MAKING YOUR BRAND
shine
creative work completed by STUDIO ESTILA
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WE USE CREATIVITY BUT KEEP YOUR BRAND’S IDENTITY PHOTOSHOOTS / BRANDING / GRAPHIC DESIGN / WEB DESIGN /
WHO WE ARE / STUDIO ESTILA is the most recent edition to the ESTILA brand, a supportive and collaborative platform and resource for creatives in business. Headed by ESTILA’s creative director, designer and editor-in-chief, Karolina Barnes, the STUDIO has over 15 years of experience in content creation for small brands, family businesses and start-ups. Created for savvy business owners, who recognise the power of strong brand identity and storytelling, the STUDIO’s mission is to make brands stand out. Our approach to photography, branding, graphic and web design is based around clever, creative thinking with the aim to start an ongoing conversation with your customers and clients. Customers’ experience, and how they engage with your brand, is very important to us. Hence, each project we undertake is very different. Unlike other branding and graphic designers, we use our creativity but keep your brand’s identity.
PHOTO SHOOTS / These days visual content is king. Without the right visuals your brand will be sending out wrong and confusing messages, unintentionally making it hardto-read and therefore making it forgettable. On the other hand, investing in storytelling visuals will elevate your business and position it above its competitors in your market. Furthermore, they will become your strongest marketing tools which can be used for both, online and offline touchpoints. We love not only working with brands on shoots but also pride ourselves on being educators. We certainly don’t hold back when it comes to passing on our valuable knowledge and experience. We take on each project as an opportunity to teach you how to improve your marketing activities and skills.
/ STILL PHOTOGRAPHY
PRODUCT SHOOTS / We believe that independent designers and brands are stronger together. Creating opportunities where brands can help each other by having a common campaign message is a good strategy to implement. Whether it’s still photography or flatlay projects, our aim is to help you spread your message faster and more efficiently, gaining multi-channel exposure to audiences beyond your own. To maximise the content quality and volume generated through our shoots, we spend more time on brainstorming, strategic thinking, planning and shooting.
FLAYLAYS / STILLS / PRODUCTS /
/ FLATLAYS
MODEL SHOOTS / Model shoots are critical part of visual identity especially for fashion and lifestyle brands. We can assist you with creating visual content generated from photoshoots, from start to finish. We can help to: • Define the concept and story through in-depth brainstorming and research. • Find the perfect location opportunities. • Bring on board other brands for sourcing props and supporting products. • Introduce you to hair and make-up artists and photographers, who we work with on regular basis. • Co-ordinate, style and direct the shoot to ensure that it’s on brand, and follows its concept and purpose.
/ STUDIO SHOOTS
MODEL SHOOTS / • Ensure that the photoshoot maximises its content creation opportunities through guiding the team with commercial mind and providing enough materials specifically created for online usage (website – slider, product pages; social media platforms – specific formats for Instagram, Pinterest and others) and offline usage (lookbooks, catalogues, presentations, thank-you and invitations cards and more).
STYLING / STUDIO SHOOTS / ON LOCATION SHOOTS /
/ ON LOCATION SHOOTS
INTERIOR SHOOTS / Interior visuals have the power to immerse and engage your audience with your brand. As more and more consumers are getting immune to stage-like, overstyled and advert oriented imagery, we undertake product styling and shoots in real interior (and exterior), with a collaborative approach. We work with several brands to tell a lifestyle story and bring them into a lived-in home. We can shoot a whole home and garden or just one room, always focusing on the details to support the core message.
STYLING / INTERIOR SHOOTS / PRODUCT IN SITU SHOOTS /
/ INTERIOR SHOOTS
/ INTERIOR STYLING
GRAPHIC DESIGN / Graphic design isn’t just about putting visual and written content together. We understand the importance of each graphic design element, and how and what kind of messaging it sends out to your audience. We put a lot of thought into the psychology of communication of our work, injecting our projects with forward thinking design and clever copywriting.
VISUAL IDENTITY AND BRANDING / MARKETING COLLATERAL / BESPOKE MOODBOARDS & COLLAGES /
/ LOOKBOOK DESIGN
MARKETING COLLATERAL / Our STUDIO is experienced in creating highly impactful, clean graphic design projects, working with variety of formats and sizes for online and offline use. We can help you with: • Defining and designing your visual identity. • Designing lookbook, catalogue and brochure. • Putting together portfolio book, magalogue and magazine design. • Designing promotional material – printed newsletters, leaflets, thank-you and invitation cards. • Presentation slides and presentation folders for business partners, trade, stockists and press. • Pitch decks
/ LEAFLET DESIGN
MOODBOARDS & COLLAGES / As a visual language, collages and moodboards are great emotional communicators which can help to support your brand’s message. Moodboards can serve as translators of thoughts, values and ethos of your brand. To signal what you, as a brand, stand for, and to highlight any detail which otherwise wouldn’t make sense if it was standing, as a message, on its own. We can help you with designing: • Moodboards for email marketing • Moodboards for blog posts • Moodboards for social media (Instagram and Pinterest) • Moodboards for catalogues and lookbooks • Complex collages for portfolios
/ COLLAGES
WEB DESIGN / Website is the most important representation of your brand in the digital space. It’s the shop window of your business. Always taking the customer’s experience and interaction into consideration, we create beautifully responsive, conversation-focused websites. We specialise in migrating and developing Wordpress, Studio Press and Magento websites, guiding and teaching you about management and maintenance so you can take control of it with confidence. ECOMMERCE SITE / BLOG SITE / MEMBERSHIP SITE / WEBSITE APPS FOR iOS AND Android /
Portfolio projects in making and coming soon!
TESTIMONIALS
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Working with Karolina has been nothing short of inspirational. She’s passionate about what she does and equally passionate about helping emerging brands. Karolina’s experience in business branding has been pivotal in the new direction I wanted to take my brand. I was looking to rebrand and update my logo which I felt I’ve outgrown as a business. Not only did Karolina create an extremely stylish logo which I absolutely love, her expertise in fashion styling, retail and luxury branding was excellent. Karolina also organised a photoshoot, found the perfect location and styled the shoot. This lead to an extremely stylish feature in ESTILA magazine. It was through this whole process of rebranding and creating a photoshoot that I was able to define my target customer and finally see where the real value of my brand lay. Talking to Karolina has been a joy. There’s been many light-bulb moments. As a product business, it’s very difficult to find mentors who really understand the challenges you face when selling a physical product. But Karolina has true experience of this. She is generous with her time and really listens to what you want. I would highly recommend her consultancy and design services. Harjit Sohotey-Khan, JEWELLED BUDDHA
ESTILA collaborative services are so important to a brand in terms of growth. It was fabulous to be able to have my pieces featured in another brand photoshoot without having the sometimes crippling expenses that go hand and hand with photoshoots. This is an ideal service for start-ups but also very useful for more established brands that want to reach new demographics within the market place. Kellie Daniels, SALOME DESIGNS
GET IN TOUCH Would you like to discuss a new project or collaboration? Let’s make it happen. We’re ready to help anytime: STUDIO ESTILA 07919 684498 info@estila.co estila.co
STUDIO ESTILA specialises in helping savvy lifestyle brands to stand out by telling their story through strong visual identity and unique voice. We approach each project with thinking outside the box attitude to ensure that each client’s brand story is told in one-off, unique way while keeping to the schedule and budget restrictions.