ESTILA Vol 14 ANTHOLOGY OF WELLBEING

Page 35

Brand story

How Oubas continues the long tradition of knitwear production in Cumbria

words and photography provided by Kate Stalker

W

ith a vision to build an independent brand that has a positive and lasting

effect on local employment as well as keeping the skills associated with knitwear and clothing production in Cumbria alive, and passing them on to the next generation, OUBAS is a great example of a small business that is turning traditional way of mass production on its head. Built on the community at its core, the brand creates more intimate relationships between the customer, the garments and its location rich in woollen trade history. Founded by Kate Stalker, who grew up in Ulverston where the brand is based, OUBAS garments are made from high quality yarn, making them not only highly sustainable but also extra special to customers who want subtle and understated elegance. Here Kate explains more about OUBAS values, sustainability and mission.

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