share in their continued enthusiasm for this annual family-friendly festival.”
One of the festival's defining features is its diverse lineup of entertainment, showcasing the talent and creativity of
local musicians, dancers, and performers.
From the heartfelt melodies of Beth Snapp and Presley Barker to the lively tunes of the Hot Sauce Band, Jeff Little Trio, Wayne Henderson, Darin & Brooke Aldridge, and the Special Occasion Band,
Christmas in July Board of Directors and volunteers. Photo submitted.
there's something for every musical palate to enjoy. And let's not forget about the traditional mountain dances, including flat footing and clogging, which add a touch of authenticity and charm to the festivities. Attendees are in for a treat as they dance the night away under the starlit sky.
Lonon reflected on the event from a couple of years ago when she said, “What a great weekend at the Christmas in July Festival! Arts, crafts, music, food, street performers, and lots of great volunteers made this 34th annual event another winner! Downtown West Jefferson is wonderful any time of year, but on the first weekend in July - it rocks!”
But Christmas in July is more than just music and entertainment—it's a celebration of Ashe County's unique identity and cultural heritage. With hints of Christmas sprinkled throughout the event, from decorated trees with a patriotic spin to a
Christmas in July brings the best in arts, crafts, music, and special events to the northwest corner of the state. Our rural community is showcased beautifully, and visitors and residents alike share in their continued enthusiasm for this annual family-friendly festival.
- JANE LONON
visit from Santa himself, attendees are reminded of the county's proud tradition as a leading producer of Christmas trees.
As visitors wander through the festival grounds, they'll discover an array of delights for the senses, from the tantalizing aromas of festival food to the vibrant colors of artisan crafts and homemade goods. Children will be delighted by the array of activities available, from face painting and balloon animals to a giant puppet parade and interactive booths hosted by the Ashe Arts Council.
In essence, Christmas in July is a celebration of community, tradition, and the enduring spirit of Ashe County. It's a time to come together, connect with neighbors and friends, and create cherished memories that will last a lifetime. So, mark your calendars and join Ashe County for a weekend of joy, laughter, and holiday cheer at Christmas in July—a festival like no other, where the magic of Christmas comes alive in the heart of summer.t
Graphic courtesy of Christmas in July.
Eric Hardin, Josh Scott, and Steve Lewis perform during Christmas in July. Photo submitted.
TSUGA: BRINGING OUTDOOR PRODUCTS TO LIFE
Gear designed and manufactured in Boone
STORY BY ZENDA DOUGLAS
“If I didn’t have to work, I’d ride every day,” mused Jimi Combs, founder and president of Tsuga, Outdoor Gear & Design House. Combs, a veteran mountain biker, cyclist, mountain and ice climber and all-round outdoorsman, brings that enthusiasm to his Boone factory where he and his team of employees design, manufacture and market high-performance outdoor gear.
“We’ve re-launched our brand to focus on the mountain biking and cycling world,” said Combs. “We’re expecting to branch back out into trail running.”
Tsuga designs and manufactures trail bags and accessories, mud-mats, hip packs for riding, bags
to transport gear and more. Their bike pad system that goes onto the bottom tube of the bike, which is smaller and more portable than the more common large systems that can’t be removed easily, is among their innovative achievements. “The fit on our hip packs is second to none,” said Combs with confidence. Innovation, imagination, creativity and skill are trademarks on display among the Tsuga team.
“Our gear and equipment is very high-quality, made in the United States and, consequently, expensive,” shares Combs. “When someone gets our harness system, hip packs or other products, they won’t go to someone else.”
Combs has strategically built Tsuga into a three-tiered business. The Tsuga brand is the outdoor brand designed and manufactured in Boone. Cut-and-sew work for clients in the area is also done in the Boone factory. Two other cut-and-sew plants, located ‘off the mountain’ in Wilkesboro and Haw River handle work for clients outside of the area. The third tier provides design and development services to clients for their own brands. “We help them bring products to life, sometimes taking ideas from a drawing on a napkin,” explains Combs. “We design their first articles (prototypes) and get them ready for production through a step-by-step process that includes intention, creation of artwork and CAD work, sourcing of materials, instruction on how to build, completion of the first article, reviews, creation of sample quantity for beta testing and time-study for developing quantity/price ratio.” In some cases, Tsuga will manufacture the articles for the clients as agreed upon. In others, Tsuga will retain the client for management or turn them over to the chosen manufacturer. “We are a turnkey solution for a lot of clients,” said Combs. “We’re a bunch of think tank people around here, developing ideas, providing solutions.”
We help them bring products to life, sometimes taking ideas from a drawing on a napkin. We design their first articles (prototypes) and get them ready for production through a step-bystep process that includes intention, creation of artwork and CAD work, sourcing of materials, instruction on how to build, completion of the first article, reviews, creation of sample quantity for beta testing and time-study for developing quantity/price ratio.
- JIMI COMBS
Since its founding in 2009, Tsuga has designed and produced a wide variety of products under its brand including sunshades, shelters, awnings, arborist equipment and buckets utilized by power companies.
Products that have been designed for Tsuga clients represent many different industries and interests. Examples include hunting gear - saddles, backpacks, harnesses; medical assists such as crutches, post-surgery aids and oxygen masks; pet products; concealed carry gear including guns, belts, holsters, range bags; climbing industry gear; sports equipment including ski and Frisbee golf products; car covers for Jeeps… the list goes on and on. Tsuga workers and craftsmen are well versed in design.
“A lot of design houses out there will literally design from
From hip packs to collapsable coolers, Tsuga products are made for outings of all kinds. Photos courtesy of Tsuga.
a CAD software program, leaving a lot of work on the table,” said Combs. “They do the design but don’t figure out the first article and what comes next. We get client products ready to go to market. Our clients like us because we save them a lot of time.”
Tsuga doesn’t work with apparel or soft-material products, according to Combs. The company’s equipment and machines are industrial for heavy-built products that require heavier machinery.
The number of people employed by Tsuga at a given time goes up and down depending on the number and size of client contracts; it generally ranges from seventeen to twenty-five. Training is conducted at the Boone site. “We seek people who are enthusiastic and want to learn a trade,” said Combs. “We often get college students and graduates from Appalachian State University. They are smart, have college degrees and they hustle. The design side attracts students
graduating from North Carolina State University.” Many people are attracted to Boone’s lifestyle and environment. “It’s a fun place,” said Combs.
An integral part of the Tsuga team is Combs’ twenty-seven year old son, Jadus. “He’s been working with me since he was fourteen,” said Combs. “He’s like our engineer, a naturally gifted guy who can make anything you want.”
Customers can buy Tsuga products online or walk into their Boone factory
We often get college students and graduates from Appalachian State University. They are smart, have college degrees and they hustle. The design side attracts students graduating from North Carolina State University. It’s a fun place.
- JIMI COMBS
Tsuga designs and creates a variety of outdoor products such as coolers, technical packs and other outdoor equipment and gear. Photo courtesy of Tsuga.
The Eldorado comes in a variety of sizes for differnt storage capacities, so riders always have the perfect amount of space for their essential mountain bike gear, trail snacks, and hydration. Photo courtesy of Tsuga.
The Eldorado Hip Pack gives riders the ability to carry necessities while staying out of the way during their ride. Photo courtesy of Tsuga.
where items are on display. The company also sells to REI in Asheville through a buy local program as well as similar shops in Texas, Missouri and Colorado. Tsuga products may be found at certain festivals.
“We want 80% of sales to be online and 20% in stores,” said Combs. “In-person sales allow customers to kick the tires.”
“Clients come to us from all over the United States – from Florida to Virginia, California to Oregon and from right here in our back yard,” said Combs. “Currently, we have twenty clients; the majority in the southeast.”
Tsuga is a member of Carolina Textile District, a group that came together to bring textile manufacturers back to the United States. “We help each other find business and support each other with maintaining staff and problem solving,” explains Combs. “The group offers sewing and sewn goods classes and teaches how to navigate the processes of getting your product to market.” Class participants have access to all the members of the group. Networking generates potential clients. “We can say we are interested or pass,” said Combs.
Clients come to us from all over the United States – from Florida to Virginia, California to Oregon and from right here in our back yard. Currently, we have twenty clients; the majority in the southeast.
- JIMI COMBS
Combs plans to continue manufacturing the Tsuga brand in the United States. “I’m a believer that it can be produced here if you do it right.” He continues to explain: “Off-shore manufacturing is a volume game; small companies are not making the kind of margins needed. Fees and tariffs affect the bottom line and they may not have quality control on the ground. Getting product repaired can be problematic with delays. A small manufacturer can get into real trouble with mistakes along the way that are not even their own mistakes.”
Keeping up with industry and recreational trends is part of the business. “Bike parks where kids and families can hang out have opened up in every city,” said Combs. He’s also observed that downhill biking has gotten really big. “Ski slopes have found a good income source in the
The Tsuga team working to supply retailers with Eldorado hip packs, a popular mountain biking pack sold by Tsuga. Photos courtesy of Tsuga.
Tsuga was founded in 2008 by outdoor enthusiast and industry vet Jimi Combs. Photo courtesy of Tsuga.
summer, opening up mountain bike trails. Riders are lifted to the top of the slope and ride down. Cross-country bike racing and downhill racing have both seen growth.” He noted that the climbing industry has not exploded as it’s more of a solo sport. “Bike packing has gotten huge – put everything they can on their bikes and travel across the country and abroad. They would probably want to use hardtail, short suspension or gravel bikes for this kind of biking.”
The advent of electric bikes won’t change their business much, according to Combs. “Riders will still need similar equipment to carry their stuff. E-bikes just allow you to go further miles.”
James Broadus ‘Jimi’ Combs lived in the North Carolina Piedmont town of Aberdeen until 1987. He studied horticulture at Sandhills Community College in Pinehurst for a short while to honor his parents’ wishes for him to attend college. But other pursuits were calling and by the time he dropped out, he had already secured a job making snow in the mountains at Hawksnest Ski Resort.
While his journey towards Tsuga was not planned, his path was serendipity. In Boone,
The Pisgah Pad is a patented system that attaches to the bike rather than the tailgate, keeping bikes safe a secure during travel. Photo courtesy of Tsuga.
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he started building houses in the summer months and worked at a camp at a climbing wall. When he learned of a job opening for a sew operator with Misty Mountain Threadworks in Valle Crucis, he eagerly applied. “My goal was to be a rock climber and this company made climbing equipment. I wanted to be there because of the culture. Climbers were sewing all day and climbing in the off hours and on weekends.
“The two guys that started Misty Mountain Threadworks saw a need for a certain kind of harness for climbers. They sat me down at a machine and showed me some things and it was like I had been sewing all my life. I learned a trade and a craft and over the six and one-half years there, I learned about a good working environment.” Traveling for tradeshows and meeting people in the outdoor industry led to a job with Black Diamond Equipment out of Salt Lake City in 2001. For six years he served as a sales rep for
The two guys that started Misty Mountain Threadworks saw a need for a certain kind of harness for climbers. They sat me down at a machine and showed me some things and it was like I had been sewing all my life. I learned a trade and a craft and over the six and one-half years there, I learned about a good working environment. - JIMI COMBS
Jimi Combs, founder and president of Tsuga, is a veteran mountain biker, cyclist, mountain and ice climber and all-round outdoorsman. Photo courtesy of Tsuga.
the southeast but the constant travel proved to be difficult for him and his young son. Combs made the decision to resign from Black Diamond Equipment and went back to building high ropes courses, materials and towers. It was then that he had the idea for a canopy shelter. He still kept a sewing machine in his house. Tsuga came into being. “We began manufacturing them but it costs way too much.” Fortunately, he was approached by a manufacturing partner who had a military contract. “We picked up a company called Diamondback Toolbelts for that needed
I’m
out weekly on my bike and use my equipment and gear all the time. When we’re testing equipment, we’re out even more.
- JIMI COMBS
design and manufacturing and ended up designing all their products.” Diamondback Toolbelts was Tsuga’s first major client.
Combs’ horticulture studies turned out to be inspirational. “When I first came up with the canopy product, I got out all my horticulture books looking for trees for shade, shelter and protection. Tsuga is an Eastern Hemlock tree. The “T” is silent in its pronunciation.” Combs had found a name for his company and his son Jadus picked up on the theme right away, crafting the phrases “Where there’s tson, there’s Tsuga” and “Don’t get tsoaked, get Tsuga.”
At 57, Combs still finds time to ride. “I’m out weekly on my bike and use my equipment and gear all the time. When we’re testing equipment, we’re out even more.” Combs is currently riding a Cervelo mountain bike and is a fan of the Santa Cruz brand. “I have three different bikes – one for technical jumps; one for cross-country and a Scott Scale hardtail mountain bike that is fast and light. I’m always looking at more bikes.” Tsuga is always looking for new ideas.
To learn more about Tsuga’s mission, operations, products, services and opportunities for clients, visit www.tsuga.us. t
Appalachia Cleaning Co.
Tsuga products can be found at local retailers such as Headquarters Bike in Sugar Mountain, NC and Rhoddie Bicycle Outfitters in Blowing Rock, NC.
Photo courtesy of Tsuga.
Celebrating 35 years of Living Well
Wellspring Center for Healing and Education
STORY BY JAN TODD
Dr. Bonnie Walker entered one of the treatment rooms at the newly renamed Wellspring Center for Healing and Education in Boone, greeted her patient and asked what brought the patient in that day.
“Pollen!” the patient answered, adding, “Or, it could just be a cold. I’ve been congested and coughing all week, and my arthritis is bothering me, too.”
“Tis the season,” Bonnie remarked. She consulted the patient’s chart and history, then stepped over to evaluate the patient’s pulse.
“Your lungs could use some support,” Bonnie said, thumb on the patient’s wrist. “Your spleen is a little low, too, feels like it is running at about 80 percent.”
Bonnie moved to the other side of the table and picked up the patient’s left wrist. “Your liver is a bit off. When the lungs and liver need attention, you know the immune system is under attack. Your kidneys are down, as well. You need to be drinking more water.”
When feeling the pulse, an acupuncturist gauges the heart rate relative to breathing, the amplitude — or “fullness” — of the flow, and other qualities that help the practitioner pinpoint specific health imbalances.
“Different points on each wrist correspond to different organs of the body. If the rate is too fast, that indicates heat, usually from inflammation. If too slow, it indicates cold — one of the organs is sluggish. Some of our acupuncture terminology sounds more like
“I’ve spent a good deal of time in anatomy labs,” said Dr. Bonnie Walker. Here, she shows one of her reference books, detailing every muscle of the body. Photo by Jan Todd.
a weather report that a medical report,” she laughed.
Based on her patient interview and physical evaluation, Bonnie began placing tiny needles in the patient’s neck, chest, hands and feet. The patient felt an occasional prick — or sometimes nothing at all — during the process. Acupuncture needles are as thin as a human hair, much smaller than needles used to give a shot or take blood.
“When we insert the needles, it is similar to fine tuning the knobs on a delicate piece of electronic equipment,” Bonnie explained. “In acupuncture, we facilitate homeostasis — the process by which the body keeps itself in a state of dynamic balance. There are places in the body where the energy is stuck. When we place a needle in those spots, it sends a signal to the brain and the body shifts the energy circulation.”
“There are different types of energy in the body,” Bonnie continued. “Nutritive energy, fueled by what we eat and breathe, runs every process we have in the body — from digesting food, to producing blood, to regulating hormones. Then, we have defensive energy, what I call our ‘little soldiers.’ Defensive energy — our immune system — gets mobilized when we are injured or sick.”
Studies show acupuncture releases endorphins from the brain affecting blood sugar, cholesterol and triglyceride levels in the blood, the functioning of the gastrointestinal system, and the activity of the endocrine and reproductive systems. Acupuncture improves circulation of blood and allows the body to
When we insert the needles, it is similar to fine tuning the knobs on a delicate piece of electronic equipment. In acupuncture, we facilitate homeostasis — the process by which the body keeps itself in a state of dynamic balance. There are places in the body where the energy is stuck. When we place a needle in those spots, it sends a signal to the brain and the body shifts the energy circulation.
- DR. BONNIE WALKER
Behind the waiting area at Wellspring is a wall displaying Dr. Bonnie Walker’s diplomas and certifications. She is dedicated to her own continuing education as well as instructing others at the Jung Tao School of Classical Chinese Medicine, located near Boone. Photo by Jan Todd.
Dr. Bonnie Walker shows off “The Healing Tree,” an illustration by local artist Cindy Gargrave Pacileo, depicting Bonnie’s vision for her practice. The integration of acupuncture, massage, chiropractic, nutrition and education, influenced by natural design, take place at Wellspring Center for Healing and Education in Boone. Photo by Jan Todd.
heal itself more quickly and more completely.
After placing a dozen or so needles into her patient’s body, Bonnie dimmed the lights and left the patient to relax for about twenty minutes, allowing the acupuncture time to do its work.
Acupuncture has been used in health care in China for over 3,500 years, and is widely used today throughout Asia, Europe, the Americas and Australia. It is not limited to relieving pain and treating symptoms — it is also used to improve quality of life and a patient’s ability to function.
As a young adult, Bonnie was introduced to traditional Chinese Medicine — which includes acupuncture and acupressure, herbal medicine and nutritional treatments, chiropractic, massage and other treatments. She visited a chiropractor to address her back pain, and the natural approach to treat the root of her pain, without medication, impressed Bonnie.
When I first arrived, I was the only one actively practicing acupuncture in the area. My business was about 90% chiropractic and nutrition, and 10% acupuncture. Today, those numbers are reversed. -
DR. BONNIE WALKER
“I was hooked,” she said.
A few years later, Bonnie attended the University of Bridgeport, in Connecticut, and was one of the first graduates of the school’s pre-chiropractic program. She continued her education at the National College of Chiropractic in Lombard, Illinois, earning her D.C. (Doctor of Chiropractic) degree. She then learned acupuncture through a personal apprenticeship with Dr. Sean Marshall.
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She first visited — and promptly fell in love with — Boone in 1988 and moved to the High Country to open her practice, Wellspring Chiropractic and Acupuncture Center, which is now entering its 35th year of operation.
“When I first arrived, I was the only one actively practicing acupuncture in the area,” Bonnie said. “My business was about 90% chiropractic and nutrition, and 10% acupuncture. Today, those numbers are reversed.”
Eastern medicine + Western medicine
Dr. Bonnie was one of the founding faculty members of the Jung Tao School of Classical Chinese Medicine, featuring a graduate level Diploma program developed by Dr. Sean Marshall, Bonnie’s instructor in Illinois. The school, located in Sugar Grove (just six miles west of Boone), integrates courses in Western sciences — anatomy/physiology, palpatory anatomy, pathophysiology — with Chinese
The treatment of infertility with acupuncture and Traditional Chinese Medicine dates back 2,000 years. Dr. Bonnie Walker (left) attributes more than 80 births to treatments for infertility at her practice. Meeting “acu-babies” is one of the biggest joys of her profession, she said. Photo submitted.
Allergies?
Over 100 million people in the U.S. suffer from allergies, according to the Asthma and Allergy Foundation of America. Symptoms range from the uncomfortable sneezing, watery eyes, hives — to the serious, or even fatal, including trouble breathing, swelling in the throat, and anaphylaxis.
An acupuncture technique, pioneered by Dr. Nader Soliman in Rockville, Maryland, is being used to drastically reduce allergy symptoms in patients with food allergies (gluten/wheat, soy, diary, meat, nuts, shellfish, etc.) and environmental allergies (animal dander, dust, molds, chemicals, pollens, weeds, etc.) by 80-95%.
Dr. Bonnie Walker of Wellspring Center for Healing and Education was trained and certified in this technique, called Soliman’s Auricular Allergy Treatment (SAAT), by Dr. Soliman.
Thousands have been successfully treated and continue to be free of allergies despite repeated exposure to their previous allergens. The treatment is simple, has no side effects, and requires no medication. “We essentially reprogram the patient’s immune system not to react to an allergen,” Dr. Bonnie said.
One of Dr. Bonnie’s patients, who took allergy medications every day for ten years and still suffered from symptoms, reports that after undergoing the three-week SAAT, she is completely off medications and feels like she is “finally breaking free” of allergies that have dominated her life.
Prior to treating, Dr. Bonnie is able to help identify a patient’s allergens through bioenergetic testing, homeopathic vials and process of elimination. t
Dr. Bonnie Walker uses a testing machine and vials with hundreds of allergens to diagnose and treat patients with serious allergies or sensitivities to foods (gluten, soy, dairy, shellfish, meat, nuts, etc.) or environmental (animal dander, dust, molds, chemicals, pollens, etc.) She was trained and certified in Soliman’s Auricular Allergy Treatment (SAAT) under the direction of Dr. Nadar Soliman, a pioneer in the field. Photo by Jan Todd.
medicine, including energetics, diagnostics and treatments.
Bonnie also studied with the late Dr. Nguyen van Nghi — who was a medical doctor with a degree from Montpellier University in France and one of the foremost acupuncturists in the world. As an expert in both Chinese and Western medicine, he translated ancient processes into modern French and modern Western terminology. Bonnie said van Nghi believed the two types of practice should be combined into one, integrative medical discipline.
“Chinese and Western practices are complementary to one another, not mutually exclusive,” she explained. “If I were to get into a car wreck on the way home today, I’d want to go to the hospital trauma center to be treated for my injuries. But I’d also want an acupuncturist to help with my pain and emotional distress.”
Dr. Bonnie had a patient a few years ago, a young woman who had broken both bones in her leg while rollerblading.
“She was in her fifth month of wearing a boot, and the bones had still not healed. The
Dr. Bonnie Walker tests and recommends nutritional supplements to help resolve some of her patients’ conditions. She strives to help patients become aware of the influence their diet has over their entire state of health. “You are what you eat, so don’t be fast, easy or cheap,” she
Our professional care team has provided quality hospice and palliative care to Ashe, Avery and Watauga counties since 2014—originally as Caldwell Hospice Serving the High Country and, since 2021, as AMOREM. We are still your local, non-profit hospice and palliative provider—more resources and a new name, but still right at home in the High Country.
“My job is an act of love.”
Right:
quips. Photo by Jan Todd.
DONNA TATE , MSN, FNP-C
doctors were taking x-rays every month, and saw the healing was not progressing. I started treating her with Chinese medicine and acupuncture, and the following month, her x-rays showed her bones had done three months of growing in just one month,” Bonnie said.
“The body responds when it gets what it needs,” she continued. “Sometimes it needs to circulate energy. Sometimes it needs to create energy. Sometimes it needs the emotions to calm down.”
“Western biomedicine is great at crisis intervention, but Chinese energetic medicine can handle many complicated, mysterious, chronic and persistent conditions when other methods have failed,” Bonnie said.
One young patient, age two,
was brought to Dr. Bonnie a few years ago. “He had night terrors and parasomnia, where he acted like he was awake but was actually asleep. Plus, he had projectile vomiting. His family had taken him to several doctors, but no one could figure out what was going on with him. I had treated other members of the family, and they brought him in to see me. After his first treatment, the vomiting stopped. The other symptoms went away shortly after. Now he is six years old and is off all medication, a perfectly healthy little boy,” Bonnie shared.
Bonnie said with young patients or those who fear needles, she uses acupressure or lasers instead of needles. “Little kids won’t stay still long enough for needling,” she said.
My vision was always to treat people from cradle to grave, assisting them in reclaiming and maintaining their health. We have treated four generations of many families. - DR. BONNIE WALKER
One of the treatment rooms at Wellspring Center for Healing and Education in Boone. During an acupuncture treatment, the patient may feel a short prick, or nothing at all. Acupuncture needles are tiny — about the size of a human hair. Once the needles are in place, the patient rests on the table for about 20 minutes. Photo by Jan Todd.
Patient education is important to Dr. Bonnie Walker. She uses a model of a human spine to demonstrate locations and sources of pain, while teaching her patients various exercises recommended to accompany acupuncture or chiropractic treatments. Photo by Jan Todd.
Address your stress!
According to the National Institutes of Health, emotional stress is a major contributing factor to many serious illnesses. Dr. Bonnie Walker of Wellspring Center for Healing and Education said, “Long term chronic stress has the same effect on the functioning of the body as if you were taking pharmaceutical steroids in a large amount on a daily basis. It can suppress your immune system, affect bone repair, raise blood sugar, elevate blood pressure, reduce wound healing, and impact physical and mental health.”
The medical community’s understanding of stress was researched and developed in the 1930s by Dr. Hans Selye, who identified the bodies’ response to stress and the conditions it causes. “Stress is a pandemic in our world today,” said Dr. Bonnie.
Acupuncture kicks in the body’s natural ability to turn on the other part of our nervous system — the rest and digest and calming mechanisms, said Dr. Bonnie. “Many people say after an acupuncture treatment, they feel completely relaxed,” she shared. t
With the close proximity of Jung Tao School as well as the growth of acceptance of Chinese medicine across the High Country and in the U.S., acupuncture is now common in the area, with about a dozen practitioners in Boone and surrounding communities.
The role of nutrition
“My vision was always to treat people from cradle to grave, assisting them in reclaiming and maintaining their health,” shared Bonnie. “We have treated four generations of many families.”
Bonnie partners with her patients to achieve their health goals — through lifestyle management including diet and exercise, and integrative therapies from eastern and western medicines.
“You’ve heard the old saying, ‘You are what you eat.’ I add my own advice to that adage,” Bonnie said. “Don’t be fast, easy or cheap.”
“Look at the quality of fuel you’re putting into your body,” she advised. “If you were issued a high performance automobile on the day of your birth, and that was the only car you would ever own, wouldn’t you take good care of it? You’d make sure to get regular maintenance and top off the fluids, use good quality fuel, and maybe even wash it once in a while. Well, your body is irreplaceable. Why not keep it at its optimal functioning from the beginning?”
Dr. Bonnie Walker, D.C. LAc, founded the Wellspring Center for Education and Healing in Boone and is entering her 35th year of practice. Photo by Jan Todd.
If you were issued a high performance automobile on the day of your birth, and that was the only car you would ever own, wouldn’t you take good care of it? You’d make sure to get regular maintenance and top off the fluids, use good quality fuel, and maybe even wash it once in a while. Well, your body is irreplaceable. Why not keep it at its optimal functioning from the beginning? - DR. BONNIE WALKER
While treating her patients, Bonnie often slides in questions and advice about her client’s eating habits and may recommend diet modifications and/or supplements available at her office, local health food stores, or online.
She has a special interest in immune disorders, internal medicine, and women’s health and fertility.
“Most of my patients come in for pain or dysfunction of some kind — digestive trouble, asthma and allergies, low energy, menopause symptoms, emotional stress. Oftentimes patients try acupuncture when all else has failed, or if they want to avoid pharmaceutical medications or invasive surgeries,” she said.
One of her favorite conditions to treat is infertility. “We’ve been privileged to assist more than 85 families to become pregnant.” Bonnie shared.
As an instructor at the Jung Tao School, Bonnie, who describes herself as a “book nerd,” is constantly learning new treatment techniques and keeping current on health and nutrition topics. This summer, Wellspring is expanding services to include chiropractic and acupuncture, massage (myofascial release, deep tissue, pregnancy and lymphatic), Emotional Freedom Technique for stress and anxiety reduction, and classes including yoga, tai chi and belly dancing. t
Dr. Bonnie Walker often treats prenatal patients for pain and discomfort during their pregnancies. Photo by Jan Todd.
A Window to Hollywood for West Jefferson: The Parkway Theater Experience
STORY BY JOSHUA BIGGERS
The Parkway Theater in West Jefferson is a beloved local landmark that holds a special place in the hearts of residents and visitors alike. Located in the heart of downtown West Jefferson, this historic theater has been entertaining audiences since it first opened its doors. With its charming art deco facade and marquee, stepping into the Parkway Theater feels like taking a step back in time. Inside, patrons are greeted by a cozy and intimate atmosphere, complete with comfortable seating and a classic concession stand offering all the traditional movie treats. Whether you’re a film enthusiast or simply looking for a fun night out, the Parkway Theater is a must-visit destination in West Jefferson.
Back to the beginning!
Movies have been part of Ashe County going all the way back to before the 1930s. The Carolina Theater was operated somewhere on Jefferson Avenue, but not a lot of information was readily available on the theater. Next up was the Jeffersonian Theater, which was in a brick building to the right of the West Jefferson town hall. Live performances, gatherings and movie screenings were all very common at this theater. Films were screened each night at 7 p.m. and 9 p.m., with new films being introduced each Saturday. Admission for the Jeffersonian ranged
The Parkway Theater is located at 10 E Main St. in West Jefferson. Photo by Joshua Biggers.
from 10 cents for weekend matinees to 40 cents for weekday evening shows. After a few years, Russell Barr and his brother-inlaw Ben Reeves bought the Jeffersonian from Mr. Farnsworth. Russel Barr and Ben Reeves saw the movie industry growing and saw an opportunity – they decided to construct a building strictly for movie viewing.
In 1938, the Parkway Theater emerged and was ready for the public. In contrast to the Carolina and Jeffersonian theaters, the Parkway boasted all the modern amenities one would expect from a contemporary movie house. Its striking art deco architecture immediately distinguished it from the traditional brick facades and stepped parapets of its West Jefferson counterparts, infusing Main Street with
Right: A look at the Parkway Theater between 1938-1948. Photo submitted.
Ashe County residents and visitors have continued to show their love for the theater. Photo by Joshua Biggers.
Many different films have been shown on the screens over the years. Photo by Joshua Biggers.
a touch of Hollywood glamor. With seating available for 500 patrons on the floor and a small balcony, the theater offered a comfortable viewing experience for all. The introduction of a spacious 15-foot screen marked a significant milestone in Ashe County, providing audiences with an unparalleled cinematic spectacle.
Furthermore, the Parkway Theater introduced the novel concept of concessions—a novelty at the time—offering moviegoers the quintessential treat of freshly popped popcorn. As reported by the Skyland Post, the Parkway quickly garnered acclaim as one of the most magnificent, modern, and inviting theaters in both North Carolina and Virginia.
Its blend of elegance, comfort, and cinematic grandeur elevated the moviegoing experience to new heights, leaving a lasting impression on all who passed through its doors.
In 1946, the Parkway Theater underwent a significant change in ownership structure, transitioning from local operation to being leased by the Statesville Theater Corporation. This corporation, known for managing 32 theaters in the region, including the Appalachian Theater in Boone, recognized the potential for increased profitability at the Parkway. In 1948, the Parkway was poised for expansion once more. Ten years later in 1958 the movie industry was under threat by the massive expansion of television. Television was becoming more and more popular around the United States, so there was yet another reason for the Parkway to undergo some new customizations. Up until this time the movie screen was a large square and was now going to be converted into a 32-foot rectangle single screen. This screen was designed by cinemascope using a slight curve to give the audience the immersed feeling. A new stereophonic sound was also installed to bring the movie experience to life.
Let’s fast forward to the 1970s and look at how two massive movie debuts did at the Parkway Theater. In 1977, “Star Wars,” a movie that took the entire world by storm debuted at the Parkway Theater raking in $2,723 dollars, which would be equivalent to upwards of $14,000 dollars. That was one of the largest debuts for the Parkway Theater up until that time. Funny enough, Ashe County showed their true colors about a month later when “Smokey and the Bandit,” premiered and raked in upwards of $4,700 dollars equating to around $25,000 dollars today. Ashe County seems to love
Former owners Russell Barr and Ben Reeves. Photo submitted.
Many premiers have graced the screens. Photo submitted.
Tony Allen Eldreth is the current owner of the Parkway Theater. Photo submitted.
I just wanted to provide something for people to do. The young people needed somewhere to come and relax after school, and the parents and hardworking people of Ashe needed the same after work.
- TONY ELDRETH
car chases and Burt Reynolds way more than intergalactic warfare with princesses.
In 1978, the Parkway would change hands again and undergo another large transformation. The theater’s 32-foot movie screen would be converted into two smaller screens, so two movies could be shown simultaneously, and the stage for live performances, which had been providing Ashe County residents live entertainment for decades, was removed.
Six years later on March 16, 1984, Tony Allen Eldreth would take control of the Parkway Theater. Tony Eldreth is still the owner of the Parkway Theater and can be found taking tickets and handing out popcorn five nights a week at the daily showing at 7 p.m. in the Parkway Theater. The Parkway Theater has a show every
Current show times and prices. Photo by Joshua Biggers.
single night of the week and two on Sundays. Sometimes, serendipity plays a remarkable role in the storytelling process. Such was the case on March 15, when I found myself walking into the Parkway Theater to interview Tony Eldreth. Little did I know that this chance encounter would lead to a captivating conversation that would unveil the fascinating story of Tony's fourdecade tenure as the owner of this beloved establishment.
As Tony and I chatted for over two hours, the significance of the timing became apparent when he casually mentioned, "You
Left: Photo courtesy of West Jefferson Tourism Development Authority.
Movie posters from over the years fill the walls inside the theater. Photo by Joshua Biggers.
know, tomorrow marks my 40-year anniversary of owning this place." It was a moment of realization that I had stumbled upon the perfect opportunity to capture the essence of Tony's journey at the heart of Ashe County.
Tony Eldreth proved to be a delightful conversationalist, and as our discussion unfolded, it became evident that he was the ideal individual to own and operate the Parkway Theater. Having retired from a distinguished career in academia in 2004, which
included roles at West Jefferson Middle School, Beaver Creek High School, and even as assistant principal at Ashe County High School, Tony's passion for education and community service shone through.
Yet, retirement didn't slow Tony down. He embarked on a new chapter as an Adjunct Professor at Wilkes Community College, all while continuing to provide exceptional service to the patrons of the Parkway Theater. Over the years, Tony witnessed the
The Parkway Theater is located next to Craft Bistro. Photo submitted.
A very friendly, familyoriented theater that’s been recently updated and has great prices and up-to-date movies. Nothing like watching movies in a theater with history!
- ANGIE BRONSON
growth and evolution of West Jefferson, and he remained steadfast in his commitment to enriching the cultural fabric of Ashe County.
“I just wanted to provide something for people to do,” Eldreth shared. “The young people needed somewhere to come and relax after school, and the parents and hardworking people of Ashe needed the same after work.”
And Tony has achieved that and more. Moviegoer Daniel Trunk said, “We loved going to this theater. It was one of our favorite parts of our vacation. We went to the Sunday matinee, so the tickets were only $4. We also
A night shot of the movie theater. Photo submitted.
got a medium popcorn (the real movie theater kind with butter) for $3, a large drink for $3 and a box of candy for $2. I don't know of any other theater where you can get all of that for 16 bucks. It was a unique experience, and I would recommend going there.”
Phil Hunter added, “We have been here several times and can never complain! This must be one of, if not the most, affordable movie theater anywhere! The popcorn and drinks are extremely cheap for what you get with very inexpensive refills.”
In 2013, significant upgrades were made to the theater under Tony’s watch with the installation of new projectors, streamlining the operational process. Tony proudly demonstrated to me how the entire theater could now be managed with the click of a button on a laptop, a far cry from the laborious tasks of manually changing reels and splicing film, which once consumed hours of his time.
Three years later, the theater underwent another transformation with the installation of new seats, elevating the movie-watching experience to new heights. The positive reviews flooding social media attested to the impact of these upgrades, enhancing the comfort and enjoyment of patrons.
Throughout the years, Tony, along with his wife, Sharon, and son, Christopher, affectionately known as "Popcorn," navigated through challenges ranging from broken movies to projector malfunctions and spills on the slanted floor. Yet, their dedication remained unwavering, ensuring that a movie was ready to delight audiences each and every night—a testament to their commitment to the community.
From its inaugural show in 1938 featuring "Boots and Saddles" to the most recent screening of "Dune: Part Two," the Parkway Theater has stood as a cornerstone of entertainment in Ashe County. And at its helm, Tony Eldreth has been a beacon of resilience, passion, and dedication, leaving an indelible mark on the fabric of the community he proudly serves.
Angie Bronson described Parkway as “a very friendly, family-oriented theater that’s been recently updated and has great prices and up-to-date movies. Nothing like watching movies in a theater with history!”t
Tony Eldreth has owned the Parkway Theater for 40 years. Photo submitted.
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In Memoriam...
Boone Area Chamber of Commerce recognized the late Dr. Kenneth E. Peacock at 4 Under 40 Awards event
COURTESY OF BOONE AREA CHAMBER OF COMMERCE
As part of the 8th annual 4 Under 40 Awards, the Boone Area Chamber of Commerce recognized the late Dr. Kenneth E. Peacock with its Respect Your Elder Award. This is one of five awards that were presented during the ceremony.
Dr. Peacock moved to Boone in 1983, beginning a 31-year career at Appalachian State University. Working his way from Associate Professor to Dean of the Walker College of Business, Dr Peacock was installed as the University’s seventh Chancellor in 2004, serving until his retirement in 2014. During his distinguished career at Appalachian, he championed “students first, quality in all” as a focus of engagement and commitment to the overall student experience and to further cement the educational, economic, and civic impact of the University. In addition to his campus activities, Dr. Peacock and his family were highly visible figures in the Boone community. Active volunteers at church, school, and civic functions, the Peacock’s were known to lend a voice of mentorship and encouragement to many over the years. Dr. Peacock’s desire to impact young people meant he would often serve as a sounding board to alumni as they started their own career journeys. In 2014, the Boone Area Chamber of Commerce honored Dr. Peacock with the Alfred Adams Award for Economic Development during its Annual Membership Meeting, citing his support of the Chamber and role in deepening the position
of Appalachian State University as a regional economic driver.
Mrs. Rosanne Peacock and her family accepted the award on behalf of the late Dr. Peacock.
He had a lighthearted and joking side too, and loved having fun, especially if it made someone smile. Ken was a devoted family man, and loved his role as a husband, father, and grandfather. He taught Sunday School for 40 years and could play the piano and organ by ear, among his many talents. His sincere belief in Appalachian State University drove him professionally, and he cherished the opportunity he had to take the campus community into the future.”
“During his tenure on campus, he always positioned students at the top of his list of priorities and worked tirelessly to address their needs. Many faculty, staff, and community members echo a similar experience, whether they came across him at Sunday School, in the grocery store, or during a local event. Dr. Peacock always wanted to know what people were doing and how he, and the University, could help them. He embodied everything this award stands for, and my only wish is that we would have had the opportunity to present this to him before his passing, so he could feel the support and see the smiles on the faces of those he has impacted over the years.”
The 20204 Respect Your Elder award is presented with the sponsorship support of W.A.M.Y. Community Action.t
During his distinguished career at Appalachian, Dr. Peacock championed “students first, quality in all” as a focus of engagement and commitment to the overall student experience and to further cement the educational, economic, and civic impact of the University
